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Podcast Host
You know when you're in a meeting, taking notes, trying to focus, but your devices keep pinging notifications? For me, that's really annoying and usually it makes your brain start to wander away and fall into distraction. This was happening to my producer, Jack, and we were chatting about it when I realized that I knew the exact product that would fix this problem for him. It's from our sponsor, Remarkable. Essentially, it's a paper tablet with no notifications, so it's far less distracting than most tablets. It's called the Remarkable Paper Pro Move. And it really does look, feel and sound the same as writing on paper, which is really nice if you spend a lot of time taking notes. But because it's digital, your handwritten notes can be converted into typed text and then you can send it over email or Slack or just keep editing it within the app. All of their products have no blue light, which for someone who looks at screens as much as I do, is something I really appreciate. Remarkable is offering a 50 day trial on their products for free. And at the end of that time, if it's not what you're looking for, you simply get all of your money back by sending it back. Give the present of being present. Find the perfect distraction. Free paper tablet@remarkable.com.
Interviewer
One of the things should I be thinking about in terms of seduction if I want to be? Because one of the central things I need to understand, as you said, that the pickup artist community learned, is, is what actually leads to the outcome. Because if I was to ask a woman, hey, how can I become more attractive to a woman? I guess what she might say to me is, be nice, be. You know what? I don't know.
Dating and Relationship Expert
I've asked that question to so many women in my life and I've never gotten a good answer because that's almost always the response is, I want a kind man. I want a man who is. I feel safe with. I want a man who is loving. And usually the guy in question is listening to that and be like, what the fuck's the problem? It's like, I'm kind of shit. Like, I don't get it. Like, I need to be kinder. And they start to lean into that even more. And I don't think that these women are necessarily lying to these men, but they're leaving out the most important part. One of my most popular YouTube videos is the part that women always leave out that speaks exactly to this problem, which is that women do want those things that they list off when men ask them that question. They just want Them from the men that they're attracted to. They want the men they're attracted to to be kind and to be loving and to be generous and to make them feel safe. But it's not like being kind and generous and making women feel safe is going to lead them to feeling attracted to you. And that's the part that women leave out. And men in their, let's say, naive but good hearted intention to give women what they want and to be a better mate for them, they just totally lose out on. So it's, it's better to be attractive. Like if you want to be good at the game of mating and dating, you have an easier time. The more attractive that you present yourself, you get more opportunities for selection. You get more.
Beneficial arrangements in the negotiation process. And it's easier to maintain your relationship in the long run against your intersexual competition as well. So there's all kinds of privileges and benefits to being attractive. And everyone can be more attractive than they currently are.
Interviewer
What do men need to do to be more attractive?
Dating and Relationship Expert
I think they can learn to dress better.
Interviewer
Yeah.
Dating and Relationship Expert
I think that they can take care of their physical fitness.
Interviewer
Yeah.
Dating and Relationship Expert
For some men it's as basic as hygiene, you know what I'm saying? I think it's also really important to learn how to talk. The most.
The most vulnerable organ in a woman to seduction. Seduction is her mind, is her brain, like you. That is her biggest erogenous zone. And if you can learn to talk to a woman in a way that women will listen and respond to, you'll be able to do all kinds of things and have all kinds of relationships.
Interviewer
What do I need to say?
Dating and Relationship Expert
Well, it's not a script, right. So one of the, it's a, it's a lot about vibing, like female feminine communication, let's put it that way. Feminine communication is very different from masculine communication. I'm not saying I'm staying away from men and women because obviously men and women can do both. But masculine communication is about the conveyance of information using semantic words. I know that the message has been received. If you can more or less summarize that message back to me, it's like I understood the content of what you said. Transmission complete. Right. Feminine communication is very different. It's more like emotional resonance and communication has been received. When I can succeed in provoking in you a comparable or analogous emotional experience to the one that I went through or I'm currently in, you can think of it like tuning forks. One of them is vibrating. If you bring another one up to it, it will start vibrating at the same frequency as well. And that's when you know that the communication has been received. And that's really important for men to understand because that leads to a lot of disagreements and arguments between men and women in their long term relationships where sometimes women are attempting to get men to feel the way that they currently feel, but men are paying attention to what they're actually saying. And they're saying, why are you bringing this up now? Or that's not factually accurate, I don't understand. And it's because of this failure of intersexual understanding that the woman is trying to provoke in the man the emotional state so that he can understand, like in his bones, what it feels like to have been her in that moment. But the men are just paying. Some men are just so literal, they're so functionally fixed on the semantic content of language. And the truth is that words are both words always have this defined semantic meaning, but they also are in. In different containers of emotion. Like every word can be said with any different emotional content possible. You can say the word please seductively, you can say the word please threateningly, you can say the word please pathetically. I mean, that's what actors do, right? They invest this script, which are just words on a page with emotional content. And that's what makes them, their performance enchanting. If you can do both, if you can be very particular with your words and you can invest it with some degree of emotional content, you can be a very charismatic communicator.
