Podcast
Dark Horse Entrepreneur AI Escape Plan | Helping Parents Make Money Online with AI
Hosted by Tracy Brinkmann | Make Money Online & AI Entrepreneur · EN
For hardworking parents seeking side hustles & yearning for the freedom & fulfillment of the digital nomad life. Every week, we dive into the exciting world of side hustles, breaking down flexible and profitable opportunities, and digital marketing strategies, designed for parents navigating family expenses, childcare, and the persistent crunch for time.
I am committed to equipping parents with smart strategies to boost their income, regain control over their schedules, and build a life that aligns with their dreams and aspirations. Moreover, this podcast is about more than financial independence—it's about forging a legacy of resilience, creativity, and entrepreneurial spirit for our children to emulate.
Join us on this transformative journey and learn how to balance parenting with entrepreneurship. Because being a great parent and a successful digital nomad isn't a trade-off—it's the perfect blend for an enriched life. Tune in to The Dark Horse Entrepreneur and discover how parents like you are pioneering the path to financial freedom and personal fulfillment.
The Side Hustle podcast for parental solopreneurs! Yes those aspiring digital marketers, entrepreneurs, and ambitious digital nomads seeking to escape the 9 to 5 and build a thriving online business. If you're looking for work from home opportunities, passive income ideas, or innovative business ideas, you've come to the right place!
Listen to The Dark Horse Entrepreneur podcast, where we explore the ins and outs of digital marketing, including social media marketing, email marketing, and content marketing, all aimed at helping you make money online. Discover essential digital marketing tutorials and learn from industry experts as they share their knowledge and experience on topics like entrepreneurship, work from home opportunities, and effective side hustles.
Whether you're new to the world of digital marketing or struggling with technology, procrastination, or imposter syndrome, our podcast offers practical advice and strategies to overcome these obstacles and achieve success. Don't miss out on valuable tips, tricks, and insider secrets shared by experts in the industry.
Tune in now, and take the first step towards becoming a successful digital nomad, mastering the art of making money online, and finally quitting your job to pursue your entrepreneurial dreams. Ready to dive into the world of digital marketing and side hustles? Subscribe NOW! We are talking about Digital Marketing / Entrepreneurship / Business tips and advice in the spirit of Tim Ferris, Garry Vaynerchuk, Ed Mylett, Brooks Castillo, Hollis, Nick Loper, Jordan Lee Dooley and Farnoosh Torabi .
27episodes
Episodes
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EP 535 AI Automation Side Hustles for Busy Parents: Make $1,500+ in 90 Minutes
Feb 1100:19:20Tap to summarize5 Simple Systems That Turn Evening Hours Into Recurring Revenue Streams Episode Summary Discover how digital entrepreneurs, especially busy parents, are leveraging AI automation to create profitable side hustles that fit into just 90-minute evening blocks. This episode dives deep into five "boring" but lucrative AI automation systems that require no coding skills, generating $1,500 to $5,000 in sales each. From email categorization to podcast repurposing, these digital marketing strategies solve real business problems while helping you build recurring income streams. Whether you're new to digital products or looking to enhance your online entrepreneurship journey, this guide is packed with tips for entrepreneurs aiming to make money online without sacrificing family time. Tune in to learn actionable email marketing tips, automation workflows, and other digital product ideas perfect for parents striving to balance business and life. Key Timestamps & Insights 00:00 - Opening 00:55 - Episode Overview 01:25 - The Parent Advantage 02:45 - Immersive Success Story 06:20 - The 5 Profitable Automation Systems 14:25 - Newsletter CTA 15:00 - Intelligent Elevation 16:20 - Whiskered Wisdom Strategies Shared The 90-Minute Build Strategy Leverage limited evening time for focused automation building Use constraints to force clarity and essential features only The Boring Beats Brilliant Approach Focus on simple, linear workflows over complex AI agents Solve obvious problems for obvious money The Local Network Launch Start with businesses you know personally (dentist, daycare, coffee shop) Observe repetitive manual tasks before proposing solutions The Referral Multiplication Method One satisfied client becomes your best sales force Same system, different clients, recurring revenue The Problem-First Framework Identify pain points before building solutions Focus on time-saving value over impressive technology Resources Mentioned Make.com - Visual automation platform (no coding required) Apify - Data scraping service for lead research OpenAI - AI processing for email categorization and content N8N - Alternative automation platform AI Escape Plan Newsletter - Step-by-step automation guides for parents