3 Ways To Get Bookings Quickly

Summary

Podcast Summary: The Difference Maker Revolution Podcast

Episode: 3 Ways To Get Bookings Quickly
Date: October 27, 2025
Hosts: Steve Saporito (A), Ronan Ryle (B), Jeanine McLeod (C), Jonathan Ryle (D)

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Episode Overview

In this high-energy, practical episode, the panel tackles a perennial question: "How do I get photography bookings quickly?" Drawing on decades of industry experience, the hosts unpack straightforward strategies—featuring real client examples, actionable scripts, and tried-and-true methods—for photographers to fill their calendars fast, whether they're established or just getting started.

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Key Discussion Points and Insights

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1. Re-engage Existing Clients

• Don't Overlook Your Database:
  Rather than endlessly pursuing new clients, the fastest way to bookings is inviting existing or past clients to return for another session.
  • “When you've built a foundation and you created a relationship, getting your clients to use you more often and come back is the easiest way to grow a business.” — Steve (A) [00:04]
  • It's critical to reframe “past clients” as “existing clients” who might just need a prompt to return.
• Milestone Birthdays & Anniversaries:
  Track significant dates (birthdays, anniversaries) in your client database and use them as natural opportunities to reach out.
  • “We would always call milestone birthdays first or invite them back first because it's a special occasion… Just pick up the phone and say, hey, it’s your birthday next week… People find a reason to come back. They really do.” — Steve (A) [01:50]
• Give People Permission:
  Many customers just need to be reminded or invited back for a session.
  • “All he had to do was have a conversation and let her know it's okay to come back again and invite her to come back again, and she's booked in already.” — Ronan (B), recounting Andrew’s client story [07:08-07:21]
  • “A lot of people just need permission, but we have to give ourselves permission to do it.” — Steve (A) [07:21]

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2. Use the Phone—Don’t Be Afraid!

• Speed over Perfection:
  When a booking slot opens unexpectedly—just pick up the phone and ask existing or upcoming clients to move forward.
  • “If we had a space open up, would they like to come in sooner? … It's much easier to book a session several weeks out than it is right now. So we call future sessions and say, would you like to come in sooner?” — Janine (C) [09:47]
• Simple Scripting Works:
  The outreach doesn't have to be complicated. Focus on clarity and benefit for the client.
  • “It's just simple. It doesn't have to be complicated. A lot of times people jump on, like, ‘Oh my god, that would be amazing!’” — Janine (C) [10:29]
• Create a Standby List:
  Keep a list of clients who wanted earlier dates in case sessions open up.
  • “So we had a standby list... Having a standby list, especially when you are having to push people back, really helps too.” — Steve (A) [11:47]

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3. For New Photographers: Get Out & Network

• Start with Community:
  If you’re new and don’t have a big client base, join networking groups and talk to people—especially those in your target market.
  • “Whenever I'm coaching somebody who's starting, getting them to join a few networking groups… Talk to the mums whose kids are also playing in the park… Ask them about their children… it usually leads to a booking if you allow it to.” — Steve (A) [13:32]
• The ‘Giver Gains’ Mindset:
  Approach networking with value, not desperation. Find ways to help other businesses and their clients.
  • “You have to give first. If you go in looking to take, you have to give first.” — Ronan (B) [15:38]
  • “You need to get curious about other people in the group… If every client could be like this person, what would that person look like?” — Steve (A) [16:20]
• Build Alliances with Neighbors:
  Especially if opening a physical location, introduce yourself to nearby businesses—bring food or treats as an icebreaker.
  • “Bring food. No one will reject you if you bring food… No one's gonna… as soon as you say I'm your neighbor and I wanted to bring you some muffins and say hi, people soften really fast.” — Jeanine (C) [28:25]

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4. Use a Marketing Budget for Instant Leads

• Digital Ads for the Fastest Results:
  If you have some budget, online ads (like Facebook) can generate immediate leads.
  • “You can launch an ad in about 30 minutes and have potential clients coming in the door in a few hours.” — Jonathan (D) [29:19]
  • Expect to spend $100–$200 per booking at first, and be prepared to follow up on leads promptly.