Interviewer
And I guess you're saying that some men maybe lean one way more than the other.
Dating and Relationship Expert
Absolutely. They lean more towards the semantic information.
Interviewer
Just like logic.
Dating and Relationship Expert
Just absolutely.
Interviewer
Like a robot.
Dating and Relationship Expert
Yeah, sometimes. There's definitely some robotic men out there.
Interviewer
And what women want is more of the emotional resonance.
Dating and Relationship Expert
Yes.
Interviewer
In how you're talking.
Dating and Relationship Expert
Yeah. They want a vibe. You know, it's that Shakira song. It's starting to feel right. Her hips don't lie. So it's like it's this mood that's being generated where the two people, the two dancers, the two players, begin to occupy a shared private world. And within that world, the rules don't always apply. We've created a different bounded universe. And that's actually the goal of seduction, is just the two of us here. And we're creating this separate universe that's different from everything else that's going on. It's just you and me here. And we can then play according to the rules that we've Developed inside of this little microcosmic universe.
Interviewer
So I'm gonna get my hygiene right, I'm gonna hit the gym, I'm gonna get a new outfit.
Dating and Relationship Expert
Sounds like you're doing pretty good.
Interviewer
I'm gonn how to talk. Is there anything else that in that sort of initial top of the funnel attraction phase, I should be really focusing on to make sure that I increase my probability of just inviting someone in to the house?
Dating and Relationship Expert
Those things are the most important. A lot of guys get too focused on money at this stage. And the fact of the matter is, is that money is what I call an attraction proxy. You don't need money to get laid. You don't need money to attract attention. It's one way, like it will absolutely attract attention if you go to the VIP section and order bottle service and you're throwing around tens of thousands of dollars.
Interviewer
That was my whole strategy when I was 21.
Dating and Relationship Expert
Wow, you had tens of thousand dollars thrown around. Good for you.
Interviewer
It was just a pre 25 strategy that converted well for shallow relationships and stuff.
Dating and Relationship Expert
But other than that, it can work. But at the same token, I guarantee that there is an unemployed man living in his parents basement who's getting late tonight because he's a musician and he's playing at the local open mic on Tuesday, you know what I'm saying? And he's up on stage. So if you're young and broke and you're not cute, then you have to find some way to be to stand out. By far the most.
Useful thing to attracting women is not money per se, because it's not always easy to tell who has money, Especially in places like San Francisco. The billionaires dress like homeless people sometimes. And it's not necessarily power because sometimes the most powerful individuals are actually hidden from the limelight. And that's what allows them to exercise their power with some degree of immunity. The most powerful people you know are probably not the most powerful people. The thing that works is fame is renowned and renown can work at many different levels. You can be. And I learned this as an actor, which is how I got my start in New York City, is like I performed on some very small stages throughout my career to sometimes just a few people in the audience. But the fact of the matter is, for those two hours, if I was the lead and my name was on the marquee and the spotlight was on me on some level, what I call as I was the contextual alpha and within that tiny, almost insignificant world, I was at the top of that status hierarchy and that's what gets you laid. Now those same women had no interest in having a long term relationship with me. And that's what kind of motivated me to take a hard look at the guy in the mirror and think, well, why would a woman want to marry me? It's like I'm living in this one room studio with roaches everywhere. It's like I'm broke, I'm living month to month. My lifestyle sucks. I don't really have much ambition except for this, let's say, very vague vision about becoming a successful actor, whatever that meant. I, I wasn't really, I didn't really have a plan and I didn't really have much to offer in terms of a long term relationship. And so I said, okay, well if this is something that I want, I gotta, I mean the cavalry isn't coming, I gotta do it because no one else will. And I took kind of radical responsibility for my life and, you know, started down a different path.
