Wesley Wilson is the Head of the US and Canada for The Consumer Goods Forum (CFG), a CEO-led global organization advancing the future of retail and consumer goods. With a background in consumer goods investment and experience at Walmart and Mars, Wesley helps industry leaders collaborate on innovation, standards, intelligent commerce, adaptive value chains, and evolving consumer needs. He brings a global, multichannel perspective to conversations about data, AI, and the future of consumer goods.

Justin Honaman is the Global Head of Worldwide Retail, Restaurants, and Consumer Goods Business Development at Amazon Web Services (AWS), a cloud platform helping companies build, scale, and modernize digital capabilities. Justin works with global retail and CPG leaders on supply chain, eCommerce, data, analytics, AI, digital engagement, and customer experience solutions. Recognized as the 2026 Top AI Thought-Leader by Rethink Retail, he brings practical insight into how brands can use generative and agentic AI while navigating data, governance, and talent challenges.

In this episode…

AI has quickly moved from experimentation to expectation, but many organizations are still working through the foundations that make it useful. Clean data, strong governance, and the right talent are becoming just as important as the tools themselves. As agentic AI becomes more practical, how can companies move fast without losing control?

The answer lies in building flexible data systems, empowering teams, and choosing AI investments that align with real business value. Wesley Wilson brings expertise in retail and consumer goods strategy, while Justin Honaman adds a technology and cloud perspective on how brands are applying generative and agentic AI today. Wesley emphasizes the need for common standards, data control, and a clear customer value proposition, while Justin points to cloud adoption, talent development, and secure agent management as signs that companies are moving from curiosity to execution. Together, they suggest that success will come from balancing speed with structure, experimentation with governance, and innovation with practical use cases.

In this episode of The Digital Deep Dive, Aaron Conant chats with Wesley Wilson, Head of the US and Canada for The Consumer Goods Forum, and Justin Honaman, Global Head of Worldwide Retail, Restaurants, and Consumer Goods Business Development at Amazon Web Services. They focus on agentic AI and the data challenges shaping retail and consumer goods. Wesley and Justin discuss data readiness, AI governance, talent gaps, and touch on personalization, search, and what comes next for AI adoption.