From Burned-Out Teacher to Online Childbirth Educator: A Doula Business Story with Lizzie Bollinger

Summary

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The Doula Darcy Podcast

Episode: From Burned-Out Teacher to Online Childbirth Educator: A Doula Business Story with Lizzie Bollinger (AKA Fierce Lizzy)

Host: Darcy Sauers
Guest: Lizzie Bollinger ("Fierce Lizzy")
Date: March 2, 2026

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Episode Overview

In this inspiring conversation, Darcy Sauers sits down with Lizzie Bollinger—widely known as Fierce Lizzy on Instagram—to explore her transition from a burned-out high-school math teacher to a thriving online childbirth educator and doula business owner. The episode delves into the realities and challenges of creating a hybrid or fully digital doula business, the importance of niching down, strategies for launching and marketing an online course, and the mindset shifts crucial for sustainable business growth and personal fulfillment.

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Key Discussion Points & Insights

1. Lizzie’s Origin Story: Burnout and New Beginnings

[02:28]

• Lizzie shares her background as a high school math teacher, explaining how her training in curriculum and instruction equipped her for childbirth education.
• Experiencing burnout, especially after maternity leave, was the catalyst for her career change.
• Quote:

  “I lasted six weeks coming back from maternity leave, and I had a complete mental breakdown—which was a gift—and left because I had no choice. And then it was like, okay, I guess let’s do the thing. Let’s do the birth thing now.” (Lizzie, 03:40)

2. Bringing Doula Work Online Amidst the Pandemic

[05:42]

• 2020 and the COVID-19 pandemic made in-person doula and postpartum work almost impossible.
• Lizzie began offering virtual consults and childbirth education, starting with 1:1 sessions and quickly realizing the model wasn’t scalable.
• Transitioned to developing a self-paced online course for expectant families.

3. The Power of Niching Down

[10:59]

• Lizzie explains how she focused on helping mothers prepare for unmedicated births in the hospital—a niche shaped by her personal birth experiences.
• Debunks the fear that narrowing your audience means losing clients; “You can niche down without excluding anyone.” (Lizzie, 12:48)
• Darcy underscores that specificity is magnetic:

  “When you’re niched down and highly specific, someone who wants an unmedicated hospital birth finds your account. They’re like, hell, yes, I’m in.” (Darcy, 12:50)

4. Launching and Selling an Online Course

[14:00]

• Lizzie followed the "launch it before you build it" method, selling her course before fully creating it to validate demand and receive feedback along the way.
• Today, marketing is her main job:

  “My full-time job is the marketing of my birth class… I have to talk about my birth class every single day to get enrollments every month.” (Lizzie, 15:18)

• Dispels myths about "passive income;" ongoing marketing is required.

5. Income, Lifestyle, and Work-Life Balance

[16:16]

• Lizzie now matches her former teaching salary, working around 15 hours a week while homeschooling her three children.
• The shift has brought her more flexibility and fulfillment.

6. Mindset and Motivation

[21:16]

• For Lizzie, mission-driven purpose keeps her going:

  “I don’t make it about me. There is a mom who’s going to walk into the hospital this month… and I don’t want moms to be traumatized. I want them to feel confident and happy and have a positive experience.” (Lizzie, 21:31–22:17)

• Darcy highlights the entrepreneurial drive for freedom, flexibility, and family presence.

7. The Reality of Creating Digital Products as a Doula

[17:51]

• Far fewer doulas successfully launch significant online offerings than commonly believed: of the 20 who joined Lizzie’s coaching program, only about three completed their courses.
• Overcoming tech hurdles and maintaining motivation are key barriers.

8. Redefining Marketing & Sales

[19:13]

• Both host and guest argue that good marketing and sales are simply forms of support and service.
• Lizzie’s analogy:

  “You have to invite the women in your community to your party. And you also have to be excited. If you were like, oh, I have this thing… No, you wouldn’t. That invitation doesn’t work.” (Lizzie, 20:07)

9. Curriculum Licensing for Doulas

[25:49, 26:53]

• To further support birth workers, Lizzie now licenses her comprehensive online curriculum to doulas, allowing them to offer high-quality childbirth education without needing to build a course from scratch.
• This addresses both the knowledge gap in maternal education and the tech overwhelm facing most doulas.