Interviewer
We talked about attraction. As you move down through that funnel, the next challenge becomes actually keeping someone.
Dating and Relationship Expert
Yeah.
Interviewer
And it's funny enough because in my early 20s, although I could seemingly attract women, at this point, I couldn't get any of them to want to be in a relationship with me, especially the ones I wanted.
Dating and Relationship Expert
Yeah. What is useful to get a man or a woman is not the same thing as what works to keep a man or a woman. Those are two different problems. Some people actually make great long term partners, but they're terrible at attracting, they're terrible at the marketing. Other people, they get the marketing down but they lack the substance or they can't really go the distance from one way or the other. And so it's harder to keep their partners around. They're two different problems. The solution for one does not apply to the other. In particular, the vast majority of attraction is based on projected fantasy.
I don't know who you are. I just see the outside.
And I'm going to approach you because I like that outside. And my attraction is going to fill in the gaps in my knowledge base with what I want to see there.
That's why I talk about, I'm in an episode about how most men blow the first date. They blow the first date by talking too much. They talk too much out of the misguided desire to prove their value to women. They usually do it in a very heavy handed, ham fisted way. And generally all they do is succeed in disabusing that woman of the fantasy that she had of that man, which is why she was sitting there on that date tonight because the likelihood that anything I say is going to match up with what you want to see in the privacy of your own mind is functionally zero. So I need to tread very carefully because you're not on this date because you like me, because you don't fucking know who I am yet. You're here because of what you hope I might be. And so I need to be very careful not to disabuse you of that hope too quickly. Right. It's actually the key to transitioning from one phase to the other. It's going to sound real bad, but it's a slow and gradual disappointment.
Right? And you have to do this because if you. You don't do it, then what do you end up with? You end up in a relationship where you're not truly known and you're just performing all the time. And that's probably not sustainable, but it's certainly not very satisfying.
Interviewer
And there'll be a sudden disappointment, probably.
Dating and Relationship Expert
There generally is. I talk about that in the book. The crisis of disappointment is one of the first crises that all nascent relationships must pass through. And on some level, the relationship doesn't even begin in earnest until couples go through the crisis of disappointment, where either through one significant betrayal or the accumulation of small inconsistencies, the fantasy on which the relationship has been based up until that point shatters. And the person is really no different from who he or she was the day before, but he or she's going to feel completely different because it's almost like the scales have dropped from your eyes and you're seeing this person. And maybe what seemed cute and lovable and adorable just a week ago now is completely infuriating and difficult to live with. Sometimes the very things that we're most attracted to tend to be the things that we dislike most about our partners further down the road. It's a cruel irony.
Interviewer
So interesting when you talk about this moment that some relationships go through where they have that sudden disappointment where they're kind of honeymoon effect, the halo effect of this person kind of shatters. And you say that's when the relationship actually begins.
Dating and Relationship Expert
Well, yeah, because it's at that point where you have the opportunity at long last to see the other person for who he or she is. And you couldn't see that before. You just saw what you wanted to see. You were distorted in your perception by your attraction. And you need some of that distortion because why else would you have taken the risk and the expense and the opportunity to. To pursue this relationship up until that point, like, you need a little bit of attraction. Too much of attraction is crazy. I mean, it's completely distortive. Not enough attraction. And you're not going to overcome the behavioral inertia. You're just going to be so in your head and you'll be like, this isn't worth it. I'd rather just do something with a higher likelihood of success where I can get one of my needs met in a more predictable and consistent way. Because relationships are really a roll of the dice, especially today. More than. Yeah, more than ever.
Interviewer
So on that first day, can women also talk themselves out of it? In terms of the women talking too much and the man going, jesus Christ.
Dating and Relationship Expert
They can, but most guys just are there trying to get laid. So, like, the woman would have to be a total train wreck or that guy would have to have enough optionality that he could be picky. But most men are not picky because most men are just really hungry for anything that they're willing to get. I know that sounds bad, but it's kind of true.
