
The only way to keep serving families without burning out is to design a business that earns you money even when you’re not on call. I see it all the time. Doulas pour their whole hearts into their clients, only to realize their business only works...
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Welcome to the Doula Darcy podcast. I'm your host, Darcy, a business coach for doulas. And I love helping my fellow doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, I combine my decade of experience in Advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or you're looking to take your doula business to the next level, you're in the right place. Let's go.
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Hello. There is a chill in the air. It's September here in New Hampshire and that always just gives me back to school, back to work, high energy vibes. I don't know about you, but I was one of those kids that I loved school. I love going back to school. I love my at a Trapper keeper in the 80s. I love shopping for school supplies and new clothes. So this time of year always is high energy and high motivation for me. And what I am, I'm channeling that energy into helping doulas build sustainable businesses. And when I sustainable. What I mean by sustainable is you are in this for the long haul. I don't want you to be a doula for three years and then have to stop. There's so many reasons that people give up doula work. One is the marketing, which, you know, me, I'm obsessively talking about. They're not marketing themselves enough so they're not getting enough clients so they have to go back to another job. Okay, we've covered that. The other reason is that you're trading hours for dollars and there's not enough hours in your week for you to earn what you need to earn to live your life. We live in a world where we all have bills, unfortunately. And if unless doula work is your hobby and that's fine. But if your doula work like has to be paying your income or part of your income and you're trading hours for dollars if you it a lot of times it's hard to make that work without doing five overnights a week or eight births a month. And that's fine when you're in your 20s and maybe your 30s, but you reach a point where that it's truly just not sustainable anymore. That's what we're bumping up against with my doula agency. One doula who was doing a lot of overnights, her doctor just told her Flat out, you have to stop. She was starting to have some health issues. One of my other doulas wasn't doctor ordered, but she was like, I just, I can't do this anymore. She used to love it. And. And I hear this from all of you from all over the world like that. This. The pace you're going at now is not sustainable. But you still want to be a doula. If I had a nickel for every doula I heard that said, oh, God, if I could just. I still want to go to one birth a month, just not five. Or I'm ha. I'd love to do some daytime postpartum doula work for one family, but not five overnights a week, not double daytime shifts. So that's what I want to talk about today, because the world needs you. Did you come to my masterclass the other week? I had all this evidence about there's 1.4 million babies born in the world every year. There's so many babies. And I don't have to tell you all, you're not this audience's doulas. The maternal mortality crisis and just postpartum depression and anxiety rates are rising. We need as many doulas out there as possible. And I get all. I get really passionate about this because. And if you're a brand new doula, this applies to you too. So many of us, all of us, I'll say that's a generalization. But we get called to this work and then we go deep. We re. Yet. We take our training, we do our certification and what's required for that. But then all of us do extra. We read extra books, we listen to podcasts, we take extra continuing ed learning opportunities, classes, certifications, because we are fascinated by and obsessed with this information. So even if you're brand new and you're. I've talked about this in other podcasts. I know when you're new, you're like, I don't have any experience. You have so much more knowledge than what I call Joe Schmo, pregnant lady who just got pregnant and has read nothing. Which raise your hand if you can relate to that. That was me. I got pregnant. I read about what vitamins to take. I knew nothing that was going on or that was about to happen to me. So if you have done a doula training and done a little extra reading, you are way ahead of most of your potential clients. And as the years go by and you're doing all this extra training and learning, this is something that I don't want the world to lose this is another motivator for me is we have all these experienced doulas and new doulas with all this knowledge. I don't want that to get sucked out of the, I don't want to say workforce. I don't want to get that sucked out of the world when there's all these people having babies and who need it. So that's what we're going to talk about, talk about today. I'm going to show you how you can stop that trading for hours, trading hours for dollars and start to protect your passion for doula work. We're going to talk about how to design a hybrid doula business model that gives you