714- The Milk Strike- Live

Summary

The Dollop Episode 714: The Milk Strike – Live

Main Theme and Purpose

In this live episode, comedians Dave Anthony and Gareth Reynolds dive into the 1933 Wisconsin Milk Strike—a pivotal labor struggle between small dairy farmers and corporate milk distributors. Through their signature blend of comedic banter and historical storytelling, they unpack how Wisconsin’s dairy farmers, facing economic ruin and industry manipulation during the Great Depression, organized militant strikes for fair milk prices, ultimately clashing with both corporate interests and the state government.

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Key Discussion Points and Insights

1. Introduction to Wisconsin’s Dairy Dominance

• Setting the Scene (00:46–06:24):
  • Wisconsin in the 1930s was “The Badger State,” largest US milk producer: “County of cows.” (03:01)
  • 63% of Wisconsin land was farmland; 71% of that was dairy farms.
  • “You guys aren’t fucking around?—No, we weren’t.” (04:01)
  • Despite this, it was an awful time for farmers due to economic pressures and price manipulation by big distributors and creameries.

2. Economic Pressures and Corporate Exploitation

• Large distributors artificially lowered milk prices to eliminate competition, devastating small farmers.
• “It’s big milk. Whoa. What the fuck?” (06:38, Gareth)
• Formation of farmer co-ops to counteract "Big Milk," most notably the radical “milk pool” and the more moderate “Wisconsin Farm Holiday Association.”

3. Formation and Radicalization of Farmer Co-ops

• The Milk Pool emerges as a militant faction. “The bad boys of milk.” (09:12)
• Between 1929–1932, milk prices were cut by more than half.
• “From 1929 to 1932, the price of milk was cut by more than half.” (09:13, Dave)
• Economic desperation: “Dozens, if not hundreds, are having farms and homes foreclosed upon.” (09:34, Dave)

4. Failed Negotiations and Calls for Direct Action

• In April 1932, farmers and dealers tried to negotiate with the state for a Price Control Board and foreclosure moratorium—ignored by the government.
• “The state government. I don't care.” (12:05, Dave, parodying government response)

5. Escalation: Milk Strikes and Roadblocks

• By February 1933, under Walter Singler (radical milk pool leader), farmers call a milk strike, vowing “to strike until doomsday.” (22:17)
• Main tactic: picket lines and roadblocks to halt all milk transport; search cars for dairy products.
• “They did not fuck around. Some built barricades of logs. Others stacked heavy boxes. Some laid down their bodies…” (24:29, Dave)
• If trucks bypassed pickets, another group would use spike-planks to stop them. (25:11–26:09)

6. State and Corporate Response: Escalating Violence

• Big Milk’s PR: Claiming the strike endangered children and sick people due to lack of milk ("It's just like the early days of medical marijuana." (28:45, Gareth)).
• Farm wives and children forced to churn butter and manage with meager supplies. (54:06)

7. Government “Pacification” and Crackdowns

• Governor Albert Schmediman attempts to undermine strike by demanding Singler’s removal and then closes creameries—not out of solidarity, but to prepare to "crush the strike":
  • “He was preparing the machinery of war to be used to crush the strike.” (43:19)
• National Guard and special deputies ("Dairy ICE") deployed; violence erupts.
• “With rocks and clubs, they beat back one attack after another. When gas bombs were hurled at them, they caught them and flung them back at the deputies.” (58:51, Dave)
• Farmers faced tear gas, clubbing, and lethal force; some killed, many injured.

8. Division Within the Farmer Movement

• The moderate Holiday Association repeatedly pulls out of coordinated strike actions, undermining the radical milk pool. (“What’s with them?” “We have no actual principles!” (44:19–44:35))

9. Ongoing Struggle, Partial Victory, and Federal Intervention

• Despite repression, strikes force Governor Schmediman to offer concessions, including a price control board—briefly improving prices.
• “The win in marginal increase…was almost immediately reversed…” (67:15)
• Ultimately, mounting farmer pressure helps push FDR to pass the Agricultural Marketing Agreement Act of 1933, mandating:
  • Minimum milk prices
  • Milk pooling (co-op revenue sharing)
  • Government purchase of surplus
• “In 1934, the year after the strikes, milk prices went up 37.8%.” (77:04, Dave)

10. Modern Parallels and Reflective Commentary

• Dave and Gareth relate past struggles to today’s issues: corporate land consolidation, farm crises, and disregarded farmworker welfare.
• “As farmer suicide rates skyrocket, and they go out of business.—They don’t care about that. Right.” (79:54–80:02)
• Ongoing relevance as agribusiness pushes out small farmers: “Bankrupt the farmers, and then you have four places that buy the land, and then that’s it.” (79:41–79:53, Gareth)

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Notable Quotes & Memorable Moments

Comedic Highlights

• “We should turn that into a Merv Griffin production. Smell Luke's fingers.” (01:15, Gareth)
• “The military. Militant dairymen.” (08:41, Gareth)
• Extended absurd "cheese vampire" and "river of cheese" bit: (Multiple instances: 14:13, 21:23, etc.)
  • “I want you to live with me in a lair in the River of Cheese.” (46:43, Gareth)

Striking Remarks

• “We are going to strike until doomsday unless our rights are recognized and we receive cost of production plus a profit.” (22:28, Charles Goldamer)
• “So here they were... logs. But they would set one end on fire and then hold it in front of the...” (24:51, Dave)
• “With rocks and clubs, they beat back one attack after another. When gas bombs were hurled at them, they caught them and flung them back at the deputies.” (58:51, Dave)
• “The 1933 Wisconsin milk strikes show that with good organization, steely resolve and the desire to take control of the means of production, you might not be able to change your material conditions overnight, but you can scare the shit out of your governor enough that he gets the president to do what you want.” (77:13, Dave)

Grim Historical Details

• “118 year old farm boy was shot in the back by the captain of one of the companies of guards. Another farmer was pushed from a truck and killed.” (63:05, Dave)
• “Seven creameries were dynamited. Tens of thousands of pounds of milk were dumped or tainted. Another farmer was murdered.” (74:33, Dave)
• “A passenger pulled a gun and shot into the crowd. The bullet killed a six year old farmer who was just delivering food to strikers.” (75:07–75:41, Dave)

Modern Parallels & Closing

• “...You have bankrupt the farmers, and then you own the land. And then we're just in the process, right?” (79:41–79:53, Gareth & Dave)

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Important Segment Timestamps

• Wisconsin’s Dairy Dominance (00:46–06:24)
• Corporate Exploitation & Economic Ruin (06:24–09:34)
• Co-ops and Radicalization (09:34–12:05)
• Failed Negotiations (11:28–12:05)
• Rally for Direct Action/Bayonets Quote (12:41–13:17)
• Rise of Walter Singler/Milk Pool (17:19–18:00)
• First Milk Strike/Roadblocks (22:02–26:09)
• Escalation and State Crackdown (Sheriffs, Violence) (56:59–59:13)
• Battle of Durham Hill (Bayonet Charge) (64:13–64:38)
• Partial Victory/FDR Bill (76:03–77:04)
• Contemporary Relevance Commentary (79:02–80:02)

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Tone and Style

• The episode maintains The Dollop’s classic irreverent, improv-driven tone, with Dave as the straight man/historian and Gareth riffing comedically, sometimes spinning whimsical, surreal running gags (“cheese vampire,” “river of cheese,” “charcuterie burrito”).
• While the humor lightens the narrative, the hosts show clear outrage at corporate and government abuse, especially in the face of real human suffering.

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Summary for Non-Listeners

This episode of The Dollop explores the 1933 Wisconsin Milk Strike, where small dairy farmers—squeezed by Big Milk and the ravages of the Great Depression—fought back through co-ops, strikes, and direct action. Despite corporate and state repression, including violence and deployment of the National Guard, the farmers’ militancy forced both state and federal concessions and cemented their role in labor history. Dave and Gareth, through comedy and sharp commentary, underline enduring parallels to the struggles of small farmers today.

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Notable Quote to Sum It Up:

“You might not be able to change your material conditions overnight, but you can scare the shit out of your governor enough that he gets the president to do what you want.” (77:13, Dave Anthony)

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For more laughs and history, check out the full episode—plus Gareth’s stunning rendition of “River of Cheese”!

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Sources: Numerous Wisconsin and labor history publications (77:47–78:34, Dave).

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Quick Hits:

• Best Cheese Vampire Song: 61:12–62:46
• Bitterest Labor History Fact: 63:05–63:34
• Sharpest Modern Political Comparison: 79:02–79:54

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End of Summary.

Transcript

[A]

What are you mad about?

[B]

You're listening to the Dollop.

[A]

What?

[B]

This American history podcast. Each week I, Dave Anthony, read a story from American history to a person.

[A]

I don't like, Gareth Reynolds, who has no idea what the topic is going to be about. Yeah.

[B]

Well, it's about you.

[A]

What?

[B]

It's about you.

[A]

Wait, no.

[B]

Yeah.

[A]

That would be brutal. That'd be terrible.

[B]

1930S.

[A]

Could be me.

[B]

Wisconsin.

[A]

Yeah.

[B]

State of our Lord. J Town.

[A]

Jesus.

[B]

Jesus. He loves cheese curds. J Town.

[A]

That's Luke.

[B]

What?

[A]

That's Luke.

[B]

Luke loves. Luke. Yeah.

[A]

Yeah. Luke loves. I bet if you smelled Luke's hands right now, that would be.

[B]

Anybody ever do that?

[A]

That should be a game. We should turn that into a game.

