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The Digital Marketing Podcast
Social Media Listening Tools and Strategy
00:30:06
Daniel and Ciaran discuss where social listening fits into your Digital Marketing Strategy. Social Media listening can help you to understand your market and how existing and potential customers are talking about your brand and products. Set up...
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- [00:00]
A
Welcome to the Digital Marketing Podcast brought to you by targetinternet.com hello and welcome back to another episode of the Digital Marketing Podcast. My name is Kieran Rogers.
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B
And I'm Daniel Rolls.
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A
And today, Daniel, we're talking about where social listening fits into your social media strategy.
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B
We are. So we're going to look at some of the tools that were available and we'll do a bit of review of that because the market and the environment has changed quite radically over the last few years. So we're going to talk to that a little bit. But the first point is just to start off and talk about where social listening actually fits in. And it fits in a number of different stages. So social listening can start by informing you what are people talking about, what are they interested in, what are the topics of discussion that are actually generating engagement, but also who are the influencers, who are the people that are talking about these things and who are the advocates. So it can start to inform you about a marketplace in the first place and give you some potentially strategic insights. Then you can use social listening to understand the reaction to what you're doing. So you maybe put some content out there, you're doing some social engagement, you can actually monitor what the reaction to that has been as well and then hopefully gain further insights, other particular topics of conversation and, and so on as well. So you can monitor your results. But then thirdly, it kind of goes on and actually you can use it for crisis management as well. Hopefully it can flag up for you when things have gone wrong or are going wrong and it can allow you to see the results of those situations. So throughout any management of social media, using social media listening and monitoring tools is going to be essential, but it should be before you've even started. So you're getting insights in the first place.
- [01:46]
A
And one thing I would add to that, I think a lot of organizations really miss a trick on this because they go, oh, social media listening, yeah, that's social media, right? That's the social media team's job. And do you know what it's really not? You wouldn't just look at analytics in isolation and give it to one team. Social listening gives you an insight into very broad swathes of your customer base and everybody at every level in a good organization that's customer centric, customer focused, should be really, really interested in what actually people are saying about you and how different things are being perceived. And it's very often because it's siloed like this, bad stuff happens and stuff doesn't get attended to when it should and it can snowball and it can escalate. But more than that, rather than it all being stick and no carrot, there are some tremendous opportunities for product development and improvements in what you're offering your customers, which can really massively impact the bottom line and really help you within a very competitive space. So everybody should be making use of that. Shouldn't be something just consigned to the social media market manager just to get.
- [02:55]
B
An idea on this as well. One of the tools we're going to talk about that I'm a big fan of is Brandwatch. But what it's worth looking at on the brandwatch.com website, they have a case studies kind of section and it shows you how social listening can be used for strategic insights for the whole business. So the particular one I'm thinking of at the moment, there was one where they were looking at grocery retailers, so your kind of supermarkets and grocery delivery services around the world. And actually looking at their share of voice, that is how many people are talking about them, but also their sentiment. And you could start to understand did that brand need to focus on growing or did they really need to focus on improving what people thought about them, but also what were their threats in the market? Because they could see who had really good sentiment but was fairly small share at the moment and was growing quickly. So there's some great strategic insights that actually can shape and mold the entire business. Not just content planning, but actually what the business needs to stand for, the brand positioning, all those kind of things. So don't underestimate the importance of some of these tools as well.
- [03:51]
A
So I've been on quite an interesting journey over the last week. I've been reviewing some of the old podcast episodes and really looking at some of the tools that we were mentioning back when we started. So cast your mind back, listeners, to kind of six, seven years ago. And the kind of tools that we were getting quite animated and excited about at the time, Daniel, were things like Social Mention, which is still there and still I think largely does what it did then. And also Viral Heat, which at a time I thought was an amazing tool, but. But it's interesting and viral. He is no more. It ceased trading a few years ago, I think. But Social Mention is certainly out there. But it's interesting how as the space has grown, our expectations of the tools have really snowballed.
- [04:35]
B
I think that's excellent. Absolutely it because if you look at social media, it looks, I mean it is dated because it's been around for A while, and they have updated it a bit, I think, but we just have higher expectations of what we want from these tools in terms of not only the breadth of monitoring, I'll talk to that in a moment. But also the analysis we get and so on as well.
- [04:53]
A
I should add that we were looking for free tools basically, and this is the challenge. This is the challenge. And actually most tools out there have like a premium, premium set. But part of what I was trying to do is, right, let's find some free tools that don't cost any money that enable you to do effective social listening. And it was a bit of a challenge.