more freedom and more income without you having to leave the doula world that you love. You know me, I started my postpartum doula business back in 2010 and I had that decade long career of marketing in my back pocket which really helped me become booked up quickly. But then I soon realized I was hitting what I'm calling like an income ceiling. There were only so many hours in the week I wanted to work. I wanted to be home by 3:30 to pick to be there for my kids and go to their soccer games and just enjoy them. And then I had to get them ready in the morning. I, and I didn't want to, I had just done overnights with my own three babies. I wasn't, I didn't want to do overnight. So I had from 9:30 to 3:30 to work and that just wasn't enough hours to earn what I needed to earn to pay our bills. And then also that was six hours and my business offered four hour shifts. I did then I would have to work so hard to finagle like before, care for my kids or have someone pick them up or my mom so I could do two four hour shifts in a day. Anyway, all this to say I very quickly realized that there weren't enough hours in the week for me to earn what I needed to earn. And that's when I stumbled across Kate Northrup online back in 2016. And she was living this life talking about online business and I just became obsessed with that. I joined all sorts of programs with Marie Forleo, Kate Northrup, Amy Porterfield, Amber Lillistrom, all the big names in online business from 2016 up until now. Honestly I, because I was so hooked. I just, I wanted to make this happen. I loved the idea of working from my house and having a big impact still. I wanted, I wanted that location freedom. I wanted to be Able to run my business from anywhere. I wanted more time, freedom. I wanted more free time to be with my family and frankly, take care of myself. I, when I was mom of three little kids, working every spare hour that I had, I couldn't take walks, I couldn't go to yoga, I couldn't do the exercise that I really needed to do. So anyway, I spent, let's see, 2017 to 2020, whatever that is, eight years. I spent eight years growing my doula business into an agency. That was my first foray into being able to earn a little bit more to give myself this a little bit of breathing room, income wise and time wise. But while I was doing all that, I was learning everything there was to learn about building an online business. Fast forward today to today. I've done it. I do have it. I have the location freedom. I can work from anywhere I want to. I have financial freedom. I have tripled my income from my corporate marketing job, tripled my salary and I work way less hours than I ever have at any other job that I've ever had. And I have massively increased my impact. I help so many more people now than I ever did one on one as a doula. And that I think is the coolest part. So my entire life changed, my entire business changed the moment I chose to go all in and add passive income streams into my doula business and create what I call the hybrid doula business model where I was doing some in person work to like fill that need for myself. I just, I wanted to do this but then also running my agency have and having a few independent contractors working under me and then adding in these passive income streams. And now I'm obsessed with helping other doulas do the same thing, giving them that financial independence and freedom while still helping the world have their babies. This is for you. If you're a busy doula, you feel exhausted, you're. But you're still passionate about your doula work. This is the theme I see over and over again. Doulas are exhausted. They're running on the edge of burning out. But they still like their fire for this work. Their passion for this work has not gone out. They still want to help. So I want you to just imagine it sounds too good to be true. And I'm always saying to my kids like, if it sounds too good to be true, it probably isn't true. But, but I am telling you the truth. It really is possible now with the Internet to work less hours, make more money and help more people than you're doing right now. It's a new belief and understanding that you have to wrap your head around. And the other good thing is that there's so much talk right now in the business world about AI and taking over and the workforce changing. Like the need for doulas is not going to go away. If anything, with AI taking over part of the medical world and all that. And even just what's going on now with medical deserts and labor and delivery units closing, like the need for doulas is not going away. Babies are still being born and their parents need us. So we cannot burn out. We cannot let our experience and our expertise just fade away. But we can cut back on that in person work that we do as we get older and more tired. But we can't leave the scene completely and take our knowledge with us. And like I said about 1.4. No, I said that wrong. It's not 1.4 million babies born per year. It's 140 million. I knew when I was saying it that it wasn't right. Okay, in the US alone in 2024, there were 3.6 million births. That is a lot. And then globally, the UN says that the global birth rate hovers around 140 million per year. It' projected to peak between 2040 and 2045 at around 