Action Steps to Take Immediate Action (This Week) Pick one small business in your network Spend 15 minutes observing their repetitive manual tasks Write down potential automation opportunities Learning Phase (Next 30 Days) Create free Make.com account Build simple email sorting system for yourself Document your learning process Validation Phase (Month 2) Approach one business owner with observed problem Calculate time/cost savings of automation solution Propose pilot project with clear ROI Scale Phase (Month 3+) Refine successful system for replication Build referral network through satisfied clients Develop recurring maintenance contracts Subscribe to the AI Escape Plan Newsletter - DarkHorseInsider.com - Get practical, AI-powered strategies to start, grow, and streamline side hustles designed to protect family time while boosting income. Next issue includes step-by-step automation building guide with screenshots and parent-tested workflows. Episode Quote "Boring beats brilliant when it comes to building wealth. While everyone else is chasing the latest AI agent or complex chatbot, you're going to focus on simple, linear workflows that solve obvious problems for obvious money."
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EP 534 5 AI Side Hustles That Actually Work – No Tech Skills Needed for Busy Parents
Feb 300:25:34Tap to summarizeEpisode Summary Explore 5 proven AI side hustles perfect for busy parents seeking to enter the world of digital entrepreneurship without any tech skills. In this episode, discover actionable marketing strategies, AI tools, and online entrepreneurship tips that help parents build profitable work-from-home businesses earning $5K-$20K monthly. Whether it's quick website flips or AI consulting, learn how you can leverage simple digital products and create passive income streams while balancing family life. This episode is ideal for digital entrepreneurs and anyone looking to grow their email list and master marketing strategies to make money online in 2025. Tune in and start your journey toward financial freedom and flexible entrepreneurial success today! Key Timestamps & Insights 00:00 - Opening 01:05 - Episode Overview 02:25 - The Reality Check 05:15 - Method 1: Weekend Website Flipper 08:45 - Method 2: AI Detective Approach 12:10 - Method 3: Invisible Creative Studio 15:25 - Method 4: AI Voice Agent Builder 18:00 - Method 5: AI Training Workshop Leader 20:25 - The Bigger Picture 22:00 - Whiskered Wisdom Strategies Shared Local Business Website Auditing Identify businesses with outdated websites Use AI tools to create modern alternatives Present solutions with visual before/after comparisons AI Tools Consulting Conduct discovery calls to identify business bottlenecks Research appropriate AI solutions using curated databases Deliver simple reports with implementation recommendations AI-Powered Content Creation Generate professional visual content using AI platforms Offer monthly retainer packages for ongoing creative needs Scale through template creation and process optimization Automated Customer Service Systems Build AI voice agents for 24/7 customer support Demonstrate value through live testing sessions Create recurring revenue through ongoing management AI Education and Training Teach practical AI implementation to business teams Convert free workshops into paid consulting relationships Focus on real-world applications over theoretical concepts Resources Mentioned AI Website Building: Aura.build - AI website creation platform AI Tool Research: TheresAnAIForThat.com - Comprehensive AI tool database Content Creation: Invideo - AI video creation platform Midjourney - AI image generation tool Voice Technology: ElevenLabs - AI voice agent creation Go High Level - Business automation platform General Platforms: Upwork - Freelancer marketplace for outsourcing implementation Google Sheets - Database management for client tracking Action Steps to Take Immediate Actions (This Week): Choose one method that resonates with your skills and schedule Research the specific tools mentioned for your chosen method Identify 5-10 local businesses that could benefit from your services Weekend Project: Build your first demo or example using AI tools Create before/after comparisons or sample outputs Practice your pitch or presentation approach Week 2-3 Implementation: Approach your first potential client with demo materials Conduct discovery conversations to understand their needs Deliver your first project or consultation Scaling Strategy: Document your successful processes and create templates Build a portfolio of completed work for future presentations Develop systems that work within your family schedule constraints Subscribe to the AI Escape Plan newsletter - specifically designed for parents ready to break free from the 9-to-5 grind. Each issue delivers practical, AI-powered strategies to start, grow, and streamline side hustles while protecting family time. Your roadmap to more money, more freedom, and more of what truly matters. DarkHorseInsider.com Episode Quote "The AI gold rush isn't coming – it's here. But unlike the California gold rush, you don't need to leave your family behind to strike it rich."