- [05:13]
B
I think this is because, going back to a point I made a moment ago, it's about breadth. There are so many social channels now, so that's one of the things of growth in the last six or seven years. It's not just about Facebook. We maybe had Twitter as well, but actually it's now about Instagram and LinkedIn more. And it's going to be about Snapchat and all the other kind of places people are online. But the reality is that in order to monitor those many channels and even just to monitor Twitter, which is what a lot of them are starting to do, is incredibly processor intensive in terms of computing power and in terms of storage. So actually expecting someone to give you a free social media monitoring tool that monitors all these social platforms, analyzes it and gives you results, there is just a complete gap between expectation and actually the reality, the cost of doing these things, which is why some people created these free social listening tools. But they're very limited, and they always were kind of limited. But we didn't have much expectations, so therefore we didn't really mind that so much, you know, so they probably looked at one or two social channels, only looked at the last few weeks of data and so on. Whereas actually you've got websites and social monitoring tools now that are looking at tens of millions of sources of information. So not just Facebook, Twitter, LinkedIn and so on, but also looking at blogs and news forums and discussion groups and all those kind of things, taking all that information, giving me a historical view of it, and allowing you to analyze in a lot of different ways.
- [06:34]
A
There's also another process which is going on, which is as these tools evolve, they're becoming more, more and more sophisticated, more and more clever, and therefore, very naturally they get sucked into bigger and bigger programs. So I think Radian6 is a really good example of this, which is really robust. For a long time, it was very much the Industry standard. They carved a blazing trail through the whole social media listening space and that was brought up by salesforce.com, and actually what they've very smartly done is integrated this into and a lot of the other in the cloud CRM functions. So it's not just a tool working on its own, it's linked up to all your other business functions and really does tune into what I was saying earlier about making sure this information is available at multiple levels. However, with that comes a cost and that puts a lot of these tools out of reach for small to medium sized organizations.
- [07:31]
B
What I'd say as well is actually a lot of small and medium organizations do not need this scale of monitoring to some extent as well. One quick tip is that if you've got hootsuite, so you're using hootsuite for managing your social media. So if you're not familiar, hootsuite allows you to manage multiple social platforms in one place. You can add a stream to hootsuite, which is just a column of kind of information and say you're in Twitter, you add a stream and you do a search stream and basically you stick a keyword in. So if you add a Twitter search stream, you put a keyword in, it will bring up all the recent tweets that mention that particular phrase. Now what that means, it's very manual but you can see all the tweets about that particular topic. So you can go through and if it's your brand or your name or whatever else it may be, your product, you're able to go through and do that. But it's, it's unfiltered, it's a basic view, it doesn't give you historical view, but it's, it's usable from a small business point of view and it's, it's free from that point of view. So we've got a range of tools, there are a lot of paid for ones now the market has changed, our expectations have changed and these kind of things. So we need to just review a few of these tools and look at actually which ones are great and which ones aren't.
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A
So let's, let's start with the sort of top of the tier, I would say top draw stuff which is brand wash. Daniel, tell us a little bit about. Because you use it quite a bit.
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B
Yeah, I'm a big fan of it and I generally use it with a lot of brands, the bigger brands that we're working with, but also for research into if we're going to write an article. So say, for example, we wrote an article recently as part of the last book that I wrote. We were doing something about social media disasters. And I wanted to know, what is it if you talk about social media disasters online that people are really discussing and debating and talking about? So we could go off, find out where the conversations were happening online. The majority was in Twitter, but it was a lot on forums and discussion groups as well. But we were also able to understand sentiment. Now, brandwatch is very good at sentiment analysis, which is actually some of the tools are terrible at it, but it's pretty good at sentiment analysis because what you're really trying to do in sentiment analysis is some real language processing and essentially artificial intelligence to some extent, which is actually analyzing language and saying, is this good or bad? Because, for example, if you're a charity that talks about poverty, a lot of the time, every tweet you look at that, the tool is going to turn around and say, oh, this is a negative tweet because it's mentioned the word poverty. So you can't have that. You need to teach it that. Actually it's a neutral word because that's what you're talking about. So it's great for sentiment analysis and it essentially is giving me great insights. In this particular case, what it told us was that the majority of conversations was about fixing social media disasters. It wasn't about preparing for them and it wasn't about avoiding them in the first place. So our insight very clearly from that is that people really need to focus more on the avoiding and then preparing