141 million births annually. That is so many babies being born. So don't let anyone tell you that the doula profession is dying, because it's not. And let me just hit you with some research and some evidence research and markets, which does research, estimates that doula work and what they call birth coaching services will be a 40 billion with a B $40 billion industry by 2032. And when I first read this, I was like, 2032 is 50 years away. No, it's not. It's seven. So $40 billion. So you just need a little piece of that piece. So the first step that I want you to take is to take your business seriously and treat it as a business. And I know a lot of you squirm when you start to think of your doula work as a business, but because you just, and I hear doulas say, I just want to help people. Yes, you can have a business that helps people. There's nothing wrong with that. And yes, doula work has been around forever, but it's 2025 and we are business owners, we are entrepreneurs. And the sooner you start looking at and treating yourself that way, the faster you will grow. And I love to talk about Christine Rogers. She was on the Doula Darcy podcast, episode 22. We talked about her. It was called from side Hustle to Six Figures. So when Christine first started out as a birth doula, she working in a bakery. That was her main job. She was just doing births on the side, charging $500 a birth, just treating it like a cute little hobby. And so she was earning $1,500 a year. So this was around 20 as a doula. 202120 and 2020. In 2023, she joined my doula Village, my membership program. And her income. She joined like somewhere halfway through the year her income hit. She hit 33,000. And she was like jumping up and down for joy and she's just kept growing it. She is now on track this year, 2025 to hit six figures. She probably already has by now. I need to check in with her. And she's in Alaska, you guys. It's not. She's not in la. She's not in New York City. She is in Alaska. And she said that being in the group community of my doula village, surrounded by other doula business owners, really helped her to embody this mindset for herself and take herself seriously. And she quit her bakery job long ago and is doing birth work, birth doula work full time. And PS she has is creating a childbirth ed digital course. She hasn't even launched it yet, and she's about to hit six figures. That mindset shift is huge. The other really great thing to keep in the back of your mind, along with the global birth rate, is that this new generation of parents coming up, let's call it Gen Z, they want to learn online. There was just a case study published in Wired magazine where they were interviewing Charles Schwab. He says, quote, I really believe that the winning combination is the seamless blending of the physical and the digital world. End quote. He refers to this as. You've heard of brick and mortar businesses, meaning like a business that has a brick and mortar location. In person business. He thinks the future is clicks and mortar, and that is a combination of in person and digital services. So that's what I'm calling a hybrid doula business. AI will never replace us as doulas. We cannot take the human personal touch out of birth and post postpartum. But you can start to build a doula business where you go to one birth a month and the rest of your income is coming from quote, unquote, clicks. You could have one postpartum client instead of seven overnights a week, and then have the rest of your income being earned in other ways. So there was a study in 2023. I'm just hitting you with all the evidence because I know you're doulas. You like things that are evidence based. This 2023 study described Gen Z students as, quote, digital natives. They are never more than an arm's length away from a device and they're likely to gravitate toward online learning opportunities. I don't know about you guys, but I my friends, when I first started as a doula 15 years ago, I started networking and I became friends with the doulas who were also teaching childbirth at our local hospitals. And back then they were doing like these six week classes, that was two, two midweek nights a week or then they were switching to four Saturday afternoons. And just over the years I'd hear them complain like, no one's signing up. No one wants to do these long classes. Gen Z wants to learn online. They want to learn on their couch, they want to learn on their phone, they want to learn in little pockets of time. They do not want to give up their Saturdays to go sit and hospital classrooms. So a great place for you to tap into this. The fact that Gen Z wants to learn online is start to pay attention to what are you teaching over and over, what are you saying over and over again. I bet you $100 there's things you say to every single client. And this for me was a huge moment. I don't remember what year it was, but it was probably back in 2016, 2017, 2018 maybe. I was at one of my clients house houses. Her baby was fussy, so I was like bouncing and shushing the baby while I talked to mom. And she was teary, just tired, exhausted, like frustrated that she wasn't doing anything right. And I gave her my spiel about how to help a fussy baby and how the feelings she was having and all