[B]

No, I just see a lot of throwing up.

[A]

We should turn that into a Merv Griffin production. Smell Luke's fingers.

[B]

No one's gonna. The only place that you'd be able to do that is on our Patreon. Nowhere else.

[A]

I think it's a great idea, though.

[B]

Even. Even YouTube would be like, we can't.

[A]

They'd be like, what? Everyone keeps guessing Bugles. It was Bugles. Cause he still got em on his fingers. Luke, you have to take the Bugles off your finger before people guess. Oh, right. I was playing Witch's Claw.

[B]

I turned to him in the van and he had a bugle on his tongue. And he was like, this is how we do it. Yep, the Badger State. It's Wisconsin. You still got badgers?

[A]

Oh, yeah.

[B]

You see. Did you see them a lot when you're growing up?

[A]

Oh, yeah. Yeah, they got one. Oh, yeah.

[B]

Lot of badgers.

[A]

Oh, yeah.

[B]

There's not like four left or anything.

[A]

No, there's a lot. It's a ubiquity.

[B]

Do you know what that word means?

[A]

No.

[B]

Yeah. The Badger State was the largest producer of milk in America.

[A]

Yeah. And aren't they happy about it? County of cows.

[B]

Yeah, girl.

[A]

Cedar Lawn, Waukesha, Holston. Breeders. Assen.

[B]

You know what?

[A]

They just did, like, a recent paint job on, like, nine letters. That guy was like, shit. I thought it was gonna be the whole sign. They're like, nah, just couple N's and O's.

[B]

We don't gotta do the whole thing.

[A]

Nah, you can read most of it. Just a couple parts. You know, we got some models for the day. Bikinis. No, no, they're gonna come from church. No, stand right by the side. They'll both be facing the front. One of them. Other one, we're gonna do. Profile. She'll be pissed. Anywho.

[B]

There were over 125 dairy farms. 63% of all land in Wisconsin was farmland and 71% of that was dairy farms. So you guys aren't fucking around?

[A]

No, we weren't.

[B]

And yet it was a horrible time to be a Wisconsin dairy farmer.

[A]

Oh, dull. Jesus Christ. I don't even understand what's happening behind that depressed man.

[B]

That's the house.

[A]

Well, I mean, that better not be the house.

[B]

That's the house.

[A]

That's the outhouse, I would hope.

[B]

No, that's the house.

[A]

That's the actual house.

[B]

Yeah.

[A]

Oh, Christ.

[B]

And there's the chair.

[A]

I'm more curious about. Like the child. Who has the child?

[B]

Oh, no, that's. He's the father.

[A]

Is that like a magic trick with that child's legs?

[B]

What do you mean?

[A]

It looks like an optical illusion.

[B]

In what way?

[A]

Like half the body's off of the legs.

[B]

No. You? No. What?

[A]

I've been drinking.

[B]

Do you know what pants are?

[A]

I do know what pants are.

[B]

Those are just shorts. The leg isn't disappearing. She's got shorts on. It's not like a magic leg growing out of his fucking waist.

[A]

No, no, no, no, no, no, no. Not the child. Not the smallest child, the other one. Look at a wall Kilter.

[B]

The guy that's standing up straight with his torso on his legs.

[A]

All right, Copperfield, you've seen it all.

[B]

Besides the Great Depression, there was a deck.

[A]

That guy is the walking Great Depression.

[B]

Yeah, he really is.

[A]

Fuck.

[B]

I'm doing this for the next 10 years.

[A]

I don't even have the energy to go to a bridge. Pop, are you okay? Shush.

[B]

No.

[A]

Okay.

[B]

I thought the house would be bigger.

[A]

Well, we got that chair finally. Soon can we afford that surgery where my torso gets put back together? Damn it.

[B]

The torso's right.

[A]

I don't think it is. Look, real close.

[B]

I am. I never seen a big shirt before. Boy.

[A]

All right, we get it. You're a hot shot who knows it all. I'm living it. I'm telling you. I had Hoyts.

[B]

Besides the Great Depression, there was a decades long war against farmers and their wallets. Big distributors, major corporate creameries and other profiteers controlled the price of milk and they were artificially lowering it.

[A]

It's big milk. Whoa. What the fuck?

[B]

It's a milk.

[A]

It's a lot.

[B]

Yeah, that's where they do it. Yeah, that's where they put it all together.

[A]

They had a milkman.

[B]

Yeah, right in the bottle.

[A]

Look at that.

[B]

Yes siree.

[A]

Yep.

[B]

That's the heart of it.

[A]

Yeah. When Robert Kennedy goes to sleep, that's what he envisions.

[B]

He's like, that's. Why would a company artificially lower the price of its own product? Well, to destroy competitors. And to do that, you destroy the farmers. The farmers couldn't fight them one on one. So farmers started co ops.

[A]

Nice. Some guy. What happened up there? Some guy was like, oh, yeah.

[B]

Some guy's. An emotional, guttural feeling. Yeah.

[A]

I felt like there was.

[B]

Co op. They democratize their economic situation to strike some balance against big milk. Like the Wisconsin Cooperative Milk Pool.

[A]

I would love to get in a milk pool.

[B]

Fuck yeah. I would get in a. Dad right now.

[A]

What?

[B]

I'd get in a milk pool right now.

[A]

Yeah, you should, by the way. That'd be nice. I feel nice. Yeah. Swim and drink.

[B]

Just lap it up.

[A]

Yep.

[B]

Lap pool.

[A]

Yeah. Put on a skim suit.

[B]

Just get a cheese noodle.

[A]

Huh? Get out of the pool. No, get out of the pool.

[B]

I'm hanging on to my cheese noodle. I'm flutter out of my cheese noodle, sir.

[A]

Anyway, they got a milk pool.

[B]

It was a smaller. The milk pool was a smaller but more militant group of dairymen.

[A]

I like that. Militant dairymen?

[B]

Yeah.

[A]

The military.

[B]

Yeah.

[A]

I think that's pretty good. And I think when people listen to it, they'll appreciate what just happened.

[B]

Disagree. The Wisconsin Farm Holiday association, which was by far the biggest and most powerful co op, but it was a lot less radical than the milk pool.

[A]

Okay, so the milk pool's radical.

[B]

They're the bad boys.

[A]

The bad boys.

[B]

The bad boys of milk.

[A]

The bad boys of milk. Right?

[B]

That's right. So once they had their co ops, Big milk came at them hard. From 1929 to 1932, the price of milk was cut by more than half.

[A]

Wow.

[B]

Yeah. Well. What went into the wrong business? Sure.

[A]

Or just don't drink it. That would be.

[B]

Don't drink milk.

[A]

Yep.

[B]

The Great Depression had a big hand, a big hand in this. But this was a purposeful move against farmers. And the cost of production was now more than farmers were making. Dozens, if not hundreds, are having farms and homes foreclosed upon. They were making one third less than before. Conglomerates, grocery stores and distributors were taking it all. Fucking sons of bitches. Look at that. That's a fucking.

[A]

That's a corporate milkman.

[B]

Fuck. That guy from.

[A]

Do you know that or is that just. You're just saying.

[B]

I got a feeling.

[A]

Okay. Because it seems like he's.

[B]

I feel it in my bones.

[A]

All right.

[B]

Well, son of a Bitch.

[A]

All right. Seems like he might just be a nice guy, though.

[B]

He's not.

[A]

All right.

[B]

That bottle's full of poison and I.

[A]

Don'T agree on that. I think that.

[B]

Kill her.

[A]

That's speculate. No. Then. Now you're being awful. Yeah, they seem happy, by the way. I thought you just dropped it off at the door. I didn't think you had to go meet the guy. I didn't think it was like buying weed in eighth grade fucking. You got that shit now There's a bunch of, like, chunks in this. Don't drink that. That's cool. I'll sort it. I didn't even know there were different strains. Apparently there's 2% skin. Skim D Whole. Yeah.

[B]

Butter.

[A]

Butter. Huh? Milk orange. Speaking of Luke, he did come back from a bike ride once with a big thing of orange milk. And he was like, this is pretty good. I was like, I don't even wanna.

[B]

Who gets fatter on a bike ride?

[A]

I don't know. It's just all sweaty. He's like, I put on 100 calories.

[B]

So this situation was untenable. In April 1932, a conference of farmers and dealers met and agreed to create a Price Control Board so that farmers got more money for milk than it cost to make.

[A]

Now, when you. What do you mean? Who met?

[B]

The farmers and the milk dealers.

[A]

So the big guys?

[B]

No.

[A]

Oh, no. So just the.

[B]

The guys are getting fucked.

[A]

Okay.

[B]

Right. So they had three demands. A Price Control Board, a moratorium on foreclosing farms and auctioning off all the stuff that they had on the farms, and strict regulation of the middleman's cut or let the farmers sell directly to customers. And then they presented that to the state government. And the state government. I don't care.

[A]

They said they don't care.

[B]

Well, I think they did this. I don't know.

[A]

Were they like, yeah or no?

[B]

No. They shrugged their shoulders and went.

[A]

And then they were like, what are you saying?

[B]

And then they went.

[A]

And they're like, well, surely when people look back at this moment, they'll have an answer as to what you're saying. What would they say? This is in like a hundred years. When someone is like, what did you think? What would you say? So are you in?

[B]

I don't know.

[A]

Okay.

[B]

On September 2, 1932, Arnold Gilberts of the Farm Holiday association spoke to over 5,000 farmers at a rally.

[A]

Why is it called the Farm Holiday?

[B]

I don't know.

[A]

What are they doing?

[B]

They're having a holiday.

