← Determined Society with Shawn French | Adversity & Mindset
Determined Society with Shawn French | Adversity & Mindset
The Pulse: Becoming the Person You Want to Be
01:02:09
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A
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B
To be a top show host, do you have to pretend you are first? Do the work and become it.
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A
Wow, that's a. That's a weird one.
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B
You got where I was going with this. If you want to be successful, dress the part, act the part, and just believe that you're on your path to being that highest version. Right.
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A
If you're unwilling to take something serious enough to give enough shits, then you're not doing it.
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B
Right. Yes. And I think the other thing is really knowing what the heck you're going after. Right.
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A
The gift is in the work, not the destination. I'm going to be happy when I'll be happy. When. When I get there, then I will be satisfied. If you think like that, once you get there, you're not going to be satisfied. You're not going to be happy. The reward and the true blessings are in every stage along the way.
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B
But when you started getting very, very specific on your goals and very real about what you needed to is when divisible progress starts.
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A
Yeah, it's the cheat code.
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B
That's right. But it's a.
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A
It's a long route. What's up, guys? We're back today with another Pulse episode. My boy and business partner, Pat Sickens. We were talking yesterday. You're like, dude, it's been six months. I'm like, you're full of.
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B
It has not been six months. Really? Yeah, because we were here end of July.
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A
Okay.
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B
And that's when the whole mustache started. Because right afterwards when Claire asked me to grow it for her birthday and kind of stuck. So, yeah, it's been six months since we've Flushed the format and got to talk about what's happened. And my goodness, we have a lot to cover.
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A
We do have a lot to cover, so I'll let you take it, man.
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B
Well, I mean, first of all, I just. I. Going through and thinking about just me joining this and why I did it, and I wanted to start by just saying thank you, man.
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A
Oh, man.
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B
You know, the opportunity to be here on the show today, just be a part of this movement, the society, what we're doing, and it's incredible. And I texted you over the break and, you know, just the ability to have you as a friend. I think there's a lot of people that would do a lot to be in my position, you know, to have you reaching out and being able to call you because you do so much on camera. So to have a personal relationship, I just think it's. It's a special thing, man. And you. We've been through a lot.
- [03:11]
A
We have been through a very short amount of time. You trying to make me fucking cry over here, dude? No, I appreciate that, man, and I'm blessed to have you as a friend, too. And, you know, when I created this, it was something that I envisioned, having the closest people to me a part of this because I wanted to build community, but I also wanted to do it around people that understood me, you know, So I have you, we have Marina. You know, you know, Roman's here, flew in and didn't tell us. And then, you know, one of my best friends in the world, you know, Dan Tuffarello, is now working with us, and, you know, to be able to have him on and everybody here just, you know, this. It's so great how life comes full circle. So, you know, I'm. I'm the grateful one, and know a lot of times I'm a little intense, and it doesn't seem that way, but I just truly love having everybody that I. That I care about. I won't say everybody, but most of them in this company with me and pushing forward to keep me sharp and to do the best job we can. For everybody watching and listening, it's talk.
- [04:15]
B
About it full circle. I mean, being from Fort Myers, the ability to come back every once in a while and sit down with you and, you know, essentially my hometown and. Yeah, it's. It's great. And I got to tour around a little bit. I've come back a few times and haven't really had a chance. I got to go by the old high school yesterday. That's all.
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A
Vikings, go Vikings.
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B
Yeah. I got to tour around with Christina, and she showed me around and drove through the old, you know, the old neighborhood and things like that. And it's just. It's. It's been great. But, you know, I just. I was thinking about the evolution of this show, and I know we've talked about it, but, you know, every single time we put an episode out, we have a new listener. So, you know, this thing has really gone from your car talking into your phone after the gym to a guest room when I found you. And we've told that story before, so you have to go back and watch that. But it was not an immediate, you know, oh, we're going to be partners and things like that. But I was listening to the recap for 25, and I really want to dig deep on what's happened at some point today. But as I was listening through that, you were talking about, and you actually used in one of the clips, you said, you know, if you're new to the show, like, why is this guy talking? Because it matters. And it does. Because when I came to you and we started doing work and it was like, okay, you know, we've got some good guests and there's some good conversations, and it's good. But when I started seeing, you know, essentially under the hood or behind the curtain and seeing the impact that this show has, because there's a lot of shows and there's a lot of gurus and there's a lot of flashy things that are entertaining, but this show has substance. And I'm not just saying that because of my position here. It's because it really does have impact. And to see the messages that you are getting of, you saved my life, you saved my marriage, you know, it's helping people on a very human level, and that's why the society works. That's why people are tuning in, and that's why people care about what you have to say, what the guests have to say, because it is a society. I remember we were talking to Amanda early on. It was like, well, why would you do this? It's because of the society, because of this group. So I just think it's a really special thing. And I just want to take a moment to hear from you about the evolution of it, because I've been here for two and a half years, I guess. Yeah, two years, not five. And I know we're coming up on five, so I just want you to talk a little bit about it, because, again, I think we do have some people that don't Know the whole story.
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A
Yeah. So it was. It was really crazy when I started recording it, you know, in my car. I mean, the first ever episode was recorded in my guest room. And I can remember that day. And I remember I started out like, hey, guys, this is Sean French, the Determined Society. I don't know if you're going to listen. I hope you do. I hope you like it. But here's the journey I'm about to go on. Here's the type of people I'm going to interview. And at the very beginning, it was a very small approach. It was like local people that have won state championship, built big businesses, and you. There's many different cakes and there's many different recipes, and pretty much all of them taste good, right? And so I felt like it was the same thing about success, so I really wanted to dive into that. And then, you know, it's noisy in my house. So I started recording after the gym when I would have some type of download or some type of thought in the gym, something that fired me up, ticked me off, inspired me, didn't matter. I went and recorded and I did that for about, you know, 15, 20 episodes, man. And then I learned I can upload video to the anchor app. And so I went to. I went to Zoom and I thought everything was great. Had this shitty framed poster behind me. It was like a word, word cluster of the Determined Society, of everything that it meant. And as those interviews progressed and as you know, I put a neon sign behind me in the background and all that kind of stuff. It's really funny because that's when I thought, I'm like, we're here. This is the greatest thing ever. But when I go back, I watch it and listen, and then I realize that we were nowhere even close and. Or I wasn't anywhere close. And there needed to be an up level, a step above what we were doing in the extra room. And that's when you came on and we started doing things in public venues. We started doing recordings like this, and that's when things. And there were some, you know, show flow issues at the beginning because we thought that we had to do something different and we really didn't. Right. We just needed to stick to the plan and continue to grow. And so this, this rant about where the show started and where we're at now, it's rewarding to go back and, and look at it and cringe a little bit because I can now say, like, I wasn't ready, I wasn't there. Right. And. And there needed to be more work done. And that's the message I want to send to the audience. You can look at things right now for where you're at and think that you have arrived, but if people aren't picking up what you're putting down, there's probably a reason. Right. And so I had to go on this big growth, you know, journey of myself, you know, mentally, physically, and everything like that. And then all of a sudden, I started looking like the brand. And that's when everything kind of catapulted at, you know, towards, you know, the. The first quarter right around, you know, Q1 of 2025. And it hasn't slowed down since because we're putting more impactful things out there. We're helping more people, because I didn't. And we didn't stop putting out the messages that we wanted to. So, you know, the journey of the show has been beautiful and painful at the same time, but it's. It's been rewarding, man.
