B (3:11)

Oh, why are they vulnerable? That's a big question. But it's a combination of three things. The state of the devices themselves sitting out on the network. You know, they account for 20 to 30% of the endpoints on everybody's network. The lack of awareness of the risk that the businesses that depend on them have, and exponential growth of the cybercrime industry. Printers are really complex business machines. It's not just the printer anymore. You know, for 40 years the manufacturers have all competed across the world with added features. And they've got incredible, from the camera to the document sorter, they've laid incredible business enabling features on top of it with multiple servers built in like a web server, an email server, a fax server, an FTP server that's downloaded and uploaded software, limitless communication protocols built in, a huge hard drive. They transmit and process and store our most sensitive data. And they touch these other systems in our businesses that are, you know, really essential that with stored credentials to those systems that are like our email and file server and credential server. But the printers, and we've been doing this a while, we they're on the corporate networks, unhardened, sitting at factory defaults, unprotected, unmonitored and unpatched for the most part. So sitting out and like in healthcare, sitting out in the middle of the hospital with complete physical access and not visible, they're really not being accounted for. You take that situation and put it in today's cybercrime reality and it's just a recipe for a disaster waiting to happen.

A (4:51)

Absolutely. And coming from operations technology background for many years working in healthcare, I see a lot of that. Obviously there's a lot more sensitivity around printers over the last decade and a half, the way IT stores Phi and that sort of thing. But I want to highlight those three points. You know, you talked about the state of the devices that 20 to 30% of your enterprise endpoints are printers, which, that's a big number. Right. Then the lack of awareness obviously of the vulnerability of these devices just by the general staff, even in the traditional IT shops. Right. And Then the exponential growth of the cybercrime industry has really made this just really another target for them to go after. So I appreciate you sharing all that.

B (5:33)

You asked me one thing, I didn't answer you about why they've been neglected. Do you think so? They've grown up largely in supply chain and procurement, especially in health care and outside of it, you know, and is. So no one's really owned credit security in the especially in health care industry. There hasn't been a line item for it. So it's. That's contributed to the lack of understanding of the extreme risk involved and how to eliminate those too. We're out here educating folks, that's why we're talking to guys like you, to bring this to the front of thought, you know, to help prioritize this risk.

A (6:10)

Absolutely. And I appreciate that that's such a big deal these days. Jim Synfian's print fleet, cybersecurity as a service is positioned as a fully managed vendor agnostic solution. Can you explain what that means in practical terms for IT teams and CISOs, especially those where working within healthcare?

B (6:28)

Absolutely. So it's a service like electrical service to your house. Our service protects print fleets for customers. That's all the printers that make up their, their printer endpoints and they don't have any operational lift to do that. We do it all for them and we do offer an affordable fee that includes the licensing of our software and our trained professionals to operate it as a service. So like Healthcare Systems, they're our biggest focus. We've got customers with 30,000 devices in their fleet. Printers are mission critical for that patient care for, you know, departments like admissions, discharge, er, pharmacy labs, and they're throughout hospitals even after the adoption of electronic medical record systems. Yet these companies that we see, they're gambling with no approach or dated, ineffective approaches to addressing this risk. And printers, really, even though they're mission critical and they handle the most sensitive, like you were talking about E5 and regulated data, they aren't priorities, they haven't made them priorities, you know, even though they're really valuable to criminals. So a lot of them that we're seeing now, especially in healthcare, it's like, you know, they've gotta get hacked before they find Jesus in jail, so to speak, like we say here in Texas. But you know, so we're out there educating and trying to help them protect. This is a, a turnkey solution. It solves the problem, firm takes their lift off and is a very economical solution to get it done at the highest level.

A (7:58)

Thank you again, really appreciate that, having that service. Right. You talked about your service protects print fleets 100% hands off for the customer and it's just a low cost which everybody likes. Kind of out of sight, out of mind knowing that that's taken care of. But many healthcare systems don't have any strategy for protecting these endpoints. And I'm glad as you mentioned, you're continuing to educate and protect your customers. I think that's so, so important. Jim, the last question of the day. What advice do you have for enterprise leaders trying to build a more holistic cybersecurity strategy that doesn't overlook physical or legacy infrastructure like printers?

B (8:32)

Well, the short answer is kind of self serving, but they can contact us, give us a call. We do briefings all day, every day across all the U.S. time zones. We listen, provide guidance, it's no charge, takes about 45 minutes. We hear about their current challenges and goals, discuss the available options, the pros and cons, the approximate costs associated and answer any questions and you know, we can point them in the right direction even if it's not us, you know, or not us now. And you know, another thing that they could do is for the ones having trouble that, you know, most information security folks, they know that they have this risk out there but they may have trouble getting buy in. So we're offering, we're launching in August a one time electronic cybersecurity assessment investment for all or a portion of customers fleets. It's, it's a paid gig because we got a pretty heavy lift up front but it'll have the proof, you know, of their exposure for any non believers that they have inside the company and, and we're offsetting that cost against the full program too. So maybe you'll have me back to talk about that in the future.

A (9:40)

Absolutely. I really appreciate that. The big thing I took away from that is obviously, you know, people can reach out to you and get some amazing but free education and, and again what I really liked is providing that information at no cost, no matter where they shop, no matter what they decide, they walk away armed with some really good information from you. And I think that's the best way really to build that tribe, that community around what you're trying to do and obviously in the end you'll have customers come your way. So I appreciate that Jim, it was such a pleasure having you on today and I look forward to speaking with you real soon.

B (10:14)

Brian, thank you so much for having me today. Thank you.

A (10:18)

Bye for now.