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Notable Quotes & Memorable Moments

• “It's amazing how powerful our self talk is. Once we started believing that people would come back, then we got people back. It's incredible.” — Steve (A) [07:47]
• “You can't hide in a dark corner and expect the phone to ring. You've got to get out there.” — Steve (A) [13:32]
• “It's the difference between sounding desperate and sounding like a business owner who's launching something new… It's different to say, ‘I need your help’ than ‘I'm so desperate, please help.’” — Jeanine (C) [20:03]
• “If you struggle with this concept of calling your existing clients to get them to come back, have the reason in your mind ahead. A birthday is an easy one. Can be any birthday… If you have a reason, it’s not as scary as you think to pick up the phone.” — Jeanine (C) [25:00]
• Fun Banter:
  Humorous exchange about milestone birthdays and “pre-BlackBerry” days highlights the panel’s camaraderie and keeps the conversation lively. [01:33, 26:16]

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Timestamps for Key Segments

• The Virtue of Existing Clients: [00:00–08:16]
• Andrew’s Client-Returning Success Story: [06:02–08:16]
• Filling Last-Minute Slots: [08:31–11:19]
• Managing Standby Lists: [11:47]
• What to Do as a New Photographer: [13:17–16:20]
• Networking and Mindset Tips: [15:38–20:03]
• Marketing Calendar & Having a Reason to Call: [20:03–26:16]
• Building Business Alliances with Neighbors: [26:59–28:41]
• Quick-Start with Facebook Ads: [29:02–30:33]
• Summary and Wrap-Up Banter: [30:33–31:32]

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Takeaways for Photographers

• Reconnect with your former and existing clients. Most will gladly return for another great experience—you just have to ask.
• Personal calls (especially around meaningful dates) outperform passive emails.
• If you’re starting out, get visible—network, offer help, and partner with surrounding businesses.
• Don’t fear digital marketing, but set a budget and have the time to follow up.
• Always focus on giving value before asking for bookings or referrals.

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This episode is packed with actionable, real-world strategies—delivered with humor, empathy, and an abundance of industry insights. If you want a more “booked” photography calendar, these Difference Makers prove it’s all about relationships, proactive outreach, and a sprinkle of boldness.

Transcript

[A]

I think we've been sold on the fact that we need new clients all the time and it's continually trying to get new clients. And we've forgotten. And this isn't just photographers, this is a lot of business. Have forgotten the three ways to grow a business. And you know, when you built a foundation and you created a relationship, getting your clients to use you more often and come back is the easiest way to grow a business.

[B]

Hey, hey, hey, and welcome back to the Difference Maker Revolution podcast. And the four of us are here. We have Steve all the way from Australia, Janine from Tampa, Florida, Jonathan from Klain in Ireland, and Ronan from somewhere in Ireland. Not quite sure where I am right now, but we're here doing a podcast with you and I'm so happy to talk about this subject because it's a question we're asked all the time. How do I get bookings quickly? Really quickly. We have to define quickly first. Jonathan, this week.

[C]

That's really quickly.

[B]

That's really quickly. Okay.

[A]

Making a difference today. That's where it's at, eh?

[B]

That's it. That's it.

[D]

I'm just putting pressure on Steve and Janine.

[A]

Well, one thing that we used to do is look at whose birthdays are coming up, particularly when people having milestone birthdays, you know, your 40s, your 50s, your 60s, your 70s.

[B]

Do you know anybody that's do one of them soon?

[A]

Steve? We won't say which one. Obviously it's 30. Janine, stop laughing. Stop sniggering.

[C]

I'm not laughing. I have a milestone birthday coming up too, and it's not funny.

[A]

I'm ignoring this birthday. Yeah. So we would often look at our database and the milestone birthdays, we would always call first or invite them back first because it's a milestone. And having that data in your database, sending them a birthday card and. Or if you haven't done that, just pick up the phone and say, hey, it's your birthday next. Just realize it's your birthday next week, you're turning 30. That's what somebody would say to me. You know, what's been your highlights? And just start talking and people find a reason to come back. They really do.