[A]

Well, that's part of the problem. We're going to need you guys to get back to work. No more days off. It's ridiculous. How dare you.

[B]

Bad name. I don't know why they. I tried to figure it out and I couldn't. And there's. There are in other states, too, like that.

[A]

Farm holiday.

[B]

Yeah, Farm holiday.

[A]

Right.

[B]

So Gilbert told the farmers at the rally, quote, we'll solve our problems with bayonets. And I don't mean maybe. So the farmers are gonna start cutting heads off and shit.

[A]

Felt like he was singing that a little bit.

[B]

Yeah, a little bit. Now, that's the moderate group of guys, right?

[A]

Those are the chill ones.

[B]

And then Walter Singler, who was.

[A]

Oh, by the way, you don't need to tell me where he falls on the spectrum. Otherwise we'll do it with bayonets. Or we could auction their souls to the devil.

[B]

What?

[A]

Just a theory. There's a way to suck a soul out of a man if you do the right spell. Pull that book off the shelf, and when that door opens, take a step down there and I'll show you a thing or two.

[B]

Walter Singler was the new president.

[A]

Take step into the Cheese river with me now.

[B]

I don't even know what's going on.

[A]

You can hold your breath under here if you believe hard enough.

[B]

Cheese. Cheese River.

[A]

Take my hand and we'll go down the river of Cheese.

[B]

Does that even flow?

[A]

Cheese.

[B]

Does the Cheese river even flow? It's just.

[A]

It's hard to swim against the river of cheese.

[B]

And a boat can't go in it.

[A]

Cheese. We once had a boat. And the boat did sink well in the Cheese. In the winter, we freeze it and it becomes a skidding wrinkle. River of cheese. Anyway, you can't get through this one, so. Here, let's take the stairs. It's faster than going down the river of Cheese.

[B]

Yeah. I mean, yeah.

[A]

But anyway, the proposition is, if we command the right demonic forces, we can steal their souls.

[B]

Just so you know. To me, a river of cheese is just a different kind of land.

[A]

Look. Move on from the river of Cheese. I was just kind of flexing, but.

[B]

I'm kind of stuck on it.

[A]

No, just come through here. It's a short sky.

[B]

I am trying to think about how the boat sank and the river Cheese.

[A]

Well, look, if we must get into it, I built a boat and I had three men on it. And we were trying to row through it.

[B]

Row through what?

[A]

The river of cheese.

[B]

Okay, but it's like not. It's hard. Yes, exactly.

[A]

Yes. It's Too hard. Exactly. Yes. So what's so hard to believe?

[B]

Well, how did it sink?

[A]

Because we couldn't get through it.

[B]

Well, that doesn't make any sense. It would just sit there.

[A]

No, it wouldn't. It would eventually, you idiot. Why? You know what? Go back to the bayonet guy. I don't like your attitude. I have a whole way of removing the souls from these people and you just can't get out of your own way. So get out now.

[B]

I'm not.

[A]

Out. Now. Out.

[B]

Can I walk across the river Cheese to get out?

[A]

Yes.

[B]

Yeah, everybody can.

[A]

Yeah, you can walk along river.

[B]

It's a fucking piece of land.

[A]

Well, you better walk with some pen.

[B]

Why?

[A]

Because it's not fully solid. You can leave now. If you walk through the river of cheese.

[B]

Is it like a breeze?

[A]

What? It's not a breeze.

[B]

Okay, well, jar are you talking about? Well, how is it?

[A]

It's yellow.

[B]

What does that even mean?

[A]

Well, it's clearly cheddar. Potentially, yeah.

[B]

Well, then it's not. It's not that soft.

[A]

You just are so out of your element. The type of cheese does not determine the fluidity of the river of cheese.

[B]

I feel like it does.

[A]

You are just get out. Honestly, I'm so fucking done with you. To think that I ever reached out to you to help you. I have a way to remove the souls from the big cheeseman. Don't even.

[B]

I feel like the big cheesemen had their souls removed a long time ago.

[A]

Just like whatever.

[B]

Walter Singler was the new president of the milk pool. Quote, about six feet tall and heavy. He wears a Westerners broad brimmed hat, a checked vest and a carefully clipped mustache and goatee. He also sports pearl gray spats. He met his wife, his second, while visiting Paducah, Kentucky three years before. She was a slim, attractive woman with a six year old son. The town of Shockton considers her the best dressed woman.

[A]

Whoa. What the fuck just happened?

[B]

I broke it all down.

[A]

You've done some research on this.

[B]

I took you through his whole fucking deal. Now you know.

[A]

So he looks like the devil and his wife's hot.

[B]

Yeah. Yep. Singler began organizing for a strike and strikes were in the air even though and were even being editorialized positively in the papers. Papers are actually like, yeah, interesting.

[A]

What a time.

[B]

Fucking crazy.

[A]

Yeah.

[B]

The Marshfield News Herald. Quote. Think what farmers could do if they were organized. Instead of pleading for a fair price for their products. They could demand it or refuse to deliver any more milk. It is merely another object lesson.

[A]

It's so funny to imagine, like, being like, we will not give people milk. Was like, legitimately a threat.

[B]

What do we do? Yeah.

[A]

Everyone was like, jesus Christ, what will we do? Water, Milk.

[B]

You could drink that fucking cheese you keep talking about.

[A]

Excuse me? You won't be able to drink the river of cheese. You'll die.

[B]

What?

[A]

You'll die for two reasons.

[B]

Why would you die?

[A]

Because it's non digestible and a wizard's.

[B]

Putting turf on it.

[A]

Wait, cheese isn't digestible?

[B]

Purely rid of, is it? Ornamental cheese?

[A]

Get out.

[B]

You get out.

[A]

I can't. I'm unable to.

[B]

Why?

[A]

Because 400 years.

[B]

Oh, no, no, no, no.

[A]

Do you want to hear the story or.

[B]

Not really, but I. I think I'm gonna have to. But I don't want to. No.

[A]

I'm what they call.

[B]

Cool.

[A]

Cool.

[B]

Okay.

[A]

A cheese vampire. What do you think of that? Yeah.

[B]

Does that mean that.

[A]

That. Yeah, that.

[B]

Just that it just sounds like you eat cheese. Like, it doesn't sound like you're just a guy who eats cheese.

[A]

I am.

[B]

Okay, so that's not a vampire.

[A]

Yes, it is.

[B]

Unless you're eating cheese out of people and people are made of cheese.

[A]

Well. Well, well, well, well.

[B]

What?

[A]

Someone's got their finger on the pulse of the situation.

[B]

You're out of your fucking mind. Nobody is made of cheese.

[A]

They don't have to be made of it. I just have to eat it out of them. What in God's name do you think a cheese vampire is?

[B]

Do you go through the stomach?

[A]

I go through wherever the cheese is.

[B]

What if it's just in a pocket?

[A]

That won't work. That's just regular cheese.

[B]

So the cheese has to have been eaten?

[A]

Yes.

[B]

So kind of digested on its way.

[A]

Yes.

[B]

On its way where?

[A]

To digestion or being digested. Or digested in some cases.

[B]

How far into the digestive process will you go?

[A]

I'll go as far as the cheese goes. Now you're all of a sudden you're like, well, maybe I do want to do business with this guy. This guy does seem like he might be a little more for real than I gave him credit for. Well, well, well. Fine, I'll bite you.

[B]

I don't want to be bitten.

[A]

You could join me.

[B]

I haven't had any cheese in the forever dance. Nobody wants to be just a forever cheese eater. Like digging into people's intestines.

[A]

I'll be honest. There's a downside that you probably can't see.

[B]

I just. I think I just said it's not.

[A]

All Sucking digested cheese out of people and cheese rivers. I've grown quite lonely. Even though my wife's a smokeshow, She's mortal and I'm not. But I am looking for a partner.

[B]

What?

[A]

Someone to go with me the whole way.

[B]

Put your hand away. I'm not gonna.

[A]

Come on.

[B]

I'm not gonna be a cheese bro or whatever you got. Come on. No, I'm anti cheese.

[A]

You've awoken the spirit. You four my layers shaking. I'll be back.

[B]

Yes, I know. I'm very aware. By February 8, 1933, the farmers were organized and Singler called for a milk strike to begin. One week later on February 15th. Everyone's on board. Charles Goldamer, the president of the Liberal Holiday association, told a meeting of 500 farmers, quote, we are going to strike until doomsday unless our rights are recognized and we receive cost of production plus a profit. One leader declared, quote, when a city man and his family. That's you fucking city. What are you? Madison motherfuckers.

[A]

They might have driven here.

[B]

Nah.

[A]

What?

[B]

No, I know them.

[A]

What? Big of a town.

[B]

Fucking Madison. Big city sons of bitches.

[A]

Leave Malone.

[B]

You and your goddamn big city britches.

[A]

You live in la.

[B]

When a city man and his family begin to get hungry, he is going to recognize the power of the farmer and join in assisting him to get recognition.

[A]

It is awesome that literally, if you're like, if they don't have dairy.

[B]

Yeah.

[A]

People will lose their fucking minds.

[B]

All hell breaks.

[A]

They won't know what else to eat.

[B]

Just setting things on fire.

[A]

Just like eating sausages, flipping cars. We're not right.

[B]

But then the not at All Radical Holiday association met to vote and waffled. They tried to have it both ways. They would not pick it, but they wouldn't scab either.

[A]

Jesus Christ.

[B]

This meant that they would withhold their milk, but not pressure other scabbing farmers or middlemen like creameries or distributors.

[A]

They're just like, we won't endorse.

