In this episode of The D2Z Podcast, Brandon Amoroso interviews Austin Harrison, CEO of NorthBeam, discussing the intersection of Gen Z entrepreneurship and data-driven marketing. Austin shares his journey from working in internet analytics to founding NorthBeam, a B2B SaaS company focused on first-party data for marketing profitability. The conversation delves into the challenges of building a SaaS company, the importance of data in marketing, and the complexities of attribution in a rapidly evolving digital landscape. Austin emphasizes the need for businesses to differentiate themselves in crowded markets and the significance of understanding customer needs to drive growth.

Here's What You'll Learn:

❗The mental game of entrepreneurship is crucial.

❗Building a SaaS company requires trust in your team.

❗Data quality and integrity are paramount for customer success.

❗Attribution is a complex but essential aspect of marketing.

❗AI and machine learning are exciting but often overhyped.

❗Navigating the crowded market requires differentiation.

❗Understanding customer pain points is key to product development.

❗The future of media buying includes diversification of channels.

❗Small businesses should focus on learning before investing in complex solutions.

❗Continuous improvement is essential for product usability.

Timestamps:

00:00 Introduction to the Gen Z Mindset in Business

01:26 Austin Harrison's Journey and Insights

03:27 Challenges of Building a B2B SaaS Company

06:15 The Role of Data in Marketing

10:30 Navigating the Complexities of Attribution

12:47 From Idea to Market: The Northbeam Journey

16:08 Future of Media Buying and Attribution

20:02 Identifying the Right Fit for Northbeam

Austin Harrison:

Linkedin - https://www.linkedin.com/in/maustinharrison/

Northbeam - https://www.northbeam.io/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/