What to Ask in Doula Interviews to Build Trust and Book Clients

Summary

Podcast Summary: The Doula Darcy Podcast – "What to Ask in Doula Interviews to Build Trust and Book Clients"

Release Date: November 4, 2024
Host: Darcy Sauers

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Introduction

In the episode titled "What to Ask in Doula Interviews to Build Trust and Book Clients," Darcy Sauers, a seasoned business coach for doulas, delves into effective strategies for conducting doula interviews. Drawing from her extensive background in advertising and her 14 years of experience as a doula, Darcy provides invaluable insights to help fellow doulas transform inquiries into confirmed clients by fostering trust and understanding during the interview process.

Simplifying the Contact Process

Darcy emphasizes the importance of making it as easy as possible for potential clients to reach out. She points out that many doula websites inadvertently deter inquiries by burying contact information deep within the site.

Darcy [04:21]: "The harder it is, and by hard I mean scrolling, the harder it is for someone… to contact you."

Key Strategies:

• Prominent Contact Buttons: Ensure that "Contact Me" buttons are visible on every page of the website.
• Multiple Contact Options: Provide direct links to email, phone numbers, and contact forms prominently displayed.
• Consistent Accessibility: Avoid placing contact information solely on the homepage or services pages; make it accessible from all sections.

Prompt and Personal Responses

Once a potential client reaches out, Darcy underscores the necessity of responding promptly and personally to maintain their interest and demonstrate professionalism.

Darcy [05:34]: "If someone has contacted you, you want to like jump on that while they're into it."

Best Practices:

• Timely Replies: Aim to respond within 72 hours, ideally sooner, to keep the momentum.
• Personal Touch: Address clients by name and acknowledge their specific needs or concerns.
• Availability Updates: If occupied (e.g., attending a birth), inform the client promptly and set expectations for when you'll respond in detail.

Conducting the Interview: Building Connection

Darcy highlights that doula interviews are not just assessments but opportunities to showcase the doula's support and compassion. The goal is to make clients feel heard and valued.

Darcy [08:36]: "These consults and interviews are a chance for you to showcase to your potential client what it's like to be in the presence of a doula."

Essential Techniques:

• Calm and Confident Energy: Present a composed and assured demeanor to instill confidence.
• Active Listening: Encourage clients to share their stories by asking open-ended questions and listening more than speaking.
• Personal Connection: Show genuine interest in the client's pregnancy journey, making them feel supported from the outset.

Key Questions to Ask During Interviews

To tailor support effectively, Darcy recommends specific questions that help doulas understand their clients' priorities and needs.

1. Understanding Motivations:

   Darcy [11:34]: "What is it that made you interested in hiring a doula?"

2. Identifying Concerns:

   Darcy [14:04]: "What kind of support do you anticipate needing?"

3. Tracking Referral Sources:

   Darcy [15:31]: "Ask them how they heard about you."

Benefits of These Questions:

• Customized Support: Align your services with the client's specific needs and concerns.
• Marketing Insights: Gather data on effective marketing channels and referral sources.
• Enhanced Satisfaction: Ensure that the support provided meets and exceeds client expectations, leading to higher satisfaction and positive reviews.

Tracking Referral Sources and Marketing Effectiveness

Darcy underscores the significance of understanding how clients find you to refine marketing strategies continually.

Darcy [16:05]: "Always, always, always ask clients how they heard about you."

Action Steps:

• Use of Spreadsheets: Maintain detailed records of referral sources to analyze trends and effectiveness.
• Thank-You Notes: Express gratitude to referral sources with handwritten notes or small gifts to nurture these relationships.
• Adjust Marketing Efforts: Focus on channels that yield the most referrals and reconsider or eliminate those that do not.

Building Confidence and Authenticity in Interviews

Confidence plays a crucial role in convincing clients of your capability to support them through their journey. Darcy advises doulas to present themselves authentically while maintaining a professional and assured stance.

Darcy [23:19]: "People want that confidence."

Tips for Displaying Confidence:

• Clear Communication: Respond to questions about rates, experience, and services with assurance.
• Highlight Expertise: Whether seasoned or new, confidently articulate your knowledge and passion for birth support.
• Authentic Personality: Let your true self shine through, ensuring that your personality aligns with the supportive role of a doula.