• “The curriculum piece is done and all the doula or birth worker is doing is offering that support. So the curriculum does the heavy lifting.” (Lizzie, 27:52)

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Notable Quotes & Memorable Moments

• “The key to not burning out as a doula is having a hybrid doula business where you have some other forms of revenue coming in in addition to going to a birth or going to someone’s house and being their postpartum doula.” (Darcy, 01:31)
• “I’m pretending to be a doula online. It’s not pretending. I’m a birth worker, I just don’t have an offer yet.” (Lizzie, 05:42)
• “Marketing is really just about sharing your passion. That’s all we have to do.” (Darcy, 09:27, referencing Michael Hyatt)

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Important Timestamps

• 02:28 – Lizzie describes leaving teaching for doula work
• 05:42 – The impact of COVID and pivoting to online education
• 08:19 – On becoming a childbirth educator before being a doula
• 10:59 – Choosing the unmedicated hospital birth niche
• 14:00 – Launching and selling the online course
• 16:13 – Income and lifestyle as an online educator
• 17:51 – The reality of doulas digitizing their businesses
• 21:16 – Motivation and serving moms
• 25:49 – Licensing curriculum to doulas
• 27:52 – How the curriculum supports both doulas and families

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Free Offer & Resources for Doulas

[29:46]

• Lizzie provides a free guide for birth workers and doulas on how to use her comprehensive childbirth curriculum in their own practices—link available in episode show notes.
• She licenses this “done-for-you” content so doulas can increase their impact and revenue without the tech headaches or need for additional certifications.

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Where to Find Lizzie

• Instagram: @FierceLizzy
• Curriculum & Community: Unmedicated Academy / The Unmedicated Girlies

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Closing Thought

Lizzie and Darcy are living examples of how doulas can successfully transition to online offerings, helping more families while building sustainable, flexible careers. Their stories and strategies are relevant for every doula looking to expand their reach and avoid burnout in today’s digital world.

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Transcript

[A]

Welcome to the Doula Darcy podcast. I'm your host, Darcy, a business coach for doulas. And I love helping my fellow doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, I combine my decade of experience in Advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or you're looking to take your doula business to the next level, you're in the right place. Let's go.

[B]

Oh, hello, everybody. I'm very excited for today's episode because I have my friend Lizzie Bolliger, AKA Fierce Lizzie, you probably know her from Instagram, is on the podcast with me today. Hi, Lizzie.

[C]

Hi. I'm excited because I don't really get to talk about business that much, so it's great to be on a business podcast, but for birth workers.

[B]

Birth workers, yes.

[C]

My two favorites.

[B]

Me too. So I think this is going to be a really good conversation. As I said to you before we started recording, I just love talking to you because it's so great to find other doulas that have had success with building an online business and just chatting about all the things. And I also have to tell you, you came and you were a guest expert in my doula vil years ago.

[C]

It was a long time ago. It was.

[B]

But it's one of the most watched episodes. People love it because I think there was a big interest, and I'm talking about this all the time, that the key to not burning out as a doula is having a hybrid doula business where you have some other forms of revenue coming in versus in addition to going to a birth or going to someone's house and being their postpartum doula. So the. I think a lot of doulas are really tired.

[C]

Oh, yeah. And. And moms.

[B]

That's right. A lot of doulas are moms. So we're doubly tired. And so I think there's a lot of interest in, like, how do I do this? So that's my first question. How did you get into bringing your birth doula work online? That's a. Okay.

[C]

That's a great question. That goes back to my origin story of even just becoming a doula. Yeah. And so before I was in birth work, I used to teach. I used to be a math teacher.

[B]

Oh.