[B]

So, Steve, has anyone phoned you yet?

[A]

Well, you know, I've engaged quite a few photographers in my time. No, nobody's called yet, but let's see if the phone rings after this podcast lands.

[B]

There we go. But the funny thing is when this podcast lands, you're birthday will have been a little bit few weeks ago. Right.

[A]

But better late than Never a little.

[C]

PSA to all the photography studios in Australia.

[B]

So Steve's number is zero. Right.

[C]

If you need a quick booking now, call Steve.

[A]

But those photographers that I have engaged over the years to, you know, to work with me, photograph my children, do my headshots, photograph, you know, I've engaged photographers, they've got my number should be on the database, right?

[C]

Ring, ring, ring, ring.

[A]

So let's see what happens.

[B]

We keep having to bring it back to this that you know, clients are not past clients, they're existing clients. Right, but what is it, do you think, that so many photographers seem to resist this inviting back existing clients?

[A]

I think we've been sold on the fact that we need new clients all the time and it's continually trying to get new clients and we've forgotten and this isn't just photographers, this is a lot of business have forgotten the three ways to grow a business. And you know, when you've built a foundation and you created a relationship, getting your clients to use you more often and come back is the easiest way to grow a business. That's when you're actually building value and creating that goodwill that makes your business valuable. So I think a lot of people have been almost brainwashed into thinking that most people are one and done or if they spend money with you, they won't come back and spend. The reality is when they've had an incredible experience, a lot of our clients came back four to five times within a two year period. And it's about, and Janine talks about all this, about this all the time, building a client for life. It's not just one and done. And knowing that we, when we approached a client, we always came, approached them from a point of view of how can we build a long term relationship with these people? What can we do to make sure that the experience they get is going to continue and that we're building long term relationships. We never thought of a client as one and done one and done. So making sure we had their birthdays, making sure we knew when their anniversary was, giving ourselves prompts and reasons to call them and keeping in touch and checking in to see, genuinely see how they're going became really important. And just that phone call of checking in usually led to bookings too.

[B]

So Janine, it's time to give Steve his birthday present because on our accountability edge call last night in the difference maker revolution, one of our members told a story. Do you want to repeat Andrew Risby's story, Jeanine?

[C]

I gotta think about it, right? This was he Had a client, a boudoir client come back. Right. Is this the story?

[B]

Yes. So, Andrew, do you want me to take it? Yeah.

[C]

I'm like, wait a minute, I think I remember it, but I don't want to miss the point that you're trying to make. So you better retell your own story.

[B]

So, Steve, you'll be really proud of Andrew. So Andrew had a client come back for the celebration collection of their artwork. Right. And so when the client came back, he got into a conversation with them about their transformation and how they now feel having had the experience and collecting their artwork. And that led to a conversation where the client booked to come in again in a couple of months time.

[A]

How wasn't that?

[B]

And Andrew said all he had to do was have a conversation and let her know that it's okay to come back again and invite her to come back again. And she's booked in already.

[A]

Yep. A lot of people just need permission, but we have to give ourselves permission to do it.

[B]

And the idea and when we explore this with Andrew as to, you know, why now? And he's like, we've been talking about this for quite some time, so why now? And what led to it and all that. And he said, I just, I convinced myself that they'd only come in every five, six, seven years. They'd never come back again.

[A]

That's incredible. So it's amazing how powerful our self talk is. Whereas we were seeing clients, we had a few clients that were calling us to come back. And so we thought, well, maybe more people want to come back. Maybe everyone wants to come back. And once we started believing that people would come back, then we got people back. It's incredible.

[B]

It is. That's a big Berta present, right? Yeah, it is.

[A]

Oh my God, somebody's doing it.

[B]

Yes. Well done, Andrew.

[A]

Well done, Andrew. Well done, Janine.

[B]

Steve was gonna ask you a question.

[A]

Yeah.

[B]

What have you got?

[C]

What do you do?

[B]

Yeah.