[B]

Yeah. The main tactic of the actually striking farmers was the roadblock.

[A]

Wow. You know, part of the advantage back then was like, there was one road. Like, strategy was so easy. You're like, yeah, 30 of us are gonna go down there. Well, looks like we can't go anywhere today. Those 30 people are here again. They got twigs.

[B]

Their goal was to stop every milk truck from coming in or out of their counties. And they did not fuck around. Some built barricades of logs. Others stacked heavy boxes. Some laid down their bodies to stop trucks.

[A]

Wow. Fucking Tiananmen. Squaring over milk. No, you don't.

[B]

So here they were taking.

[A]

Yeah. Logs.

[B]

Logs. But they would set one. They would set one end on fire and then hold it in front of the.

[A]

I do. Like, the two guys who are like. Hold on, wait. Do you have your parking ticket? That'll be 4. 25. Oh, you got validation, too, Ted?

[B]

Tooted quote. At each blockade point, two groups of pickets about two blocks apart are stationed. As the motorist or truck driver approaches the first group, he is flagged down and his vehicle examined for the presence of farm produce.

[A]

Whoa. They fucking searched.

[B]

Searching for farm. Shit.

[A]

Jesus. Shit. Honey. Drink it all. Drink it all.

[B]

Pound the mill quick, kids. Guzzle it.

[A]

Excuse me. Has anyone here got any dairy on them? No.

[B]

Oh, God.

[A]

Harold.

[B]

If nothing is found, he is permitted to proceed. If produce is found, he is turned back. If the driver fails to stop at the signal of the first group, the. The pickets wave to the second group down the road, which throws spiked planks into the path of the car.

[A]

Holy fuck.

[B]

Hey. So it's a picture of a spiked plank. So you just put a board down and you put nails through it. And that stops cars from driving around. I don't know, kidnapping people and whatnot.

[A]

If that were to happen.

[B]

If that were to happen. Spikes have the design.

[A]

Is that what they're looking for?

[B]

Huh?

[A]

Huh?

[B]

Milk.

[A]

Yeah. Yeah. Whoa.

[B]

Yeah. Wow. Yeah.

[A]

What?

[B]

Yes.

[A]

Crike and cheese. Y' all got any charcuterie?

[B]

The spikes have the desired effect, and the search is then made at that point.

[A]

Then they search cars for dairy.

[B]

Yep. And cheese.

[A]

And cheese.

[B]

It was wildly successful. So successful, successful that Big Milk tried to spin the narrative and complained that vulnerable people like children, the elderly and the sick weren't getting the milk they needed to survive. A lot of babies dying. A lot of babies dying because the babies aren't getting milk from. There's no other way for a baby to get milk.

[A]

Not from. Not from humans, no.

[B]

Well, they were. They were not allowing the women to.

[A]

Excuse me, ma'.

[B]

Am.

[A]

Were you breastfeeding? Yes, I'm afraid. Doc Collins. What? Get out of the car, man.

[B]

Ma', am, you got to empty the breasts.

[A]

We're going to have to empty your breasts.

[B]

Go ahead and put your breasts.

[A]

Sir, this won't take long. We're just going to have to empty your breasts.

[B]

Right in the bucket, ma'. Am.

[A]

There you go. This is Pete. He's a farmer. What the fuck?

[B]

I can. I can go ahead and milk him, or you can do it on your own.

[A]

No, he's not going to be doing that to me.

[B]

All right, well, then go ahead and shoot her in there.

[A]

Wait, what? There you go. So do you guys live around here? I don't want to make small talk with you. All right.

[B]

By the way, those are nice. Compliments.

[A]

There you are. What do you do with the milk? We give it to the cattle. That's disgusting. I agree.

[B]

So instead of playing into it, the farmers cut a deal with local physicians. And now if you could produce a doctor's note, you could have your milk.

[A]

Oh, my God. So it is like the early days of medical marijuana.

[B]

Yes.

[A]

Basically, you're just like, I need it. My bones are snapping.

[B]

Pete.

[A]

There you go. Get yourself a little doctor's note there.

[B]

There you go. And the complaint ceased. So the farmers were sacrificing a lot. Refusing to sell during the Great Depression was not easy, but they stayed resolute. One said, quote, we will suffer a loss in this strike, but we will. We have reached the point where we are in a desperate situation and we must sacrifice now in the hopes that our condition will be improved. We can't go on under our present circumstances, if you can imagine that.

[A]

I can't. No. It seems.

[B]

Imagine that.

[A]

Unrelatable.

[B]

The heads of the largest co Ops, especially the Holiday Association.

[A]

They should be called Co Ops.

[B]

Don't encourage him.

[A]

That was barely encouragement. That was like 30 people clapped twice.

[B]

That's right.

[A]

That's fine. I don't need that.

[B]

Do the numbers in your head. Do the math. Understand where you are.

[A]

I'm the Rain man of applause breaks. It was definitely 18% liked it. Definitely 18% were into that. 82% were on the fence.

[B]

So the heads of the largest co Ops, especially the Holiday association, met on February 22, a week after the strike began. Now, FDR's first term. You fucking. Aren't you having fun? Aren't you having a good fucking time?

[A]

Why are you mad at me?

[B]

I don't know.

[A]

Yeah. I'm like the only guy who ever tried. Yeah. And I was a rich prick.

[B]

FDR's first term would begin in less than a month. And FDR had promised to help farmers. And the Holiday association was hoping he would so their members wouldn't have to strike. They wanted. They wanted to give FDR room to do his stuff.

[A]

Sure.

[B]

Basically Right. And Singler agreed, but he held strong, quote, there will be no letting up. This is not a peace, but a truce. We approve that a strike is a good weapon and we will use it again.

[A]

Good. Smart.

[B]

So month goes by Nothing changes. So Singler even went to D.C. to implore FDR to take action. Quote, Mr. Roosevelt was too busy to see any of us. We left deciding that we would get his attention in another way.

[A]

Uh oh.

[B]

By April 12, Singler could wait no longer. Families are losing their homes, farmers are going penniless, and the price of milk remained. So he announced a strike to take place in one month or less. And his men were ready. The number of farmers in the milk pool had doubled since February. Strike.

[A]

That's way too many. That's over capacity. You can't have that many in the milk pool.

[B]

As he shouted out the need for direct action to a cheering crowd at a local fairground, someone else was making their entree into the strike.

[A]

Uh.

[B]

Oh, Governor Albert Schmediman. Schmiedemann.

[A]

Schmetterman.

[B]

Schmetterman, Schmiedemann. Who cares?

[A]

Apparently nobody here cares.

[B]

Nobody cares.

[A]

I have no idea. I don't know.

[B]

And no one went, shit, Schmeiderman.

[A]

You're waiting for that. Schmetterman. Like Cheddarman.

[B]

He was a.

[A]

Schmetterman. Like Cheddarman. Can't find a batterman. That would be my slogan if I were him. Can't find a Schmidt.

[B]

He was a skinny, bald, mustachioed man of German stock whose official portrait made him look like a concerned ghost.

[A]

Oh. Whoever took the picture did him wrong. With that white background there. He really did. They really did. I mean, it makes him look like an eraser.

[B]

Yeah, it does.

[A]

I've sucked all the cheese out of this one. All that remains is no empathy. Fuck. That is how you go bald.

[B]

Yeah, it really is.

[A]

That is like. That is, like, textbook bald.

[B]

Yeah.

[A]

This is before they knew you could shave the sides, which they didn't.

[B]

Now they know.

[A]

They didn't know for a long time in the 70s. They were like, wait a minute. That's way better. That is way better. So this is when they were like, well, you gotta flaunt what you have. Grow it out.

[B]

So he was like the OG type of corporate Democrat, Really?

[A]

He doesn't look like it.

[B]

Yeah.

[A]

By the way, he's still in Congress.

[B]

And not the oldest one.

[A]

No, he's 107 and he's. He just voted for reelection even though he gave up his power of attorney 10 years ago. You see, you don't need to be in control of your faculties to still be a Democrat in Congress. That's not important at all.

[B]

That's right.

[A]

You just need to be able to hold someone's hand to get in and out. What do you mean what is a vote? What is a vote? Oh yay. Yay. Yay.

[B]

We're so fucked.

[A]

I want to go home. What? Oh, yay. Ow.

[B]

What do you think the odds are that the Democrats take back the House in the midterms and then one dies and they don't have the House anymore? Pretty good odds.

[A]

So good I bet Chauncey Billups put money on it. That's. Why can't they replace people with under. They only know 90 year olds.

[B]

I know. It's crazy.

[A]

You're gonna love her. She's 95. She's ready to go. I've never been ready to fight more. I'm so angry. I'll show you all how. I'm a dixiecrat. Ma'.

[B]

Am.

[A]

What? Whoa.

[B]

Show Ronald Reagan. I think. Or two.

[A]

Ma'. Am. Ma'.

[B]

Am.

[A]

No. Put your arm down. Ma'. Am. I heard a pop. She broke her arm and ribs.

[B]

So Schedeman's parents had fled Germany. The whole thing. His parents fled Germany after the failed 1848 revolution. And those immigrants who had traditions of labor and radical militants built Milwaukee's socialist politics. But Shetiman?

[A]

Yep.

[B]

His virtues were obedience and caution. He didn't come from activism or organizing, but from Madison Gas and Electric where he was a comfortable executive.

[A]

He really. But.

[B]

Yeah. Woo.

[A]

You know what?

[B]

Mge. Mge. Mge.

