Summary of "What is the best AI? ChatGPT Vs DeepSeek Vs Gemini" - The Digital Marketing Podcast

Podcast Information:

• Title: The Digital Marketing Podcast
• Hosts: Ciaran Rogers, Daniel Rowles, Louise Crossley
• Episode: What is the best AI? ChatGPT Vs DeepSeek Vs Gemini
• Release Date: February 17, 2025

Introduction

In this episode of The Digital Marketing Podcast, hosts Ciaran Rogers, Daniel Rowles, and Louise Crossley delve into the competitive landscape of generative AI tools, specifically comparing ChatGPT, DeepSeek, and Gemini. The discussion explores the capabilities, privacy concerns, and practical applications of each AI, providing listeners with a comprehensive analysis to determine which AI offers the best value for digital marketers.

The Rise of DeepSeek

Daniel Rowles initiated the conversation by highlighting the unexpected emergence of DeepSeek, a Chinese-based generative AI tool. Launched at a significantly lower cost and with reduced processing power compared to established models like ChatGPT and Gemini, DeepSeek swiftly disrupted the AI market. This disruption led to a notable decline in stock prices of several tech companies involved in AI development.

Daniel Rowles [00:23]: "DeepSeek... caused a huge crash in the stock prices of all those kind of technology companies as well."

However, skepticism soon arose regarding DeepSeek's rapid development. Allegations surfaced that DeepSeek might have utilized ChatGPT's API in its training process, although these claims remain unproven. Daniel shared an anecdote about a professor from Imperial College who initially invested heavily in Nvidia stock based on these rumors, only to see a reversal in fortune when the truth about DeepSeek emerged.

Daniel Rowles [02:15]: "But he's a little bit put out... it's very comfortable."

Privacy Concerns with DeepSeek

Ciaran Rogers brought attention to DeepSeek's privacy policy, which raised significant red flags. Matt, a collaborator of Ciaran's, identified that DeepSeek collects a vast array of user data, including text, audio, prompts, feedback, chat history, personal details, device information, crash reports, keystrokes, cookies, and IP addresses.

Ciaran Rogers [04:54]: "They're not saying they definitely do, but they're. They collect and may use that."

This extensive data collection is reminiscent of the privacy challenges faced by platforms like TikTok, leading to concerns about user data security and potential misuse.

Comparative Testing: ChatGPT, DeepSeek, and Gemini

The hosts conducted a practical comparison by prompting each AI with the same request: to write an article titled "The Best Online Digital Marketing Courses," including a review of English-language platforms, a comparison table of features, and mentions of TargetInternet.com and Google Garage.

Gemini's Performance:

• Initiated a "deep research mode," citing 58 websites and attempting to create a Google Doc.
• Encountered technical failures, producing incomplete content and fake links.
• Daniel Rowles [05:09]: "Gemini was a bit of a disaster... it seems to be struggling at the moment."

ChatGPT's Performance:

• Delivered a well-structured article with a summary, detailed reviews, pros and cons, and suitable audience recommendations.
• The paid version demonstrated superior reasoning capabilities.

DeepSeek's Performance:

• Mirrored ChatGPT's approach with similar structure and content quality.
• Raised suspicions about its development, possibly leveraging ChatGPT’s technology.

Daniel Rowles [09:14]: "ChatGPT, the paid for version was very good, but the free version of DeepSeek is as good, in my opinion as the paid version of ChatGPT at the time I tested it."

Implications for Marketers and Users

The hosts discussed the implications of these findings for digital marketers. DeepSeek's free access and comparable performance to ChatGPT's paid version make it an attractive alternative. However, concerns about privacy and data security remain paramount.

Ciaran Rogers [12:28]: "But it's, it's, it's good. They would have gone through and checked all the security stuff on this as well."

Additionally, Daniel emphasized the importance of responsible AI usage, advocating for tools like 1Password to manage unique, strong passwords to safeguard against potential security breaches.

Daniel Rowles [05:09]: "So a little bit of a Shout out to 1Password because it is a great solution."

The Future of AI in Marketing

The conversation shifted to the broader impact of AI on human creativity and critical thinking. Ciaran expressed concerns that over-reliance on AI could diminish marketers' ability to think independently and creatively.

Ciaran Rogers [12:56]: "What happens if we have a whole generation of marketers who've never actually thought stuff through or don't actually know the theory."

Conversely, Daniel highlighted that AI tools, when used effectively, can enhance creativity by providing detailed reasoning processes that users can build upon.

Daniel Rowles [13:49]: "You can take your content, put it through something else or add some manual editor to it."

AI Detection and Authenticity

The hosts touched upon the emergence of AI detection tools, such as Surfer SEO's free tool, which assesses the likelihood of content being AI-generated. While these tools are becoming essential for recruiters and content creators to ensure authenticity, Daniel pointed out the challenges in accurately detecting AI-generated content as AI models become increasingly sophisticated.

Daniel Rowles [16:44]: "If you're any good at using the tools, no, you can't, because you can take your content, put it through something else or add some manual editor to it."

Community and Continuous Learning

Wrapping up, the hosts promoted upcoming generative AI masterclasses and encouraged listeners to engage with the Target Internet community for continuous learning and updates.

Daniel Rowles [19:38]: "Just buy credits, but for what you pay, you get so many credits."

Ciaran also acknowledged the dedication of listeners like Brian from Australia, highlighting the podcast's global reach and committed audience.

Conclusion

In this insightful episode, The Digital Marketing Podcast provides a thorough comparison of ChatGPT, DeepSeek, and Gemini, revealing the strengths and weaknesses of each AI tool. While DeepSeek's rapid development and cost-effectiveness position it as a formidable competitor, concerns about privacy and data security cannot be overlooked. ChatGPT continues to offer reliable performance, especially in its paid version, making it a preferred choice for many marketers. Gemini, however, appears to be lagging, struggling with reliability and accuracy.

The discussion underscores the importance of balancing AI utilization with human creativity and critical thinking, ensuring that digital marketers remain innovative and intellectually engaged. As AI technology evolves, staying informed and adapting to new tools will be crucial for maintaining a competitive edge in the digital marketing landscape.

Notable Quotes:

• Daniel Rowles [00:23]: "DeepSeek... caused a huge crash in the stock prices of all those kind of technology companies as well."
• Kiaran Rogers [04:54]: "They're not saying they definitely do, but they're. They collect and may use that."
• Daniel Rowles [05:09]: "ChatGPT, the paid for version was very good, but the free version of DeepSeek is as good, in my opinion as the paid version of ChatGPT at the time I tested it."
• Ciaran Rogers [12:56]: "What happens if we have a whole generation of marketers who've never actually thought stuff through or don't actually know the theory."
• Daniel Rowles [16:44]: "If you're any good at using the tools, no, you can't, because you can take your content, put it through something else or add some manual editor to it."

For more insights and episodes, visit TargetInternet.com.