[A]

So get people in. Like you need somebody. Like, let's pretend the end of the week it's Tuesday, somebody's cancelled Thursday. You got and you got. Not that they would ever cancel on you, but they had to move because one of their children was sick. Say baby got sick or Saturday and you had to fill that spot. How are you going to, how are you going to fill it quickly?

[C]

So once again, I would pick up the phone. Ring, ring. There's going to be a common theme on this podcast of how the phone takes apart. But if it was that immediate, Steve, then I would learn a trick from From I would use a, a method I learned from a very smart man who's also on this podcast that I would call sessions that are. Are further out and ask them, if we had a space open up, would they like to come in sooner? Because it's much easier to book a session several weeks out than it is right now. Right. And so that's why when Jonathan gave us that, that caveat of the timeline is to get it in this week. That's a little bit different. Right. So much easier to fill two Saturdays from now than this Thursday or this Saturday. And so we will call future sessions and say, hey, we had a Hope, an opening 10 o' clock on Saturday and thought of you immediately. Would you like to come in and get us your session done sooner? And then we can get your portraits back in time for the birthday or whatever the case may be, free you up on that Saturday to do something else. So that's usually where we go first, is trying to move up sessions that have already booked to a sooner date.

[A]

That's great. Yeah. You reminded me of something else that we did. Oh, sorry, Jono.

[D]

Now, just before we go on to the something else, just on that. So how do I actually do that? Like, what am I going to say if I pick up the phone? I think a lot of people are fearful because not, not just. They're not just fearful about picking up the phone. It's probably because they're not sure what to say. I think you just open that conversation with a client.

[C]

Well, for us, it's pretty simple. So, like, if it was you, Jonathan, and you were booked three Saturdays from now, and this Saturday, the 11th opens up, I would simply, I'd call you. I'm like, hey, Jonathan, I know when we were looking to book your baby's birthday session, we went over a few dates. Well, one of our babies is sick and their session is Saturday. And so now that time has opened up, would you like to come in a couple weeks early and. And photograph now? I mean, it's just simple. It doesn't have to be complicated. A lot of times people jump on like, oh, my God, that would be amazing. Because we got to remember, especially if these are Saturday sessions, people usually end up having to go out further than they wanted to because our Saturdays fill up so quickly. So being able to move them up in a time is, is pretty amazing too, for them. So they see it as a benefit to them. The only time it doesn't work is if they're waiting on something to come in.

[B]

Right.

[C]

Like, if they were ordered an outfit for the baby and it hasn't arrived yet or something like that, or they have another conflict on that day. But other. And, and if. And so people are so afraid of no. Right? Don't be afraid of no. Like, we will have clients say no. Janine, thank you so much for the offer, but we, we are already booked on this Saturday with something else we can't like. Okay. Just wanted to give you that offer in case. And they're like, no, thank you. And they're always appreciative. Always appreciative. Oh, my gosh. Thank you so much for thinking of us.

[A]

So, Janine, that brings me back. You know, you, you brought me back to that, that, that thing that I was going to share, which is what we had was our standby list. And so you know how you said a lot of people have to push their sessions out? They really wanted to come in this weekend, but we were booked out. So we offered them next weekend or the following weekend. But we also would have a standby list whereby that preferred week that they wanted is on our standby list. So even though we had to book them in in two weeks time or three weeks time, we've also recorded their preferred date. So then we know that these are the people that if something does come up, they're the first people that we're going to call. So we had a standby list that we, you know, and especially when you're busy, um, and you know, Saturdays are easy to fill, but you know, when it's a Wednesday or a Thursday, if somebody had to be pushed back or then that standby list comes in really handy because usually if somebody's available in two weeks time on a Wednesday, that they tend to be available on a Wednesday or a Thursday, whatever time they're coming in or that or that Monday. So having a standby list, um, especially when you are having to push people back really helps too, because the only.

[B]

Thing we can't get back right is time.

[C]

That's true.

[B]

You know, if we, if we have a session time that we've no client for, we never get that opportunity back.

[D]

So what if I am new? I don't really have a lot of clients, existing clients. What are, what's something that I could do to say get bookings in the next couple of weeks?

