Podcast
The Daily Marketing Move
Hosted by Mason Reed · EN
The Daily Marketing Move is a weekday podcast for solopreneurs and small business owners who want simple, practical marketing ideas that actually help grow a business. Each episode breaks down one useful tactic, tool, mistake, or strategy in plain English, without the fluff, jargon, or hype. In about 8 to 10 minutes, you’ll get clear advice you can understand quickly and put to work right away.
4episodes
Episodes
Newest firstAll episodes
Receipts That Refer: Turn Every Sale into a Lead
Mar 1700:07:16Tap to summarizeMason opens with a single problem: sales rarely produce new customers. In this actionable 9-minute episode he walks solopreneurs through a receipt-based referral system you can implement in 30–60 minutes. You get the exact three-line copy to drop into digital receipts, printed slips, or invoices — for example: 1) Thanks for your purchase! 2) Loved it? Send a friend this short link: example.com/refer/ABC 3) As a thank-you, enjoy a $2 credit or an exclusive how-to PDF. He shows placement choices, two low-margin incentive options (small store credit or exclusive tip sheet), how to set up tracked short URLs or unique coupon codes, and a minimal tracking template (date, transaction_id, channel, referral_code, referrer, outcome). The episode includes a 30–60 second live-read you can reuse, a simple A/B test plan (incentive vs. value content), a privacy/opt-in checklist, and a 30-day testing cadence so you finish with one measurable move.
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The 1-Email Wake-Up: A 9-Minute Plan to Restart Dormant Subscribers
Mar 1600:07:02Tap to summarizeMason opens this nine-minute episode with a quick listener vignette: a neighborhood bakery turned a slow week into $1,200 of pickup orders after sending one helpful update to 300 dormant subscribers. Then he walks listeners through a single, repeatable re-engagement email you can draft and send in 15 minutes. You get the three-part structure (useful update + tiny proof + low-friction next step), a one-sentence template example ("Quick update: new small-batch cinnamon rolls—sales jumped 16% last week; reply if you want me to hold some for pickup"), and one concrete subject-line swipe: "Quick update — something you might like." The episode includes simple segmentation rules, sample-size guidance (test 100–500 recipients), numeric benchmarks to judge success (open-to-click 5–15%, reply 2–5%), deliverability cautions, and a 10–15 minute writing sprint. Show notes provide three ready-to-send templates, subject-line swipes, a one-page cheat sheet, and a 60-second recorded listener result so you can act immediately.
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The 3-Email Welcome Sequence: Turn Subscribers into Customers without Spammy Follow-ups
Mar 1400:07:42Tap to summarizeNew subscribers are a hot—but fragile—opportunity. In this episode Mason walks through a simple, repeatable three-email welcome sequence that builds trust, clarifies the offer, and creates a clear next step without sounding pushy. You’ll get a plain-English script for each email (welcome + value, proof + soft offer, clear next step with social proof), three subject-line swipes that boost opens, and a timing plan that fits a busy solopreneur schedule. Mason reads concrete short examples tailored to a coach, a local service business, and a digital product seller so you can hear how the language shifts by audience. The episode ends with a 25-minute writing sprint checklist and one measurable move: publish the sequence and track one metric (open-to-click rate) for the first 7 days. Practical, short, and built for action—so you can ship better email marketing today.
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The One-Paragraph Offer: Turn Confusing Service Pages into Instant Yeses
Mar 1300:06:20Tap to summarizeThree out of ten visitors leave a homepage before they finish reading the headline. In this compact episode Mason shows a repeatable method to turn that lost attention into a clear, persuasive one-paragraph offer. You’ll hear a concrete before/after example (Before: “We provide bespoke digital strategy and implementation for SMEs.” After: “We help busy small-business owners double qualified leads in 90 days without hiring an agency.”), a four-part template (who, problem, unique result, call-to-action), and a cross-industry mini case study that converts a coach, designer, and consultant in real time. The episode finishes with a five-item editing checklist, three rapid-fire prompts to punch up clarity and voice, and a quick exercise translating the paragraph into a 6-word ad and a subject line. Practical, example-driven, and built for action—this episode ends with a single measurable move you can complete and track in 72 hours.
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