[A]

We should be able to financially profile like that guy looks like a real rich piece. Like we should be able to just throw eggs at that. If you see that guy like yeah, fuck that.

[B]

Yeah, fuck him.

[A]

Maybe not eggs. Because that's kind of going against the argument we're having right now.

[B]

But yeah.

[A]

Farmer's like not helping.

[B]

But you don't want him to go to market. Cause you're trying to bring up the price so you could throw eggs at him.

[A]

Yeah, I guess. Yeah.

[B]

You'd go buy them hard boiled eggs.

[A]

Well, yeah. Ow. Just welting him.

[B]

So as a businessman Democrat, he built a reputation for bureaucratic competence without vision.

[A]

Bureaucratic competence is such a funny term. I'm really good at being a piece of shit. Super skilled at sucking. I'm the parliamentarian.

[B]

He modernized city services, but to the benefit of urban elites and the university, not workers.

[A]

AI.

[B]

When strikes hit Wisconsin cities in the 2010s and 2020. I'm sorry, the 1910s and 1920s.

[A]

Yeah.

[B]

Of here.

[A]

Yay.

[B]

He never put his weight behind organized labor. As Madison's mayor, he stayed neutral in public while letting employers set the terms. So now with the Great Depression, so.

[A]

They haven't had a platform for like 100 years.

[B]

Yeah, basically. So now with the Great Depression, as capitalism is collapsing, Shettman offered stability for the status quo. First, he offered concessions to farmers, but only if they booted Singler from the milk pool. Leaders.

[A]

What?

[B]

Get rid of. Get rid of this fucking loudmouth guy.

[A]

I'm not even a loudmouth. You've upset me in the wrong way.

[B]

We keep.

[A]

If only I could go out in the day. I'd show them a thing.

[B]

Well, that's just the point. We don't want any cheese. Vampires leading the farmers.

[A]

Maybe you go out at night and see a show or something like that. Then on your walk back, as your shadows get large in the alleyways, you'll hear the footsteps and the flattering of winged beasts. It is I, the cheese vampire.

[B]

Okay. I didn't know you were a bat also. What's that?

[A]

No.

[B]

Oh, that was you turning into a person.

[A]

Yes.

[B]

I didn't know.

[A]

Had any.

[B]

Because you made this down with your mouth.

[A]

Had any. Let me. Had any cheese tonight?

[B]

I had some milk.

[A]

When did you have it?

[B]

Three hours ago.

[A]

You fool.

[B]

It's not cheese.

[A]

Lift up your shirt.

[B]

It's not cheese. No.

[A]

It's still dairy.

[B]

Yeah, but you said cheese.

[A]

Oh, I did, didn't I? Have you had any cheese?

[B]

Yeah. Well, no, I haven't had any cheese. And you really.

[A]

Would you mind not going to the bathroom for about a month? It'll curdle and slowly become what I need. Actually, wait. Would you like some of these cheeses? Have a cheese.

[B]

No, you can't give me cheese.

[A]

Please have one.

[B]

No.

[A]

Look, my niche is very specific and in a tiny window, your niece niche. Eat some.

[B]

No.

[A]

Here, have some salami.

[B]

I don't eat alli cheese.

[A]

Put it on a cracker. Put some on a cracker and have it with some salami. A tiny pickle.

[B]

I don't. Number one. I don't.

[A]

Toothpick.

[B]

I don't want to.

[A]

Yeah, help yourself. Make a bunch of stuff.

[B]

Have some olives, cheese. Vampires this dumb.

[A]

Make sure that you have some of the cheese.

[B]

Trying to get why there's no movies about you guys.

[A]

Please have some. And by the way, there are a lot of movies about it.

[B]

Oh, there aren't.

[A]

Yes, there are.

[B]

There's not one.

[A]

Yes, there are.

[B]

Name one.

[A]

The. The.

[B]

See?

[A]

Dracuterie.

[B]

No.

[A]

Yes.

[B]

That's not a movie.

[A]

Yes, it is. Of course you've heard of Dracouterie. He's our fame. He's our most famous cheese. While we're talking about this. Help yourself.

[B]

No, I don't want any cheese.

[A]

Have a tiny pickle and make a little burrito and make the cheese. The flour tortilla.

[B]

You're more.

[A]

Come on, while we're chatting, have some.

[B]

You're more of a nuisance than something to be afraid of.

[A]

Can I have on your neck? You're like, let me put some cheese on your neck.

[B]

So a cheese vampire is like a 60 year old woman?

[A]

No.

[B]

When you go over to the cheese bar and she's like, have some cheese. And you're like, no, I don't want. I don't feel like having cheese.

[A]

But have a little. When you go home, will you have any?

[B]

No. What is that?

[A]

I'm over here now.

[B]

Why do you make that sound with your mouth when you do that?

[A]

I became a cheeseback.

[B]

So the farmers refused to boot Singler from leadership. So he put out a six point program to deal with the strike.

[A]

The first of all, Governor, did you do it?

[B]

I'll 1. Close all creameries, milk distribution plants and cheese factories. 2. Milk to be delivered to families with kids under eight, sick or invalid people and hospitals.

[A]

Wow.

[B]

So only three permits for those drivers to turn their milk trucks into de facto ambulance. With a white cross on a red background and the words public welfare written on the cross.

[A]

Are we in? Are we right now living in cheese Covid?

[B]

Health officials may keep milk plants open for health related purposes.

[A]

What?

[B]

For health related purposes, Sheriffs will become guardians of the milk trucks.

[A]

What?

[B]

This milk truck's getting through no matter what they try.

[A]

Boys, Come with me if you want some cheese.

[B]

Scabs are being cut.

[A]

I'm what they call a cheddar sheriff.

[B]

A cheriff.

[A]

I'm a sheriff. I'm with the Bree police. Brie pd. Everybody shut the fuck up.

[B]

Scabs would be encouraged to organize against the strike by petitioning and by any other convenient means demonstrate that the majority of farmers in a given committee are against the strike. And then Shettyman would send in the sheriffs to bust up the strike.

[A]

Wow.

[B]

So when he closes the factories and plants, everyone cheers. Because it looked like he's in solidarity with the farmers.

[A]

Right?

[B]

But he's not. Shadowman wanted to pacify the farmers as he, quote, prepared the machinery of war to be used to crush the strike.

[A]

Jesus Christ.

[B]

Fucking you don't fuck around with fucking milk in Wisconsin.

[A]

Yeah, I mean I. I recognize it, but still, this is shocking.

[B]

According to one paper, the plants had only been closed to prepare for a miniature civil war.

[A]

Holy Shit. Cheese wars.

[B]

Yeah, the cheese wars.

[A]

The Milky wars.

[B]

Cheese wars are upon us.

[A]

Wow.

[B]

Singler and the milk pool had convinced the larger holiday association to participate this time.

[A]

So they got the bayonet people to finally.

[B]

Yeah, now they're finally helping.

[A]

Well, well, well. Looks like you finally come to my side.

[B]

So combined, the strike would deal a much heavier blow to Big Milk. But as the May 12 strike date came closer, the holiday association got cold feet and pulled out.

[A]

Christ, what's with them?

[B]

And they chose to negotiate with the governor instead.

[A]

So that's what they do.

[B]

Yeah, that's what they always do.

[A]

We're sorry.

[B]

Yeah, but we like you too.

[A]

We're so torn because we don't have a spine. So difficult to decide because we have no actual principles.

[B]

It's gonna be great when we get fucked again.

[A]

I don't know. I'm like a golden retriever. I just want to make everybody happy.

[B]

So they bail at the last minute, and they leave Singler and his milk pool against the entire state.

[A]

Well, well, well.

[B]

Here we go.

[A]

Here we are. Wait until dark.

[B]

Why?

[A]

Because I'm unable to go out in the light.

[B]

Okay.

[A]

You know who I am?

[B]

You're that weird cheese guy that, like.

[A]

Runs around saying, I'm a cheese vampire. Yeah, it's quite different than a weird cheese guy.

[B]

No, it's. It's exactly a weird cheese guy.

[A]

No, it isn't.

[B]

It's literally the definition of a weird cheese guy.

[A]

No, a weird cheese guy would be like, I only eat Swiss. That's a weird cheese guy.

[B]

But that guy just likes it.

[A]

I'm a cheese vampire. I'm much more complex. I'm an immortal cheese fighter.

[B]

Fighter.

[A]

Yes.

[B]

Now he sounds like you fight cheese.

[A]

I'm on behalf of cheese battling.

[B]

How are you battling for cheese?

[A]

Because right now we need to make sure cheese stays pure.

[B]

What? How does that have anything to do with you?

[A]

Yeah, because they're farmers, you idiot. Rather than big dairy takeover. I'm on side of the little guy because they care. Right?

[B]

Okay.

[A]

Yes. But now we're engaged. Look at us, having a fucking party.

[B]

What in the.

[A]

Yeah, have some chat. Have a little charcuterie while we do this.

[B]

What in the fuck?

[A]

Take some of the salami, wrap it around the cheese, put a pickle on the inside burrito.

[B]

You know what? I will just have the salami. Thanks.

[A]

No. Ah, fuck. That's the most.

[B]

It was such a good chance.

[A]

Eats the salami.

[B]

It's good.

[A]

It is good, but it's so much better when it's part Of a bigger bit sometimes.

[B]

But sometimes you just want straight meat. That's it.

[A]

No more salami until you have a bit of cheese with it.

[B]

Okay. All right, cool. So can you explain to me how you.

[A]

I'd really rather not dig too deep into this.

[B]

Can you.

[A]

Come on.

[B]

Can you explain.