this stuff and this wave of frustration washed over to me, over me because this was the, like the core of why I became a postpartum doula. And the work that I did with clients was this feeling that because this is what happened to me, I thought I was doing everything wrong. I thought I was a horrible mother. And it turns out I just had no frame of reference and everything was normal and I was doing a great job. So same with this mom. And I was in her living room talking to her and this wave of frustration washed over me because I thought there are, I bet there's other moms right in this neighborhood. Who need to hear this same message right now. And then, you know, five seconds later, I was like, forget the neighborhood, like the state, this area, the country, the world. Like, I bet there's so many moms who need to hear this message right in this moment. I. And so I was so frustrated that only one mom was hearing me, that I was only, no matter how hard I worked as a postpartum doula, I was only ever helping one mom at a time. And yes, that's huge. But I knew there were hundreds of millions of other parents and babies out there. So for me, that's one thing that's like when I started, like, how can I help more than one mom at a time? So I want you to start thinking of this, these things too. Yes, you can start a digital course that you sell to the masses, but there's lots you can do right within your doula business right now. To your current clients, past clients, people coming up. How can you use technology and the Internet to save yourself time and add value to your clients? Is there a portion of your childbirth ad that you do with all your clients that you could record and have them watch on their own to save you time? Can you raise the rates of your packages and then add these recorded videos in? Okay, say you charge $2,000 now for a birth. Now you're going to charge 2300 because they get childbirth ed, video labor tools, video comfort measures. I don't know, all these recorded things that they're paying a little bit more for, but you're not expending any more time or energy to give to them. Yes, you have to make them, but once you make them, you could sell them over and over again. And then so this reduces you're earning more money and spending less time. And then that those are also videos you can sell when someone's, oh my God, I wish I, I'd love to hire you as a doula, but I can't afford that. This gives you a lot of freedom to sell. Here's the next best thing you can have by these videos I've made. So looking at in your business isn't this is another huge thing where what they call where are the leaks in your business? What are you giving away? Where are you leaving money on the table? Where are the low hanging fruit opportunities for you to go to you to grow? I cannot tell you how many doulas I talk to. I do like a strategy session with or coaching session with and they're like, oh, I already made all this guide. It's 30 page guide to interventions that I just give to all my birth doula clients. That's fantastic. Sell it to everyone else. Don't just keep it in a file on your client portal. Pretty it up in Canva and start selling it to. Yes, continue to keep it as part of your package, but sell it to anyone else. So go back and look at the, the guides you've already made, the things you already have. How can you even just zhuzh up the packages you're already offering and list those things out? Yes. Okay. I will come be your doula. We'll do true prenatals. You get a postpartum visit. You also get this 30 page intervention guide. This and that and the other thing that I've made. Raise your prices a little bit because you're showing them all this additional value that they're getting. So if you don't have stuff already made, think of what, and this is a key thing. What questions are your current clients asking you over and over again? This is the magical key. This is the first key to unlock passive income. Solve the problems that your clients have. So if there's a question you're answering over and over again, if there's a topic that you're teaching over and over again, how can you bundle that up into a video or a PDF packet or audio download? I just was doing a strategy session. If you're an annual member of my doula village, you get a 45 minute strategy session with me sometime during that year. So I was just doing one with Tammy of the baby doulas. She has a very successful doula agency and she came to me and this is how a lot of these strategy sessions start. She's I know I want to start adding passive income. She's. But I just don't want to do the big marketing push to try to reach a national audience. Fine. She already has a pretty big audience in her area in Pennsylvania. She's right. She's. I should have looked this up. I forget. She has, I don't know, a dozen doulas working for her. The very successful doula agency. So she's working with a lot of clients. So in this 45 minute session, we mapped out a very solid plan. We came up with several ways for her to weave extra income into what she's already doing. So no new Instagram account or big marketing push. And she must have said a hundred times on the call like, oh my God, I never would have thought, thought of this. So getting new eyes on your