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EP 533 The Weekend Course Creator: How Busy Parents Build Passive Income with AI Side Hustles
Jan 2000:12:17Tap to summarizeHow Busy Parents Are Building Passive Income Teaching What They Know The shocking truth about why your parenting experience is worth more than your college degree EPISODE SUMMARY Discover how busy parents are leveraging AI to transform their parenting knowledge into profitable digital products and online courses in just 15 minutes. Host Ace Allan shares the TEACH method—a simple, step-by-step framework to create, package, and market your expertise, turning everyday parenting victories into passive income streams ranging from $500 to $5,000 monthly. Learn why your real-world experience is more valuable than formal credentials and find out how to balance course creation with family life. This episode offers actionable marketing strategies and tips for entrepreneurs looking to build digital products for beginners, grow their email list, and capitalize on online entrepreneurship opportunities. Tune in to unlock your potential as a digital entrepreneur and start making money online while prioritizing what matters most: your family. KEY TIMESTAMPS & INSIGHTS 00:00 - The Silent Revolution 00:50 - The Three Core Promises 01:55 - The Kitchen Table Visualization 02:40 - The Success Vision 04:00 - TEACH Method 08:00 - Historical Context 09:00 - Experience as Expertise 10:00 - Whiskered Wisdom STRATEGIES SHARED 1. The TEACH Method Framework Target your expertise using AI prompts (3 min) Extract your framework with AI assistance (5 min) Automate content creation through AI (4 min) Create your course package (2 min) Host and sell on simple platforms (1 min) 2. Knowledge Validation Strategy Use AI to identify 10 specific problems you can solve Pick topics that make you think "I could help with that" Focus on 30-60 minute course solutions 3. Family-First Implementation Build during kids' downtime (cartoons, naps, bedtime) No 4 AM wake-ups or missed family moments Weekend sprint approach for maximum efficiency 4. AI-Powered Content Creation ChatGPT for framework development and lesson planning Real-world examples and common mistakes inclusion Quick wins for immediate implementation RESOURCES MENTIONED AI Tools: ChatGPT - Primary tool for content creation and framework development Specific prompts provided for each step of the TEACH method Course Platforms: Teachable - Recommended hosting platform Gumroad - Alternative simple selling platform Thinkific - Additional course hosting option Newsletter: AI Escape Plan Newsletter - Weekly strategies for parent entrepreneurs Focus on AI-powered side hustles that protect family time Available at https://DarkHorseInsider.com
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EP 532 How Parents Are Stealing Clients From $50K Marketing Agencies (Using Free AI) | AI content agency | AI Side Hustle | make money online | entrepreneur tips | ai entrepreneur
Jan 1400:19:53Tap to summarizeThe underground content system that works in nap time and pays like a full-time salary EPISODE SUMMARY This episode explores how busy parents can leverage their limited evening hours (as little as 73 minutes) to build profitable AI content agencies generating $5,000+ monthly without employees or office overhead. Host Tracy Brinkmann reveals the exact system working for parents right now, including the three-tool foundation, service packaging strategies, and the Weekend Launch Method to land your first $500 client in 72 hours. TIMESTAMPS & KEY INSIGHTS 00:00 The 73-Minute Parent Revolution 01:05 Episode Overview 02:05 Controversial Truth 02:45 Success Story 05:10 Three-Tool Foundation 07:40 Service Package Framework 08:30 Weekend Launch Method 09:55 Scaling System 11:15 Pricing Psychology 13:40 The Bigger Picture 16:20 