[C]

I taught high school mathematics. Now this is important. Because as a teacher, what were some of the things I had to do? I never created curriculum like a whole math curriculum, but. But you had to teach and learn something and then break it down and make it really. And that is just something that I think I'm naturally good at. But I also have formal training and some student loan debt to support that. And. But I didn't like teaching. Okay. Imagine 15 years old, high school. Yeah. Freshmen, and they don't want to be in math class. So I had always said if I wasn't teaching, I bet I would do something with birthday. And even before I had my kids, I always was kind of interested in birth. That's a whole other story in itself. But it came to the point I had my second child and went back after mat leave, and that was the first time. So I had my first before I was a teacher, became a teacher. This is the first time I'm having to leave a baby.

[B]

Oh.

[C]

And as. Yeah. And probably many listeners are like, yeah, it's not as easy in reality as it is in theory. Everyone says, oh, be a teacher. It's such a great career for moms. It was not. And so I lasted six weeks coming back from maternity leave, and I had a complete mental breakdown, which was a gift, and left because I had no choice. And then it was like, okay, I guess let's do the thing. Let's do the birth thing now. And I have a infant, not quite a newborn, but he's almost one. And I have a kindergartner and I can't go attend birth. So I was going to do postpartum work, and there was a great Black Friday sale for the. The training program that I was going to purchase where you could buy one and get one for free. So I did postpartum training and birth educator training. Why not? I'm a teacher. It's right up my alley that Darcy was in 20, the end of 2019. So enter 2020. And nobody wants a birth or a postpartum doula in their home. And doulas aren't attending hospital births at this point for a short period of time, depending on where you lived, of course. Ye and I also then found out I was pregnant again with baby number three. We moved away from the support for the childcare options that I had. So then it was like, okay, what about this birth business that I wanted to do? I don't know. And just like everyone does, it's not one day you don't have a birth business, and then all of a sudden you have A business. I'm going to start talking about birth online and dabbling here and there. But it got to the point where it was like, okay, I have to make money. Me leaving my job wasn't planned. It was not part of the plan. We lived in a very high cost of living area. And it was like, oh, man, money is tight. And I'm afraid if I'm not bringing in money at home, I'm gonna have to go back to teaching.

[B]

Yeah.

[C]

There was no way I was gonna do that. Absolutely no way. And I'm pretending, I'm pretending to be a doula online. It's not pretending. I'm a birth worker. I just don't. I just don't have an offer yet. I don't have clients coming to me. And so I. Well, I do. I have moms asking me questions. I think I was doing like consults here and there.

[B]

Yeah.

[C]

And women were asking me, will you do birth education? Do birth education with me? And so I fit fine. That's what I'm going to do. I'm going to go the birth education route. I have this training and I did five. My first five clients, I did one to one, which was like, oh my gosh, I can't do. You can't do it. You can't do one to one. And I sat down and I was, wait a minute. Okay.

[B]

Because a lot of people do. A lot of childbirth educators do.

[C]

So you can. I shouldn't say you can't.

[B]

Yeah.

[C]

But it was a lot. It was exhausting. So I would sit down with a couple and I didn't. I had no frame of reference of how long this would take. I put some curriculum together just off the what I think moms need to know. As someone who's had three hospital births with no epidurals and my research and my training and all this stuff. And it was like three hours, four hours. But I felt like I wasn't telling them enough. Yeah. And it was like, let's meet for three hours. And then it was like, let's meet next weekend for a couple. A couple more hours. And after doing it, I'm like, I'm saying the same thing over and over. So anyways, that's how I started with the online. That's how I went for online. And then it was this one to one stuff. I was like, I have to make this self paced. I have to record it. It has to be an online self paced thing. Because it was hours and hours. And I was like, this is. I was having flashbacks to my teaching days. Like, I just stand up and I talk to the class for the whole day and I'm exhausted. Yeah.

[B]

Oh, my gosh. I'm. I did not realize how many similarities we have in our story and our timeline. So that is so fascinating. I started the doula, Darcy. Same thing. Like, as Covid happened. I had been dabbling with online programs and stuff for moms, and then Covid happened. No one wanted me to be their postpartum doula. And then I. That was when I was like, actually, my passion is helping doulas with their marketing. And so. Oh, we, like, launched at the same time. I love it.

