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The Difference Maker Revolution Podcast
AI Will Automate the Ordinary. Difference Makers Will Humanize the Future.
00:23:29
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- [00:00]
A
The way we've got to look at AI as not being our enemy. Our enemy is actually the photographer who's using AI because they're the ones who are going to be successful.
- [00:09]
B
If that's taken care of in your business, then doesn't that open up a whole lot of time to connect with your clients?
- [00:17]
A
If we still make it about the photograph, then AI will be able to do that, so the human won't need you. The only thing that's left is to be human.
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B
All of that's taken care of for us, which then gives us the ability to actually be present and be more human than we've ever been before.
- [00:34]
A
Hey, hey, hey, and welcome to the Difference Maker Revolution podcast. And we're back again, and this time it's Steve, all the way from down Under. Hi, Steve. G'.
- [00:43]
B
Day. How you going? This is the dynamic duo today, Ronan.
- [00:46]
A
That's it, Steve. And I'm really excited, really excited, Steve, for today's topic, because it's something that's really close to both our hearts and maybe from different angles sometimes, but still close to both our hearts. And the title of it is AI With Will Automate the Ordinary. But Difference Makers Will Humanize the Future. So let's just talk about that because it's a really exciting subject and it's. It's funny, Steve. I was listening to a podcast only today, and there's a gentleman who's been interviewed in the podcast called Ray Kurzweil. And Ray Kurzweil is a futurist. Ray, 78, but from the age of six, he decided he wanted to be an inventor. Anyway, to cut a long story short, he predicted in 1999 that we would have AGI by 2029. I don't know about you, Steve, but I only heard of AI a few years ago. But here's a guy who, 30 years ago, is not just predicting that AI would be here, but that AGI would be here. So what is AGI? So AGI is basically super intelligence, practically super intelligence. It's not quite super intelligence. There's different definitions of it, but. But just to put it in a context, so in 1999, when Ray Kurzweil predicted that we would have AGI, which is artificial general intelligence, by 2029, that everyone else, and this was at a futurist conference, was saying, no, it's going to be at least a hundred years. But the reason why he picked 2029 was he could see the exponential growth curve of where everything was going, while everyone else, most human brains we think linear fashion rather than exponentially, and we struggle as humans to think about it. But it was really interesting on the podcast he talked about the fact that AI six months ago, Steve, was absolutely, really useless compared to what it can do today. So we see everywhere, like it's not just in the photography industry. We see everywhere these people talking about AGI and it just produces slop and it's useless and it can't do things. And I, as you know, Steve, you know, and the whole organization that we all working in, Difference maker revolution and everything else, like, we're focused on not just the past, present, but we're also looking at the future and what's happening. And we take a great interest of bringing to our members, you know, what's coming and what they need to think
- [03:08]
B
about and preparing them for it.
- [03:11]
A
And preparing them for it. And on this podcast, Steve, something that. Not sure whether it frightened me, but it surprised me. And I think what surprised me was the timeline they were predicting. So this is the, this is predictions now from the same person who predicted AGI.
- [03:27]
B
It's only five years away. Ronan.
- [03:29]
A
It's only. No, AGI is not five years away. 2029 is. Is what we're three years away, Steve, from AGI. But he predicted that within five years, right, that we will actually have something that we can attach to. I don't know how it's. He didn't go into how the mechanics of it work, but effectively we will have an AI brain as well as
- [03:48]
B
a human brain tapped into our brain.
- [03:50]
A
I don't know how it hacks in, but let's not worry about how it hacks in.
- [03:53]
B
Right? Okay.
- [03:54]
A
But it fascinated me in terms of the point he's making is that it's been proven that AI already in the last six months has surpassed the intelligence of the average human. Okay, so it's already there. And six months ago was useless. If you just map that out, you know, as to how fast it's getting smarter and smarter and smarter. And you think about the predictions that these futurists are making. It gets you to question all this, what's the word I'm looking for? But this negativity that's being put out into the marketplace in that don't use AI. It's not human, it's not capable. It only produces rubbish. Anybody who uses AI to do anything, it's garbage. Everyone can see that it's AI and what they're missing is this is moving so fast that AI will be able to do, write, copy, create images Create adverts, do things better than a human can. So what does that mean for us, Steve, in terms of the journey we need to think about and the way we've got to look at AI as not being our enemy. Our enemy is actually the photographer who's using AI because they're the ones who are going to be successful.