- [09:51]
B
Well, I think you hit on something there, you know, if you're doing anything that means something to you that's important to you, if you're not looking back over the short term and long term and feeling that cringe, then you're not doing it. Right.
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A
Yeah.
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B
Because if you look and you go, yeah, it's about where I am, then you're not moving forward.
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A
You're not growing.
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B
I look back at this stuff, you know, even a few months ago that we did, like, look at the first pulse, you know, it's just there has to be that evolution. And I think if you're not embarrassed by your previous work, then you're probably not moving fast enough.
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A
Yeah, and that's the other thing, too, that I really want the audience to. To think about. It's like, you don't need everything to start. Too many people are waiting to have everything that they need at their disposal to start a podcast or to. If I had a dollar every time someone said, like, hey, I'm gonna start a show this year, but I don't know how to do it, and I would have a lot of dollars, dude. And the big theme behind people that aren't pulling the trigger is because they're really. I think it's fear, and they're not taking the control of the situation. They're not taking the bull by the horn, so to speak, and be like, all right, I'm gonna do this, and whatever happens, happens. And you have to be open to the fact that you're going to suck at something for a Very long time. And you're going to be judged and people are going to delete you from social media. And it happened to me. I mean, people made fun of me all the time. I don't think they are anymore, but if they are, they are. It is what it is. But you have to go through those evolutions, those steps, and it's great for the audience to see that, too. That was my point of all of this is the audience. The public has gotten to experience every level up. And so for me, that's a blessing because it shows process, it shows strategy, it shows discipline and determination. Whereas if we would have just started with this, where's. Where's the fucking fun in that?
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B
It's a good point. It's a very good point. And you look at it and you can think of every excuse. And a lot of times people say, I don't have the thing, right? And a lot of times it's tech, it's the skills to do the thing. And when I talk to clients about that, on the marketing side of things, they always like, oh, we tried social media. It doesn't work. I'm like, look, you know, when Charles Barkley goes out and plays golf, he's not blaming the clubs because he plays like crap. He knows he's a crap player, but he still loves it, right? So it's not necessarily or not always going to be this stuff around you, right? It's, oh, if we only have better mics or better cameras or, you know, if we could get to wherever. It's. It's. What we've talked about a lot on this show is you focus on what you can focus on, right? Because there's just so much that's out of control. And like, even, you know, specifically here, you know, we wanted to be at an event or we wanted to get a guest or whatever it was, or even comparisons, you know, us looking at other shows going, what the heck? Why are we not doing that? And so I think it's about looking at those things and going, you know, what. What did we do? We focused on the one thing we could do, which was making the show the best we could.
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A
Yeah, man.
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B
And then we added the tech and we added the lights and we got better and better. But to your point, going all the way back to this, it was you getting yourself right, and then it was focusing on being the best you could on camera.
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A
Yeah, it's my happy place, that's for sure.
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B
Well, and I think it's preparation, right? Like, I know so many people and that's why I love this show, is them being able to see what actually goes into this. And there's a few that I definitely want to talk about. And we'll start with the Lutrells. And so. And we'll. We'll talk all about that. But as I was listening to that, they were talking about preparation, and I can't remember which one was talking. Cause I was listening to it, but they were talking about the preparation that goes in being a Navy SEAL and going into a situation where the probability of you failing is pretty high. I mean, you think about that like people are scared. And you talked about this many times recently about, oh, you're scared to make a sales call. You're scared to your podcast is preparation. And what you're scared of is not necessarily that scary. Like, if you put it into, you know, comparing to what Navy SEALs are getting ready to walk into. And so I just thought that was such an incredible statement from them to talk about preparation of things are probably going to go really bad and really poorly. But they talk about their preparation and knowing that they've done everything they can. And so, no, I'm not comparing you to a Navy seal, but I'm saying the preparation that goes into these interviews to make sure that, you know, it's not just by happenstance that these things are happening. So I just talk a little bit about that specifically, and then I want to talk about just that experience overall.
- [14:43]
A
Well, as it pertains to the Lutrells, that was an amazing interview. And they become friends. And, you know, thank you to Roman for having us out there in order to have that opportunity to sit and have community with them for three days. I watch college football with the Luttrells. That was a freaking highlight, man. And, you know, as it pertains to preparation of what Navy SEALs do or what anybody does, you could be a teacher or what. It doesn't matter what you are. You could be a freaking underwater welder. If you are not prepared, you are going to fail. And so I truly believe that I approach preparation here or anything that I do, whether it's in the gym or my nutrition, like one of a Navy seal. There's no negotiation, right? And too many people leave outs for themselves. As it pertains to preparation. Well, if I get to this today, cool. If I don't, I don't. No, no, no, no. That's not the answer. You have to be so dialed in and ready to prepare to do whatever it takes to be great and to make an impact. So We. While I'm not a Navy seal, and I know. And let me clarify for the audience, I know prepping for a show is not the same thing as prepping preparation for an operation in, you know, overseas. I. I get that, but I take it that serious. And if you're unwilling to take something serious enough to give enough shits to really dial in and, and put your best product out there, then you're not doing it right. Preparation is all about effort, dude. That. That's. That's it.
