In this episode of The D2Z Podcast, Brandon Amoroso speaks with Daniel Borba, CEO of Spark Portal, about the evolution of video marketing, the challenges of transitioning from a service-based model to a core offering, and the importance of authenticity in branding. They discuss the nuances of delegation, hiring the right talent, and how AI is reshaping the video marketing landscape. Daniel shares insights from his entrepreneurial journey and the strategies that have led to success in the B2B marketing space.

Here's What You'll Learn:
❗Transitioning from freelance work and agency services into SaaS.
❗The hardest part of delegation is learning who to hire.
❗Video on LinkedIn is currently a powerful marketing tool.
❗Authenticity in branding is becoming increasingly important.
❗Brand identity should reflect core company values.
❗AI is streamlining video editing processes.
❗Creative work in marketing is subjective and challenging to quantify.
❗Effective hiring requires understanding personality over just skill set.
❗Video marketing strategies must adapt to changing consumer behaviors.
❗The future of video marketing will leverage both high production and authentic content.

Timestamps:
00:00 Introduction to the Gen Z Mindset
00:30 Daniel Borba's Entrepreneurial Journey
01:17 Transitioning from Services to Core Offerings
04:44 The Art of Delegation
10:02 Hiring for Success
13:32 Overview of Spark Portal
16:54 The Evolution of Video Marketing
21:29 Navigating Brand Identity
26:40 The Impact of AI on Video Marketing

Daniel Borba:
Linkedin - https://www.linkedin.com/in/danielborba/

SparkPortal:
Linkedin - https://www.linkedin.com/company/spark-portal/
Website - https://sparkportal.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

B2B Video Marketing - 146

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