for side of things. So great for researching topics. It does all the standard kind of things, but it does some really clever things as well. So you start by creating something called a query, and a lot of them work in the same way. A query is literally a set of words or phrases that you want to monitor. So I might monitor social media disaster, I might put social media crisis, but I can put negative keywords in. So I don't want natural disaster, for example, as a phrase in there. But I can take it a whole stage further. I can exclude certain hashtags, I can include or exclude certain resources in particular. And it's basically building a set of rules that can be quite complicated about the topics and the phrases and so on that I want to monitor. Then it will give me a dashboard which I can manipulate and I can create custom dashboards and word clouds and influencer reports. So really clever stuff. One of their recent things is you can do brand monitoring using your logo so not only will it monitor words and phrases, but it will monitor where your logo shows online, but not only where your entire logo shows up online, where bits of it show up in the background of pictures. So if I give you an example, if you're a brand and you're on every high street and essentially there might be a news story about something terrible happening, a car crash on a high street and your brand's in the background of that picture, you probably want to know about that, you probably want to be aware of it. So you can kind of see the conversations that are going on and how your brand is showing up. And this will match partial bits of images to logos and so on as well. So really top tier tool does multiple languages. So I think 27 different languages, if I'm not correct. I think it wanted to something like 90 million different websites. It's really thorough, it gives you huge amounts of flexibility. It's probably one of the best tools that's out there, but it has a price tag that goes with it accordingly. So you're not going to be spending, you know, 20, $30 a month on this as well. They've got different price brackets, but you're talking many hundreds, if not thousands or the low thousands of pounds a month for big brands to use this. So it's not going to be suitable for the smaller business end of things as well. So great tool, well worth looking at, but that's the kind of top tier. So if you are a big brand or you've got a big project, that's where you're going to kind of start, maybe.
- [12:21]
A
Fantastic. And the other one we wanted to mention, which isn't quite as premium but still very rich and full featured, is clear.com that's K L E A R dot com. Tell us about that, Daniel.
- [12:33]
B
Clear is actually very is is there to identify social influencers and it's been around for a long time and there is a free bit of this, I should say. So if you sign in with your Twitter account, Clear has a great bit of functionality that's really useful. So you can go in, login with your Twitter account and then you can search on a topic and it will tell you the top influencers in that particular area, which is not obviously pure social listening, but you can go to those influencers and you can see what they've been speaking about. That's the most popular. You can see someone's level of influence but how that compares against other people. So it will give you some insights into particular topics and so on. And the paid for version gives you loads more insights as well. You can do more geographic targeting and so on. I just like it from the fact it gives you a bit of a dashboard and understanding what influencers are talking about will hopefully inform how you and what you could be talking about as well within any particular topic area as well. So it's one of the few tools that it's very rich in features. There is a free version and actually even the full cost version, you're not talking thousands of pounds, you're talking kind of hundreds or kind of dollars or pounds when you're looking at that as well. So it's well worth looking at and I love it for influencer research. The one thing I say with influencer research, because it's the free trial, it gives you the very top influencers. And something I've mentioned previously is you don't always want to go for the very top influencers because you can't get to those people. So you probably want to take it down a notch and look for those slightly less influential people that still have got reach. So actually from that point of view it's. The free version is going to be limited from that point of view, but it's good for insights.
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A
They've still got reach and they're grounded, I should say.
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Kieran has a very reasonable bugbear, I would say about this, that actually go every conference at the moment. It's about social influencers and they show these vloggers with kind of 50 million followers and what happens is you end up paying these people, you're not going to get much greater level of influence than that. And actually their engagement with you is actually very shallow. Whereas actually if you take someone with a slightly less level of influence, you can engage with them. In reality, they might actually be genuine interest in your product or service. You can build a much deeper relationship. So we've spoken about this before, but I think clear is great for that. But you're going to need past the top 10 results to do that effectively. Really.
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A
I spent a bit of time on their website and I thought they had some really good learn how to use clear videos as well. Some really interesting insights. There's one I watched on finding good influencers on Instagram, which isn't an area that I'd ever really explored before. So yeah, if you're interested in that, go and take a look at that.
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B
So it's clear.com but K-L-E a R.com.
