Transcript
A (0:00)
Foreign.
B (0:08)
Welcome to Coruscant Technologies, home of the Digital Executive podcast. Welcome to the Digital Executive. Today's guest is Dallas Counts, Chief Operations Officer. Dallas Counts champions Vendor Mint's mission to revolutionize supplier compliance, operation and deductions management. With over 15 years of experience in retail operations, merchandising and supply chain management, Dallas brings deep expertise and strategic leadership to the team. Dallas's professional journey began with Walmart where he led numerous leadership roles over nearly a decade. Starting as a customer experience Project Manager, Dallas quickly progressed to key positions such as Senior merchandise, Financial Planner, Senior Buyer and Merchandising Director. He later transitioned to Sam's Club as a Senior Merchandising Director, Beverage driving significant category growth through data driven strategies and operational excellence. Before departing Walmart, Dallas served as Senior Director 2 of Site Merchandising, leading the entertainment, toys and seasonal site merchandising and operations teams. Under his leadership, the team grew from 14 to over 45 associates while navigating Walmart's platform transition and the challenges of COVID 19. Well, good afternoon Dallas. Welcome to the show.
A (1:18)
Thanks Brian. It's great to be here.
B (1:20)
I appreciate it. My friend, you're in the same time zone today, hailing out of Bentonville, Arkansas. I'm in Kansas City, so just a quick stone's throw away and I appreciate you making the time. And Dallas, I'm going to jump into your first question if you don't mind. You've had an impressive trajectory at Walmart and Sam's Club. How did those experiences prepare you for your leadership role at Vendor Mint?
A (1:42)
A great question, Brian. Yes, I did spend 15 years at Walmart and Sam's Club. You know, I held a number of different roles within merchandising and leadership and in E commerce. And you know, I really think a couple things that really helped prepare me. One is it gave me a great understanding of how retail works. My time in merchandising, I spent a lot of time working within supply chain category performance, customer experience, understanding the P and L of a supplier which really helped me be able to understand what our customers are going through. Cause I lived it every day. But also, you know, the other thing that maybe isn't touched on as much and that people don't necessarily relate is my time there really helped me understand what, you know, a culture of accountability, understanding how to make data driven decisions. And then one thing that we used to always say was, you know, a relentless focus. And so for my time at Vintermed, that's that relentless focus on deductions and Revenue recovery and then operational excellence. All that really stemmed from, if you've ever read Sam's book, stemmed from Sam Walton. He bred an incredible culture. And so that's one of the things that I'm looking to try to replicate and bring with me to vendorman. You know, kind of going back to that first point though, inner workings of retail, working with suppliers day to day in merchandising, you really got to understand the P and L or trade management pressures that they were under. And in retail today, that has increased with the demand of need for investing in retail media or potentially buying additional data or you know, some of the things that we're seeing in the recent macroeconomics with tariffs. And so being able to relate and kind of have that empathy of what our customers are going through has been really important. And so with that, I think it's really going to help me navigate that complex supplier business and help them continue to make sure that they're successful.