Interviewer
Well, I mean, it's supported by data as well, isn't it, that, you know, I've heard repeatedly that the top 10% of men are having most of the sex.
Dating and Relationship Expert
They are killing it. It's like, what a time to be alive these days, man. And that seems to be kind of the end state of a dysregulated sexual marketplace. And it's not unusual, it's not uncommon. Like we see this in all kinds of animal species. Elephant seals, wild mustangs. It's like you see some alpha males dominate the females who congregate in harems around those men. And if that man is defeated by another contender, the women aren't loyal. It's not like those females love that individual and they'll stick with it even after it's defeated in combat, they just move on to the next one. 85% of cultures on this planet, according to people who know more about this than I do, have been polygamous. And what we see is that when.
Women are able and empowered to make their own sexual decisions in the sexual marketplace, they target the top 10% of men.
That creates a lot of problems, though. Creates a lot of problems both for men and women. It creates problems for women because the likelihood that any one of those 10% men are going to give up their insane sexual optionality and enter into a monogamous exclusive arrangement with them is very negligible. Like, that guy has to be so done with playing the field and so ready to Start a family and settle down. So it's really about timing as opposed to being the right woman. You kind of just have to be good enough at the right moment to kind of capture that man's attention. And for the vast majority of those women, they're not going to be it. But what's the alternative? It's like, how about this? You know, this guy, he's. He's completely average. There's nothing bad about him. Nothing that great about him either. He'd make a great husband. Like, that doesn't sound very attractive. I can understand that.
Interviewer
Do you still think that relationships are a exchange of value between two people?
Dating and Relationship Expert
Of course.
Interviewer
And what is that exchange of value? Because when I, when, when you, When.
Podcast Host
I read that, it kind of sounds.
Interviewer
Like gold digging or something.
Dating and Relationship Expert
Well, that's because often people take value very literally, and especially economics. That word just is associated very strongly with money in the collective imagination, I think in one of the footnotes I use a definition from von Mises from the Austrian School of Economics, and he basically defines economics as the study of human behavior.
In respect to means and with respect to ends and scarce means that could be applied in other ways.
The easiest way to explain the value is that people don't move towards people they want nothing to do with. They have better things to do, especially when they have these scarce resources like time, like energy, like attention, and that they want things from other people. If I at a distance can see there's. It's like going shopping. I can look at a distance. There's nothing in that store that I want. I don't have to go in and waste my time to figure out whether that's absolutely true or not. Because I have other things to do today. So it's like, if there's nothing that I want from that store, I'm not going to walk through its doors. Right. People don't move towards those they don't want anything from. So what is value? Value can be all kinds of things. Value is anything that can be bought or earned.
Interviewer
Okay.
Dating and Relationship Expert
Not everything can be bought and earned, and I have a whole chapter about that. But a lot of things can be bought and earned.
Interviewer
Okay, so give me some examples of the most important types of values. Values that we exchange in the context of a relationship.
Dating and Relationship Expert
Sex?
Interviewer
Yeah.
Dating and Relationship Expert
Security?
Interviewer
Yeah.
Dating and Relationship Expert
Excitement?
Interviewer
Yeah.
Dating and Relationship Expert
Emotional support.
Interviewer
Yeah.
Dating and Relationship Expert
Child rearing.
Interviewer
Okay. And do women and men value those types of value differently?
Dating and Relationship Expert
Of course.
Interviewer
And what do men value more? And what do women value more?
Dating and Relationship Expert
That's a tough one, because not only do men and women value Those differently. But men and women value them differently at different stages of their life. Okay, like I'm sure when you were doing the bottle service, you were not really thinking whether these women had good maternal capacities. Right.
Interviewer
You were trying to get laid.
Dating and Relationship Expert
Exactly. You were approaching those women with a different set of needs or desires. There's nothing wrong with that because it's actually very difficult for one person to meet this hyper conflated set of needs and wants. That's one of the reasons why relationships tend to fail these days is we want too many things from one person.
And we expect one person to be all things across our entire lives, which is very difficult, if not impossible. It's like incredible that it even happens at all.