[A]

Come down the cheese. Can you explain how to go down the cheese.

[B]

A cheese vampire.

[A]

The cheese. A small farmer. How What?

[B]

How you being a cheese vampire helps the small farmer?

[A]

Because the people that. I'll eat the cheese out of a bad. Mostly sometimes I can't help myself. Come down the cheese river. I'll show you. Come on. Take my hand.

[B]

No.

[A]

We could go there. Like a whole new world in Aladdin.

[B]

I know.

[A]

Yeah, It'll be great. Come on.

[B]

Nope. So the Holiday association tease. The Holiday association bailing just made the farmers more militant than ever. And they steeled themselves, refusing to back down, even after Shetterman, quote, passed harsh collective punishments on any county that embargoed milk.

[A]

Wow.

[B]

But now the farmers have widespread support from the people and were able to hold their ground. So Shinnemen bought in, brought in the National Guard to bust up the pickets.

[A]

This is so fucking dumb how, like, literally every time we're like, all right, we're finally on the side of the workers. Like, all right, bring in the people. Who's gonna beat the shit out of them? Wait, that's not cool. Come on, beat the shit out of him now. Here we go now. Will you stop? We're gonna beat the shit out of you now. We're gonna start shooting you. That's how we do it. That's how we do it. You don't.

[B]

You shouldn't want to make money.

[A]

Come on, now. Enough.

[B]

So they're going to bring in the National Guard, bust up the bigots, which would stop milk from being. Because they're destroying the containers and dumping out milk, just tons of it, into the gutters.

[A]

So it's like Prohibition with milk. Only in Wisconsin would they be like, no. There's some guy, unlike the sewer, who's like, no shirt. There's a line of, like, five dudes. They're like the Polar Bear Club, but for skim. Oh, Well, he drowned. He milk drowned.

[B]

If they couldn't physically dump the milk, they'd go to the production facilities and do things like pour enough kerosene into vats to ruin £25,000 of milk, which.

[A]

We now do and allow.

[B]

Yeah, now that's.

[A]

Now that's pretty much how it happens.

[B]

The farmers believed this would raise the price of milk, but it didn't. The law of supply and demand only works when rich people want it to work. Many farm. Did some guy just say no?

[A]

No, someone just wooed.

[B]

Oh, what? A guy down here said. Made it like.

[A]

I heard a woo. That was like, yeah, let the rich decide. Hey, what show is this?

[B]

Do you remember when we did the. The sacrament? Oh, yeah.

[A]

This is where the people walked out.

[B]

No, no, this is in Sacramento, where. Where three. Oh, this is where people walked out.

[A]

This is where people walked out.

[B]

We were doing the Native American one, and they were like, those people.

[A]

Yeah.

[B]

Like, what do you. What podcast. This is Joe Rogan.

[A]

No, no, no. But. But cheese on our face. Because we learned shortly thereafter there is this theory that we subscribe to now, which is that the native. The native people in America took it from white people before white people got. And we've. We've erased that being here.

[B]

Second is the new first.

[A]

Yep. So we just took back what they made all like, it's right. Gross. This is where we can put a. We can put a Costco everywhere.

[B]

Like, I would say that Native American people could have it, but they never, like, built a fucking Arby's. So what are they doing?

[A]

They did not. And they. And to be honest, Dave, if you ever talk to them, they have no interest in keeping the Arby's.

[B]

Crazy. It's insane.

[A]

The land.

[B]

Like, we're just going to get rid of all the Arby's.

[A]

Beauty we've put upon this earth, they have no respect for it.

[B]

They do not respect the Arby's.

[A]

They want.

[B]

And let me tell you something.

[A]

They want drinkable water. They want the trees.

[B]

Yeah.

[A]

It's disgusting.

[B]

We've got the meat.

[A]

Yes. We. We are the meat.

[B]

Yes. Yeah.

[A]

America, we are the meat.

[B]

Yeah. Yeah.

[A]

Two more people walk out. The same people, like, Jesus Christ. Now we're going to be safe.

[B]

Many farm wives supported the strikes, but refused.

[A]

Farm Wives Wives, wow.

[B]

But refused to.

[A]

That's a bravo show. I'd love to see.

[B]

I'm sure it's. I'm sure it exists.

[A]

Farm Wives. My name's Dolores. I'm Catherine. I love living in the main house, but I'm not afraid to get icky in the barn from time to time.

[B]

I'm Julie. I like to fuck in the barn.

[A]

All right, Julie, we're gonna do yours one more time, all right? Just. Can you do the line that we wrote down for you, please? Just say, I'm Julie, and while I might not be on horseback, I'm Certainly there to brush him. All right, Ready? And do your spin and go ahead. Julie.

[B]

I'm Julie. I'll fuck you up by the pigs.

[A]

No, sorry, Julie.

[B]

And I'll ride the pig after.

[A]

No, no, no, no.

[B]

Don't ride the pig because your back will be broken.

[A]

We're not rolling anymore. We're not rolling anymore. We stopped rolling. Just get one and say, I'm Julie. I'm married to Dan. Okay, Turn around and do the spin again. Hey, Julie, when you spin, just face forward. Don't do a full spin facing back like you did just there. So do a full spin. Half spin, 2K. You know what a 180 is? Do a half spin hunt. Do a half spin for us. Okay. There you go. Great. And then deliver the line, I'm Julie and I'm married to Dan.

[B]

I'm Julie. Dan's weak. I gotta do all the goddamn work around this farm because he's out getting liquored up. And that's why I. The help.

[A]

All right, Julie, just turn around and just. Just.

[B]

And a lot of the help don't want it, but I take it.

[A]

Okay, Julie. Julie. I mean, you're. You're confessing to crime right now, Julie. So I'm going to need you to not even do that at all. We're going to pretend we didn't hear that.

[B]

Farm, my rules.

[A]

Nope. You know what? That one's actually pretty good. Will you just turn around and do that one? Barn wives.

[B]

One little girl remembered being made to churn butter for weeks in a row.

[A]

Trim butter, churn. That's nice.

[B]

You're gonna make this pretty. Churn butter for weeks in a row. Saying that she and her mom made at least one year's supply of butter in a handful of days.

[A]

Wow.

[B]

Cause it's fun. Cause it's fun. You and your best friend making butter.

[A]

What year did they discover cholesterol?

[B]

So the one is. That's not a mom. Those are two girls, right?

[A]

I'm not comfortable with what you're doing or.

[B]

Yeah, I'm just saying the. The one that's down below is a little bit of a crush.

[A]

What?

[B]

Yeah.

[A]

That guy don't get. This is you. This is Wisconsin pornography you're doing right now. You hear all those creepy. Yeah, she wants that butter. She's dying to lick the beaker.

[B]

Do you want me to lick the butter? Should I just keep licking it in the same place?

[A]

No, no, no. Eat it. Don't be afraid.

[B]

Like a rhythmic.

[A]

No, Eat it. Eat the fucking butter.

[B]

The pickets, meanwhile, became Far more violent than the February strike. Desperation to end it led to escalation on both sides.

[A]

Whoa. Looks like one side's doing pretty good. That would be me, by the way. In any of these, I'm that guy in the back who's like, yeah, let me know when you're you guy. It feels like I'd just be milking you guys. Got a good rhythm right there, so I'll just kind of. I'll be back here.

[B]

Who wears white pants to a fight? You're gonna have a pasture fight. And you're like, I gotta get on the white pants today.

[A]

I came from Polo. He's the guy who's like. He's like, I like to see the blood. All right. Clark's crazy.

[B]

At Shawano, Sheriff's deputies beat the Shano, Shano, Shano. So you don't say the W at all. So the W is, like, not there, but it's in the word.

[A]

Stop it.

[B]

So you're gonna keep it and just not use it?

[A]

That's right.

[B]

And then yell at people when they get it wrong. As if you're not the fucking crazy ones. I get it. I totally get it. Just keep. Just keep letters. No, it's a silent W. What in the fuck are you talking about? Oh, sorry, I forgot. You're from Isconsin.

[A]

You foolish little bitch. Coming to our house.

[B]

At Shawnee, Sheriff's deputies beat the shit out of protesting farmers. But it was not brutal enough for Governor Shettiman Shimmen. He fired the sheriff for neglect of duty and malfeasance and, quote, not properly handling the situation.

[A]

Jesus Christ.

[B]

And then he brought in a World War I officer and creep named Oscar Dittman, who, quote, immediately turned the county into a war zone.

[A]

He brought in a World War I guy. Yeah, that's right.

[B]

Yes. It's got to be suffering.

[A]

I'll show you what's what. Beat him. Drop a bomb on them, Oscar. Why?

[B]

Let's go with mustard gas.

[A]

There we go.

[B]

With a goal of total domination.

[A]

Wow.

[B]

The governor gave Dittman control of the National Guard and random special deputies to swear in.

[A]

I cannot fucking believe we've got a Dairy Ice. We do.

[B]

We do.

[A]

Which also sounds like a delicious summer treat.

[B]

Yes. I mean, that's the problem.

[A]

That is the problem.

[B]

Yeah.

[A]

Dairy ice. Now my tummy's grumbling. Is that dairy ice?

[B]

Those are the special deputies that were sworn in.

[A]

Wow. At least they had the decency to show their mouths.

[B]

We all brought dildos.

[A]

Quote, that's summer sausage, Dave. Shit. I Don't know how we're gonna resist their charms. They're not there to beat em, they're just there to offer em. You guys want some sauce? That'd be great. Come on. Come inside. Yeah, you're right. Fuck it.

