This episode is a re-air of one of our most popular conversations from this year, featuring insights worth revisiting. Thank you for being part of the Data Stack community. Stay up to date with the latest episodes at datastackshow.com. This week on The Data Stack Show, the crew brings you another conversation live from Data Council in Oakland, California. In this episode, Viktor Kessler from Vakamo explores the evolution of data architecture from rigid warehouses to flexible Lakehouse systems. Powered by Apache Iceberg, this new approach enables seamless data sharing, governance, and potential monetization. Viktor discusses how open-source innovation is transforming data management, highlighting the shift towards treating data as a product and the emerging potential for AI-driven data exchanges. The conversation provides insights into the future of decentralized, adaptable data infrastructure and so much more.