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A
Now the next thing I want to move on to is A couple of more reasonably priced tools that I've been experimenting with over the last week or so. By reasonably priced, I was looking for something that actually offered something for free or with a free 14 day trial and then after that wasn't too badly priced either. Now all of the products in this space tend to do a similar thing. They sort of band you into sort of gold, silver and bronze. And actually the bronze level packages which are perfectly adequate for, you know, entry into this space for, certainly for freelancers or for a small organization, started around $49 a month, which I think is pretty, pretty good actually for the, for the power that they give you. Now they're not. They are. I don't know actually. I think if you put a lot more effort into them, they could be just as effective as some of the more automated and much more expensive tools. But you do need to, certainly in my experience, you need to put the effort into setting up your filters effectively if you don't do the time to do that. So for instance, we typed in the digital marketing podcast and if I just left that, I get a load of trash sent through to me every day. And actually they've all got really good filtering functionality built into them. They work slightly differently. So the first one I want to talk about is brand 24, which actually, when I first saw it, I really loved the interface. Really nicely laid out, very graphical, you know, it breaks everything down really, really nicely. You've got a multitude of different areas that are covered. So, you know, I can choose to set up my searches and I can choose to view them by channel. There are lots of filters and stuff in there. And actually the filtering was fairly effective as well within that. And again, as I said, that starts at around $49 a month. The free trial definitely worth giving a go. I think a lot of these things might come down to sort of personal preferences, but I think they do offer a free 14 day trial for you to try out and set a few searches up. It's quite interesting when you start to do this, you realize that you can group your searches together and a lot of the tools sort of work on that sort of folder. Structurally, you're limited in how many responses they'll send you back in most cases because actually that's what's costing them a lot of money. Imagine you have got 100 different organizations that sign up for your bronze level package and they're all tracking unlimited numbers of phrases. That's going to be massive, massive bills on the data front for that.
- [17:31]
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One of the things to be aware of is actually for each of these tools, which platforms they're monitoring. So do they look at Twitter and Facebook? Are they looking at LinkedIn and news forums and all those kind of things as well? And it's really what's important and you don't need one that monitors everything if you're not interested in every single channel. So I think that's an important note to make. Also, just because you can access Twitter data doesn't mean you can access all of the Twitter data. Historically it's only the higher end tool. So for example, brandwatch is a Twitter partner, which means they've got access to the entire. What's referred to as the fire hose, all the data coming out of Twitter, but actually all the historical data as well as. Which is unusual because the amount of processing power is actually insane that's involved in doing that as well. So just look, I mean you don't need everything. I don't need all of the Twitter data going back to the beginning of time, but you may. So it's really about actually what channels do you need and what level analysis do you need? The one I'd always look out for is geo targeting, in that you can have access. A lot of the free tools used to do this. They would tell you all the people mentioning a particular word or phrase, but you couldn't geo filter it, which actually made a lot of the data useless. So make sure you can geofilter as well.
- [18:30]
A
Yeah, and both of these tools offer that. So just to round up on brand 24 for. For the budget price of $49 a month, you can track up to five keywords and you'll actually get up to 50,000 mentions a month, which is one of the more generous alliances. It only gives you one user, but that's the sort of level that they're starting at. I really like this tool. Definitely gave me a good impression on first using it. The next one I want to move on to is called Media Toolkit. And Media Toolkit has a similar kind of set of features. You can follow up to three different subjects. Their trial plan, which is what I did, and actually to give them their due. What I think is interesting, they have a completely free version of the platform as well, which is once your trial is ended, if you don't put your credit card in it, it defaults to that. But it does give you a level of social listening for. For free, which I'd not seen elsewhere. And obviously if you pay a bit more, you get a bit more in terms of the features, but do take a look at it. What I found I particularly like with Media Toolkit was their filtering. And the way you go about filtering is particularly good. So you can use lots of and if but statements to really hone in on what you feel. So when you set these keyword phrases up, you get the option of, you know, testing it out and highlighting ones that aren't relevant. You can select them and say, no, exclude this kind of context. It's really, really useful. And actually I spent about an hour setting up a whole bunch of filters on our brand terms. We looked at Target Internet, Daniel's name, my name, our Twitter handles, the digital marketing podcast. And actually at the end of it, I'm getting some really useful reports sent through to me every day. So really loving it. The other thing I want to give a little bit of shout out for them on is of all the companies that I research, they're the only ones who picked up the phone and actually spoke to me. And the call wasn't sales. It was kind of. They just wanted to make sure that I was okay with it all. And was there anything they could help me with, which I thought was really, really cool. And actually in today's day and age of automated email responses, that really made them stand out for me.