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B
Yes. And I think the other thing is really knowing what the heck you're going after. Right. So if we're going to keep using this example, like, they know exactly what the objective and the mission is. Right. You know what? You want clarity. And remember, we talked about it up front. It was like, we want to be the best show. Well, what the heck does that mean? You know, it's about really being specific on the goal. And so I think a lot of people that, you know, we talk to that are having struggles, issues, whatever it is, they're like, I'm doing all this stuff. They don't really know what the mission is. Like, they're not super clear on it. And I think that, to me, was the biggest turn for you is when you got very, very specific on what winning was. Because everyone wants to win. Everyone wants to do the best they can. But it's so. It's just so all over the place. Like, even I think about financials, right? Like, we've talked about, you know, people. I want to make a lot of money. That is such a subjective thing. Like, what is a lot of money? Like, between you and me, I'm sure it's very, very different. Like, we talked about you money. Right. And I've even seen different definitions of that.
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A
Yeah.
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B
Like, I saw one who was like, it's just six months reserves. Like, if you have that, you have fuck you money. You could walk away. And I'm going, well, no, no, no. That's kind of the baseline for me. Like, I always want to have that because World War III could start. You know, it's like, who knows? And so I just look at that and I go, it's really about having that specific. So, well, is that. Is that. And I'm. And I'm putting, I guess, I guess projecting a little bit on you. But to me, it seemed like when you got specific is when things started turning around.
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A
Hey, guys, we're gonna take a quick break and we're gonna slide into our recovery segment brought to you by Therabody. What an amazing technology that Therabody has. And it was founded on a really cool story by Dr. Jason Worsland. It was founded on pain. He got into an accident and had this extreme pain in his arm and found that percussive therapy really helped. So he created the very first version of the Theragun with the makita drill just to pilot and test to see if his pain could be relieved by by percussive therapy overall. And surely it was. So now birth to the theragun and now Therabody, who has a multitude of products to help you recover emotionally and physically. And some of the products even help with stress, meditation and better sleep and just overall better wellness. And when I had Dr. J on the show earlier in 2025, it really spoke to me because his platform was founded out of. Out of physical pain and the determined society was founded out of emotional pain. And so it felt natural for us to partner up. So here we are, an official partnership with therabody and I want to talk to you about some of their products today that I've been enjoying that I think you need to understand and know more about so you could potentially implement them into your life. And I'm not going to get into a big deep dive of the actual science and everything like that. I'm just going to give you some anecdotal information based on the products that I'm using and that my wife is actually using too, that is helping us out a great deal at home. Because the great thing about these products, guys, is you can use them anywhere. You can use them in the gym, you can use them at home, in your bed, in your living room. Hell, you can even drive with a the Theragun Pro plus in your car and use it on your quads, use it on your arms, whatever that is. The first thing I want to talk about is the Theragun Pro Plus. I bring that in my gym bag every day to the gym, and when I'm warming up, I use it to warm up, I put it on my arms. Whatever body part I'm using that day, I activate those muscles. And what I find is I'm able to move my body a lot quicker and I'm a lot stronger on those days that I do actually bring it and utilize it. I just think it's a great way to understand your body and the connection between your strength and your muscles and being warm and being able to perform. Because it's one thing to go work out, but it's another thing to perform while you're doing it. And the Theragun Pro plus helps me do that. Another thing that I really, truly enjoy is the jet boots Pro Plus. These things are wire free. There's no hassle, there's no cords, there's infrared LED light, there's that compression therapy. And I've been having bad pains in my ankles, both of them actually, for about a year. And I don't understand where it's coming from. But when I started using the boots religiously after a leg day or after a cardio session, I throw those boots on and I find myself a lot looser. Afterwards, I find myself lighter. And then the next day there's no pain in my lower extremity like my feet. The other thing that I really enjoy is that product really helps me recover a lot quicker. And let's face it, that's the most important thing when we're trying to move our bodies or we're trying to succeed in life is we want quick recovery emotionally and physically. And these products help me do that, and they can help you do that as well. One of the other things that I really want to go into because it's helping my wife out a ton of with headaches and being able to distract from the noise in our mind, and honestly, it helps me with that too, is the Smart goggles. Whenever we feel a slight headache coming on or things are getting really heavy just in our minds, just thinking about all the stressors, all the things out there that we can't control, we throw the goggles on, get in a quiet place, and there's. There's different cycles on there and different intensities of vibrations and massaging and that you can either turn it up or turn it down. And what I really enjoy is it allows me to focus on what's going on with just me and I think about things. And the massaging with the Smart goggles relieves either headaches and it relaxes me and relaxes my wife to a point where we can fall asleep better. We are preparing to kind of downshift and shut down and slow down for the evening. So I heavily recommend them. The other thing it's really good for is just creating a peaceful time in your day. And what I found since using the Smart Goggles and then the other products is it works for me, it works for my family, and I know it can work for you too. So I want you guys to think about things that you are struggling with. If it's lower back pain or you wake up in the morning, your neck is Tight. I'm gonna tell you, the theragun pro plus will help that out. They have cold therapy on it, hot therapy. I mean, think about that. When I opened that box and realized that I could have heat therapy and cold therapy and a theragun changed everything for me. And also really made the thing that I hate doing the most is warmup. Made that very easy for me just by applying it to the muscle group that I'm going to use before I do it and in between sets, which promotes quicker recovery between sets. So if you're looking to go high volume or to lift heavy weights, I strongly consider that all these products are there to help you move along in your day with less pain and recover quicker. So go check it out. Because now, like I said, the official partnership has begun. And from now until the end of March, in your first order, you get 15% off your first order, not every order. So if you're going to buy some stuff, load up there in that cart for that first time and you get 15% off, go to therabody.com and at checkout, the code is determined. So let me know how you guys like it. Until then, stay determined. I mentioned it and you said it, I think, once or twice. I said clarity. You said clear in specific. All synonymous to clarity, right? If you do not have clarity, you cannot prepare. If you don't have clarity in the direction that you want to go, you cannot get there because you. It's like putting Google maps on when you're going on a road trip.
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B
Don't use Apple around Naples.
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A
Don't use Apple around Naples.
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B
Yeah, U turns everywhere.
