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Ryan Holiday
I know it's not good for me to just run. I need it for my mental health. But it takes a toll on me physically and I need to mix it up. So one of the things I'm trying to work on this year is doing more diverse kinds of workouts and specifically doing more strength training. And that's where today's sponsor comes in. Tonal provides the convenience of a full gym and the guidance of a personal trainer anytime at home with their one sleek system. Designed to reduce your mental load, Tonal is the ultimate strength training system, helping you less on workout planning and more on getting results. Plus, there's no more second guessing on your form. Tonal gives you real time coaching cues to dial in your form, which I need a lot of help on. And it helps you lift safely and effectively. Plus, Tonal sets the optimal weight for every move and then adjusts it, makes it a tiny bit harder each time in one pound increments as you go and as you get stronger. Right. So you're always challenged, which is one of the other things.
Guest Author
Right.
Ryan Holiday
We gain in our rut. Even though we're doing something positive, we're doing it in a way that's actually getting progressively easier instead of progressively harder. So right now, Tonal is offering our listeners 200 bucks off your Tonal purchase with promo code TDS, that's Tonal.com and use promo code TDS for 200 bucks off your purchase, that's Tonal.com promo code TDS for $200 off. Shopping at Whole Foods is one of the things I do in our family. Like the grocery shopping is my job, so I was glad to be able to do that even on vacation. And then, you know, being here in Hawaii, it was the same whole food experience we're thinking about, but then also a bunch of regional stuff, too, that they only have at this Whole Foods. We love shopping at Whole Foods because there's always new flavors and foods to choose from. Whichever Whole Foods you are like whichever Whole Foods you happen to be at. So save on regional flavors at Whole Foods Market, and maybe I'll see you at the Whole Foods in Austin sometime. Welcome to the daily Stoic podcast, designed to help bring those four key stoic virtues, courage, discipline, justice, and wisdom into the real world.
Guest Author
Here. I'll give you this one, by the way. This is the ghost town one.
Interviewer
Oh, really?
Guest Author
Yeah.
Interviewer
Oh, thank you.
Guest Author
Let's see if I can find this Chinatown book.
Interviewer
So this guy is actually living.
Guest Author
Yeah, he bought. He was my assistant.
Interviewer
Really.
Guest Author
He basically spent his life Savings on this. It's like 300 acres above this lake. Above the lake from Chinatown that they stole the water.
Interviewer
Oh, my gosh.
Guest Author
Really cool. So he's like, restoring all these old buildings and, you know, he goes down in the mines.
Interviewer
Really?
Guest Author
Yeah.
Interviewer
Like, is that not dangerous to, like,
Guest Author
recorded the audiobook for this at 900ft below ground, like, for the thing.
Interviewer
Whoa.
Guest Author
So he thought it was going to be this, like, whole resort thing, and it became. It's like a YouTube channel. It's just popular as a YouTube channel.
Interviewer
That's really interesting.
Guest Author
Okay, so this is about Chinatown.
Interviewer
Oh, thank you.
Guest Author
Yeah. Because there's so many. You got Robert Evans.
Interviewer
Yeah.
Guest Author
Roman Polanski. You get Jack Nicholson. Like, the directions you get to go off in studying Chinatown is pretty incredible.
Interviewer
Well, another thing is, again, because I was just watching it on the plane, it's like there's things that they do that you can't do in movies. Like, you don't understand what's going on for, like, the first 30 minutes.
Guest Author
Yeah. It's kind of got a Raymond Chandler thing.
Interviewer
Yeah, yeah, yeah. It's basically, like, sells itself on attitude and, like, atmosphere.
Guest Author
It's also insane that you would, like, make a hit movie about, like, stealing water.
Interviewer
Yeah.
Guest Author
Doesn't make any sense.
Interviewer
Yeah, there's a.
Guest Author
Like, the other one is like, to think like, who Framed Roger Rabbit is about the. The building of the 110 freeway. That's what that movie is.
Interviewer
Is it really?
Guest Author
The movie is about them ripping out the streetcar to replace it with a highway.
Interviewer
Yeah.
Guest Author
You know, I did not remember that. So, like, really great things have, like, sort of sublimated to it, like other.
Interviewer
That's really fun.