[C]

Oh, that's great. And you know what's something that I like to share that story because I did not have an in person client before I did my birth. I think some women think if they're going to do birth work, they have to be doulas.

[B]

Yeah.

[C]

They have to support in person before they can. I don't know, maybe that's not what women think, but do you think so?

[B]

Oh, absolutely. Someone just in my doula village, literally yesterday was, she's a postpartum doula and she's. But I really want to be a childbirth educator. Can I be a childbirth educator if I'm not a birth doula? And we were all like, yes, if you've taken the training, sure.

[C]

Yes.

[B]

If you know what to teach, yes, you can.

[C]

And what was really neat is I launched my class. I had great success with my first launch, and I built my online audience. I never did anything local. I know you, Darcy. You have great tips for doulas on how to find clients in person and online. I don't know a lot about the in person stuff, however, because I built this big audience and I'm in a mom's group just naturally for myself, not even marketing myself. I got clients in person. Clients.

[B]

Yeah.

[C]

I wasn't. I was not looking for any. And they were like, lizzie, will you come to my birth? So it's like, you don't have to start with just one. One. There's so many routes.

[B]

Yeah. Yeah. I love that story. Because you got those people asking you that. Because your passion for this, for unmedicated hospital births, comes through so clearly on your Instagram, and it has for years. And that is what connects, makes people be like, oh, my God, you're my person. You have to come to my birth. And I talk about this all the time because when I talk about marketing, everybody starts to groan and, no, it's sleazy. And I Don't want to do that. And it's salesy. And there's a quote by Michael Hyatt that I say all the time where he says that marketing is really just about sharing your passion. That's all we have to do. And I have not met a doula that's not incredibly passionate about their work. So I love that you are saying this. I also use you as an example all the time of how you know, you've niche down. Like your childbirth ed is for people who want an unmedicated birth in the hospital. Like that is we. I think a lot of doulas get hung up on, oh, if I'm going to teach online or even in person, I have to. I have to please everybody and have it open to everybody and. But no, when your audience is online, it can be very niched down and you are a walking case study of that, which I just love. What made you decide on that niche? Obviously your personal experience.

[C]

When I told you I had those five one to one clients.

[B]

Yes.

[C]

that point I was like just talking about natural birth. That was. And that was my realm. I've had. Oh, we could go into how hospital versus natural some of them were, but you get what I'm saying. Yeah. No epidural. Want a natural birth. And I just really, with my third birth, I wanted a home birth. And it ended up we didn't have enough money for it. And because I had left my job and we already talked about that and so I was like, I have to have a hospital birth again. But I was like, I'm gonna do it completely different this time. I'm not gonna have a hospital. I'm not gonna have any of the hospital stuff. I'm gonna walk in, I'm gonna tell them what I want. And that was a big part. A lot of that. What I learned in my training and additional trainings I went and did on birthrights and things like that. Advocacy. And I did that and I re. Then it was like, oh, you have to do it different if you want it to be different. And so initially I was just saying, here's Natural Birth 101. And then I was just like, I just realized, like, there's so many moms like me who are walking into the hospital preparing for an unmedicated birth, but not preparing for an unmedicated birth in the hospital.

[B]

Yeah.

[C]

And so it just was. I was just like, I'm just gonna talk to me. And that's what happened. And the fear is, oh, if I talk about moms Having unmedicated hospital births. The home birth mom isn't gonna work with me. And I love home birth mom. The home birth mom's still gonna work with you. I get home birth moms come into my program all the time. So it. You can niche down without excluding anyone. And it was really when I started bringing in like unmedicated hospital. Not just unmedicated. Yeah. That my account blew up.

[B]

Yeah.

[C]

So it definitely works.

[B]

It. Well, like you said it like the. Your brain says, oh, if I'm gonna sell something, I need to reach as many people as possible. But actually when you do that, you're just vanilla bland, like not really zinging with anybody, for lack of a better word. But when you're niched down and highly specific, someone who wants an unmedicated hospital birth finds your account. They're like, hell yes, I'm in.

