Crews Enochs is the Ecosystem Growth Lead at Index Cooperative, where he is responsible for marketing communications & off-chain partnerships for their portfolio of on-chain structured products. Index Cooperative democratizes access to complex crypto strategies, making it simple to create a custom index of tokens using smart contracts. Think of these as, say, the next-generation ETFs. Index Cooperative is an early mover on what i believe will become a high-demand area of the crypto space as mainstream adoption rises. One token to gain diversified exposure, on-chain, making responsible crypto investment easier than ever. But we’re not there yet. Crypto index products are in the early stages of adoption. We discuss the hesitancies many newcomers have when getting started, associated risks, whether crypto indexes truly provide diversification within a historically highly correlated industry, what a “good” crypto project consists of, how recent market events have impacted on-chain index product adoption, and much more. With that, please enjoy my conversation with Crews.

For more information about Index Cooperative, please visit: https://indexcoop.com/

You can Follow Crews Enochs on Twitter @theyoungcrews: https://twitter.com/theyoungcrews

Show notes:

[0:06] Introduction to Crews Enochs
[2:06] What is Index Cooperative and Crews Enochs' background + role at Index Cooperative
[4:32] Index Cooperative's products and the idea of Crypto ETFs; buying a basket of tokens
[6:43] Conversations around "self-custody"
[9:30] Why are indexes not more popular in crypto?
[13:03] Traditional ETF products for Crypto
[15:08] More interest from retail or institutional investors?
[17:38] Who are Index Coop customers trusting when buying one of their products?
[20:50] Are Index Cooperative's products actually diversified?
[25:31] What does a fundamentally sound project look like in Crypto?
[27:25] Where does yield come from from Index Cooperative products?
[32:38] What is stopping traditional finance from creating ETF-like products in Crypto?
[34:14] How has all the Crypto negative sentiment affected Index Cooperative?
[37:18] Where has Index Cooperative seen the most interest amongst their products?
[40:57] Long-term and short-term trends for bringing traditional assets "on-chain"
[43:38] Bull and Bear case for Crypto moving forward

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