Interviewer
That didn't used to be the case, did it?
Dating and Relationship Expert
Well, it didn't used to be the case mostly because it was so difficult, if not impossible to divorce and there were a lot of social taboos against separation.
Interviewer
But also I would have been living in like a community where I could have got, you know, we're living much more isolated and lonely now. So I would have been able, you know, the village would have given me some of those things that I'm looking for in terms of value. I would have had a big social structure around me.
Dating and Relationship Expert
Absolutely. I talk about that in the book, is that we used to live in small communities where we actually had lots of different kinds of relationships with lots of different people and also in extended kin networks, in intergenerational housing, for instance. And so with the advent of the nuclear family and the dissolution of real community, we expect our partner to be all things, to be an entire village and an extended family. And that's just really not possible. I mean the love marriage in particular may even be a paradox in terms because you want kind of, let's say an emotionally stable, safe companion.
Who is also your passionate lover and sexual partner. Spontaneous, risky, so difficult, but not impossible. Like you certainly can't do both of those things at the same time. The best you can hope for is to kind of vacillate between the two of them, to kind of create a proportion, just enough passion or spontaneity and risk to keep the kind of bedroom alive, but still maintaining the stability and long term security of the relationship. It's very difficult to manage.
Interviewer
I find this difficult. I find this difficult. I find it difficult to be in, I'm in a five year relationship now. I'm like, how do you, how do you go for another 50 years? Because I, you know, with the same person and maintain the spontaneity and excitement for 50 years, you know, and being the kind of novel, sexually attractive, whatever, while also being stable, safe, predictable, comfortable, present at the same time, like they feel paradoxes.
Dating and Relationship Expert
It's very hard and you have to be creative. It's part of the reason why there are.
That places like Victoria's Secret exist. You know what I'm saying? It's like 21 year old girls aren't shopping there really. So if you're not willing to actually open up your relationship, then you have to kind of make your partner feel new. Which could mean different outfits, that could mean play and entering in and experimenting with different roles behind closed doors. It can also just mean travel. Yeah, I mean, one thing that really seems to spark sex life in couples is foreign bedsheets. And I think that you've just sort of changed the context and that's enough of a spark of novelty to bring some of the sexual interest back for the man. I think novelty is more important for men than for women.
Interviewer
What you just listened to was a most replayed moment from a previous episode. If you want to listen to that full episode, I've linked it down below. Check the description. Thank you.
Podcast Host
You know when you're in a meeting, taking notes, trying to focus, but your devices keep pinging notifications? For me, that's really annoying and usually it makes your brain start to wander away and fall into distraction. This was happening to my producer, Jackson, and we were chatting about it when I realized that I knew the exact product that would fix this problem for him. It's from our sponsor, Remarkable. Essentially, it's a paper tablet with no notifications, so it's far less distracting than most tablets. It's called the Remarkable Paper Pro Move and it really does look, feel and sound the same as writing on paper, which is really nice if you spend a lot of time taking notes. But because it's digital, your handwritten notes can be converted into typed text and then you can send it over email or Slack or just keep editing it within the app. All of their products have no blue light, which for someone who looks at screens as much as I do, is something I really appreciate. Remarkable is offering a 50 day trial on their products for free. And at the end of that time, if it's not what you're looking for, you simply get all of your money back by sending it back. Give the present of being present. Find the perfect distraction. Free paper tablet@remarkable.com.
This “most replayed” segment from The Diary Of A CEO explores the fundamental question: What do women truly want in a man? Steven Bartlett and his guest, a dating and relationship expert, dig deep into the psychology and behaviors that drive attraction, connection, and sustaining relationships in the modern dating landscape. The conversation covers seduction dynamics, first-date pitfalls, masculine and feminine communication styles, the illusion of attraction, and the paradoxical expectations of long-term partnership today.
It’s About Scarce Resources & Emotional Needs
Expectations Have Intensified
This episode dives into the paradoxical, often counterintuitive truths of attraction and relationship-building. The conversation demystifies common myths, stresses the importance of emotional communication, and highlights both the transient nature of initial attraction and the immense challenge—and creativity—in sustaining love over decades.
Listen to the full episode for a deeper exploration of these themes and personal anecdotes.