business. We're, we're so embedded in our own business that we often can't even see the opportunities that are right in front of us. How often do you we get so busy working in our businesses, especially as doulas, that we don't ever have time to work on our businesses. So even a 45 minute strategy session with me, even listening to this podcast, you're working on your business. Your wheels are spinning. You're thinking about growing your business, that's working on your business. But so this is like small scale, the big scale of this. And this is why I am such a huge fan of business retreats. Just getting away from your day to day, not only your day to day business, but your day to day life. Like most of us are moms, all of us have busy lives. Whether you're caring for parents or moms or pets like and just life, it's so great to step away from that and especially gather with other doulas and business owners to what, get what, like a 30,000 foot view of your business and get inspired. And I always say on a the reason I love business retreats is the days get so much longer if you're not planning meals, cooking meals, cleaning up after meals, shopping for food, cleaning up the bathroom. Like when all that stuff is taken care of when you're at a retreat, you it's like you have six more hours in the day to work on your business. So that's why I will never stop taking business retreats for myself. Because I I make money. You spend money to go on a business retreat. I always make more money. My business always grows after that. So the best news is back to additional revenue streams. The best news is that there are an infinite number of ways to add revenue streams into your doula business for as many people listening for as many doulas. I always say this for there's a hundred and something doulas in my doula village. They're all running their businesses in a hundred different ways. Let's have the abundance mindset going into this. There's 140 million babies that are going to be born in 2026. There's plenty of ways for you to grow your business in a unique way that serves you best. So digital courses are probably the most popular way to add passive income to your doula business. And the topics are infinite. And you don't have to go out and get an additional certification, just a doula training. There's plenty you could teach about pregnancy, about labor, about postpartum. There's so much in there that you could create a digital course out of that's going to help someone and then you. It's a lot, I'm not going to lie. It's a lot of work to make a digital course and to market it and get it in front of the right people. But once you've done that, you just sell it over and over again. I'm selling digital courses I made four years ago. But the other thing is digital courses are not the only option. There's limited, limitless ways to add passive income to your doula business. And it gets so much easier when you're surrounded by other people who are doing it. That's why I love my doula village so much. You could create digital PDF packs. You could do just. You don't. Not even creating products. If you just start doing virtual group programs or even in person group programs, you're not teaching one to one, you're teaching one to many. That is, you're not trading your. You're still trading your hours for dollars, but instead of trading with one person, you're trading to a group. So you're earning more for that one hour. But you could do, like I said, digital downloads. You could do printed affirmation decks or coasters or things that they print and laminate and put in their pack in their hospital bag to make birth easier. You could hire. There's so much resistance for to doulas starting an agency. And I always say, all right, what if you don't start an agency? What if you just hire one independent contractor? Then that is another. That's another income stream for you. You can teach in person classes and groups. Someone in my doula village made just for her one client who was a Star Trek fan. She made her some I love this Star Trek birth affirmations. And she posted a few of them in our Facebook group to see they were so good. And I was like, you could sell these online. So she. She can't lit probably sell them in her town like you could wouldn't be able to go to a birth fair and sell. You could, but not enough to make enough money. But if there's 140 million babies born on the globe and you're selling Star Trek birth affirmations online, you will find enough people that are Trekkies having babies that want those. So that's the what I mean when I say the ideas are limitless because with the Internet, your market is huge. It's the whole world. So I always. Emily Wannenberg is another guest that I've had here on the podcast, I think she was like episode three maybe. But she, I like to bring her up because she has multiple income streams in her business as a doula. None of them are online classes. She does have some online classes, but that's different. But she, what she does is teaches. She is the founder of the 4th Trimester Fitness Method. So she teaches a lot of prenatal prep for birth classes. Prep for prepping partners for birth. She has a lot of in person classes she teaches in her area that she folds into her doula package. If you book