Podcast
The Digital Shelf Cast
Hosted by CommerceIQ · EN
Welcome to the Digital Shelf Cast. On this podcast you’ll find innovative strategy, insights and tangible tactics that work best TODAY in helping ecommerce leaders win online at speed and scale. Join our host Julia Glotz as she explores latest trends and challenges in digital commerce with ecommerce experts. World-leading consumer brands software to analyze, mobilize and optimize their online performance across thousands of online channels globally at speed and scale. Find out how: https://commerceiq.ai/podcasts/
11episodes
Episodes
Newest firstAll episodes
Retail Media Masterclass w/ Colin Lewis
Sep 28, 202300:37:41Tap to summarizeThis episode is dedicated to all things retail media. The rise of retail media is also transforming the relationship between buyers and suppliers, and the rules for how to navigate this exciting - but also potentially treacherous - new retail media landscape are changing all the time. To make sense of this rapidly shifting market, brands need an expert guide - and that’s precisely who we have on the show today. Our guest for this episode is Colin Lewis who brings deep knowledge and insight into retail media and will share with us what brands need to know to be one of the winners of the retail media revolution. Keywords: Retail media strategy, retail media marketing, ROAS, brand strategy, brand awareness, ecommerce, consumer behavior, digital marketing, market research, digital shelf, shopper engagement, CPG growth strategies, brand marketing, FMCG brands, industry trends, online visibility.
Transcribe →Navigating Today’s Brand Growth Challenges w/ Gareth Turner
Sep 4, 202300:34:20Tap to summarizeHow can brands thrive amidst shifting consumer behaviors and inflation? In this conversation, our host Julia Glotz speaks to Gareth Turner, a CPG veteran and now owner of strategic marketing consultancy Big Black Door, who shares his wealth of knowledge and experience garnered from years of navigating the dynamic landscape of CPG branding. From the rise of ecommerce to the ever-evolving consumer behaviors, Gareth delves into the core strategies that have helped CPG brands not only adapt but thrive in the face of change. Tune in to discover actionable insights and strategies as we explore the world of brand resilience, digital marketing, customer engagement, and the art of staying ahead in a competitive market. Keywords: Brand strategy, brand awareness, ecommerce, consumer behavior, digital marketing, market research, digital shelf, shopper engagement, CPG growth strategies, brand marketing, FMCG brands, industry trends, online visibility
Transcribe →Striking the Balance: Global vs. Local Ecommerce Strategies
Aug 14, 202300:20:47Tap to summarizeJoin host Julia Glotz in this episode of the Digital Shelf Cast as she delves into the intricate dance between global and local ecommerce strategies with industry expert Vanessa Thompson, Senior Director of Global Customer Success at CommerceIQ. Discover how global KPIs drive multinational organizations while smart localization plays a critical role in resonating with local markets. Uncover insights into the challenges and successes faced by CPG brands seeking growth in ecommerce, and learn how to develop localized strategies that ensure online success across different regions. Vanessa shares practical steps, frameworks, and communication strategies for achieving a harmonious balance between global objectives and local nuances. Tune in to gain valuable perspectives on navigating the evolving landscape of ecommerce localization. Keywords: Ecommerce, global vs. local, localization, CPG brands, digital shelf, growth strategies, industry trends, communication, global KPIs, local nuances, online success, market maturity, ecommerce managers, brand identity, best practices.
Transcribe →How to scale omnichannel capabilities across Europe w/ Arla Foods
Jun 1, 202300:34:04Tap to summarizeToday’s episode is all about scaling omnichannel capabilities across multiple markets. One of the biggest challenges facing brands in Europe is the complexity of the market. European shoppers demand seamless experiences across multiple touchpoints, and they want experiences that speak to their local needs and preferences. One size fits all, cookie-cutter solutions won’t do. But this level of customization can come at a high cost to consumer brands and CPGs. So, omnichannel success in Europe is a big challenge, but leading consumer brands are showing it can be done. And one of the biggest leaders in this area is Arla Foods, the global dairy company. Tune in as Arla’s Head of Ecommerce, Alberto Kechler, shares with us how brands can build smarter online and omnichannel capabilities across Europe.