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A
Yeah, U turns. Yeah. Siri does that just to with you, I think. But you punch in a starting point and you punch in an end point and then it gives you a plan and you follow it and you get there. You don't question it. You get there. I mean, back in the day, you used to question it, right? With the Tom Toms. They were terrible, right? But now you know where you're going, there's a plan laid out for you. You know where to turn, right. You know what the speed limit is, you know, if there's a crash, you know alternate routes for a speedier arrival, right? It's following a plan. But you're clear on where you're going. That's my point. You're. You're clear on the end destination. If you cannot get clear there, you cannot reverse engineer how to get there. And the other part is, even when you are clear and you have the plan, you can't always think about this. Everybody thinks about getting here and I'm going to be happy. When I'll be happy, when, when I get there, then I will be satisfied. If you think like that, once you get there, you're not going to be satisfied, you're not going to be happy. The reward and the true blessings are in every stage along the way. And as long as you're focused and strategic in those moments and don't come off of your standard of doing something every day to move you forward, you will never get there. But I want to be very clear, and I said this a lot, but for the new listeners, the gift is in the work, not the destination.
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B
This reminds me of something and I want to get your take on it. I saw it on the Internet, so it has to be true, right? Of course it was something along the lines of it. And I'm going to paraphrase, I don't remember exactly, but said in order to fall asleep, you have to pretend to fall asleep. And that's how everything works. And I went, huh, wow, that's a.
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A
That's a weird one.
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B
So if you think about it, right, you're not just sitting there and all of a sudden you. I mean, most times you don't. Sometimes, unless you're narcoleptic or, you know, just really, I'm not a touch.
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A
I might have a touch of narcolepsy, it's fine.
- [26:44]
B
But you have to play the part. You have to get ready, go through your process, and then pretend you're asleep to actually go to sleep.
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A
It's interesting, dude.
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B
And so when I thought about that, I was like, well, it does. And it said, that's how everything works, basically. So to be a topic show host, do you have to pretend you are first do the work and become it?
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A
So for me, it's not pretending and. Right, right for me.
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B
And I think that that is a good distinction.
- [27:13]
A
Yeah. I think for me it's about being the best that I can be. And when I get to a certain point where I think I'm at a ceiling, okay, what can I do to get better? Right. In order to be the top show? And for everybody listening, for me being a top, the show is where people come to, to feel fulfilled and feel better after listening and have some type of tool and strategy to apply to their life, you know? But I think the big thing that you're talking about and the theme that I'm hearing when you say you got to pretend to be asleep before you can be asleep is Manifestation. I really, truly believe in manifestation. You have to be able to not just see it on the movie screen, in your mind, when you close your eyes, you better be able to see where you're going. But the other end of it is you have to feel it physically. And too many people leave that step out, they think, oh, Lamborghini shows up in my driveway. That's not the law of attraction. Law of attraction is seeing it, feeling it, and doing the work to get there.
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B
You got where I was going with this.
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A
I did.
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B
So the point is, I think the difference is maybe there's two types of people, those who wish, right? Because I think a lot of people wish for success, wish for money, wish for the relationship, wish for whatever. And manifestation is a very hard thing. To me, it's kind of like meditating, right? Like when I first started really going on my journey of self improvement, like meditating, like, how the heck. Just it's hard, stop thinking or, you know, whatever. And so I've heard manifestation a lot, right? And, and I agree, it's. I think there's the wishing, the hoping, and there's truly manifesting, like putting, you know, whatever you believe in as far as prayers, energy, whatever into it. But the sleep thing to me, kind of hit on manifestations. Like you believe that you're tired, you go through the process, you dress the part, right? You put yourself in the position, you.
- [29:03]
A
Dress, go to bed. I sleep naked. Naked.
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B
I do.
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A
I don't.
- [29:08]
B
Shorts, Shorts, people. Yeah, but you know what I'm saying, Like, I just, I look at that and I'm like, maybe there's something to it. And I thought it was a way to explain manifestation, maybe for Dummies is like you dress the part, you get in bed and then you sleep. So if you want to be successful, dress the part, act the part, believe you are, and just believe that you're on your path to being that highest version, Right?
- [29:30]
A
Yeah. And part of that too is you have to be honest with yourself every evening or every morning, every decision you make. Is this moving me towards my goal? Did I say I was going to get up and work out? Did I say I was going to eat clean today? Did I say I was going to play with my kids today? And if you said you were and you don't, that's an, that's a withdrawal from the account, dude. Like, that's not a deposit. And you got to reevaluate that every single day, you know, because part of the whole thing, the biggest part of the whole thing is Simply that are you hitting the objectives and the tasks or sops that you need to KPIs, whatever the hell you want to call it that day to make yourself better. And you know, if the answer is no, well, then you got to have a conversation. You don't shame yourself. There's plenty of days where I go, yeah, that wasn't it. That wasn't it. Like, I'm not speaking from a soapbox soapbox. I'm speaking for the freaking scars in the trenches. I go through this, right? And you know, sometimes it's unavoidable because you'll go to bed at night, you're like, yeah, I think I did everything. I could have done this. Just take a mental note of it, right? Don't beat yourself up, get some good sleep next morning, hit that. Like, do it. That's a massive part of manifestation that people heavily overlook. It's like you have to be able and you have to be willing and available to do whatever you can every single day.
- [30:50]
B
Yes. And I. The biggest point in there was being honest with yourself, right? We talk about the one thing and we've taught that personally, right? Like, we're doing all things, but really we need to handle the one thing. And so when I look at that, it's really about being truthful, right? Because you can be doing all the right things, morally, ethically, you know, professionally, whatever it is, like, hey, I'm going to the gym, but I'm. I'm neglecting whatever, you know, yeah, I'm. I'm at home all the time, but I'm not really present, right? So to me, when I was listening to Sarah's interview and Sir Davison was. I forget the name of the, the, the title of the actual pod, but her book, screw you. Watch this. When she was talking about that, it was about really being truthful with yourself, right? So to your point of like sitting down, it's not like, oh, I could, you know, done the dishes. Like, no, what. What did I really screw up on today? And again, not being yourself up. Like, if you want to move forward, being honest with yourself and running toward the problem. Back to Lutrells, they talked about running into the situation. And so I thought in that interview with Sarah about screw you. Watch this. When she was talking about really being honest with yourself, because to go get, you know, play with a chip on your shoulder, which we've talked about and, you know, have success and do the social media posts and all that, that's great. And yes, you can get revenge that way, but that's not what she's talking about. I think people could take that the wrong way and say, well, if I just post a bunch of stuff, then, you know, my ex is going to be pissed. That's not what she's talking about.
- [32:21]
A
No, it's not what she's talking.
