Transcript
A (0:04)
Welcome to the Doula Darcy Podcast. I'm your host, Darcy, a business coach for doulas. And I love helping my fellow doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, I combine my decade of experience in Advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shift gifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or you're looking to take your doula business to the next level, you're in the right place. Let's go.
B (0:45)
Hello, everybody, and welcome to this episode of the Doula Darcy Podcast. I am very excited and I probably say that every time, but this episode is. I'm calling it right now. It's going to be good. I have Gillian Anderson here with me today. Jillian Anderson is an amazing copywriter that I met on the Internet. And this is. I've decided this is my theme for 2025 and even the last half of 2024. My favorite people in my life, I met on the Internet now, we were just at the birth worker retreat, all talking about how funny it is that you go to events now, and you're like, I'm just gonna be hanging out with people I met on the Internet all week. I love it. Yeah. So we literally met in DMs on Instagram, and here we are. I've been on your podcast. You came, you were a guest expert in my Doula village. And I just. We're very similar, I think, in the way that we think we're very similar in the way that we've built our businesses. And I just think you have so much to share with Doula as well. When you came in and spoke to my Doula village about copywriting, that sounds like you and sells way better. That line alone is so good. Everybody loved it. Is one of just a very popular replay that we have in our video library and what I love about your work and the way you also have your own podcast called the Vital Mother Podcast. I've been talking so much lately and then in the past couple weeks about AI and how it's a tool that doulas should be using. But I, I'm like, begrudgingly saying that because I believe so firmly in, like, authenticity and marketing from your real voice. And I know that you do, too. And you're a copywriter, so you probably hate AI, but there's so much that AI is a tool doulas can be using. But copy is such an area that doulas really need to focus on. And by copy, the words on your website, the words in your emails, your social media posts, and I know why I think that. But Jillian, can you tell us why you believe copywriting is such a key part of connecting with clients?
C (3:07)
Sure, sure. Yeah, I would love to dive into that. It's an interesting topic. There's a lot of different opinions online. There are the people who are really going full speed ahead into leveraging AI. There are the people who have some trepidation and for good reason. I believe, and I think that there's a way to use certain features of AI. And I'll get into specifics of how I do things. But in terms of copy and why it's so important, what I can say is that copy first. I built my business purely on copy. Before I had even invested in branding, before I had invested in quite a few things that people say are critical, fundamental. I was heavily experimenting with different offers and I built. I had crossed over $300,000 in sales in my business, not in a year, but just total revenue generated with just purely my ideas and the copy to support them.
