The Curse Of The Creative is an award-winning radio promotions podcast by the creative team at Ultimate Media. Silver Award winners in the Business Category of the SA Podcast Awards and finalists in the Business Category of the African Podcast Awards, each episode they’ll unpack a creative audio solution for your show, station or clients. Whether you're a seasoned radio professional or just starting out, this podcast is designed to help spark an idea and break the curse of mundane creative. Join Paulo, Bongani, Justin, Nick, Refiloe and Ricci as they stumble through the creative world of radio promotions! **The opinions expressed in this podcast are personal opinions and not necessarily the thoughts of Ultimate Media**