[B]

Quote. But even such extreme terror as this could not stop the farmers. With rocks and clubs, they beat back one attack after another. When gas bombs were hurled at them, they caught them and flung them back at the deput.

[A]

Right there. That's where I would appear as a. In my true form.

[B]

Out of the. Out of the gas cloud.

[A]

Yes. From the bat. Yes.

[B]

Why would you be there though?

[A]

Because that is just basically how I would appear.

[B]

Well, it's daytime.

[A]

Yes, I would be. Well, it's cloudy. If it's overcast, you can come out.

[B]

If it's overcast.

[A]

If it's overcast enough. Yeah, Yeah, I like it. I don't. It's not like it's not a one to one for a vampire. It's a cheese vampire. It's different. Like I have aufang. I also. I don't need to be invited into a house, but I'd rather be.

[B]

Yeah, it's just being nice.

[A]

If you throw holy water on me, it doesn't burn. But I'm like, really?

[B]

What about a mirror? Can you see yourself in a mirror?

[A]

I don't want to. Especially after the holidays. I've put on so much. Well, yeah, because I was just sucking so much cheese out of Vic. Yeah, go ahead. Cheese out of. Exactly. Yeah.

[B]

Do you turn other people into cheese vampires when you suck the cheese out?

[A]

It's a good question, isn't it?

[B]

I don't think it is, but I asked it.

[A]

It's a good. Yes. I can decide. I can decide.

[B]

Yeah.

[A]

Sometimes if I want them to stay with. That was what I was talking to you about earlier. You could live with me.

[B]

I don't want to.

[A]

In the lair.

[B]

Sounds absolutely awful.

[A]

On the cheese river. You and me in the river of cheese. I think at the end you'd be saying please. You and me on the river cheese. Getting caught with cheddar to our knees. River of cheese. River of cheese. If you want it I will appease the river of cheese. River of cheese. Come on with me if you please. Come on boy, be a man. Get inside of this cheesy van. Take my hand through the river of cheese. I think you will understand the appeasement. I want you to live with me in a layer that is really deep in the underground where we'll stay Sometimes we can Go out during the day. If there's good coverage of a cloudy night, we will stay right in sight. But if we decide that it's better to hide, we'll do that and you'll abide. River of cheese. River Achi. River of cheese. River Achi. River achieve. River Achi. River achieve. River Achi.

[B]

I'm just glad you're gone. I'm glad you like. I'm just so glad you faded away with that. That was really good. I'm still here.

[A]

The song's over.

[B]

Oh, shit. I guess. Oh, okay.

[A]

You don't disappear when you're done with a song.

[B]

Well, you were, you go back into dialogue. You were fading away.

[A]

I think the natural dialogue would be like, so what are you gonna say, amigo?

[B]

No.

[A]

Oh, fuck.

[B]

The battle line stretched for 20 miles with farmers tangled up in barbed wire, laying in fields moaning and paying and being attacked with clubs, bats and bayonets. See, I don't get these guys. Like, who in the fuck wants to beat up farmers? Like, it's just like, yeah, like, yeah. Who's mad at farmers?

[A]

Kill them with tariffs.

[B]

Thank you. Thank you. Give all the money to fucking Argentina because there's a weirdo down there who needs it. Yeah.

[A]

Yeah. Some guy who looks like Elvis's corpse is down there doing stuff.

[B]

Quote, 118 year old farmer boy was shot in the back by the captain of one of the companies of guards. Another farmer was pushed from a truck and killed.

[A]

Holy shit.

[B]

So farmers weren't the only one taking casualties. One fired tear gas into a creamery owner's eye, obliterating it and knocking it out of the socket.

[A]

Oh my God. Ugh. Jesus Christ. Fucking. I mean the guy, Gary Saigon, the.

[B]

Guy on the right here, like literally looks like he's in World War II.

[A]

Yeah.

[B]

I mean, yeah. One of the worst clashes happened in Waukesha county in what came to be known as the Battle Aukeshaw. In what came to be known as the Battle of Durham Hill, National Guardsmen took on around 350 strikers with tear gas and then a bayonet charge.

[A]

Wow. I mean that. The fucking bayonet is hanging in there as a weapon far too long.

[B]

Just fucking. Just pay them. What are you doing?

[A]

I honestly. Just pay them.

[B]

Obviously it's like they can't afford to live.

[A]

But even the bayonet part is crazy.

[B]

It's all insane. An account quote, unbelieving farmers kept looking around to see if they were really being prodded with cold steel. It just like what the it is.

[A]

So it's so fake to be like, we love our farmers. Like, they've been saying that for so long.

[B]

While slowly, just over, they're the heart of America, but if you want more money. Yeah, we'll put you on the ground.

[A]

Yeah.

[B]

So on and on and went. By the fifth day, farmers were intercepting and toppling trucks, pouring out bottles, creating river, milky rivers flowing down the streets.

[A]

Milky river, eh? If you leave that.

[B]

No, no.

[A]

If you leave that. You let that sit for a month.

[B]

Guess what you have sour milk.

[A]

No. You wish sour milk.

[B]

So in your mind, cheese is made by just leaving it in like a bucket for a month.

[A]

Yes. The way it was discovered. Exactly. Yeah. That's how it was discovered in France. I was there. You weren't.

[B]

I'm sure there's some farmers in here that are very upset right now.

[A]

Yeah. Because they've not been bitten. And if they want to after the show, form a line outside. If you've had cheese in the last day, it'll work.

[B]

That the farmers were able to do this at all was a miracle as the police were attacking them with everything they had, including throwing huge stones at their heads.

[A]

Jesus Christ.

[B]

Quote the farmers were fighting for more than a higher price of milk. They were fighting for the right to live. So the farmers made more progress in May than they did in February. And the price of milk rose a little bit. It was noticed by Schederman, who. Sheeterman, who increased concessions to the farmers. And he agreed to a main farmer demand, a price control board with farmer representation that would work to ensure milk production didn't cost more than the price of milk fetched for the farmer. So they would get a profit.

[A]

Right.

[B]

Wow.

[A]

Which is a huge concession.

[B]

What a great governor.

[A]

What a good guy.

[B]

So that pacified the co ops enough. And the labor organization supporting the milk pool that Zingler had to call off the strike.

[A]

But this is always the phase where I'm like, hang in there.

[B]

I know you're winning.

[A]

I completely understand going like, fuck it. But it's like, dude, you like. But they're finally on the ropes a little bit.

[B]

But they lost the. They lost the other groups of labor. The other.

[A]

Yeah. It's obviously easy to sit here in a chair in a theater 80 years, 90 years later, be like, here's what I would do.

[B]

But the win in marginal increase in the quality of life of the farmer was almost immediately reversed because prices went back down. But now there's a big difference. The government was afraid of the farmers.

[A]

That's why you need them.

[B]

Shmetabin rushed to D.C. to beg FDR for help. He went to Chicago to plead with other governors to do something to shut these farmers up.

[A]

He went to Chicago to be.

[B]

Well, there was a. I think there was a meeting. Governors?

[A]

Sure.

[B]

Or in your brain. A dairy conference.

[A]

You did say dc.

[B]

He even brought in Singler in a desperate move since he was publicly attacking Singler for being a demagogic Marxist agitator influenced by foreign interests. It never stops. They used to sit. They've never stopped.

[A]

Literally the same playbook the whole time.

[B]

It's always the same.

[A]

Well, well, well. Look who you wanted to see. Me, did you?

[B]

No.

[A]

Yes, you did.

[B]

Oh, no, I wasn't talking about you.

[A]

Yeah.

[B]

No.

[A]

Yeah.

[B]

Are you a Marxist?

[A]

What? Didn't you want to see me?

[B]

No.

[A]

Who'd you want to see?

[B]

I was just talking about foreign governments.

[A]

No, but then.

[B]

A demagogic Marxist agitator influenced by foreign interests. There was no point in that. That I requested a cheese vampire.

[A]

Well, I'm here now.

[B]

I really feel like you're a little bit desperate. Does that make sense? Like you're a little bit too eager.

[A]

I haven't eaten in a while. Well, when was the last time you had some cheese?

[B]

I haven't. I'm on a cheese diet.

[A]

Meaning you'll only eat it.

[B]

I won't eat it. I won't eat it at all. I'm not eating it. No, I don't need to touch.

[A]

Maybe wrap some salami with a pickle in the middle, like a burrito.

[B]

Oh, do you have salami? I'd like some salami.

[A]

No, Only if you swear to God you'll eat the cheese.

[B]

I won't eat the cheese. No.

[A]

I'm dying.

[B]

Good.

[A]

I need to eat cheese from someone.

[B]

Well, go find a cheese person. Why the fuck are you following me around?

[A]

I don't know.

[B]

Really oddly personal. If you're a terrible cheese vampire. These guys. We could hang out together. We don't want to hang out together. I don't like you.

[A]

Why?

[B]

What the fuck are you?

[A]

I'm the guy who sang river of Cheese, Baby.

[B]

Schwederman had Singler choose members of the Milk Pool for a state delegation to go to D.C. and demand the government set a uniform milk price. But Singler was not optimistic. He was willing to give the government some time. He still implored the farmers to keep marching, rallying and organizing, as the strikes are. Why this had moved this far in the first place. And the governor told farmers at a rally that if marches would solve the farmers problems, Quote, I would myself step down. And the farmers burst into applause.

[A]

That's like the town halls they're having right now where they're like, what do you want me to do? Change stuff. And people are like, yeah, all right.

[B]

I can't change stuff.

[A]

Come on, you work for me.

[B]

I can't do what you want. I'm part of the government.