- [05:17]
B
Well, they're the ones that are going to be at the forefront of getting those jobs done, aren't they? Taking advantage of how marketing in the future is going to work and opening up time. Like for me, there's the. All the tech stuff and all the stuff that most people, the repetitive stuff is mind boggling and time absorbing and all that stuff that isn't humanizing at all. It's just the math really, and figuring out how algorithms work and how to best utilize algorithms. But if that's taken care of in your business, then doesn't that open up a whole lot of time to connect with your clients and provide all the human side of what all of this is all about? Because I think the more that people, and regardless of what we as an industry want to do, whether we want to push back on it and not accept it, the rest of the world, our clients are probably likely to embrace it because it makes their life easier. And the expectation is going to be that whoever they do business with or whatever service they want to take advantage of is going to be instantly available. And so if they think, hey, this sounds great, I love this ad, I'm going to do this. I think I'm already becoming that person where if I can't do it now, I can't book it now. I've moved on to something else. And it may not even be photography related. It could be something else that is going to make me feel good. So it might be a weekend away. It might be, you know, a hotel in the city as a, as an experience, it might be a degustation restaurant. I'm still spending what I believe is about the same to start with. But that's. Something caught my attention. I clicked a button and my expectation already is I can order it now. And we're so used to paying for things up front now that we're ready now it's only going to get that. That expectation, I think is only going to get stronger and stronger.
- [07:26]
A
And you know, Steve, we've talked a lot recently on podcasts about, we've seen more changes, marketing wise in the marketing platforms in the last three months than we've seen the previous five years. Right. And that's and the reason for that is, is because AI is driving the ability of those companies to change. Right? So, so what used to take 10 years to happen, literally, Ray Kurzweil said, today it's. It's four weeks. That's how fast it's changing. So, you know, there's this old strategy principle within business as to what's your moat. You know, your moat is if you remember the castle. Steve and he used to dig a deep moat, right, to protect the castle. So what's your moat to protect business, you know, and if you think of how fast things are changing and that AI will facilitate a human and very soon will be able to do it for the human who's directing it, right? Will be able to do so many things like handle all the retouching workflow, handle even the emails that go out to clients, look at the texts or messengers that are coming in and answer them based on what you've programmed it to do. Be able to write all your ad copy, write all your blogs, write all of your content, create all your social media posts, put them out for you, and you'll be framing what you know, the rules around that, so it reflects you as the human.
- [08:50]
B
Does that mean I've actually got more time to photograph now? Could you take all of that away? There's. That. There's hours and hours and hours of time.
- [08:58]
A
Yes, but, yes, it does. It does help Steve. But what we got to think about is if we still make it about the photograph, then AI will be able to do that, so the human won't need you. So if you think about the moat and you think about what's required, it's no longer the technical skill. It's no longer that ability to create a great image or a great photo. It's no longer about how to attract the marketing. Because it all evolved, didn't it? Like, it evolved from being technically skillful to be able to do it to having to have the marketing skills to attract a client. But when you think about now, where that's all, all disappearing, the only thing that's left is to be human. And what is true humanity about? Steve, the man who knows humanity better than anybody. I know. What is true humanity about?
- [09:49]
B
Well, it's. It's about empathy and connection and really wanting to understand what matters to somebody and being able to help them see something in themselves. Really, it's that curiosity in someone that makes you want to interact with them and make somebody feel great.
- [10:07]
A
Yeah. Because when, you know, as Kurzweil has told us and we see it everywhere else. And everything else that we look at is that intelligence is becoming abundant, Capability to do anything will be available to everybody without all of those skills that we've learned. Like on this podcast, they talked about universities, right? And education and the fact that education has built up over 100 years around a principle of being able to get some sort of skill that is in demand in the marketplace. So some company or some entity pays you for your skill. But what happens, Steve, and all those skills that are being taught in the education world can now be done by AI, Quicker, faster, cheaper. So no matter what, like, and we're not just talking about photography here, we're talking about everything. So when you try and get. And it's hard as a human, like, you know that we're all forward thinking, Steve, you and I are forward thinking. We're always looking and seeing and what's coming and everything else, Right? But like, even for, for us, trying to get your head around this is difficult. But for some reason, for the last, I don't know how long you're coaching now, Steve, 20 years. And before that, in your business. But like, we, you've always been talking about the fact that photography is not about photography alone, right? Photography is a mechanism for that human connection for people to be seen, for people to be heard, for people to feel a certain way about things, to be reminded every day about what's important.