- [20:43]
B
It's really interesting. I hate people phoning me, I think, and I think I'm a bit odd on that thing. I don't really like people phoning me. I don't, you know what, actually I don't answer my phone if I don't know the number pretty much universally, which is, you know, I don't take customer service calls, luckily, because that would be a real problem. But I think it depends how you want to be contacted. But I am actually. If you get a call or you get an email as well, it doesn't matter how you do it. That is genuinely helpful and isn't trying to sell you something. That's great. My fear is always you put your telephone number in and then you start getting bombarded with sales calls. And there are quite a few brands that are very guilty of this and they just don't let go. And I know one brand in particular that had a no dead leads policy, which was basically they would phone you until you told them to stop. So I think it depends on preference. But I think you're absolutely right. If someone can phone you and be delightful and be pleasant and be human and it's clear they're not trying to sell you something. Actually it does work from that point of view as well. I remember seeing a chart of preferred ways of communicating with people and it was kind of at the top, email and SMS and it went down. And I think with me, phone calls were about eighth. And at the very bottom was LinkedIn messages. Just because I miss LinkedIn messages all the time as well. So, yeah, so just. I think everyone's the same, so choose your preference. But I think you're right, it's about. It's about as long as you don't try and sell to me, maybe it's.
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A
Influenced by the fact I'm on the Isle of Wight and we get quite exc. When people get, wow. Because it was from a. From an overseas phone, it's like, oh, this could be important. This is how we think on the other way. But that's, That's. That's an entirely different episode. Entirely different episode. So, yeah, check out mediatoolkit.com I think they're a bit fab and I like the way I do it. They've also got sentiment scoring, which actually all of the tools have. It's probably worth just dwelling on sentiment scoring. It's quite an interesting one.
- [22:22]
B
Sentiment analysis is very often got wrong because if all you do is look at the words, then it's very easy to draw the incorrect conclusion. So one of my favorite stories in this was a political one, which, don't worry, I won't go into politics too much, but the reality was there's a politician in the uk, a guy called Nick Clegg, and I won't talk about it too much, but basically the BBC were reporting on Nick Clegg and they said, oh, dear, everything's gone very wrong for Nick Clegg in the last couple of weeks. There's very, very negative sentiment on social media. And I said, okay. And then you look into the data and what was brilliant, what happened is that everyone felt at the time, and whether you agree with this or not, it's irrelevant. They said, oh, Nick Clegg was getting the blame for everything in this particular scenario, this particular chap. And so someone started a hashtag, a brilliant hashtag called Blame Nick Clegg. And so basically what you do is that anything went wrong, you just hashtag it, Blame Nicklegg. So someone, oh, my souffle collapsed. Hashtag, blame Nicklegg. So what happened is the BBC, at very basic level, had been monitoring this hashtag and had not really noticed what was going on. I'd gone, oh, yeah, not lots of negative sentiment about this particular person, but actually it was People messing around online with a hashtag. So those kind of things can go wrong. People can use a word in a different context. So you kind of need a learning process. Some of them allow you to say, yes, I agree, or no, I disagree with how you've interpreted this. Others use artificial intelligence and so on, but it's not always right and it always kind of needs manual review.
- [23:38]
A
So we had this this week when I was monitoring stuff around your Twitter account and there was a negative mention. What's this? And it was a conversation you were having with somebody where they explained that they'd been using a tool and they didn't get on with it. So I've removed. It was the response that they gave, and that was highlighted as a negative thing. And I was like, my goodness, has Daniel upset? Somebody dug into it. When you see it in context, it's like, okay, see, I could see how that would be taken as negative, but it wasn't. It was talking about something else.
- [24:05]
B
We've had it before because we tend to, when we speak at conferences, try and be a bit controversial. And you'll say things like, everything we measure is wrong. And all digital measurement is a waste of time and these kind of things. And then people, oh, it's really negative. And actually it's not. So I think you do need to manually review this stuff as well.
- [24:20]
A
So I've got one more tool that's in this space, and this is an interesting one. It's not quite social media listening, but for those of you not interested in social media listening, if you're into social media in any way, form, shape or capacity, this is going to be one that you're going to remember. Definitely. Good. So we said it last. It's called Hashtagify. Daniel, just want to explain what Hashtagify does.
- [24:44]
B
So if you've ever looked at answerthepublic, which is the tool that basically goes off and tells you what are the popular things that people have been searching for based on a lot of the data from Google, kind of suggest or Google Complete, when you start searching something and it completes it for you, and you may know from answerthepublic, it gives you this little chart of what's been popular in people's searches. Well, this is doing the same kind of thing for the popularity of hashtags. So it gives you a little representation. You start off with a particular word or phrase and. And it then shows you connected words or phrases, but in this case, the hashtags. So actually, I do think it works from a social Monitoring point of view, you can see the kind of stuff that people are talking about that's popular and which hashtags have actually caught on and which people are using.