Whiskered Wisdom STRATEGIES SHARED The Three-Tool AI Content Stack Content Creation: ChatGPT Plus for all written content Visual Design: Canva Pro for graphics and templates Automation: Blotato for publishing and client management Service Packaging Strategy Tiered pricing model with clear value propositions Monthly recurring revenue focus Scalable deliverables that don't require constant manual work Weekend Launch Method Friday: Research and identify prospects Saturday: Create proof-of-concept content Sunday: Outreach with value-first approach Scaling Without Burnout Batch content creation using AI Automated publishing schedules Single dashboard client management Evening/weekend work schedule RESOURCES MENTIONED Essential Tools ChatGPT Plus ($20/month) - Content creation Canva Pro ($15/month) - Visual design Blotato.com ($29/month) - Publishing automation Newsletter & Community AI Escape Plan Newsletter - DarkHorseSchooling.com Practical AI strategies for parent entrepreneurs Family-time-protecting side hustle systems Pricing Packages Content Starter: $1,500/month Content Pro: $2,500/month Content Authority: $4,000/month ACTION STEPS TO TAKE Immediate Actions (This Week) Research Local Businesses: Identify 10 businesses with poor social media presence Set Up Tools: Get ChatGPT Plus, Canva Pro accounts Create Sample Content: Make 3 social media posts for one business Practice Pitch: Develop your value proposition statement Short-Term Goals (Next 30 Days) Launch Weekend Method: Execute the 72-hour client acquisition process Refine Service Packages: Finalize your three-tier offering structure Build Content Templates: Create reusable frameworks for efficiency Test Blotato.com: Explore automation platform capabilities Long-Term Vision (3-6 Months) Scale to $5K Monthly: Acquire 3-4 clients at different package levels Systematize Operations: Full automation of content creation and publishing Expand Service Area: Consider additional local markets or service types Build Referral System: Leverage satisfied clients for growth CALL TO ACTION SECTIONS Sign up for the AI Escape Plan newsletter at DarkHorseInsider.com - your roadmap to more money, more freedom, and more of what truly matters.
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EP 531 The 5 AI Prompts Every Parent Should Know (But Most Will Ignore) | ChatGPT Prompts | AI Side Hustle | make money online | entrepreneur tips | ai entrepreneur
Jan 100:14:24Tap to summarizeEpisode 531 Show Notes: The 5 AI Prompts Every Parent Should Know How to turn your lunch break into a six-figure business blueprint using questions everyone has access to Episode Summary Discover the 5 specific ChatGPT prompts that are helping parents build AI-powered side hustles without sacrificing family time. Host Ace Allan reveals the exact questions that turn lunch breaks into business breakthroughs and shows why the biggest AI goldmine isn't in fancy tools—it's in asking better questions. Key Timestamps & Insights 00:00 - Opening 00:35 - Overview 01:15 - The Paradigm Shift 02:50 - Prompt #1: The Market Detective Prompt: "I'm a parent with [X hours] available per week. Analyze the top 5 problems that [target audience] are actively paying to solve right now. For each problem, tell me: the average price people pay for solutions, how saturated the market is, what skills I need to serve this market, what solutions have they already tried and failed, and rank them by opportunity for a beginner. 04:25 - Prompt #2: The Business Blueprint Prompt: "Create a detailed business plan for a [service/product] targeting [specific audience]. Include startup costs under $500, time commitment of [X hours/week], step-by-step launch sequence, pricing strategy, and first 90-day action plan. Make this realistic for someone with no prior business experience." 