- [11:42]
B
We're in the business of people, Ronan. I've always said we are in the business of people.
- [11:48]
A
Absolutely. But very few people paid attention. Steve, if you take, and what I mean by that is if you take the volume of photographer, professional photographers, there are, right, Like a very small percentage, probably not even a percent of that of the community was even tuning into this idea that it's all about human connection. And as you say, it's all about the business of people. But here we are today, and here's a prediction that a photographer who doesn't make it all about humanity and those relationships and the business of people and all that, that the need for them will be gone in three years max. That's my prediction.
- [12:28]
B
I don't think it will take that long, to be honest. It's moving so quickly already.
- [12:32]
A
But as we talk internally, Steve, like, all this change is actually going to drive the desire for humans to connect. Like on the same podcast they were talking about this energy that humans get from interacting with each other and being together. And you know, that it, you know, and we see it ourselves. Like when, when you run a workshop, there's a different atmosphere than when we run our weekly Zoom meetings. And the weekly Zoom meetings are great, right, because they follow on. But it's different when we're all there in person. Right. And people will still want that. It'll probably free up time for people to be more human and to be more community focused and to spend more time with those that they love to spend their time with. I think that's going to be the advantage of it, But I think that will drive the desire to celebrate that.
- [13:20]
B
Great. I think that all of those things and stack on top of that, the ability to truly be present. Because when all of that other stuff is taken care of by the machine that is capable of doing it better, faster, cheaper, more accurately. We don't have all that brain fog, all that other stuff that's running in the back of our mind of I should have done this and I should have done that, and while I'm talking to you, I'm thinking about all of those other things that, you know, I should be doing. But we will, I think, get to the point where all of that's taken care of for us, which then gives us the ability to actually be present and be more human than we've ever been before. You've got to kind of saw it with social media. I think that, you know, social media brought this whole new connection and it was all about connecting with people and feeling connected. And yet I feel as a society, we are the most socially connected generation of all time, but yet the loneliest generation of all time, that community feel that meeting people, going to your friend's house rather than sending them a tweet for their birthday has all but gone. And as this is the next level, I think that people are going to crave that humanity even more. But because a lot of. And if we embrace it, all that stuff that fills our brain, that only leaves a small amount for really, truly connecting and truly being present for somebody that's going to clear up. And we can potentially be more human than we've ever been because of AI.
- [14:59]
A
Yeah, it's crazy, isn't it? Like, because all the people you see who, not trying to be rude, but you don't know what you don't know. And you can choose to fear and ignore what you fear and ignore. That's what you fear. But, like, you're doing an injustice to people to say, don't use AI, don't learn AI, don't see how it can amplify the difference. It can help you in your business to automate Stuff to free up time to spend with people. And we've done that in Difference Maker, right, with kcb, Steve, you know, and we get some feedback down again, say, I'm not interested in an AI coach. Difference Maker. Evolution is not about Kasey being an AI coach. It's about being able to amplify the. What the human coaches do with you so that the AI is there 247 to help you when the coaches are asleep or eating like us humans have to do.
- [15:56]
B
Or in different time zones.
- [15:58]
A
Time zones, exactly. Exactly.
- [16:00]
B
And unavailable at certain times. So.
- [16:04]
A
So it's funny the, the mindset and. And they talked about this on, on the same podcast because it was. It was from mit, so. And there was an audience there, so somebody in the audience asked, so you know what, if you could advise the education universities and colleges like MIT as to what's the things they should focus on teaching that they don't teach. One of the first suggestions was, guess what, Steve, one of your favorite subjects. Mindset.
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B
It's the foundation for everything. It really is.
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A
It's not taught in our education system.
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B
Boggles my mind. But I think the education system is geared more towards rope learning than teaching mindset, because we spend a lot of time teaching the mindset. Because without the right mindset, it doesn't matter if you're given the right thing to say. It's the tonality, it's the intention. It's being able to read the reaction you get. And if you don't understand the mindset behind why you're doing what you're doing and what you're actually doing, then you can never deliver it with purpose and you can never really truly understand what that reaction from that other person really means. You two in your head, reciting and rope learning.