[C]

It's a no brainer. It's just, it's like you could think of so many analogies. Oh, I. I cook. I cook recipes. Every recipe you could want is here. But then someone who is a baker or someone who's gluten free, they're never gonna follow you because you bake everything.

[B]

Yeah. Or so.

[C]

Yeah.

[B]

That's such a great example. I cook versus I hate figuring out what's for dinner for my three kids every night. And I don't know what to do. And then. But I'm going to show you how to do it. I would give that person all my money.

[C]

Fast, easy dinners versus I cook. Yep. Yeah.

[B]

So I love that. So how did you learn how to launch and sell a digital course? Did you take digital course Academy with Amy Porterfield?

[C]

No, I took a different. Okay, here's how to create a course. And I just did exactly what she said.

[B]

Yeah.

[C]

And it was actually her method. What was? To launch it before you sell it.

[B]

So. Yeah.

[C]

Doing the launch is a way to validate your offer.

[B]

Yeah.

[C]

And then once you have money in your hand and you have women in your program and then you drip it out. Yeah. You're very clear about. That's what you do.

[B]

It's okay.

[C]

You're in the founding cohort. I'm going to be releasing new lessons every week for the next six weeks. And what's great is you have to do it.

[B]

Oh, yes.

[C]

You do it that way. Just put it off forever.

[B]

And then you also get feedback from them. And you can adjust things as you go based on what people need and it's. That's way better.

[C]

And you're getting paid for the time you're putting in versus not getting paid.

[B]

Exactly. I love that. So was it super easy?

[C]

No, no, not at all. I did have a very successful first launch and I attribute that to doing everything she said. Doing everything she said with a hundred percent, with a lot of passion. But it was a lot of work. It was. It still is. Even with it created, the program's done.

[B]

Yeah.

[C]

I have to sell it every month. I have to go on and sell it. I don't do ads. Okay. So there's some more hands off ways you could do this, but pretty much I have to talk about my birth class every single day to get some. To get enrollments every month.

[B]

That's what I always say. Once your course is done, then your job is marketing it. Like you. The dream of passive income is oh, you just make a course and then it. Then you have five figure months every month after that. But like you, you have to market it, you have to sell it.

[C]

Totally. You do. So yeah, that's my full time job is the marketing of my birth class.

[B]

When you. But yeah, maybe you spend an hour a day. I don't know how long.

[C]

Yeah, it's not a 40 hour week thing. No, no, not at all. I homeschool my three kids. So I work at least 90 minutes in the morning. Yeah, sometimes more than that. It's like a. I usually work like 15 hours a week.

[B]

And are you making more than you did as a high school math teacher?

[C]

I make about the same.

[B]

Nice. That's amazing.

[C]

Full time before. And that was a career I had to have a degree for. And, and you know, we got summers everyone. You get summers off. I'm like, oh yeah.

[B]

But you leave the school at five and you go home and correct paper. Like my mom was a teacher. I know it's not an easy gig. So anyway, so you're working less. Making the same amount of money is what it comes down to. So that is amazing. So this is why I just think in today's day and age, every doula needs not necessarily a digital course, but some way that they're earning money while they're not in person with clients. And I just love that you're a living, breathing example of this and have been for years. But one thing you and I talked about is that people that have had success with this, like you and I are a little hard to find in the doula world because it's it. And we were joking. We were like, what are we crazy? Like that will Google things and figure out the tech and it's.

[C]

And yeah. And I think because I work with birth workers in doulas now, and a lot of them feel like everybody has an online offer and is. No, there's actually not that many. And we were talking before, and I asked you, how many of your birth workers want to make a course versus actually complete it? Because all. Can I share my experience with that?

[B]

Yeah.

