In this episode of The Dept. Omar sits down with RichFromAnywhere for a masterclass on how paid ads are changing, why they’re getting easier to use, and how business owners can start using ads, AI, and simple systems to grow with more consistency. They break down what’s working with Meta right now, how to think about ads as a business lever instead of something confusing or “salesy,” and why pairing paid traffic with the right content and offer can create far more predictable growth. They also talk about using masterclasses and webinars as repeatable sales assets, how to think about lead magnets, landing pages, retargeting, and follow-up, why one strong in-house operator can now do what used to take a whole marketing team, and what founders need to understand if they want to think more like marketers. The conversation goes deeper into testing, messaging, AI-powered tools, and the mindset shift required to stop overthinking and start running the play. If you’ve been relying only on organic content, feeling stuck with inconsistent leads, or wanting a simpler way to scale your business online, this is an essential episode.

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