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On today's episode, Dr. Mark Costes sits down with Dr. Addison Killeen and Ryan Gross to unpack what practice owners can do when hygiene is full, staffing is tight, and growth starts to stall. They explore how to shift marketing toward higher-value patients such as emergency, implant, sedation, and full-mouth reconstruction cases, while creating systems that keep doctor production strong even when hygiene becomes the bottleneck. The conversation also highlights insights from Addison's new Complete Dental Hygiene Manual, including practical ways to optimize hygiene operations, navigate staffing shortages, and rethink growth strategy in today's dental economy.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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