her as your birth doula, you the price of attending these classes is included in the rate. So she's seeing all her clients at once at these classes. She also has other people in the community that just take the class. So she could be earning some $700 on a Saturday afternoon teaching prep for birth. She can turn that into a multi thousand dollar day when those people get talking and they're like, oh yeah, you gotta hire Emily for your birth doula. So she, if she books another couple doula clients like she's earning eight grand in one day with no digital course. So just I love that example of helping more people. She also is that helps her cut back on the number of prenatal appointments that she needs to do. So it's saving her time and making her more money. The thing I want to impress on you as we wrap up is to just start. I, I meet so many doulas who love this idea, but they don't know where to start or they're afraid or just start. The sooner you start, the sooner you work out the kinks and the sooner you get going. That's my only regret. I wish I had started on my passive income streams when back when my kids were little so I could have more time with them. So think start to choose. The number one step is pick the niche of pregnancy, labor, birth or postpartum that you are the most passionate about and start there because that's where you can just go. You need to have that passion to carry you through making the products and then talking about it so people will buy it. So I always talk about bringing your clients on a journey. I just taught a class on this, but you want to imagine that you're walking them along a bridge where you offer them something free which is called a lead magnet. I'm going to be doing a deep dive training on this in my doula village this month in September if you want to join and learn more about it. But you want to offer your lead Magnet is offering something for free in exchange for their email address. So then you give them some offer, let's say a doula's guide to packing your hospital bag for birth. Now you have their email address and you can they're getting your weekly email. Or maybe you set up a automated sequence of emails so that they get to know you, they start to like you and they start to trust you and that means they will buy for you from you. So maybe they hire you to be their birth doula. Maybe they buy, maybe you offer them after the free thing. A few emails later you have a $37 birth plan checklist guide. It's just a PDF download, but it's a birth doula's guide to writing your birth plan. And then from there some of them might want to buy your $97 digital course on the questions you need to be asking your provider to have a trauma free birth or something. I'm just making stuff up. And then you could also eventually someday have a big $400 digital childbirth ed course or just one of those things. But think you want to start. You want to choose your passion, your niche and then think of the journey you want to the bridge. You want to guide your dream clients along and how can you help them along the way. I want to talk about Kelly Blynn who. Oh my God. She has been on the podcast too, but she created a digital childbirth Ed course. Cause she taught childbirth ed in her community for so long one on one and she was same as me and I'm sure many of you listening. She was starting to get really frustrated that she was just teaching this to one couple at a time. So she created, she recorded her childbirth ed course, turned it into a digital course. So now she can. She still loves teaching it one to one, but she has the option to sell it to other people, maybe people who aren't going to be her doula clients. She also loves the idea of using this as a way to do pro bono. It's a lot easier to do pro bono childbirth ed teaching when it's a digital course that you can share with the people you want to share it with instead of going yourself to teach a free pro bono childbirth ed course. That's another thing I love about digital products, digital courses. It's so much easier to do a lot more pro bono work when it's prerecorded and doesn't take your time. Again. That's the key to having a bigger impact. You can have a bigger impact without trading every single one of your free Hours for dollars. So the key to all of this is to surround yourself with only people who are going to lift you higher. That's an Oprah Winfrey coat. Surround yourself with only people who are going to lift you. Hire. You need to have an inner circle of other female entrepreneurs. Entrepreneur. And I'll get to that more in a second. There was a study, an article in Entrepreneur magazine, May of 2024, and it said women with a close knit support group earn more. They access better opportunities and they experience greater career success satisfaction overall. Women who have a close knit support group, that is the key. There was another study by Kellogg. It was written up in Harvard Business Review. This is the one I quote all the time that studied male entrepreneurs versus female entrepreneurs. And the key to success for the female entrepreneurs was an inner circle of other female entrepreneurs. And if you are listening to this, if you were a doula, you're an entrepreneur. You are. And again, starting to think of yourself