05:55 - Prompt #3: The Content Machine Prompt: "Generate 30 days of content ideas for [your business niche]. For each idea, provide: the main topic, 3 key points to cover, a compelling headline, a specific problem it solves for my audience, and format this as a content calendar that I can batch create in one weekend." 07:15 - Prompt #4: The Problem Solver Prompt: "I want to solve [specific problem] for [target market]. Give me 5 different business models I could use, ranging from low effort/low income to high effort/high income. For each model, explain how it works, what I would charge, how to get my first customer, and realistic income potential in months 1, 6, and 12." 08:35 - Prompt #5: The Launch Accelerator Exact Prompt: "Create a 30-day launch plan for [your business idea]. Include daily tasks that take maximum [X hours per day], what to post on social media, how to find my first 10 clients, what tools I need (free options preferred), and how to validate my idea before investing a single dollar. Make this actionable for a busy parent." 10:35 - Why This Matters 11:20 - Whiskered Wisdom Strategies Shared The 5 Core AI Prompts Market Detective - Rapid market research and opportunity identification Business Blueprint - Comprehensive business planning with realistic constraints Content Machine - Systematic content creation and calendar planning Problem Solver - Multiple business model exploration and validation Launch Accelerator - Step-by-step 30-day implementation plan Implementation Framework Use during lunch breaks, naptime, or evening "side hustle mode" Start with constraints: available time, budget, family commitments Focus on problems you already understand as a parent Validate before investing significant time or money Parent-Specific Advantages Parenting experience provides unique market insights Time constraints force efficiency and focus Family-first values align with sustainable business models Existing problem-solving skills transfer to entrepreneurship Episode On Deep AI Deep Research DarkHorseSchooling.com/EP513 Resources Mentioned Primary Resource AI Escape Plan Newsletter - Weekly practical AI strategies for parents. DarkHorseInsider.com ChatGPT Toolkit - Advanced versions of all 5 prompts plus templates Upcoming 50 AI Prompts Collection - Specific side hustle prompts for beginners (joint the newsletter to get 1st access) Tools Referenced ChatGPT - Primary AI tool for all prompts Deep Research Mode - Enhanced research capabilities (separate episode referenced) Any LLM model (Claude, Gemini, Perplexity) - Alternative AI platforms Action Steps to Take Immediate Actions (Tonight) Choose one prompt that resonated most during the episode Open ChatGPT (or preferred AI tool) Customize the prompt for your specific situation, available time, and target audience Hit enter and start the conversation - don't overthink it Ask follow-up questions to refine and improve the output This Week Test the Market Detective prompt with 2-3 different target audiences Run the Business Blueprint prompt for your most promising opportunity Sign up for AI Escape Plan newsletter for ongoing strategies and community Next 30 Days Implement the Launch Accelerator prompt for systematic business development Use Content Machine prompt to plan and batch-create marketing content Apply Problem Solver prompt to validate and refine your business model Join the AI Escape Plan newsletter - your weekly dose of practical, AI-powered strategies designed specifically for parents who refuse to choose between family time and financial freedom. Join here -> DarkHorseInsider.com Sign up now and get the complete "ChatGPT Toolkit" including: Advanced versions of all 5 prompts Exact templates used by successful parent entrepreneurs Early access to the upcoming 50 AI Prompts collection Your roadmap to more money, more freedom, and more of what truly matters starts here.