- [32:22]
B
She's talking about getting your house, your side of the street, clean first and really addressing whatever the problem is, then setting your world on fire.
- [32:32]
A
1,000% great woman, man.
- [32:34]
B
That was a great.
- [32:35]
A
She was fun, dude. She was awesome.
- [32:36]
B
That was a great interview.
- [32:37]
A
And she was grateful. And she, you know, I just love the conversation with her. She was a great guest.
- [32:43]
B
I look at myself and I look at you, and everything we just talked about, I think is very true. Right, because, you know, when I first came to you, we're doing all the right things. We've got the, you know, the guests and the show and all that. But when you started getting very, very specific on your goals and very real about what you needed to work on is when the visible progress started.
- [33:07]
A
Yeah, yeah. Long way to go. But that's true. That is very, very true, man. Clarity, man. It's the cheat code.
- [33:15]
B
That's right. But it's a.
- [33:16]
A
It's a long route. It's.
- [33:21]
B
Rachel and I talked about this on my show on two types of people. Rachel Barbo, who's one of our affiliates, friend of the show, who's been on the show, and she talked about the messy middle. And that's. That's her term. And I think so many people want to hide that, right? Because, you know, you don't want to show weakness, vulnerability. You don't want to post, you know, messy stuff. But I think so many people are in that right now, especially economically, politically, whatever. Whatever issue you got going on, it's that messy middle.
- [33:51]
A
You know, I think everybody in one area of their life is constantly in a messy middle. And then you fix that, and then something else happens. Because as you grow, you know, we always say new level, new devil, right? There's going to be multiple messy middles. And it's ne. It's an evolution that never stops. It's like you need that resistance to get stronger in order to be a stronger human being. You need the messy middle.
- [34:23]
B
You need the. You need the other side, right? You need to see pain to feel pleasure. You need the darkness to appreciate the light.
- [34:35]
A
You know, Dr. J said, Dr. Jason Worsland, like, when it's the darkest, you can see the bright light, man. It's right there. You just got to walk towards it. You know what I mean? Like, within the absence of dark, there's no light.
- [34:50]
B
Every interview that you've had, everyone that I've interviewed for my book, I mean, it's just every successful person that is within the society as a whole has issues. They've been through just some absolutely terrible, horrible things. I mean, some unspeakable, unimaginable. Yet they got through it, you know, and I just. And, you know, I'm not in the greatest season right now, you know, and I keep trying to remind myself that it's going to pass, you know, the good. I've been through some amazing highs in my life, and they've gone away.
- [35:27]
A
Yeah.
- [35:28]
B
And some really low lows, you know, and it's just that advice of this too shall pass.
- [35:34]
A
Yeah. Yeah. We got to help ourselves in those situations. But if we know these things are going to happen, we shouldn't be surprised.
- [35:41]
B
It's life.
- [35:42]
A
Yeah. We're not. We're not immune to this. Right. Like, we're not immune to tragedy, circumstances, you know, or just bad seasons. We're gonna have them, but we have to be ready for them. We have to understand why they're there, too. And there's a big part of introspective, you know, thinking that needs to take place there. Why am I going through this? What is the lesson that the universe or God is trying to teach me in this right now? What part did I play? And that's a constant thing that I go through for myself every single day is like, how did I create this? I mean, all the way down to, you know, a small argument with my wife. How did I create it? Right. And. And we always have a part in it. So, you know, it. It's an interesting question to pose. You know, some people might be thinking, well, I didn't ask for this part, or I'm not saying you attracted, you know, a loved one. You know, losing a loved one in a car accident or anything like that. Those are massive tragedies that you can't control. But at the same time, when you look inward on the things that you can control and you find that you're not controlling to the best of your ability, that's all about awareness. That's all about extreme accountability. And if you can get in those moments for issues at work, issues in relationships, then you can fix them. Because if you don't get there, then you're looking to point the fucking finger. And that's where shit goes really bad.
- [37:15]
B
It's about, you know, we talked about it, you know, if you don't have that very clear vision of what you're working toward, then, yes, you're going to get knocked around. Right. If you don't see the island and you're getting tossed around the sea, then. And you're going, this is stupid. Why am I even doing this? I was smiling there because I was thinking about last time I was down. We went out to dinner and we went out with your family and we were talking to Jackie about curses. Okay? So I, I follow me here because I'm going to get there. But as I look at what we're talking about and getting through hard seasons and, you know, there's plenty of triumph stories and again, that's what makes it great. You know, someone came in here like, well, I was, you know, an all Star and then never lost a game and, you know, have struck out everyone I've ever, you know, faced.
- [38:02]
A
Where's the fun?
- [38:03]
B
That's not a story. I mean, it's a story, but it's not. There's no triumph. And I think that's the human condition. And so when we were talking about curses at dinner, we were talking about them because Jackie is not as big of a sports fan as us. So we were talking about the baseball ones. You know, 86 years with the Red Sox, 108 with the Cubs, and we're talking about curses. And what I, where I'm bringing that is it's about getting past that season and the curse wasn't real. You know, a goat did not cause the Cubs to not win the world series for 108 years. Babe Ruth, okay, Babe Ruth probably caused the Red Sox to not win for 86 years as a Red Sox fan. That's. That's true. All the other ones are not true.
- [38:43]
A
Selective reasoning. Exactly.
- [38:45]
B
But curses are not, you know, it's not real. It's just about. Well, it's this thing that's hanging over your head. It's this thing that's there, and the only way to get out of it is you. Yeah. And.
- [38:56]
A
And they're in their curses for a reason. Right. It starts off as are the Boston Red Sox curse. They let the best baseball player, arguably ever old time, Right. Babe Ruth traded them to the Yankees. They're cursed. It's a curse if you believe it. And, and that's the big thing about believing in something. What is it you believe in? Is it feeding you or bleeding you? And believing that you're a part of a curse that's not going to allow you to win or, oh, this happens to me all the time. Well, cool. You know, the, the universe is like, your wish is my command. Here's some more of that. Because that's what you're attracting. You're on that low vibration, like you're going to get that kind of stuff. Right. But if you don't believe, if you don't, like, I'm not cursed, like this is on me. I got this.
- [39:42]
B
If you're on the COVID of Madden. Yeah, right, the Madden curse.
- [39:45]
A
Yeah, yeah.
