A (3:48)

That's awesome. And it's hard to do that. And I like how you said keeping relationships at scale, that's hard to do. It's hard enough just to get a single authentic relationship created in nature. But I appreciate the backstory about your wife and the struggles she had and what you learned in your business as well. So I appreciate that. And Jesse recently moved into the healthcare space. And as healthcare is an innately service oriented, relationship driven industry, the platforms practitioners use to stay connected with their patients can make or break the patient practitioner relationship. Can you help our audience understand when communications platforms help organizations build personal connections at scale, they drive measurable value for both the patient and the organization.

B (4:34)

Yeah, absolutely. So we did at Levitate, we just are HIPAA enabled now, so we are able to work with businesses. And in health care, initially we're targeting chiropractic firms and dental practices. But I think there's a couple challenges that happen in health care. First of all, in just general managing of online presence when it comes to both how you communicate with patients and potential patients through email, but also keeping a social media presence, website and blog, Google reviews. There's a lot of things to juggle for these small businesses in the world of healthcare. And I think they really are experts at providing care to patients and not necessarily staying up to date on what all the best practices are for showing up in search engines and having the time to actually write and communicate high value content to their patients and just to the public in general. And so that's the gap that we see is with a lot of small businesses which is just having a company that can not only and provide them with just the tools. There's a lot of tools out there where you can push a button and it'll blast out messages, but actually helping them create a content strategy that, that is thoughtful and write the content. We saw a big opportunity in the healthcare space for that.

A (6:05)

That's pretty cool. And I really like that you're letting the Practitioners focus on their craft, which is patient care. That's what they went to school for, that's what they need to focus on while you and your platform allows them to manage that patient care while all the messaging is taken care and nurturing those relationships online. You mentioned social website messaging, all that. I think that's important. So appreciate that. And Jesse, healthcare providers face challenges of limited staff resources, growing competition and the need to balance efficiency with personalized communication. Finding the right communication tool that enables genuine relationship building while streamlining internal processes and operations is really critical for healthcare practitioners who are operating in an industry characterized by staffing challenges. Walk us through some tools that work with the organization to support their needs and can allow staff to allocate more time to that patient care. They.

B (7:06)

Yeah, absolutely. Well, I think the first kind of resource that is critical is actually the human support. And so one of the things we realized early on as we were working with small businesses and helping with communication platform is that a lot of the analogy I use is doing this, keep in touch and being consistent with things like your social presence and blog articles. It's kind of like the workout plan for your business where you know it's good for you in the long term, but in the short term you don't necessarily always have time for it. And so we realized early on that if you just provide the software, that's not necessarily enough because like you said, healthcare practices are, they're short staffed. And so what we realized is it needs to be a software plus services approach. And so what we do is we actually will meet with clients and prepare a content calendar for them and consult with them on their business goals. So kind of providing the platform plus the services is kind of the winning combination because a lot of businesses just don't have the time to allocate so they need somebody to meet with them to kind of help help walk them through the process.

A (8:18)

That's very cool. It's kind of like hand holding, right? Which is great because that you mentioned that software plus services approach where you've got the platform that can easily help scale nurture these relationships, but also you're there again to ensure that they're successful in that messaging and nurturing of those relationships while they can focus on their patient care. I really appreciate that. And Jesse, the big one, we always look ahead. If you look ahead maybe five to 10 years, what do you think the future holds for relationship driven software? Will AI make business communication more personal or maybe less personal? And where do you see levitate within that broader evolution yeah, it's a good question.

B (9:03)

I think the interesting thing for us, I started the business back in the end of 2017 and we were actually called Levitate AI even back then, five years before ChatGPT. And so my vision was always to allow our customers to scale their personal outreach, not to use AI to replace it, because I think people have a pretty good radar for automated communications. And, and so my goal was, I think we all would love to do a better job remembering key facts about our business network and kids names and pets names and hobbies, and thoughtfully reaching out at the right time to folks. And so my goal is really to use AI to enhance the personal outreach that just tends to fall apart. I mean, we're all, we're all human and our brains can only hold so much information. And so to take the kind of personal outreach that you could normally do with your just your closest friends and family and extend that to hundreds of people in your network, I do think AI has the ability and potential to replace the personal connection, which is not what we're trying to do. And we don't think that's the right answer is to just blast out automated content using AI. It's really to use it as a tool that allows you to connect more and keep in touch with the people you want to as kind of an extension to your own brain.

A (10:31)

Thank you. I think that's important. You did highlight that. How do we do a better job of remembering the little things, the important things about the customer? You know, you talked about birthdays, pets, whatever. But making them feel like you personally care goes so far in this business. But having the technology, the platform, leveraging AI to help remember all those things is so important and will only really make that relationship stronger when you have that human machine relationship as you support your customers. So I really appreciate that. And Jesse, it was such a pleasure having you on today and I look forward to speaking with you real soon.

B (11:10)

Yeah, absolutely. My pleasure, Brian. Appreciate it.

A (11:13)

Bye for now.