42:I[185,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SendEmailButton"] 44:I[63625,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"AddToLibraryButton"] 47:I[45269,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SignupCTA"] 3a:["$","h1",null,{"className":"max-w-[22ch] font-display text-[clamp(32px,4.5vw,48px)] font-medium leading-[1.05] tracking-[-0.02em] text-[color:var(--fg-1)] text-balance","children":"Lessons from the Journey to Building a Product Customers Want with Max Greenwald of Warmly"}] 3b:["$","div",null,{"className":"flex flex-wrap items-center gap-x-4 gap-y-1 font-mono text-[12px] uppercase tracking-[0.1em] text-[color:var(--fg-3)]","children":[["$","time",null,{"dateTime":"2023-10-27T18:19:11.000Z","children":"October 27, 2023"}],["$","span",null,{"aria-hidden":true,"children":"·"}],["$","span",null,{"children":"00:21:46"}],false]}] 3c:["$","p",null,{"className":"max-w-[60ch] text-[18px] leading-[1.5] text-[color:var(--fg-2)]","children":"Max Greenwald met his co-founder Alan via ODF (applications for ODF19 close this week) and co-founded Warmly—a startup whose path has been anything but a straight line. After a few years of pivots they've come out the other end and have a product that customers absolutely love and are eager to pay for. In this candid conversation, Max generously shares his experiences alongside actionable lessons earned from navigating the journey to building a successful product."}] 43:T4af,

Are you exploring starting a company? We’ve got a program for that.

ODF has helped 1k companies get started and go on to raise over $2B. Applications for our 19th cohort in San Francisco are due this week. Learn more and apply at beondeck.com

Joining me in the deep end is Max Greenwald — co-founder of Warmly a startup that helps businesses turn warm leads into sales. The company recently announced their series A.

I’ve known Max for years and watched the Warmly journey unfold — Max even met his co-founder Alan through ODF.

Warmly’s path has not been a straight line. This conversation with Max is candid. He shares the mistakes and lessons learned on the journey towards building a product that customers love.

This might be one of the most useful episodes we’ve recorded on the deep end in terms of giving actionable guidance for founders.

In this episode, we discuss how to communicate changes in direction to investors and teammates, how to avoid the sunk cost fallacy, how to work with initial design partners, and much more.