Guest Author
My favorite. Have you read Ask the Dust? No. My favorite LA book of all time novel, Acts of the Dutch Story. So John Fonte was this sort of struggling writer. He lived in Bunker Hill. Like, all the big buildings in LA used to be these sort of Victorian mansions, like San Francisco.
Interviewer
Yeah.
Guest Author
That they tore down to build all these big buildings. Anyway, so he writes this beautiful novel, and the story is, the year it comes out, his publisher publishes an unauthorized, unredacted edition of Mein Kampf.
Interviewer
Whoa.
Guest Author
Because Hitler is like 33. So Hitler's this. It'd be like if you published Putin's book or whatever. But. Hmh. Like, Houghton Mifflin owned the copyright to Mein Kampf. They were Hitler's US Publisher. And so they sued and bankrupted John Fenton's publisher. And so the book is lost to history until Bukowski discovers it in the Los Angeles Public Library.
Interviewer
Really?
Guest Author
And Robert Towne discovers it and he's the one. And he makes a movie of it, like, all these years later.
Interviewer
Oh, this is awesome.
Guest Author
Picked up the same copy of this obscure book that no one read. Yeah, my all time favorite writer. And it's a novel about a writer. It's incredible.
Interviewer
Oh, man.
Guest Author
Thank you.
Interviewer
This is going to be awesome. Can I ask you a question about. Because I noticed you guys have all the, like, LBJ stuff.
Guest Author
Yes.
Interviewer
So do people like. Because you're in Texas, do people want to buy books about Texas? Is that like.
Guest Author
Yeah, I mean, I've read a lot about Texas. I think Texas is fascinating. And those are three of the. What is it, four? How many are there? I think those are some of the greatest biographies ever written. I mean, it's just a master at work, but.
Interviewer
But I noticed also the sun, like, there's like a.
Guest Author
The sun is good. Philip came out. He lives in Austin. He's great. Hu. Yeah. So we have some good. We have like, Texas Y books that are popular, but I kind of. I sort of see, like, Texas, Mississippi, you know, like all that kind of stuff all together.
Interviewer
Yeah, this is really fun.
Guest Author
Yeah, thanks.
Interviewer
So what was this before you guys before?
Guest Author
This is like a Mexican restaurant.
Interviewer
Really?
Guest Author
This was built in the 1800s. That was a. These are three buildings. These were built in the 1800s. Huh. They've been a billion different things. That was a barber shop. Most recently. These were vacant for several years. But, like, so there was a. There was a bar here.
Interviewer
Oh, wow.
Guest Author
And that's what this is. And this is the kitchen of the restaurant.
Interviewer
Oh, really?
Guest Author
This is the kitchen of the restaurant.
Interviewer
So did you guys do the reno yourself? Like you.
Guest Author
Yeah, sort of. We. I mean, obviously we did. We didn't do the construction.
Interviewer
Oh, this is awesome.
Guest Author
Yeah, it was. It was cool. And then actually there was a bar from the 1800s, like a Brunswick bar in that building. I'll send you a link to it. But we moved it to the ghost town. Huh. Cause that's when it dates to. Oh, wow. We put it there, but yeah, we just kind of. That tree fell down on my ranch, so we moved.
Interviewer
This is really cool. And then how did you guys build. This is amazing. I was noticing it in your studio. This is amazing.
Guest Author
Yeah, these are just a bunch of books. And then some of this one. He cut a lot of them. So it's not the full weight of the book stacking on top of each other.
Interviewer
It would be way too much. Yeah.
Guest Author
So you cut a good chunk of them, but the fireplace is built so they're just. They're just like.
Interviewer
Just, like, arranged around them and then glued in place.
Guest Author
Yeah. Yeah. So it's what, it's 2,000 books, 4,000 screws, six gallons of glue, and it weighs.
Interviewer
It's so cool.
Guest Author
Yeah, we just wanted something that kind of makes a statement. And it's funny. People just come in. The first thing they want to do is take a picture in front of it.
Interviewer
Oh, really?
Guest Author
And so kind of. Yeah, it's like. So if you. I think in the world of social media, you want something that you share about the thing that you did.
Interviewer
Yeah, yeah, that totally makes sense.
Guest Author
Cats that run around too, and like, that, they're probably, like, the second most popular. People just want, like, things.
