Dan Lievens is the Founder and CEO of Share One, a platform that helps businesses capture authentic customer stories through scalable video testimonials. He is a serial entrepreneur who has founded more than a dozen companies across technology, marketing, and other industries. With decades of experience, Dan focuses on helping businesses build trust, increase conversions, and grow through real customer experiences rather than traditional marketing. He is also known for his work in trust-based or testimonial-driven marketing, emphasizing human connection in an AI-driven world.

In this episode…

Businesses are drowning in AI-generated content, making it harder than ever to stand out and build trust with customers. Traditional marketing methods are losing effectiveness as audiences grow skeptical of polished messaging and fake reviews. In a world where anyone can create content at scale, how can companies differentiate themselves and prove real value?

Dan Lievens, a marketing innovator focused on authentic storytelling and customer experience, explains that the answer lies in capturing genuine human experiences. He emphasizes using video testimonials to showcase real customer transformations, prioritizing human-to-human interviews over automation. Dan also highlights structuring content for AI discoverability, such as adding FAQs and clear answers, while focusing on what AI cannot replicate — real stories. Additionally, he shares how strategically leveraging AI tools can streamline operations, reduce costs, and enable rapid innovation without sacrificing authenticity.

In this episode of The Customer Wins podcast, Richard Walker interviews Dan Lievens, Founder and CEO of Share One, about building trust through authentic customer storytelling in an AI-driven world. Dan discusses AI's impact on marketing, scalable video testimonials, and rapid software development, along with insights on customer loyalty, human connection, and future digital experiences.