- [25:25]
A
Well, it's graphical as well. So if a hashtag is more popular, it has a bigger circle in the node around it. So it's quite good. You can sort of see that's kind of twice as popular as that, but maybe not the right context for what I'm after. I think it's a really good thing when you're kind of writing your tweets or crafting things to say that you can sort of chip into it and see what kind of hashtags there are. One thing I would caution, though, on this is you definitely need to take a look and do a search on that hashtag before you use it, because the context can catch you out horribly. So don't fall into that. It's a useful tool and it gives you access to data. But know what you're doing before you jump in. Daniel, you want to add something into that.
- [26:05]
B
I can tell. Yeah, absolutely. So we've seen this lots of times where people have gone, that's a good hashtag. We'll start using that. And they've just either accidentally, completely tried to hijack someone else's hashtag that's been used for a particular thing. We used to. When he used to the Internet Marketing podcast many years ago, we had impc. Internet Marketing Podcast perfectly fine. Someone hijacked it to mean I'm PC, as in I'm politically correct, when they were being completely the opposite of being politically correct. So they would come out, say something racist or homophobic, bigoted, whatever, pretty awful stuff coming out. And they'd had that hashtag impc. So suddenly what started happening is that we'd be putting out our stuff and we were having these really. So we had to drop it. We had to just lose the hashtag overall. So just think about you. There is no central repository. You do not own a hashtag. So people can hijack them. You can use them in different ways. So you just want to make sure it's the appropriate hashtag to use. And then also think about, would someone else jump on this and use it a different way? And don't just use one because it's really popular. There was a couple of terrible examples where there was various news stories breaking, you know, about war and things like that, and people would use them to try and get attention to their furniture sale. So. And that's a true example. So just be very cautious in how you use them and just be a little bit aware of what could go wrong.
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A
Well, it ties into social listening, doesn't it? You have to listen to how something's being used before it gets used. Which, you know, if you've got a good social media monitoring and listening service set up, you know you've got that base covered.
- [27:32]
B
And the last one to mention is mention.com. so mention.com monitors a handful of platforms.
- [27:39]
A
And this has been out there for a long while. Yeah. Has it?
- [27:41]
B
It's a good little tool and anyone who monitors a handful of platforms and it's relatively simple, it'll give you reports on where you are being mentioned online. But actually what I'd suggest is that you don't necessarily need all singing or dancing tools and unless you've got the need for those, actually this is going to get in the way anyway. So it will mention a handful of tools, give you a bit of a monitoring report. Starts at $30 a month, thereabouts, I think so well worth taking a look at. So the key advice is work out which channels you actually need to monitor, work out where that fits into your social media management process and then set the tools appropriately. But try them out. And as Kieran was saying a moment ago, it's really down to personal taste a lot of the time. But there are free trials for most of these tools. So I would get in there and play around them, see what you actually.
- [28:22]
A
Think and I would really encourage you to do that because actually just on the pricing summary, there's so much in them that isn't obvious. So like with Media Kit, I noticed they do actually offer live on the fly mention monitoring, so they'll email you. They do warn you that it'll fill your inbox up really, really quickly and I definitely wouldn't recommend switching it on until you've set up those important filters. But yeah, it kind of almost acts as a bit of an alternative to Google. Google.
- [28:50]
B
Google Alerts.
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A
Google Alerts.
- [28:52]
B
It was always terrible. Yeah, I don't know why everyone liked in the first place. But anyway, still going. I think it is still out there.
- [28:58]
A
Yeah, we'll have to have a check.
- [29:00]
B
So the key thing is pick the ones you need, work out why you're actually going to use it and try them out and work out what you actually want and why you're going to use it and build it into your social media management process. Thank you for listening. If you know of any other tools, please do get in contact. If you are someone that has their own tool as well. If you're a company that has a tool, please get in contact as well. We're always happy to try new tools out, and we'll speak to you again on the Digital Marketing Podcast.
- [29:26]
A
Thanks for listening to another episode of the Digital Marketing Podcast, brought to you by Target Internet. If you'd like to get more information on the show, get hold of back issues of this podcast, or get details on any of the links we mention, please visit our website at www.targetinternet.com. if you've enjoyed the show, we would love to read your feedback. Please rate us in itunes or even better, write us a review. Or if you have any questions, please get in touch. We'd love to.
- [29:58]
B
Sa.