Interviewer
That's super interesting.
Guest Author
Yeah.
Interviewer
Well, the thing that I like about it, too, is it's very, like, unlike most Instagram things, where it's like, pink background, like, it looks actually distinct.
Guest Author
Yeah, yeah, yeah. It's. It's been cool. And the fireplace doesn't work, so it.
Interviewer
Which probably is a good thing.
Guest Author
Yeah, I mean, it was. It's like sort of. You can't take it out and it doesn't work.
Interviewer
Yeah.
Guest Author
We were going to do. Have you been to the last bookstore in downtown Los Angeles? No. They have this cool. And you walk up this flight of stairs, and then it becomes like. They clearly just took, like, a metal bar and then drilled a hole in the books and slid it on there. But you walk through, like, a.
Interviewer
Like an arch.
Guest Author
Yeah. That's cool because it's over the stairs. So we're going to do something like that. And then the fireplace sort of being there.
Interviewer
Yeah. That's awesome.
Guest Author
What have you been reading?
Interviewer
You know, I want to read Cal Newport's new book. I haven't gotten a copy of it yet. Oh, yeah?
Guest Author
Where is it? Slow productivity.
Interviewer
Yeah. Is it good?
Guest Author
Yeah, just yet. It came out two days ago.
Interviewer
Oh, did it?
Guest Author
Yeah. Okay. He was here before. The week before it came out. So it didn't happen. No, he's great. Yeah. You guys are both on the. At the New York.
Interviewer
Yeah, yeah, yeah, yeah. He's. It's such a smart. Like, it's such a smart way to come at productivity, too.
Guest Author
Oh, he's the best. His deep workbook, I think, is incredible. Yeah, there's range, which we're talking about. Yeah, he's great. What do you.
Interviewer
What. So what's. What sells it? Surprising.
Guest Author
Like, what's the thing what sells.
Interviewer
That's that, like, what. What are you Surprised by.
Guest Author
Oh, that's a good question. I like to find, like, oh, this is probably this. Tolstoy wrote a page a day book. Really? Yeah, it was like the last thing that he wrote. It's just a collection of his favorite quotes and like sort of meditations on them. And then was suppressed by the Soviets after his death, mostly because it's very religious.
Interviewer
Oh, interesting.
Guest Author
And so it was totally forgotten until like the 80s or 90s.
Interviewer
And do people buy this?
Guest Author
And it's probably like, I loved it, so I started talking about it because obviously I read it when I was doing the Daily Stoic, just like other books in that space. And then. Yeah, it's probably. There's a handful of books like that where like, we're like one of the only places that's selling them. Right. And so like the publisher's always running out, like. So.
Interviewer
Okay, so let me ask you. Cause I am very curious. Cause your books, like, your books are based on so much research. And obviously you do interviews, but not like the same way when you're doing.
Guest Author
Yeah, I don't. Most of the people in my books are dead.
Interviewer
Yeah. So how do you structure. Like, how do you structure your time? Cause I use the interview to basically
Guest Author
help me to get your material.
Interviewer
To get my material, but also to help me know when I'm ready to start writing. Cause I start hearing the same thing from different people.
Guest Author
I just. So I just. I'm usually I have like a theme or a topic and then I'm reading about it and researching about it for a long time.
Interviewer
And are you like keeping note cards or like, what do you do physical.
Guest Author
I use like 4x6 note cards.
Interviewer
Yeah, that's what I used to.
Guest Author
I have a table upstairs and they're all laid out like, I've just started. I'm doing a series now on the cardinal virtues. Like a Courage, discipline.
Interviewer
Oh, interesting.
Guest Author
Justice comes out next. And then I just started wisdom. So that's why I have the chapter on questions. Right. Question. So I wrote something down that you said about like we were talking about, like questions that get an answer that's not prepared that you think for. I was like, oh, that's great. So I'll write that down in a note card. That'll go in the tab of question things. And as I put together that chapter, it'll go in there probably.
Interviewer
But like wisdom is so amorphous. Like, how do you.
Guest Author
Well that. So like I once write a book about humility. That was what ego was. But then I found out ego is the way in, like, what is the thing that makes it not amorphous? So the actual virtue for the Stoics is. Is temperance, which they illustrated with a person watering down their wine. Well, that's a super boring idea. You can't write a book about temperance. No one would read that. Like, even moderation, no one would read a book about.
