In today's episode of the Daily Mastermind podcast, George Wright III discusses the third step in his four-step authority marketing strategy: utilizing technology to contact, capture, convert, and communicate with your audience. Emphasizing the importance of mobile optimization, video, and text messaging, George explains how these tools can help build and track engagement with potential clients.

The discussion includes insights from his extensive experience working with high-profile figures and examples of successful strategies, such as integrating QR codes into marketing campaigns. George also previews the final step of the strategy, which focuses on content distribution and marketing.

01:04 Welcome Back to the Daily Mastermind

01:47 The Importance of Authority Marketing

02:48 Leveraging Technology for Marketing

03:27 The Shift to Digital and Mobile Optimization

04:28 Using QR Codes and Tracking

06:44 Case Study: Kevin Harrington's Book Launch

07:44 Strategic Content Repurposing

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George Wright III

“It’s Never Too Late to Start Living the Life You Were Meant to Live”

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How to Use Technology for Authority Marketing (Step 3)