[A]

I didn't go to D.C. to represent you. I like money. Idiots.

[B]

This is when the Farm Holiday association, the liberal group, finally grew a spine.

[A]

Their members were ready to endorse.

[B]

Their members were sick of waiting for the government. FDR's policies weren't working. It still cost more to produce milk than what the farmer got for it. So they called a strike on October 21, but asked farmers to just withhold their own milk, not stop other farmers. The farmers still set up pickets on their own and turned milk delivery drivers back and checked cars and trucks.

[A]

I love that they're still doing the checkpoints.

[B]

Once they stopped a truck and asked if it was milk, and the driver asked if they wanted to see it and smell it. And they leaned in and got a big whiff of bootleg liquor.

[A]

On your weight. As you were, sir. Just don't make a white ration. So is this prohibitiony times, too, or they were just out. Yeah, or. So people are only able to have water.

[B]

They're prohibition, but I guess they'll just.

[A]

Bootleg it because, like, we got so good at it.

[B]

Yeah. They asked the driver if they could have a can. Quote. No sooner had they got the words out of their mouths when another car drew alongside it with a machine gun mounted. Put that can back on the truck and beat it. And the farmers complied.

[A]

Whoa. So they were like, we're. Buddy. Never mind. Oh, my God. Don't shoot, I'll stop. I'm not a bootlegger. Don't shoot, I'll stop. I mean, it's like one of those bumper stickers. I'd be behind and be like, what? Talking about, don't shoot, I'll stop.

[B]

Yeah, because if you.

[A]

Oh, well, there's no punctuation. Okay. There should be. Don't shoot, I'll stop. It's crazy.

[B]

Well, you can't punctuate on like that. So you want punctuation on bumper stickers?

[A]

Yeah, I do, as a matter of fact. And on vanity plates, I want parentheses telling me what you're trying to say.

[B]

Oh, come on.

[A]

Yeah. Sick and tired of sitting behind some guy where he's just like, late. Two years late. Two years late. Two years.

[B]

They're not all for you.

[A]

Light years.

[B]

Singular. And the milk pool distrusted the Holiday association because of all the holiday stuff, backstabbing stuff. They had been through this in May when the Liberal association bailed at last minute. So Singler waited a bit to ensure the Holiday association was for real. And after a week, he was satisfied and the pool formally entered. Literally the next day, the Holiday association pulled out.

[A]

Christ.

[B]

But the only people in the Holiday association who decided to call off the strike were Arnold Gilberts, the state president, and a few other men in leadership.

[A]

Who's that?

[B]

That's Gilbert. Wow.

[A]

He's not doing great.

[B]

I mean, but I, I get what year it is, but just go ahead and shave it. You know what I mean?

[A]

Shave it.

[B]

Go ahead and shave. Shave the top part. Yeah, shave that.

[A]

Other people. But again, they didn't know that was a. You could do that.

[B]

How could they not know it's an option?

[A]

They didn't know. They were like, well, got to hang on to what. Got to do it the way they want you to do it.

[B]

Sigler said, quote, neither Gilbert's nor any other. Any. Neither Gilberts nor any other man has the power to call off this strike. It's up to the farmers who have been carrying the load to decide that question. It's up to the men who froze their feet on the highways to say whether they will quit. We may get the clubs and the gas when the holiday leaders pull out, but we are not quitting. The strike now became more intense and brutal than ever. Seven creameries were dynamited.

[A]

Seven creameries were dynamunited.

[B]

Tens of thousands of pounds of milk were dumped or tainted. Another farmer was murdered.

[A]

Jesus Christ.

[B]

I'm just saying. I know who did it.

[A]

Wasn't that the corn strike? Hey, how long is that picture gonna be up?

[B]

That's up for a while, actually. Yeah, yeah, you're welcome. On October 28, 1933, violence broke out on the picket line in the town of Burke. A car had a headlight broken as it tried to push through the blockade. Later that night, the same car was stopped. A passenger pulled a gun and shot into the crowd. The bullet killed a six year old farmer who was just delivering food to strikers. The shooter would plead guilty to manlaughter and receive two to four years in prison.

[A]

Manslaughter. Otherwise it's. You said man, Lauder. Which I believe would translate to man laughter. Which is a weird thing to plead guilty to.

[B]

Why?

[A]

I found it hilarious. Yes. Did you shout that, man? Did you shoot that man?

[B]

And Laugh in a funny way.

[A]

I plead guilty. The man left.

[B]

The violence led to more fear on the side of the farmers and more repression from the state. With the holiday association out, the milk pool couldn't shoulder the entire burden and prices went up by a bit. But they got more promises. They got more promises from the government and the strike slowly fizzled out and local news just stopped covering it now. Shit. History has judged the strike a failure. However, it's impossible to ignore its effect on FDR's administration. In part because of the strikes, FDR acted more urgently on behalf of the dairy farmers, and in 1933 he passed the Agricultural Marketing Agreement Act. The bill, among other things, established minimum prices, implemented milk pooling. Revenue from all milk sales were pooled so all farmers in a cooperative received the same price, purchased surplus milk. The government bought out milk supplies to both remove excess supply from the market. In 1934, the year after the strikes, milk prices went up 37.8%.

[A]

Holy Frank. Mm.

[B]

So it works. They didn't get exactly. You know, but they did win.

[A]

Yeah, right.

[B]

The 1933 Wisconsin milk strikes show that with good organization, steely resolve and the desire to take control of the means of production, you might not be able to change your material conditions overnight, but you can scare the shit out of your governor enough that he gets the president to do what you want. Also. Milk. Milk.

[A]

Free milk. Oh, fresh milk. I thought it said free milk. It's like, that's not good. There's just a cow in there.

[B]

Milk. This was written by Josh Androwski. The sources, the Merrill Daily Herald, the Marshfield Daily News. The Wisconsin milk Strikes of 1933 by Nick Cesperano. Wisconsin Farmer Strike by Farrell Schoening. From the Labor Defender, Adams county and the Great Depression Milk Strike by Harry Davis. Wisconsin's Milk wars of 1933 by Erica Janek. Wisconsin Milk Strike 1933 by the Manitowoc County.

[A]

Manitowoc.

[B]

Nope. Manitowoc Disagree County Historical Society.

[A]

You're not allowed to disagree with the people who were on this land. The second time.

[B]

The 1933 clark county, wisconsin milk strike by greenwood gleaner or greenwood gloma milk leader back home by wisconsin rapids daily tribune. There you go.

[A]

You know, David, it's an interesting timed piece you've presented tonight, because farmers are actually in a little bit of trouble. I don't know if you've heard about this.

[B]

I haven't.

[A]

Yeah. No, they're struggling right now, and we've talked about that, but it's like it's one Thing to, like, have a government fucking try to assault every industry because of whatever capital or worker. But this is like food. Food, agriculture, those things. The cell. It's like. It's like when we poison water and you're like. But it's like water.

[B]

We need that.

[A]

We need those things. And farmers. You're right. It is like a political talking point. But I still can't process how. What our plan is.

[B]

No, I can. What you have bankrupt the farmers, and.

[A]

Then you have four places that buy the land, and then that's it.

[B]

And then you own the land.

[A]

Right. So we're just in the process, right?

[B]

Yeah, we're. We're. Yeah.

[A]

As farmer suicide rates skyrocket, and they go out of business.

[B]

They don't care about that.

[A]

Right.

[B]

You're welcome.

[A]

I think when we air this episode, we should probably put river of Cheese right now. It's not just as.

[B]

It's not like Thiel and the Trump family created a business together to buy farmland or anything. It's not like that happened.

[A]

You know what I like about.

[B]

Go ahead.

[A]

Peter Thiel?

[B]

The sweat.

[A]

The shiny that he's made of Vaseline. That his last name sounds like a Neosporin sheen.

[B]

Yeah.

[A]

Theal.

[B]

Yeah.

[A]

A layer of gelatinous evil that coats him.

[B]

Yep.

[A]

Almost like he has to decoupage in his devil. All right. Nobody ruined the packers game for me. I'm recording it. Thank you, everybody. Thanks for coming out. Appreciate it. Thank you. You could live with me.

[B]

I don't want to.

[A]

In the lair.

[B]

Sounds absolutely awful.

[A]

Cheese and river you and me in the river of cheese I think at the end you'd be saying please. You and me on the river Cheese Getting caught with cheddar to our knees river of cheese river of cheese if you want it I will appease the river of cheese river of cheese Come on with me if you please Come on, boy, be a man get inside of this cheesy van Take my hand through the river of cheese I think you will understand the appeasement I want you to live with me in a layer that is really deep in the underground where we'll stay Sometimes we can go out during the day if there's good coverage of a cloudy night we will stay right in sight but if we decide that it's better to hide we'll do that and you'll abide river of cheese. River Achi River. River achi river achieve river. River achieve river.

[B]

I'm just glad you're gone.

[A]

Hey, dollop fans. I know you love the dollop you love listening to the dollop. Do you want to watch the dollop? You're like, gareth, what are you talking about? By the way, it's not Gary, it's Gareth. Well, we have partnered with Lakeside Animation and we are starting to animate some of our episodes. So if you want to go watch a five parter animation, which is actually like a 22 minute episode or 30 minute episode, I can't remember, of the rube, you can go to LakeSide Animation on YouTube and watch a really awesome animation of the rube. It. It really genuinely kicks ass, and we're very proud of it. And the more you share it, the more you give it to people, the more you follow Lakeside, all that stuff, the better chance we have of making a lot more of them. We're already making a second one, so go there and watch the rube.