Tonya Turrell is the Founder and CEO of TechnologyMatch, a buyer-first platform that connects IT leaders with technology providers through AI-powered matchmaking and demand generation. A three-time founder with two successful exits, she is known for challenging traditional lead-generation models and creating trust-based alternatives that prioritize buyer intent. Tonya has earned Inc. recognition on both the Inc. 5000 and Female Founders 250 for leadership and innovation. She also hosts the Between Fires and Futures podcast, where she explores IT leaders' changing role amid AI's growing influence.

In this episode…

Technology buyers today are inundated with sales outreach, making it harder to identify the vendors and solutions best suited for their business needs. At the same time, technology providers struggle to reach qualified prospects, and many sales teams miss opportunities by prioritizing the pitch over a deeper understanding of customer challenges. How can buyers and sellers create more meaningful connections that lead to better outcomes for everyone involved?

Tonya Turrell, a technology marketplace innovator and demand-generation expert, explains how buyer-driven matchmaking can eliminate noise and streamline the technology purchasing process. She shares why authentic alignment between buyer needs and vendor solutions leads to higher conversion rates, how analyzing thousands of sales conversations revealed critical gaps in sales execution, and why customer experience should remain the priority throughout the buying journey. Tonya also discusses using AI-powered pre-sales intelligence, personalized research, and sales coaching tools to help representatives better understand prospects, build trust, and create long-term customer relationships.

In this episode of The Customer Wins, Richard Walker interviews Tonya Turrell, Founder and CEO of TechnologyMatch, about transforming B2B technology buying through buyer-driven connections and AI. Tonya discusses building an IT buyer community, lessons learned from analyzing more than 30,000 sales calls, and leadership insights on transitioning from founder to CEO while scaling a growing business.