[B]

There's so many things you can do, Jenna, isn't there?

[A]

If you knew, you know, when, whenever I'm coaching somebody who's starting getting them to join a few networking groups, get in contact with those People that, you know, you're meeting in the, in the networking groups simply, I used to say to a couple of my clients, just come outside, take the kids to the park, talk to the mums whose kids are also playing in the park. Ask them about their children. Ask them about what? Pretty much do a discovery call with them. Ask them about, you know, what they love spending, you know, when they get alone time, you know, what do they love the most about that? What do they see in their child? Pretty much do the discovery, um, with this person that you've met and you're having a conversation with, it usually leads to a booking if you allow it to. But you can't hide in a dark corner and expect the phone to ring. You've got to get out there. So networking, just getting out and talking to people. I don't know how many people have asked for me to photograph them and all I'm doing is waiting to board a plane or putting my luggage up into the overhead compartment. You know, you can strike up conversations that easily if you're open to it. Yes, I'm that person, Jono, that you would have to on the plane. I'm that person, Jono.

[B]

I was just about to say. Yeah, I was just about to say. Steve is an introverts nightmare. You know, us introverts just want to go on a plane and just don't talk to me, just don't talk to me.

[A]

Love those people. But you know, there's lots of people that, you know, if you were new, I would definitely, definitely do that.

[B]

I think we should talk about the networking group though, Steve, a little bit more because, you know something we see quite often when people are in that situation that Jonathan's talking, you know, they come across as being desperate and you know, they go to the networking group and it's all about what they can get from the group rather than understanding that you have to give first. It's a really important, I think, mindset tip. If you are in the situation Jonathan described that, you know, you can't go in to a networking group desperate or appearing desperate and looking to take, you know, you have to give first. Do you want to just give an example of that, Steve?

[A]

Sure. I think the first thing is you need to get curious about other people in the group and find out what their business is all about. Because if you are wanting to create alliances with other businesses, you need to know who is their ideal client. And if you walk in there and ask them who's your ideal client, who is your avatar? If you could describe somebody that you love to work with and would love to work with every day. If every client could be like this person, what would that person look like? It really gets them thinking, and you're giving them value because it's not often that people get asked that and they begin to define who that person is. And then it gives you also an insight into, well, do you. Do you want to work with people that they like working with? I often like to ask also, what's working for you right now? Right. And it's amazing how much you learn. So when you're going to these networking events, it's about learning about other people, learning about how other people market, getting curious about what's working for them now. And from those discussions, there are so many reasons why they need you. And because you've taken an interest in them, you can then bring up opportunities where, well, I can help you with this part of it. Have you thought about whatever that is? You know, maybe they're not organized for this time of year. It's October. We're heading into Christmas. Maybe they haven't organized or thought about the fact that they should be sending Maybe their top 10% of clients Christmas cards. And maybe we could help them create something that is unique to their brand. Maybe they need a branding session because it is leading into. Into Christmas. Maybe it's a business that should be focused on Valentine's Day because they're so close together and it's a time when people are busy that if you're not organized now, then you miss out. How can you work together to do that? So it is about giving. It's about getting curious and understanding. How does you know? How do other people run their businesses? What are they passionate about? Who is their ideal client? Why are they passionate about that? And there's always opportunities that will come up if you're willing to see them. But if it's about, I really need some bookings, I really need some referrals, please send me some referrals. Nobody sent me referrals for the last two weeks. Nobody wants to refer anybody. That sounds desperate and drab. Get excited and go and make an appointment. Go to their business, have a look around and. And see how you can help them be more successful.

[B]

So, Janine, you've. You've been in a lot of these groups, right? What's been your experience?

