Transcript
A (0:00)
Foreign welcome to Coruscant Technologies, home of the Digital Executive Podcast. Do you work in emerging tech? Working on something innovative? Maybe an entrepreneur? Apply to be a guest at www.corazon.com brand. Welcome to the Digital Executive. Today's guest is Karel Kocas. Karel Kocas is the founder and CEO of Verif, a global identity verification company trusted by leading companies including Uber and Bumble. As a visionary and strategic thinker, Carrel drives Verif's mission to stay one step ahead of fraud and competition in the rapidly evolving digital world. Known for his energy and enthusiasm, he inspires the Verif team to champion honesty and integrity online. Carrel's leadership has earned him numerous accolades. In 2023, he was named to Forbes EU 30 under 30 and in 2020 he was EY Entrepreneur of the Year in Estonia and the Nordic Business Report recognized him as one of the 25 most influential young entrepreneurs in Northern Europe. Well, good afternoon Karel. Welcome to the show.
B (1:14)
Thank you for the invitation. Great to be here.
A (1:16)
Absolutely, my friend. I appreciate it. You're making the time. You're about a seven hour difference from where I'm at. You're in. Actually, you're probably more like closer to eight from Estonia. I'm in Kansas City, the central U.S. so again, appreciate you making the time. It's hard to do these sometimes, navigating the world's time zone. So jumping in. Growing up on the Estonian island of Humana Huma, I'm trying to get that pronounced correctly. You experience firsthand how fragile online identity systems can can be. You've told that story of editing your ID to make a purchase, right? How did that childhood moment seed the idea for Verif? And how did you translate that personal insight into a scalable business model?
B (2:01)
I grew up on a farm and on this small island in Estonia. Then as I the youngest one in my family, then I was automatically the IT guy at home and all the online orders and everything that I needed to do showed me that when I was asked to upload my ID and it wasn't accepted because I wasn't 18 years old then as git, it felt like an instruction. So I just changed my date of birth and everything and all the orders got confirmed. But this wasn't exactly the time that I felt this is becoming my life's job. This is something that I'll do now. It was many years later moved to Tallinn and when I was about to graduate my secondary school, then in the last grade in the high school, I was asked by Wise to Test out their identity verification solution and see if I can find some ways of improvements. But this was eventually the time that it got back to me. Let me just test out a trick that I did when I was a kid. And then I found out that back in 2015 the similar issues were still present. It was global identity verification market that was driven by the compliance demand and people still looked only on couple of pictures where they did as much as needed and as less as possible to an extent. Yet the cost of doing fraud on pictures was so, so low and it was too easy to be to pretend to be somebody else online that you're not. So this was something that got to my head by thinking instead of like three pictures, let's have video from the beginning till the end. Let's have device and network fingerprinting at the verification step, let's leverage the behavioral insights and eventually become the registry on our own. And this is how what if got born. On the simple belief that leveraging over thousands of data points per session enables you to give so much more accurate decisions compared to three pictures like selfie and document front and back alone. And as a result this is how verified now already 10 years ago.