[C]

As I'm launching my program and I have these cohorts going, I have so many birth workers in doula saying, lizzie, I want to do what you do. Great. I will show you. I don't think there's any competition because, like you were saying earlier, women work with me because they connect with me. Women are going to work with Darcy because they connect with Darcy. There is no competition. I would love to help birth workers and doulas have their own program so that they can make just like we're saying, all these benefits. Right. So I started a coaching cohort, and I think I brought on 10 birth workers. I did it once, then I did it again, another 10. So about 20. And I walked them through every step of the way, everything I did to launch my program. And I think at the end of that, I had maybe three. 3. Finish a final product.

[B]

Yeah. And then it's. You finish a final product. And when it's childbirth, Ed, that's comprehensive. That's a big thing. And.

[C]

Yes.

[B]

Then you have to build an audience and sell it. And a lot of people, what I find is they finish the course, and then they're like, I'm exhausted.

[C]

What. And what do I do? What do I. What do I do now? I sell it.

[B]

Yeah.

[C]

And I like what you had said earlier about marketing, and I have a similar way that I. I talk about selling. I think selling gets, like, a bad rep. Yeah. Ooh, the S word.

[B]

Yeah.

[C]

But I think of when I sell to my moms, I'm just supporting them. Like, I'm literally doula ing them before I'm their doula. I'm like, hey, what do you want?

[B]

Yeah.

[C]

Okay. Where are you gonna be? What have you done so far? Have you done this? Have you done this? Okay. I think this kind of prep would really benefit you.

[B]

Yeah.

[C]

That's literally it. And usually it's my class, because it usually is a good fit for them. If they're talking to me, sometimes it's not. If it's not a good fit, I tell them, like, I'm not. It's not sleazy at all. I'm literally supporting them in figuring out their birth prep, like, what they should do to prepare for birth.

[B]

Yeah. You're helping them. That's. Yes, that when people get hung up about even just selling their doula services. I don't know why selling is like a dirty word. But when you want to be someone's doula, like, you're going to help them like that no one can fault you for.

[C]

Yeah. And I love this analogy. Let's say your neighbors are having a party, a fourth of July party. And you know that they're having the party. You've heard about the party. Would you just show up to their party? No. No, you wouldn't. Not unless they came over and they were like, hey, Lizzie, we're having a fourth of July party. We'd love to have you there. Yeah, here's something you can bring. You have to invite the women in your community to your party. And you also have to be excited. If you were like, oh, I have this thing. We're gonna have some people over for the fourth of July. No, I don't know if you want it, you might not like it. Yeah, you might not like it. Do you want to come? Like, you can't. That invitation doesn't work.

[B]

That is such a great analogy.

[C]

So the same is true for your doula services, for your online offer, for whatever it is, you have to invite them.

[B]

Yes, 100%. So what is it that made you. And I know the answer. But as you're building your course, because I think it's the same answer for me. What kept you going? What kept you pushing to. That's a great. This happen.

[C]

I did it with so much speed. I made it, and then I had to hurry up and get it out because they were gonna have their babies. If I didn't finish, they were gonna have their babies. But that's always been the driver for me. I don't make it about me. It's not about me.

[B]

It is.

[C]

There is a mom who's gonna walk into the hospital this month. 10, 000 babies are born on average every day in the U.S. yeah. That means 10, 000 moms just found out they were pregnant today.

[B]

Yeah.

[C]

And you've heard the stories. All you have to do is open up Instagram and hear the latest influence or see the latest influencer's birth on Instagram. And wow, she could have had a much more positive experience had she been a little more prepared. And we have a lot of home birth advocates who are like, home birth or bust don't even walk into the hospital. But 98% of moms are walking into the hospital. So that's. Again, that's why I've always wanted to serve that audience.

[B]

But that's what keeps me going, is

[C]

I don't want moms to be dramatized. I want them to feel confident and happy and have a positive experience, because even if it doesn't go the way that they're envisioning, if they were prepared, they're going to feel better about it. I don't know. That's what I think anyways.