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EP 530 The Identity Audit That Changes Everything (Most Parents Skip This) | Identity Audit | AI Side Hustle | make money online | entrepreneur tips | ai entrepreneur
Dec 2300:13:19Tap to summarizeWhy Your 2026 Success Starts With Who You Really Are, Not What You Want Episode Summary In this powerful year-end episode, Ace Allan reveals the Identity Audit Framework - a three-part system that helps parent entrepreneurs stop building businesses for someone else's life and start creating ventures aligned with their authentic values. Through real-world application and tactical exercises, listeners discover how to identify whose voice is driving their goals, uncover what they actually care about, and bridge the gap between where they're heading and where they want to be using AI tools. Key Timestamps & Insights 00:00 - Opening 00:35 - Episode Preview 01:40 - The Core Problem Revealed 02:56 - The School Parking Lot Story 04:45 - The Identity Audit Framework 08:56 - Intelligent Elevation: The Bigger Picture 10:16 - Whiskered Wisdom: The Dangerous Person Strategies Shared The Mirror Test Strategy Write down all current goals for 2025 Identify whose voice influences each goal Recognize external vs. internal motivation sources Spot when building someone else's life with your energy Values Archaeology Method Recall moments of peak energy and fulfillment Identify moments of drain and resentment Connect energy patterns to underlying values Understand that energy follows values, not goals Trajectory Awareness Technique Honest projection of current path's 5-year outcome Define authentic desired destination Identify the gap requiring intentional change Use AI to bridge the gap faster than previous generations AI Amplification Approach Use technology to become more of your authentic self Avoid using AI to become someone else Align AI tools with discovered values and identity Create competitive advantage through authenticity Resources Mentioned AI Escape Plan Newsletter - Weekly practical strategies for parent entrepreneurs DarkHorseInsider.com Identity Audit Framework - Complete 45-minute self-assessment process DarkHorseSchooling.com/EP530 - Full episode and additional resources Action Steps to Take Immediate Actions (This Week) Complete the Identity Audit Framework - Set aside 45 minutes for all three parts Write down current goals - List everything you're working toward in 2025 Identify voice sources - Note whose influence shaped each goal Assess current projects - Ask "Am I building for who I really am or who I think I should be?" Ongoing Implementation Values-based decision making - Filter future opportunities through discovered values Regular trajectory checks - Monthly assessment of current path vs. desired destination AI tool alignment - Choose technology that amplifies authentic self rather than creating false persona Energy monitoring - Track which activities energize vs. drain based on values alignment Long-term Strategy Build identity-first business model - Structure ventures around authentic values Create family-integrated success - Design business that enhances rather than competes with family life Develop authentic competitive advantage - Use self-knowledge as differentiation in AI economy DarkHorseInsider.com - Subscribe to the AI Escape Plan Newsletter for weekly practical strategies that help parent entrepreneurs build meaningful businesses without sacrificing family time. Complete the Identity Audit Framework this week - don't just think about it, actually write it down and discover who you're really building for. Know a parent entrepreneur who's working hard but feeling empty? Forward this episode to help them discover if they're building someone else's dream life.
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EP 406 7 Steps To Creating Cornerstone Evergreen Articles
Feb 27, 2023Tap to summarizehttps://DarkHorseSchooling.com/podcat This conversation is about the importance of Cornerstone Content on websites. The host of the Dark Horse Entrepreneur Podcast, Tracy Brinkman, provides seven easy steps to creating these anchor pieces of content. She then explains that she has been in the coaching, course creation and online space since the 90s and is still learning. Tracy then encourages entrepreneurs, coaches and course creators to take action and learn tips from the Dark Horse Entrepreneur Podcast. She believes that driven entrepreneurs should start or restart their businesses with great marketing, personal, or business tips and results. Cornerstone content is the key to growing a business into the empire it deserves to be. These articles provide the most important, complete information on the topic and should not be written with the goal of selling. They help to raise brand awareness, rank higher in search engine results, and attract prospects that can be nurtured into customers. Writing and publishing this content helps to position oneself as an authority in their industry and builds trust in the brand and its products. Ultimately, the goal is to help other people and build relationships. Creating Cornerstone Content can be intimidating, but it doesn't have to be. By following seven easy steps, anyone can create content that will attract their ideal customers. Step one is to choose a topic. When deciding on a topic, it is important to consider if it aligns with your business and will attract customers, if it is something that