- [39:47]
B
There's just so many examples. And then friend of the show, Cam Little. So I was worried about this. So we've got two Jags we need to give a shout out to. They. I was hoping to come on today and be all excited, wear my Jag stuff, but I mean, my goodness, AFC champions, AFC south champions. Yeah. You know, Liam Cohen taking his team for the first year. We've got first team all pro Ross Matcic, front of the team or front of the show. And then Cam Little, also a friend of the show. And where I'm going with Cam is cam hits a 70 yarder in preseason. So asterisk, longest ever preseason, hits a 68 and a 65 yarder. Okay. After his 70 yarder this season, he missed one. I don't know if it was the kick after, but it was the game after, whatever. And it was right after we met him, me and my kids, and he missed it. And I'm thinking, oh my God, this could be a curse. You hit the longest and then you, you fizzle out. And there's plenty of kickers who've done that, right? And plenty. You know, the Chuck knob locks and.
- [40:43]
A
Yips and all that knob block thing.
- [40:45]
B
But what it can do came back. And he hit two more record breaking kicks this season.
- [40:51]
A
I do can. That guy's got a boob, bro.
- [40:53]
B
That's right. But I looked at this and went, he could have gone, oh my God, I hit my peak. I hit the, I hit the pinnacle. I'm in the hall of Fame and now I can't kick it. I can't hit that.
- [41:05]
A
Yeah.
- [41:05]
B
And so to me it's this whole thing bringing it all together is you can feel cursed and you can believe it and it's Gonna Last for 108.
- [41:15]
A
Years if you want, if you wanted to.
- [41:17]
B
Or you can get back on the horse like Camden say, okay, it's just another kick.
- [41:21]
A
Yeah. I mean that guy's so high level. I mean he barely, I don't even think he missed in high school.
- [41:27]
B
From what? From What? I looked. He's. He was perfect in high school, missed a few in college. I think he hit a 70 in college, too.
- [41:35]
A
At Arkansas.
- [41:36]
B
At Arkansas. Wow. We'll have to ask him about that one.
- [41:38]
A
Yeah.
- [41:39]
B
But, you know, so he's doing all these things, but it's like you could have just fizzled out and had this curse, and then it would have been a thing. And then the next guy, and then the next guy. Instead, he just went, you know what? It's all about preparation. It's about running. Torture problems. And I'm sure he did some mental work and, you know, got it dialed in. But the same thing, and I. I am very guilty of that. Like, when I get knocked off, boy. Especially people around me that I love. You know, me, if I'm on a path and someone just. Yeah. Taps me a little bit to the side, yeah, I'm done.
- [42:11]
A
We gotta work on that.
- [42:12]
B
So. Well, so how do you do that? I mean, I. I really do have a hard time with that. It's like, I know I'm doing the right things. I know pretty clearly what I want to get accomplished. But if someone that I care about or I care about their opinion knocks me, man. You know, I'm three trails away. Yeah. Trying to find my way back.
- [42:29]
A
I mean, for me, I do feel it. I don't run from the feelings. I don't run from the disappointment. You know, it depends who it is, Right. If it's my wife or someone very, very close to me, I'll communicate it. But at the same time, when I'm. When someone makes that effort to kind of throw me off, I. I look for the truth in it. Right. Like, okay, if that. If. If someone said that wasn't my best show, let me find the truth in it and let me find where I went wrong and then I fix it. But then I don't think about it. Right. So I think there's. The big thing is. Is when something happens. Right. To your point, when you were talking about, if someone that you love bumps you a little bit, you're off course, you're three shades of white. It's okay to feel that way initially, but I think the key for the listener and even you, because this is your situation, is just going, okay, if I keep thinking about it like this, how is it helping me and trying to get away from the unjust part of it? Because that's the key. If someone feels slighted or what's happening is unjust to them and is not right. As far as, you know, integrity or loyalty or whatever. People sit there in that moment and stew over it a lot. And what I've learned to do is look at it and go, okay, fuck it. Like, it is what it is. Like, I, I can't keep thinking about this because we're always going to disappoint people, right? We're always not going to be enough for somebody. And it's hard when it's a loved one, but it's also hard when it's the public, right? Because everything's exposed, depending on what you do. Like, from my sense, like, it's all exposed. I'm. I'm exposed for everybody to make their comments and, and their frustrations and whatever. But, man, long winded answer. And. But the most important part of it is realizing and acknowledging who you want to be. And if someone can sit there in that moment and feeling that the way that they're feeling, you know, negatively and, and slighted or, you know, unloved, if they focus on that and they choose to sit in that, that's where the problems occur because. Creates more resentment. It creates so many other things. So for me, honestly, dude, I feel it. I work through it for a day or two, depending on how serious it is, and then it's gone because I'm so focused on what I have to do every single day to feel good and be good.
- [45:22]
B
I like that. You know, it's about focusing again on the things that you can control. And, you know, whether it's a loved one or some Yahoo in the comments on whatever platform, you can't let it bother you because someone can talk about a guest or whatever. It's like, they have no idea. And Roman and I were talking about it at dinner last night. It's like, if you're going to come in the comments and talk about the lone survivor, you better have some actual information and some credibility to back it up. Or like, when I interviewed an astronaut, people were all, we, we did a flat Earth. He was talking about, you know, all the research and R and D into space. I was like, so you know, Bob, at this point, when are we going to know if the Earth is flat? And people went nuts. Of course, if you're like, oh, he's the astronauts even admitting that the Earth is flat, blah, blah, blah. I'm like, when are we go to work?
- [46:07]
A
It's so funny. Like, go to work, go to work. Lily1 it blows me away how much hate he got. But the thing that's really funny to me is people on social media, especially tik tok they don't know how to feel context, or understand it. I field an answer. Probably at least 5 or 6 comments a day on the fasting reel for, for the Luttrells. And the ones like wives, question mark. I'm like, yes, wives. I interviewed two people. Each of them have a wife.
- [46:55]
B
They are the plural of wife. Right?
- [46:57]
A
Is wives. They are twins. Their wives are besties. The wives were out of town. It's like, holy.
- [47:03]
B
Listen to the whole, listen to the.
- [47:05]
A
Company that there's two people there. But it's like so many people want to be heard and the only way for them to feel that they can be heard is if they insult. And I just don't think that's the thing. But yeah, dude, like they. People hop in on comments and, and find their angle like, oh, let me be a dick here. Right, Let me, let me be a dick here.
