You're definitely going to want to tune in for this episode as I sit down with Ayman Al-Abdullah, the CEO coach sought after by top executives. What really makes this conversation unique is that Ayman and I go back, having met and become friends at a conference six months ago, and I really feel that this personal connection adds depth to our discussion as we explore the top traits of successful CEOs, what to do when faced with an unfit CEO, and how stress perception affects your ability to make decisions.

Ayman shares his expertise in helping CEOs scale their companies from 1 to 80 million, ultimately making him the go-to guy in the industry, and his self-awareness truly shines through, making him one of the best decision-makers that I've ever encountered. He shares his incredible backstory as a refugee, which has significantly influenced his approach to coaching and building companies. We also delve into the importance of physical and mental well-being for CEOs and the role of tactical training in decision-making under pressure. Ayman's 90-day journal system, known as the “Average Journal,” is a crucial tool in his coaching process, helping CEOs set and achieve their goals. He even refers to it as his “anchor for everything.”

One especially striking aspect of Ayman's coaching is his emphasis on humility, coachability, and self-awareness in CEOs. He encourages CEOs to align their actions and decisions with their genuine desires, avoiding the trap of seeking external validation. The episode covers a wide range of topics, from scaling businesses and identifying strategic flywheels to the significance of investing in coaching to accelerate learning and achieve success, and this insightful and candid conversation with Ayman Al-Abdullah is a must-listen for CEOs and entrepreneurs who are looking to excel in both their personal and professional lives!

If you enjoy this engaging and insightful conversation with Ayman, then I strongly encourage you to go check him out on social media. Be sure to also subscribe on your favorite podcast app if you aren’t subscribed already so that you never miss a new episode, and if you would share the podcast with at least one other person you know who might also enjoy it and leave me a five-star review, that really helps me and the show out!

Time Stamps

0:47 - Welcome to the show, Ayman Al-Abdullah!

4:40 - Ayman addresses the unexpected challenges he and his family faced.

6:37 - Ayman witnessed his father’s struggle to rebuild their life.

7:44 - Hear about how Ayman is very driven by stability.

9:37 - Ayman argues for the importance of progressive overload in achieving success.

12:41 - The Beatles are an example of success not happening overnight.

14:04 – There are six ingredients that took AppSumo from $3 million to $100 million in revenue.

18:48 – Ayman is excited to be working directly with brilliant CEOs.

20:57 – I want to selectively work with clients, explore coaching, and focus on content creation.

24:11 - One of the main things to ask yourself is what type of business you want to create.

25:03 – Ayman describes his approach to content creation.

27:05 – Ayman has learned how important it is to create content, and he explains why.

28:45 – Learn all about the three questions that Ayman brings to his hiring process.

30:28 – Ayman explains why he likes to eventually transition clients to other coaches.

31:11 – I really admire Ayman's high level of self-awareness and lack of greed.

32:22 – Ayman emphasizes the importance of humility in CEOs.

35:48 – Learn about Ayman's most important system: his "Average Journal.”

38:08 - The Journal is Ayman's anchor for everything.

41:49 - Health and fitness are the foundations for wealth, Ayman points out.

44:59 - I bring up jiu-jitsu, and Ayman discusses how to minimize injuries.

46:50 - It's important to integrate physical challenges with intellectual pursuits.

48:43 - Being exposed to stress helps put business-related stress into perspective.

50:23 - Ayman agrees, emphasizing the significance of gaining perspective.

51:50 - You really should “date” your career before you fully commit to it.

53:39 – Ayman says that self-awareness is important for aligning the heart, head, and hands.

55:09 – Hear why Ayman advocates for challenging assumptions.

56:37 – You should do things for personal fulfillment, not validation through social media.

59:07 – What would Ayman say to his 8-year-old self going through instability?

1:01:27 - If Ayman were doing a CEO skill draft, what skill would he take with the first pick?

1:04:42 - CEOs must identify their company's “strategic flywheel,” says Ayman.

1:06:27 - Ayman explains why it's so important to invest in coaching.

1:09:07 – I agree, adding that coaching is the most advanced and effective level of learning.

64| Ayman Al-Abdullah: How to Become a High Performance CEO