[B]

Oh, 100%. But I love that you're saying this, because it's actually different than what I thought. But it's an. It's. This is something I talk about all the time. And actually in that webinar about building a hybrid doula business, I say, this is why you have to do it. Like, the moms, people need us. And you getting in your head and not making a digital course or not making the product or the offer or the service to help them, you're not helping them. So it's really important for me, what kept me going at midnight when I couldn't figure out the tech and had to keep googling and searching was I wanted the freedom that this could all give me. I wanted to be able to. I live in New Hampshire. I wish I could turn my screen around because we just got bashed with snow. I wanted the freedom to go south in the winter sometimes. I wanted the freedom to be with my kids more. And I just saw that this is the way to do it. But.

[C]

Yeah, no, you're right. That's definitely part of it, too.

[B]

Yeah.

[C]

Okay. Yeah, yeah. No, that's. That is definitely part of it. It's. I could make no money this month.

[B]

Yeah.

[C]

Or I could work my business for 90 minutes every day and have enough money to cover renewing our aquarium membership and invisalign braces and getting my nails done. And for me, it initially started as, we have to buy groceries.

[B]

Yeah.

[C]

Now it's more like I don't have as much pressure on me, which is nice.

[B]

Yeah.

[C]

But that. That can actually bite you in the butt because some women who don't need the money, then they won't go do it.

[B]

Yeah.

[C]

But, yeah.

[B]

So I love that combined with the opportunity to help people. Yes. But I just think we're so lucky. I'm grateful every day to get to do this. My total passion online from my house. Like, not working 60 hours a week in a cubicle doing someone's marketing. Like, and I thought, like, when my kids were little, they needed me and they did, but now they're teenagers. They like, it's. I am so grateful that I'm home all most of the time because you never know. 90% of the time they don't want anything to do with me. But every once in a while they walk through the door and like, they need their mom. And I'm just like, so glad that I'm here and not 20 minutes away at some office building. So I just love that you are doing this too and helping doulas. So you're coming into my doula village here in about a week or so to kind of. We're going to go a little bit deeper on. On the. How you did all this and built what you built. But tell me about the free offer you have for people that I'll put it in the show notes, the link, the guide that they can get.

[C]

Yes. Okay. So my birth class. Let's rewind. Okay.

[B]

Okay.

[C]

I launched my birth program. I've got doulas coming to me, asking me, how do I do this?

[B]

What do I do?

[C]

I want to do it too. And I don't want to say failing, but like, epically failing. Like me, I'll even put it on me. Like, I'm epically failing these women that it's not. It's not happening. And one of. One of my superpowers is seeing the gaps and like, rushing in to fill it. So I did that with the hospital birth. It was like, oh, it's either you get an epidural or you have a home birth. What are the moms in the middle doing? And then I saw the gap again. It's like doulas birth workers wanting to have an online offer for all these reasons that you and I have an online offer, but not being able to execute it. I'm like. And like I said, there's no competition. So I said, have my birth class here. Give it to your clients. Another gap I'm seeing that I see over and over again is women who I start having these conversations with because I'm going to help support them in how. In. In preparing for their birth. And they go, I've done this. I've done this. I'd hire. I've hired a doula and they hire the doula and they don't take the birth class.

[B]

Yeah, hiring the doula is the thing that's going to save them.

[C]

Correct. Or I used all my budget Lizzie on the doula and I cannot do a birth class. I'm going to do this free stuff. I'm going to do the hospitals class. I'm going to. And at that point I want to give them my curriculum too. Like I just would rather them have it than not have it.

[B]

Yeah.

[C]

And so I said, I thought to myself, I want to be like, who is your doula? Let me get my curriculum to her so that you don't have to buy it.

[B]

Yeah.

[C]

And so essentially that is what I do now is I work with doulas and birth workers. This doesn't have to be in your personal package. It can be you have an online group or you have an in person group. And I license my curriculum out to them so that they don't have to record and edit and find a video hosting platform and a sales page. It's done.

[B]

Or even take a childbirth educator training.

[C]

No, you don't have to because the curriculum piece is done and all the doula or the birth worker is doing is offering that support. So the curriculum does the heavy lifting.

[B]

Yeah.