- [47:24]
B
But it is what it is.
- [47:26]
A
I just kind of thought about that.
- [47:27]
B
But, you know, these are. We talked about leveling up. These are the problems that you asked for. That we've asked for.
- [47:34]
A
Exactly.
- [47:35]
B
We want the public in there and we want to hear, you know, if it's not good, that's great. But we're also not going to play into, you know, comments that have no meaning or whatever.
- [47:45]
A
Absolutely not.
- [47:46]
B
I mean, these are the things. And to your point, you know, the, whatever you. However you said it. But the more that we do, the more that you're going to expose yourself and all of us to comments, whatever. But it's what we ask for. And these are the problems that we ask for. And yes, they get bigger and harder and more expensive, but it's what we ask for. And you know, I, what I love about it is we always start with positivity and we always start with trying to. Trying to celebrate the wins because it is going so fast. And that's why I wanted to do this flush. Flush. The format type show anyway is just to kind of let you not relax, but just to have you be a little bit more of the subject matter and just talk about all the things that are going on around here because it is so fast. And if we don't stop to appreciate it, all we're going to do is look back and go, oh, that was cringe, you know, six years ago.
- [48:32]
A
Yeah.
- [48:33]
B
And so, you know, I look at last year and I know you, you talked about it, but, you know, we got to travel to Pennsylvania to, to be with Gronk and had a great group of people with us. We've been to LA during the riots and had those interviews. I mean, you know, trips that really were not easy to, to make happen for anyone, they still happened. We had some amazing. I mean, when we got started to say Gronk and Kathy Ireland and Grant Cardone and whoever else that we had on, we'd be kicking ourselves, you know, and at some points we did get, oh my God, we gotta travel, we gotta do this, the riots are happening. But, you know, it all worked out.
- [49:13]
A
Yeah, yeah, it was. That was an amazing trip, dude. We gotta do some pretty cool things, man. Like, I look back and look at 2025 and like, wow, we did that. Like, that was an amazing experience. Sitting down in Jay Leno's garage.
- [49:28]
B
That was unreal.
- [49:29]
A
That was. And that was a hard interview for me, but not in a bad way. It was just sitting. It's Jay Leno. But to look back on that and be like, we had that, we had that benchmark. And there were so many benchmarks in 2025 and 2026, dude, like, it's it. I thought 2025 was a demanding schedule. 2026 is going to be that much more intense.
- [50:00]
B
You want to talk a little bit about what you got coming up in 2026? I know we've got some travel coming up.
- [50:05]
A
Yeah, I got some, I mean, you know, some tv, you know, New York Billboard and Times Square. Then we go to D.C. and then Chicago and that's all in a three day trip, then back Tampa for like two or three TV segments in one day. So we're starting to get more, you know, network tv, which I think is very big for visibility. I mean, I don't think. I know it's going to really help us reach more people with the whole goal of bringing them to the show so they can be fulfilled and, you know, hopefully it makes them feel a little better and they can listen to something that has some positivity to it and, and some substance because there's a lot of out there that is just surface level stuff and we don't roll that way here. So, you know, we have a lot of, you know, great trips that you've outlined. You know, I don't know if I want to talk about those because. No, no, but they're exciting and they're. And they're big and they're, they're, they're the. Holy shit.
- [51:04]
B
They are. And the other thing I really like about them is continuing to tell your story, you know, because, yes, this is the Determined Society with Shawn French, but it is a guest driven show. Interview show. So what we've done is very intentional, not only to have some very impactful conversations with some very well known celebrities, but to really get you back into, not just, you know, back on the west coast, but in your element in a few different ways. And really just I, you know, I want to know more about you, you know, as much as I know about you. There's times where we surprise each other.
- [51:38]
A
Yeah, yeah.
- [51:39]
B
And we, we learn about family members and things that we didn't know about. So 26 really is going to be something special, I think, based on the plans that we have laid down, the impact that we're trying to have. And that's one thing I did want to ask you is, you know, when you look at 2025 and you look at the success of, you know, almost 9 million downloads or down 9 million listens, the guests that we have, the trips that we went on, the just all the things, right. I always circle back to impact. And I talked about this multiple times today so far and that's why I got involved with this. So this is actually Roman's question. So we have only one AMA because we didn't get around to it today or around to it this time, which we want do next time. I do want to throw out an ama. So if you're watching this now, next month you'll have the ability to ask us some questions and we'll, we'll try.
- [52:32]
A
To feel some ask away too.
- [52:33]
B
Yeah, please do. We tried it once and it didn't go well.
- [52:35]
A
So you guys need to pick your shit up, man.
- [52:37]
B
Well, we'll put it on the social medias and people can, can respond to me. That way they can stay out of your inbox. But so the question is of everything that we did in 2025. And I want to frame it because, you know, again, I, I said it earlier, but people talking about the impact that the show has had on their lives. And there were times in 2025, Sean, where I could not listen to our show. I was in such a bad place where I was just like, I don't want to hear my bestie over there tell me about all the stuff I know I should be doing and feeling all positive and all smiley because I just couldn't do it. And then there were times where I didn't want to listen. I would listen and I would get a nugget and I go, damn it.
- [53:15]
A
Damn it, Sean.
- [53:15]
B
Damn it, Sean. Okay, fine. This show really does create impact and there's nuggets, you know, whether you like the guests or not, if you absolutely don't like the guests, you don't have to listen. But every time, it's not about taking the whole thing and flipping your life upside down. It's about just taking one thing going. You know what?
- [53:31]
A
Let me try that today.
- [53:32]
B
I'm going to try that thing. So for you, I know there's a lot, and you can take a minute to think about this. What was the number one most impactful story that you have from 2025? Meaning someone reached out and they said, hey, I heard this. I saw this, you know, a clip on Social, whatever it was. And this happened because of the show.