[C]

That was weird. I couldn't unmute myself. Um, okay. So, yeah, I mean, it's always the giver gains mentality first, but it's also listening and like, Steve said you have to understand where, how, how their business operates and how you can, where you would kind of fit in. But for me, obviously, like, and I think a lot of people listening to this podcast, you know, you have a specific niche, right? So like this, and it's funny running because you always talk about, you know, you to be in networking group surrounded by people who need what you do. And so I didn't really do headshot photography. I didn't do a lot of professional portraits. So when I was in the different networking groups, I always was trying to figure out like other businesses that related to children and, or people that had families in the group. And we would have discussions like that based around the ideas of, of what we could do to help with our children. And so like if it was men in the group, we would have discussions like on our one to ones about what their wife would love. And then like I helped them become the hero their wife by thinking of this great idea to have their children photographed, right? And now all of a sudden the wife who didn't like the fact that their husband was spending all this time in these networking groups is like, oh my gosh, he met a photographer, you know. And so like it was an interesting way of spinning like the, the spouse becoming the hero to, to do something that the their partner had always wanted. That was one way. But to kind of go back to Jonathan's question about the like, whether you're new or not, networking groups or not, like it putting people to help you on the offense I think is critical, right? So, you know, I'm, my networking was like when I started off the studio new, I did join a networking group and I enlisted them for help, but it was never a desk. There's such a difference between sounding desperate and sounding like a business owner who was launching something new, coming into a new, like, I mean all businesses do this. A Starbucks opens up on a street and they have a big grand opening and they invite, you know, like it doesn't matter. And so you can do this when you're starting off your studio as well. And so I would, I enlisted people in my networking group like, I need your help, right? I'm launching this new location. I want to be full when I launch. And here are the three ways that you know, I need your help. And it's different to say I need your help than I, I'm so desperate, please help. You know what I mean? There's a different sounding way of saying I'm going to help you and I need your help. And here's how we can work together. And oh, by the way, if you help me with this grand opening, I'm going to promote your business too. And you know, and it's. You can really do things in a reciprocal manner, but you can also enlist your friends, right? Like your friends and your family in the beginning of launching your business. Everybody wants to help. And I think so many people are afraid of asking for help. I think we've kind of gone backwards into only talking about new businesses. But I mean the, the, the same concept would apply whether you're calling existing clients or not. Although you wouldn't ask for help then, but you could ask your like if you have friends. Like when I, when I first started the studio in Atlanta, I got on the phone because there was no. Good lord. There was no social media back then. I couldn't even text back then. It was before blackberries. There was no texting. It was like numbers. That was it. So I would come like we. I am launching a photography studio. Can I photograph your children? I would love to. You know, like you can have those conversations and it helps to launch a brand new business. So that is something possible. And then people, when you photograph their children, that's what I was doing. I guess you could take them into whatever realm you're doing, but when I, they're going to talk about it. And again, that was before they didn't even have social media to talk about it. So they were talking about it verbally with their friends. Now they could share. Oh my gosh. I just went to Janine's new studio. Look at the amazing things that she did for my children. You need to go check her out. People love to help people when you are worthy of being helped and you don't sound like a desperate child. And so that's the way I would do that. Now the phone, because I am a fan of the phone now with this is why I like having reasons, Jonathan, to have people come back. I like having a reason. And so I think for people who struggle with picking up the phone to call an existing client, Steve's idea of birthdays is a great reason. Right. It gives you something to talk about on the phone, which I think is why so many people struggle with this concept. I do the birthdays, but I also, I make sure that every quarter we have something going on in the studio so that I can always call my existing clients. Hey, did you know that we have this? I would love to invite you to it. Right. Did you know that the baby ducks are coming up in March. I want to get you booked in, right. Did you know, I noticed you haven't booked Christmas yet this year and you've done, you know, like, whatever the case may be and we want to get you booked in. And so we have lots of different, depending on the scenario, different scripts that we use or different things that we say. But by if you struggle with this concept of calling your existing clients to get them to come back, have the reason in your mind ahead. And a birthday is an easy one. Can be any birthday. It doesn't have to even be a milestone, an anniversary, something to celebrate. But if you have a, like, it could be something silly, it could be a new background, like Ronan. Oh, my gosh. I got this amazing new color background in the studio and I would love to photograph on it. And I thought of you immediately because the tone of your skin, your hair color, I just think you would be perfect on this background. Would you please come in on Saturday at 2 o'? Clock? It would be amazing, right? I don't know. Something like that. Like, just make up a reason and people, you know, they are grateful for it, especially if you make them feel like you thought of them first. And it's not as scary as you think to pick up the phone. But if it is scary to you, then have a reason, have it thought out in your mind or plan your studio marketing calendar. So there's always something at least every quarter or every other month to have a reason to invite people back.