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How Digital Shelf Optimization is Redefining the CPG Landscape w/ CommerceIQ's CCO John Maltman and SVP Digital Shelf Solutions Jo Campbell
Mar 22, 202300:31:18Tap to summarizeOnline visibility is one of THE defining challenges of selling products online, and it’s where digital shelf optimization makes a huge difference. In fact, some argue, it's redefining the CPG industry. CommerceIQ are spearheading the development of Digital Shelf Optimization, their new cutting-edge product also known as DSO. Digital Shelf Optimization is the logical next step after digital shelf analytics. Whereas digital shelf analytics focus on insight, digital shelf optimization is all about action. But what does this actually mean in practice? And why does CommerceIQ believe Digital Shelf Optimization is going to change the game for how brands will drive profitable growth online? Tune in as our expert guests explore this ground breaking product development with us.
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2022 reflections and how to drive online category growth in 2023 w/ Mondelēz International
Nov 17, 202200:34:08Tap to summarizeThe CPG industry has had its fair share of challenges in 2022. But throughout the economic and political turmoil, businesses also continued to push hard on eCommerce. Many worked on overhauling their legacy operations and embraced the digital revolution as consumers continued to shop online. So, while inflation and economic uncertainty dominate the headlines, we wanted to create space to reflect on online growth. Specifically, the trends, events, and behaviors that drove online category growth this year and what brands should focus on going into 2023. Tune in as Stephanie Rubin, Head of Digital Shelf Analytics Solutions Consulting at CommerceIQ, and Cristina Marinucci, Global Head of Shopper - Insights & Analytics at Mondelēz International share their reflections on 2022 and what brands should focus on in order to lead their categories in 2023.
Transcribe →The future of eCommerce w/ CEOs John Maltman of e.fundamentals, a CommerceIQ company & Guru Hariharan of CommerceIQ
Oct 6, 202200:38:00Tap to summarizee.fundamentals became a CommerceIQ company. CommerceIQ is the leading Retail Ecommerce Management Platform that just reached unicorn valuation with their most recent round led by Softbank. The deal comes at a time when eCommerce retail sales continue to accelerate and CPGs are having to navigate huge challenges around inflation and supply chain disruption. We’re taking the opportunity to talk about e.fundamentals and CommerceIQ joining forces and what that means for the industry, but also to get to know the leaders of both companies and hear about their views for the future of eCommerce as well as the upcoming Golden Quarter and Black Friday.
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How CPGs can optimize trade promotions and boost unit economics amid inflation
Jul 14, 202200:10:17Tap to summarizeBrands waste a staggering amount of money on ineffective trade promotions every year. It's problematic in general, but completely unsustainable in the current climate as CPGs face a perfect storm of cost pressures right now. The episode is an audio version of an article from the experts at e.fundamentals in which we explain how to use strategic revenue management to get the most out of your trade spend and how digital shelf analytics can help. Got questions, need help? Check out https://www.efundamentals.com/podcast/ or email us hello@efundamentals.com
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Key pillars of shopper marketing and insights on the digital shelf with DIAGEO
Jun 9, 202200:39:46Tap to summarizeThe shopper marketing and insights discipline is still experiencing a surprisingly large amount of growing pain. So, how can we change this? In this episode, we’re breaking down the key pillars of shopper marketing and insights on the digital shelf with Efrain Rosario, Global Head of Futures Shopper Planning at Diageo and explore how CPGs can build and activate their brands as effectively as possible.
Transcribe →Data that matters | The FMCG Guys
May 16, 202200:35:41Tap to summarizeHow can CPGs choose the data that will actually be useful to their organizations? Jo Campbell, e.fundamentals' SVP of Operations, spoke with The FMCG Guys podcast about how we help CPG and retail executives better understand and maximize the potential of data. The discussion covers, for example, how to increase trade promotion return on investment, Jo's leadership approach and how to empower sale and marketing teams through actionable and relevant data.
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