- [54:00]
A
That is a hard one, man. You know, there was a gentleman that reached out, and it was crazy because he. He didn't. He wasn't following me. He reached out on Instagram and said, hey, I just want to let you know that I've been listening to your show, and I love it. It's really helping me in my journey with brain cancer. And I listen to the show, I listen to the stories, and it helps me get into a more positive mindset and just understand that I'm going through this and I'm. And I'm gonna win. I'm gonna fight my ass off, and there's no. There's no reason why I can't stay positive and fight. I think that right there, I mean, that's someone's life. That's someone's dad, that's someone's husband, someone's child. And so when you have people that reach out and go, this is helping me, that. That for me means everything, dude. Like, that for me means everything. I had another one. It was a very personal one. I. I grew up, obviously, in California, and one of my teammates, Mike Davey, had two sisters or has two sisters, and one of them Nicole. Hi, Nicole. Cole. Davey reached out to me one day and, you know, started, like, commenting on the clips and everything and sent me a message like, hey, I'm going through some stuff right now. I'm not going to share details, obviously, because it's her story, but I utilize your show to fall asleep at night. I was floored. I was actually in Mississippi heading from the airport to Wing Ranch when that DM came through. And those types of stories make me feel so good because it's enriching someone's life. That's the impact those two stories are, and there are many more. But those two I think about often when I feel like I don't want to today or I don't want to adult Today, I put an extreme amount of responsibility on my back and my shoulders to carry people. Like, if I don't put this out, if I'm not fresh for this interview, then that person and that person and the person over there, they're not going to get the value that they need today. So I just, I put it on me. I put it all on me, man. You know, it's heavy, but it's worth it, dude. And those are the two stories that I think that made the most impact for me.
- [56:45]
B
Thank you. Yeah, because, you know, again, it's. We get so caught up in the day to day of booking guests and getting content out and all that. So, you know, and we talk about it in our team meetings a lot, but I just, I wanted the society to hear it of, you know, taking this stuff and it is important and yes, it's entertaining. We try to do as much as we can to make the show the best it can be as far as an entertainment standpoint. But there's some really impactful stuff that's happening. And you know, the fact that it is impacting people's lives and changing lives and making people better, you know, I. We see it a lot, but I. For me, it has helped me, you know, and to be around this group of just some of the best people that I know that can push me and help me kind of stay straight sometimes when things are spinning out, you know. So the fact that people get to tune in and learn from you twice a week is pretty awesome. And we just, we have so many things going on. I just. That's kind of the way I wanted to close it, is just kind of recapping the fact that, you know, we do have a newsletter. We've got the website, we've got the playlist, the frequency.
- [57:55]
A
We gotta kick that back up. We've got the school account too.
- [57:57]
B
And we have the school account. So you wanna talk about that real quick?
- [58:00]
A
Yeah, I'm excited about this one. So for everybody listening, we're gonna be launching our school account. And you know, we're gonna be making a major push for the free access. So if you're listening, you know, pretty soon you'll have free access to the school community. Right. The cool thing about the school community is I'm doing a determination summit for five straight days at 7pm Eastern. So whoever goes into that community is automatically going to be able to be enrolled and get a calendar invite for the determination summit. And they're going to have the opportunity to listen to me, to listen to Brandon Burns, potentially you or another speaker on how to build determination in their lives. And so for the most, there's going to be three levels of it, man. There's going to be a free version and a paid version. And there's going to be a mastermind option. Right. If people want more, they want to hop on group calls, that is going to be there. And excuse me, we've been needing to do this for a while. We found the right guy to help us build it and we're about to launch it very, very soon. There's behind the scenes stuff in there that nobody else has seen. And I'm not talking about behind BTS from the show. There might be some mixed in there, but what these people are going to find in there is two things that are really cool right now. They're going to find all my keynote speeches that people paid me thousands of dollars to perform. It's going to be in there for them to watch. And then the behind the scenes is the selfie recordings. They haven't been released anywhere. They're in a folder being ready to be uploaded to school. So when people come into that community and see these videos, the behind the scenes, those are my thoughts, those morning thoughts I used to put on Instagram. People are asking me, why aren't you doing this? It's because I have a strategy. It's going there. I want to drive people to the school account so they can build community with each other. You know, we'll have a gamified experience in there to where we do a 14 day determination challenge and the people that complete it will get a wall of determination sticker or you know, seal on their account and they can, there's going to be a leaderboard where they can see where they're at, you know, and they're going to be able to communicate with each other and you know, it's going to give them a lot of access to what we have here. And just, also just my mind, like they're gonna, they're gonna get heavy doses of it every day and there'll be a, you know, call for it too. I mean everybody that's in the community hop on a group call. But so I'm really excited about that one.
- [60:44]
B
Got a lot of stuff coming. Yeah. So I, what I would encourage everyone is go to the thedeterminedsociety.com it's got links to all of our social, all the places the show is streamed on, Apple, Spotify, YouTube, you name it. It's got links to the playlist you know, go out to Spotify, search the frequency. Sean's picture is right there. It's got the thumbnail for the show. Follow it if you want. You know, that's probably the best. Just so it's always there. But I told Sean, it's always sitting right at the top. But you know the frequency. Just real quick, just so people don't know. What we do is when we bring guests on, we ask them. And it started with what was your walk up song at lsu? And we were talking about hype songs and how music, you know, fuels life essentially. And so everyone's got that one song that just no matter what they're doing, it comes on. It just gets their juices flowing, gets them, you know, turned up to 100. And so we've got your walk up song and we've got, you know, every single guest that we've had, we've asked them and we've got so many of them out there. And so it's just fun as you're working out, driving whatever it is to go, oh man, this is Jamie Kennedy's song, you know, this is Jay Leno's song, this is whoever. And so for people to go out there and we're updating on the go and you know, I just think it's something great.
- [61:54]
A
Yeah, dude. And again, like, I can't stress enough though. The newsletter, like sign up for the.
- [61:59]
B
Newsletter, everything's in there. You can sign up for the newsletter right on the website. There's pop ups, there's all that stuff. But yeah, just again, the amount of content, happenings, events that we have keyed up for this year, that newsletter is going to be key. If you are a fan of Sean, fan of the show, want to get more involved with the society, the only way you're going to know.
- [62:20]
A
Love it. I love it. Well, dude, thank you. That was fun.
- [62:23]
B
Another pulse.
- [62:23]
A
Another pulse recorded and done. We gotta, we gotta stay on a normal cadence. This is too much fun for the audience. Thank you guys so much for listening. Share this episode with someone you know love and trust. And just remember that ultimately in life and in your day to day, you make the decision to how you're gonna operate in the face of adversity or even in the face of success. Hopefully it's with extreme accountability and that you understand that everything is placed in your life for a reason and it's for you to grow the wins, the losses, the messy middle, everything like that. So I love you guys. Share this again with somebody that you know love and trust. Sign up for the newsletter. Keep your eye out for the school account. Until next time, stay determined.