in that way. Think of yourself as a business owner and then find other people who are doing the same thing. This Kellogg study said the Most successful women, 77% of them, lean on a core group of peers who help them rise. You need an inner circle of peers as you do this for emotional support, honest feedback, helping you navigate the challenges and helping you grow. Because how many of you. I had this. Even when I started my doula business, my postpartum doula business, I had dear friends that were like, who's going to pay for that? I had to do it alone. What, how's the, how's that going to work, Darcy? Like there I had so many people that I could tell, even ones who didn't say it, I could see it in their eyes. They thought, oh, there goes Darcy with starting a cute little doula business. So let me tell you, if you're experiencing that, wait till you maybe just don't tell them. But wait till you say, hey, I'm building this online. Doula business. People just some people just don't understand it. So you need to surround yourself with people who do. It's evidence based. You need to surround yourself with an inner circle of people who are going to cheer you on, who get your passion, who get your motivation. And everything will get easier when you are in rooms, even virtual rooms, with people who are also doing this. And then I. The other thing is, I know I've talked a lot about the money, the potential money that you can earn, but it's not all about money. Money is nice. This is also about the impact that you can have and the people that you can help and the way to keep your brain and heart in the birth and postpartum space and not leave completely, not take your years and years of experience out, keep it in the birth and postpartum world so that we are helping more and more people. So it comes down to you have to make a choice. Do you want to stay stuck? Do you want to stay the way you are pushing the envelope of burnout or do you want to make a change and grow? And if you want to make a change, I just I invite you to join my doula village. We've had a bunch of people join recently and we have so, so many in there already and that have just joined who are this is one of their things that they're working on growing their in person business, bringing on independent contractors and then starting to think about passive income streams building their own hybrid doula business model. And I want to help you do that too. In my doula village you get access to me and my experience but you also get that built in inner circle of support and then plus oh the video library of trainings that's like Netflix for doulas. Go check it out. Head to mydulavillage.com it's the best place on the Internet for doulas to hang out. Plus we have our main retreat. I have two spots left for Maine in October. I would love to fill those up and help you. More importantly, even if you don't come to Maine, help you build the doula business that will help you stay being a doula forever and ever. So you can find it on my website. You can also head to mydulavillage.com but I would love to know in DM me on Instagram if you're not already following me on Instagram at the doula. Darcy, I am talking about this obsessively and DM me. Let me know what you're working on, how it's going, what you're doing. I love hearing like I said, there's an infinite number of ways to do this. So I love hearing what doulas are doing. I also have my free Facebook group, the Doula Marketing Group. Go post in there, get some insights, get some doulas cheering you on and let's doula this. I just like I said in the beginning, I want to help more doulas build sustainable doula businesses because the world needs you. So I hope this was inspiring. I hope this helped you and I hope I see you inside my doula village. Have a great day.
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Thank you for tuning in to the Doula Darcy Podcast. I hope you found this episode valuable and I'd love for you to join me on the next one. Let's keep the conversation going. Shoot me a DM on Instagram thedula Darcy or join my free Facebook community, the Doula Marketing Group, where we dive deeper into growing your doula business. If you enjoyed the episode, please take a moment to rate and review the podcast on your favorite platform. Your feedback will help more doulas discover the show, which in turn helps more families find the doula support that they need. And I believe that that is how.
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We save the world.
Episode: Stop Trading Hours for Dollars in your Doula Business
Host: Darcy Sauers
Release Date: September 2, 2025
This episode focuses on how doulas can move beyond the traditional "hours for dollars" business model to build more scalable, sustainable, and fulfilling careers. Darcy shares practical strategies, mindset shifts, and real-world examples for creating a “hybrid doula business” that combines in-person support with passive and diversified income streams. The goal: help doulas avoid burnout, increase their impact, and secure their place in a growing, much-needed industry.
For more resources and connection, Darcy invites listeners to join her Doula Village membership and free Facebook group, and to reach out on Instagram @thedouladarcy.