B (2:40)
You can grab tickets for that over@dailystoiclive.com all the events have been selling out, so grab those tickets sooner rather than later and come see me. The Q and A is my favorite part, and I hope to see you all there. Here's some questions that the folks in San Diego asked me. With everything that Marcos Aurelius had going on, did he have friends? Yeah, that's a good question. I think so. I mean, he doesn't have a chapter in Meditations talking about his besties or anything, but the opening of the book is him thanking all these people that were in his life. It wasn't a solitary, lonesome life. I think he did have friends. I think he spent time with people. We have some of his letters that he writes to his rhetoric teacher, Fronto, who clearly becomes a lifelong friend. Did Marcus have the best time of all the Stoics? Probably not. I think Seneca had a better time. And Letters of a Stoic is Seneca writing letters to his friend Lucilius, and they seem to have a real close relationship. So, like, we can only guess. And there's certainly nothing in Stoicism that says you have to be a lone wolf and love no one and be attached to nothing and never have fun. That, to me, is not what the philosophy is at all. But I think we could all probably use, especially if you are introverted or philosophically inclined, to sort of get up from our books more often than we do and go out and do things in the real world, which is something Marcus does talk about in Meditations. He's like, just put the books down, man, and get outside. Touch grass, as they say now. So I think that matters, too. You mentioned justice, and it's starting with the individual. I think something that I'm doing right now is working on that. I'm currently reading the Right Thing right now. But that balance between knowing what's right internally and then seeing what's wrong and responding to that correctly, sure, what are some actionable things that you can transfer from the internal to the external and kind of bring the community with you in identifying those things. The interesting thing about business is that ultimately you're making decisions on a P and L, right? Is this good for business? Is this bad for business? Is it increased profit, decreased profit? Does this deliver A return for my investors. So there is this pressure that's being exerted on a business because if it doesn't make money, it ceases to be a business and eventually it goes out of business. So one of the things I've learned with the businesses I've built over the years, one of the most important practices you can develop is the ability, though as profit driven and capitalistic as you need to be, to build the muscle memory of overriding that impulse to do what you think is right. I remember I was the director of marketing at American Apparel for many years, which is a crazy, insane company. All the things that you heard about it are mostly true. But I remember someone was talking to Dov, the founder one time and, and they were showing him, per this spreadsheet, how much cheaper it would be to move the factories to Guatemala or something, putting aside the fact that it was called American Apparel and that probably wouldn't fly. He said, I don't care that it will help me make more money. He said, if all I cared about was making money, he says, I'd just be a drug dealer. That's the best business there is. And so for most of us, money is not the most important thing. And yet we just sort of default in our professional and business lives to just whatever is cheapest, whatever the best practice is, per profit and loss. And I think developing the ability to go, hey, I don't care that it's cheaper there. I don't want to do that. That's not why I got into this. They say it's not a principle unless it costs you money the first time you make a decision and your business is small and it costs you $1,000, that's like a hard pill to swallow. And it's a lot. And then that also, though talking about discipline and courage, you're building up the capacity to then make a $10,000 decision. That's right. But expensive. And then 100,000 or a million. Or imagine some of these people that make decisions that theoretically could impact the bottom line by billions of dollars. And they have to decide, why did I do this? I do think it's interesting that some of the richest people in the world, the people that have what we would call fuck you money, don't seem to ever use it to actually say that. And then you sort of go, well, what's the point? Right? So I think it's a muscle you develop and you get better at it as you go. And I'm not perfect at it. The decisions I wish that I made earlier. And then I try to tell myself, okay, with the decision I'm making now, I'm setting myself up for in the future to make a better one and a better one and a better one so that hopefully when it does counter, when something really does matter, that I have the chance to impact on that is the empowering and awesome thing about being a business owner and why the stoics didn't just stay with their books. It's a chance to make a difference, not maybe for the whole world, but for your customers, for your supply chain, for the people you interact with. You doing the right thing makes there be more right thing and justice in the world. I don't intend for this to be a divisive question, but it's really important that it's asked. In your opinion, what is the best album Metallica ever made? That's a good question. You know, I'd probably say Ride the Lightning or Master of Puppets, but I will say, and someone was wearing a 72 seasons jacket I saw earlier. I would say I am so much happier living in a world where Metallica is making good albums again. That's the world that I want to live in.