Interviewer
Right, right.
Guest Author
Because most of what people want is the extreme. They want to be extremely successful, extremely rich, extremely powerful. Like, you know, it's like you could selling a book on posit body positivity is going to be really tough. Right. Because like, people actually want to be jacked, even though they need to be by.
Interviewer
They want to be skinny and they want to be jacked, and they want to believe that if I give you the answer, like, you can do it without.
Guest Author
You got to figure out what is the thing that's. No one wants to read a book about a thing that they're not inclined to do, you know, So I made that book about self discipline, which is a rendering of temperance, self control. So for me, it's all about. Yeah, what is. And I am still figuring it out. Cause I haven't written the book. But what is the thing that makes that accessible and interesting and then also compelling to share?
Interviewer
That's super interesting. Cause I think for me, I do the same thing, but it's. I have to find the story. Like, until I know what the anchor story is, the narrative, then I can't actually figure out how to structure the chapter.
Guest Author
So for me, it's. What's the theme? Like in this case, I decided to do a book on the cardinal virtue or series on the cardinal virtue. So I don't pick the virtues. What's. What's do I think is most compelling about it? And then it's not what's the story? I have to go like, who are the characters and what are the main story? So, like the discipline book that I. Lou Gehrig's the physical manifestation of discipline, Queen Elizabeth is the like sort of temperament or emotional. Then the last one, I talk about Marcus Aurelius, who has unlimited power. And you know, it's sort of fusing the physical and the temperamental discipline together.
Interviewer
So, yeah, I.
Guest Author
For me, it's first, what's the thing? Then, like, who are the. Who are the guys?
Interviewer
Right. That's super interesting.
Guest Author
Yeah, it's the best. Yeah. Solving the puzzle part is fun and then finishing is fun. It's the middle part.
Interviewer
Yeah, yeah. And it's literally like the middle part of the middle where you're just like. You feel like you're, like, turning the crank every single day, and you're like, am I getting closer?
Guest Author
Yeah. Yeah. It's like, if you work on it enough, and then you're like, oh, wait, when I put it all together, it's decent.
Interviewer
Yeah.
Guest Author
Like, yeah.
Interviewer
So which stage are you at right now? Are you at the.
Guest Author
So the justice one? Like, I'm just. I'll get galleys, like, next.
Interviewer
Okay.
Guest Author
So that's, like, done, done. Which is hard. It's hard to be done. Done on one thing and then, like, deep in the shit on thing. Like, I'm. I'm like, the intro's half written. The first chapter is half. I'm doing. I'm like, all the easy parts.
Interviewer
Yeah.
Guest Author
And then I have, like. I'll just have to go. I'm mostly just, like, just trying to find a little traction here. A little traction here.
Interviewer
I totally. I have this basically a trick. So what I'll do is I'll. Once I do all my reporting and I put everything on note cards.
Guest Author
Yeah.
Interviewer
Then I'll just sit down and I'll write my editor a letter explaining what this. How this chapter is going to work. And the letter is, like four or five thousand words long.
Guest Author
I read a lot. It's sort of my job. You can't write without reading. For almost 15 years now, once a month, I send out an email with my favorite book recommendations for that month. Books that I've been reading, books that I've been going through, Books that changed my life, that inspired me, that I think. Connect to what's happening in the world. And you can sign up right now@ryanholiday.net reading list.
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Date: March 22, 2026
Host: Ryan Holiday
Guest: Charles Duhigg
Theme: Sharing favorite books, insights into writing, and building a culture around literature
This episode of The Daily Stoic is a special bonus featuring a conversation between Ryan Holiday and acclaimed author Charles Duhigg. Together, they discuss book recommendations, particularly around Los Angeles and Stoicism, explore the process and challenges of writing, and reflect on curation and building a meaningful literary environment. The discussion blends practical insights on productivity, fascinating literary anecdotes, and thoughtful dives into the craft of storytelling.
This episode offers a rare, behind-the-scenes look into the reading habits and creative processes of two bestselling authors. Brimming with book recommendations, unique anecdotes about literary history, and actionable advice for readers and writers, it’s an inspiring listen for anyone who loves books, process, or the meaning behind great writing.