- [17:23]
A
And that's what, that's what our education system has built us to do. It's built us, you know, because in the industrial revolution age, what they wanted was for us as humans not to be creative, not to be entrepreneurial. They really wanted all of us to be happy, to go and do the same task over and over and over and over and over again. In other words, be ordinary, not human, so that we would be. Happy is the wrong word, but we would be content with going in, doing the same thing over and over again and getting paid for that. And the whole education system was built up around making us from a very young age, accept that.
- [18:05]
B
Pretty sad when you think about it.
- [18:06]
A
Really, it is. But that's what's happened. And here's the fact that in the age of exponential AI, ordinary will be automated, Steve. So if we've been conditioned and trained to be ordinary, well, then what does that say about our future?
- [18:27]
B
What's our purpose?
- [18:29]
A
Yeah, it means that generic will be invisible, you know, and transactional will be replaced. So here's what I love, though, Steve. What I love is, is that difference makers. So those difference makers who are using the AI to create the time to form those deeper human connections with their clients. Right. And deliver truly transformational experiences, which you could do a whole podcast on this. These people who believe that they're delivering transformational experiences, but we won't do it on this one because we have to stay on this one. You know, that they can use AI to amplify the transformation, deliver to their clients, and in a truly humanistic way. I think that's the opportunity. Oh, sorry, I don't think. I know. It's the only opportunity.
- [19:13]
B
I think unknowingly, we've been preparing for this for a long time. And when you look at those most successful businesses, they. They realize that it is about the people. It is about the humans and understanding their clients, understanding what they want, understanding what the true underlying belief of what they're buying from them isn't necessarily, you know, as you keep saying, they don't want to buy a drill. What they really want is a hole in the wall. And so, you know, we can build the best, best, best drill and work on that, but the reality is, is that in the end, what somebody wants is a hole in the wall. And in the end, you know, what is it that they want to do with that? So it's. It's in. I think what's going to happen is that those businesses that do focus on the people and do embrace AI to free up their time to become more present, to become more human are the ones that are going to be successful. And it's those people that are going to flourish and survive. Because really, it's going to be about survival, isn't it?
- [20:14]
A
Well, I think it's not just about survival. It's about being able to try, because those who are focused on being human and delivering transformational experience, they'll try. Those who stay in a transactional mindset of it's all about the image, it's all about the photo. They're the ones who won't survive and would be worried about survival. So, Steve, I think we should give them a challenge. Let's give people a challenge. Right. Well, here's the fourth challenge. So what AI is really, really good at right now. It's really good at doing something that's repetitive, that there's a process around. So what we want you to think about in the next week is we want you to look at your business and see what is ordinary and what is repetitive and what can be systemized and ask yourself the question, how can AI do this for me? And then the second challenge, which is Steve's favorite challenge, is we want you to look at your business and look at your business, that a part of your business and your experience for your clients that's truly human and ask yourself, what can I do to make that more meaningful for my client? Because you're going to free up the time by using AI to automate the ordinary and repetitive task to create more time to make your clients experience even more meaningful for them. So that's the challenge we're giving you this week.
- [21:37]
B
Sounds pretty exciting actually.
- [21:39]
A
I think, I think it's great. I think it's great because what we're all doing here is we're elevating the human, right? Because that's what this is all about. That's where the future is. That's what we do in the difference maker revolution. Every single minute of every single day, we have our difference maker photographers out there elevating the human. They're doing this. They're using the tools that we provide for KCB to automate the ordinary so that they can spend more time doing meaningful work.
- [22:05]
B
And the feedback from the clients is incredible. Like when they're out there and really creating these experiences for people that can only be done by a human, that can only be seen by a human, then the feedback from the clients has been incredible. How uplifting it's been and how life changing it's been and how valuable it's been. It's what our clients want.
- [22:29]
A
So what we want you all to do is we want you all to do the challenge we've just given you this week, right? So look at something that's repetitive and ordinary and ask yourself how AI can help you automate this to free up time. And then ask yourself, what can I do with my client experience that's deeply human that could be more meaningful for your clients and we want you to contact us with it. So we want you to go onto our website and you'd be able to connect with us through the website and send us a message or go on to join our difference maker Revolution Facebook group. It's free to join and tell us in there or simply just send us a messenger and tell us what you came up with when you did that
- [23:06]
B
exercise and there will be humans reading it.
- [23:09]
A
There will be humans reading it. And while you do that, make sure you click on the link below and apply to join the inner circle within the difference maker revolution. We look forward to seeing you on
- [23:20]
B
the inside, be part of this incredible journey. See you on the inside.
- [23:24]
A
Bye for now.