would make your customers life easier, and if it interests you. If you choose a topic that you are passionate about and have a bit of knowledge on, it will be easier to write and optimize the content. Creating content for your business can be an intimidating task, but with the right preparation and research, it doesn't have to be. The first step to creating great content is to do extra research which will help your prospects and customers. Research what your customers want to know, talk to existing customers, read posts, books, and interviews, and take copious notes to quote as sources. Once you have a plan, start outlining topics and subtopics, and then write the content. Make sure it is clear, concise, and genuinely helpful in solving one or more of your customer's problems. Also, include links from expert sources, build your keywords in naturally, use tools like Grammarly or Hemingway to make it easy to understand, and get a few people to read it in advance. Lastly, optimize your article with your primary keyword in the URL, title tag, and headline. TIMESTAMPS 0:00:00 "Creating Core Content: 7 Easy Steps to Becoming an Authority in Your Field" 0:02:10 "Unlock the Power of Cornerstone Content to Build Your Business Empire" 0:04:17 "7 Steps to Creating Cornerstone Content for Your Business" 0:06:10 "Tips for Writing Effective Content" 0:12:08 "Optimizing Your Content for Search Engines: Tips for Improving SEO" 0:13:50 "Six Tips for Promoting Your Cornerstone Content" 0:16:39 Creating Cornerstone Content: 7 Tips for Successful SEO and Reader Engagement HIGHLIGHTS Contact every expert and website that you quoted inside your article and let them know about it. Some of them heck, many of them will tell others through their social media, right? Sometimes they'll even link to your content from whatever the article or whatever piece of content that you referenced that you used. They'll link them together. Now you're getting some of that Linked use. You might even consider investing a little paid promotion as well. You can reach a highly targeted audience this way and use the new traffic to further build your email list and becomes a self fulfilling prophecy. Make it simple for visitors to share your content with others by adding social media buttons, share me links, email, all the little tricks. Use your social media accounts to tell your followers about the article, right? Schedule social media posts several times a day for the first couple of days after you post that Cornerstone Content, and then periodiotically afterwards, re remind them. Use personalization whenever possible. Thank you, guys, all my sales folks. I did this amazing piece of content about handling objections, right? I drew blank there for a second. Whatever it might be, you can even take a snippet of this piece of content and use it as your social media content and say, hey, this is just one piece of this amazing piece of content. Put it out there, click the link down in the Show notes or whatever it is, and check out the full content, right? So wherever your keyword you're trying to tweak for, you're trying to optimize for. Make sure it's an url in the title tag and in the headline. Ideally, the title should answer an exact question being asked in Google, so it might be part of your research early on. What questions are being asked on this topic? Create subheadings that hold keywords as well as other keywords being populated throughout your text.. This will help your readers and the search engines alike to recognize the relevance of your content. This search engine have gotten really smart over the past couple of decades. And so make sure you don't know we're not talking about keyword stuffing here. We're just talking about make sure it's relevant to the content you're trying to the questions you're trying to answer and the content you're trying to share. Right? Tip number three plan your content. Now this is where the fun begins. You might be writing something called the Complete Guide to Blank whatever the Topic Is or everything you ever wanted to know about. Blank. Again, whatever your topic is or how to achieve blank whatever your topic is. Once you have a basic plan of what your article will achieve, start outlining your topics and your subtopics.. You might want to use a step by structure from beginning to end, or a list, like we talked about in episode 348, ways to Make Your Listicles Amazing. So you can create a listicle or whatever works best for the topic that you have chosen. Okay. By the way, you might want to go back to listen to episode 348 where we talked about listicles. Listicles are very popular. You see them all the time. Where it's like the top ten ways to X or the top whatever. Anyway, you know what I'm talking about. Anyway, I won't beat that one to death. Please do not be intimidated into thinking that it's beyond the scope of your abilities to create this kind of content. Why? Because I'm about to break it down into seven easy steps. Here we go. Step number one pick your topic. There are three questions that you're going to want to consider when choosing a topic. Does it align with your business and will it attract your ideal customers? Right. Does it align with your business and will it attract your ideal customers? For example, let's say you're in the niche of stock investing. You don't want to create some cornerstone Content about buying a home.
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