[A]

Pre BlackBerry. Janine. Pre BlackBerry.

[C]

BlackBerry.

[A]

So I'm trying, I'm figuring out where you sit in this milestone, birthday sort of scenario here, Janine.

[C]

I'm also turning. No, if you're turning 30, I'm turning 20.

[A]

Steve. Fair enough.

[B]

Fair enough.

[A]

Good, go.

[B]

So I don't know whether you're giving Steve a code there, Janine, that you're two thirds his age or it's a difference of 10 years. But anyway.

[A]

So getting back to, like, new. When you were talking, Janine, you, you were talking about, you know, you've got this new location. So for those people that have rented an actual physical space, don't forget your neighbors before you even sign up. You should be doing your due diligence and introducing yourself to the neighbors, finding out what their businesses are like. Is this somebody that potentially you could build an alliance with? And, you know, when you are having, you know, wanting to, you know, enlist people, don't forget about your neighbors. A lot of the times the studios are in complexes and yours is sort of like a complex where there's. Yeah, it's like an office park. So there's I don't know how many businesses. Each of them have a whole lot of clients. Obviously you're not going to work with all of them. But have in your mind when you, when you are choosing your studio, make sure that you are looking at who, who your neighbors are and who you would like to work with and start to build those relationships. So that way when you are opening, you can invite those people in. A lot of the times they know people and so it just grows from there. Grows from there.

[C]

So if you're afraid, like it's same thing when you're afraid to pick up the phone. You need a reason. You're afraid to walk into someone's office. Bring food. No one will reject you if you bring food, you know, and so we'll bring so Italian muffins. I am Italian.

[A]

So Italian.

[C]

But I actually learned that from Martha Stewart. That's how she got into the networks in the beginning. She brought them muffins. But yeah, no one's gonna like, they might look at you cross eyed when you open the door. Cause they're like, oh God, what are they trying to sell me? But as soon as you say I'm your neighbor and I wanted to bring you some muffins and say hi, people soften really fast.

[B]

Yeah. And Jonathan, there has to be a bonus one, right? So everybody listening to this podcast know that every business needs a marketing budget. So if I have a marketing budget, how can I generate potential clients? Really, really easily.

[D]

I mean you can launch an ad in about 30 minutes and have potential clients coming in the door in, you know, a few hours. By the next day you could be on the phone booking in potential clients by from your Facebook ad. As you said, you know, you do need a budget. For Facebook ads I would budget anywhere between 100 to $200 per booking. Starting off, it just depends on your area and how things go. But you need two things. You need a budget and you need some time. Because a lot of people are under the illusion that I can run an ad and every single potential client which we call leads is going to be a perfect fit and that they're going to answer the phone straight away and book themselves in. And that's just not reality. So you need a little bit of time to make those calls. It might take 2, 3, 4, 5 calls that week to actually speak to one of your potential clients. So you have to have a little bit of time and you have to have a little bit of budget, but it's very quick if you have those two things.

[B]

Do you know what I love about difference maker Revolution? We promised three and we gave at least four, if not five.

[C]

I think there was like six or seven in there if you think about it.

[B]

Yeah, yeah, yeah, I think there probably was. So, so, so, Jonathan, we always, always, always, always. Right. Want to help every single difference maker photographer to reach their definition of success and do whatever you can do to help them do that. So tell everyone on this podcast how they can come and join the difference maker revolution inner circle.

[D]

Sure. So like you mentioned, the best place to be is the inner circle. So all you have to do is click on the link below and join the inner circle. Because really, the inner circle is the only place you need to be on the planet to run a successful difference maker photographer business.

[B]

Wow. So just click the link. We'll see you on the inside. We'll see you soon. Bye for now.

[A]

See you soon.

[C]

Bye, everyone.