Transcript
A (0:00)
Foreign.
B (0:08)
Welcome to Coruscant Technologies, home of the Digital Executive Podcast. Welcome to the Digital Executive. Today's guest is Ken Rutkowski. Ken Rutkowski, founder of Metal Men, is an exist and multifaceted business leader, entrepreneur and influencer, renowned for his unique ability to connect executives worldwide. A community builder and seasoned media host, he has been a featured speaker and moderator at tech media conferences including Milken Institute, CES, NAB, CTIA, NATPE, Digital Hollywood, Internet World, LA Games Conference, X Media Lab, Gadget, the Future of Television Conference, and many, many more. He has also spoken at many most prestigious US Universities, including Loyola, Northwestern Illinois, mit, Stanford, ucla, USC, and Berkeley. Well, good evening, Ken. Welcome to the show.
A (1:00)
Thanks, Brian. It's great to be here.
B (1:01)
Absolutely. You're in Cambodia at the moment, which is amazing. I do podcasts all over the world. I know you're not originally from Cambodia, but you are my first guest out of Cambodia, so 54 countries today. Thank you so much and I really, really appreciate it.
A (1:15)
Oh, it's great. Most people don't know this, but Cambodia, especially in the center, there's a place called Angkor Wat. You probably have seen, like Laura Croft. At one point in time, it was the biggest city in the world and no one ever talks about it. I think Rome or Constantinople. But Angkor Wat was the center of the world at one point in time, which I learned by being here.
B (1:35)
That's awesome. So much we can talk about, of course, and we spent some good time before we hit record, but I just really appreciate you making the time. So, Ken, let me jump into your first question. You've been described as a super connector with a unique ability to link executives worldwide. Can you share a memorable story where one of your connections led to an unexpected or transformative outcome?
A (1:56)
So I want to make sure we make sure the difference between a super connector or a connector or a networker. A networker, in my mind is someone that's a bit superficial. It's about getting the business card, name card, making sure that Rolodex is thick. We might call it a contact manager. It's thick and robust. Mine is about knowing that person, information about them that's important to them. And that could range from birthdays, their kids, anniversaries, milestones, things that they're working on and what really gets them excited. And also what they need. Meaning if they're working on a book, maybe they need to have a good publisher. Or if they're a family office and they're looking for certain types of investments. I could open up certain corridors for them. So I'm always in the know of what's going on, which means is I'm constantly reaching out to the people that I want to be connected with. And that's really important. So it's not about just having a whole bunch of people. It's people that I enjoy and I'm inspired by what they are now. Things that come out of it, well, it's constant. It's. It's every day there's a different win. I get really excited from making a documentary about regenerative farming or seeing a flying motorcycle, which a friend of mine's making right now that just got funded. Because of those are connections that I was able to give them. And I do, I give to them. I don't take percentages or equity or of any of those deals. But the goal is just to see all my friends benefit from the relationships that I have grown. Let me just tell you one quick step secret behind this. I use a contact management system and it's readily available called close C, L, O, Z, E. And the one thing about CLOSE is it asks me tons of questions about individuals and one thing is, is their birthday. So every day a huge list of people's birthdays pop up in my CLOSE application. And I tell it, hey, let's craft an email unique to them wishing them happy birthday. So every day I might send out 20 to 50 happy birthdays. And I would say of those 10 to 20% of those turn into opportunities just by wishing somebody happy birthday.