[C]

And then they're there to answer questions. They have the curriculum too. So they can go through the curriculum and see. But really they're there for like when the moms are like, oh, my ob said this or oh, I'm really unsure. Or because moms just, they need that.

[B]

Right.

[C]

They also never wanted my class to be just like, okay, there's the videos. Goodbye.

[B]

Yeah.

[C]

And so marrying together. This. Here's the knowledge. Because my, my birth class is not surface level. If you're familiar with me, you know this. But if you're not familiar with me, you're like, okay, a birth class, it is probably like 30 hours. Oh, so like a doula could never cover.

[B]

Right.

[C]

The class covers in prenatal appointments.

[B]

Yeah.

[C]

It would be on the mom to go research all these topics. But we go over everything the hospital does. I'm talking. You have gbs. Here's your options. You have gestational diabetes. They might do this and this. Here's your options.

[B]

Yeah.

[C]

Here's the risks, here's the benefits. Cervical exams, all the unmedicated fully bulbs induction. Here's a rive trial. It's like a really. A doula level knowledge because that's what it took for me. Yeah. Becoming a doula to know all these things. It's not quite. It's. It. I don't want it to sound overwhelming. It's definitely not a doula training. But it is going to give a mom more on par level knowledge with a doula.

[B]

Yeah.

[C]

So that she can support her birth. And moms don't even have their doula. There all the time with them. The mom. Moms have to go in by themselves first in most cases.

[B]

Right.

[C]

Yeah. So that's. That is the curriculum guide. Is. So it's a free guide on exactly how you can use the curriculum if you're a doula, if you're a birth worker, what it look like, all of that.

[B]

Okay, cool. So we'll put that link in the show notes. And I just. When you told me that you were doing this now, I was like, let's go. Because this so many doulas get are. It's overwhelming to think, like, how am I going to bring in an additional revenue stream? And this is making it easy for them.

[C]

Yes. And it really is going to make a doula's job. Well, much easier.

[B]

That's right. Another, like, added benefit. I'm thinking their clients are well informed, educated, and that all that does is make a doula's job easier. That's amazing. Oh, my gosh. Thank you so much, Lizzy, for coming to chat. And so where. Tell everybody where they can find you online.

[C]

Okay. I just made this joke yesterday, and I was like, oh, my gosh, it's Fierce Lizzy and the Unmedicated Girlies. Those are my two pages. Is. So I'm Fierce Lizzy. And that's. That is my page and my main website. And then our community is called the Unmedicated Girlies. And so we have that page and that's our website where our curriculum is. The curriculum is called Unmedicated Academy. It's a little more the medicated Girlies, a little more pink and a little more fun. But those are the two places that you.

[B]

I love it. Oh, my gosh. Yeah. So everybody go follow Fierce Lizzie on Instagram. I love your Instagram content and account and it's so good. And you influenced me to start using frownies, by the way. I never told you that. But I.

[C]

They. They're so good.

[B]

If I use them more, they would.

[C]

But I know we all have the few that will not go away, but

[B]

I use them like once a week and that is not recommended. But. But I was influenced is my point.

[C]

Yep.

[B]

By your Instagram. So don't go see Fierce Lizzy for her frownies content. Go for the birth content and the doula stuff and the childbirth ed Stu. So good. Check everything out. Check the show notes for all these links and. Yeah. And if you're in my doula village, you'll get to go on a deep dive with us. Yes.

[C]

Yes. I'm excited to see you there.

[B]

Yeah, it's going to be good. So thank you so much for your time today and just keep doing what you're doing.

[A]

Thank you for tuning in to the Doula Darcy Podcast. I hope you found this episode valuable, and I'd love for you to join me on the next one. Let's keep the conversation going. Shoot me a DM on Instagram thedula Darcy or join my free Facebook community, the Doula Marketing Group, where we dive deeper into growing your doula business. If you enjoyed the episode, please take a moment to rate and review the podcast on your favorite platform. Your feedback will help more doulas discover the show, which in turn helps more families find the doula support that they need. And I believe that that is how we save the.