Conclusion: Enhancing Client Relationships

Darcy wraps up the episode by reiterating the importance of using interviews as a platform to build trust and demonstrate the unique support a doula offers. By implementing the strategies discussed, doulas can significantly increase their chances of booking clients and fostering long-term, fulfilling careers.

Darcy [26:33]: "She made me feel really cared for, respected, listened to, held. Let's hire her."

Final Takeaways

• Streamline Contact Processes: Make reaching out effortless for potential clients.
• Respond Swiftly and Personally: Maintain engagement and show professionalism.
• Conduct Empowering Interviews: Use interviews to build trust and understand client needs deeply.
• Track and Analyze Referral Data: Optimize marketing strategies based on referral insights.
• Present with Confidence and Authenticity: Ensure your demeanor instills trust and showcases your ability to support clients effectively.

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Engage Further:
Join Darcy's free Facebook group, Doula Marketing Group, to discuss these strategies and more with fellow doulas. Share your experiences, ask questions, and continue growing your doula business with expert guidance.

Transcript

[Darcy]

Welcome to the Doula Darcy Podcast. I'm your host, Darcy, a business coach for doulas and I love helping my fellow doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, I combine my decade of experience in Advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shift gifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or you're looking to take your doula business to the next level, you're in the right place. Let's go.

[Speaker B]

Well, hello everybody and welcome back. I am back home at my house.

[Speaker C]

After our amazing My Doula Village retreat.

[Speaker B]

Of Oregon over in Maine. Gosh, we just had the best time and I hope you enjoyed listening to that episode that we recorded live while we were there. That was super fun to do, to have a chance to sit down with.

[Speaker C]

A bunch of the doulas who were.

[Speaker B]

There and just record their thoughts while.

[Speaker C]

We were all looking at each other.

[Speaker B]

So often.

[Speaker C]

I do these interviews over Zoom, so.

[Speaker B]

It was nice to have that chance to do an interview with five other doulas in person. So if you haven't listened to that.

[Speaker C]

Episode, go back and listen and then.

[Speaker B]

If that inspired you to get in on a doula retreat, yes, you can join my Doula Village and come to our main retreats.

[Speaker C]

But then also coming up even sooner in January of 2025 is the birth Worker Retreat. Now this is a bigger experience, more.

[Speaker B]

Like a conference, yet so relaxed at the same time.

[Speaker C]

I put the Birth Worker Retreat on with Jodi Condon of Hip to heart and Caitlin McGrath of Be Her Village.

[Speaker B]

And we just come together to put on a lovely time for you all.

[Speaker C]

And we're at the Wyndham grand, which is in Clearwater Beach. It's a beautiful hotel right on the.

[Speaker B]

Beach in Clearwater, Florida.

[Speaker C]

We will be there July 13th through 15th of 20.

[Speaker B]

And there's a variety of different speakers and sessions and we're having a book club and just breakout sessions and time in the hot tub.

[Speaker C]

Time on the beach, time at the pool.

[Speaker B]

We had so much fun last year. It was a great chance to just.

[Speaker C]

Network with doulas and sleep consultants and birth workers and lactation consultants from all.

[Speaker B]

Over the world and just hang out. It was so much fun.

[Speaker C]

So if you're interested, go check it out@thebirthworker retreat.com and you can save $100 with the coupon code retreat100. So head to thebirthworkerretreat.com use coupon code retreat100 and save $100.

[Speaker B]

And I'll see you in Florida in January on the beach. Okay, so moving on today I want.

[Speaker C]

To talk about a very common question.

[Speaker B]

I see and I focus so much on getting you more clients, how to get more clients, how to get more inquiries.

[Speaker C]

Let's talk about what happens when you do start to get those inquiries. And let's talk about what do you say, what do you do and what.

[Speaker B]

Do you ask on your doula, prenatal.

[Speaker C]

Interviews so that you can turn these inquiries into, into clients.

[Speaker B]

So first things first, in order to get more interviews, one thing that you.

[Speaker C]

Can do is simplify your contact process. I can't tell you how many doula.

[Speaker B]

Websites I look at where, you know, you talk about who you are and what you do and what you offer.

[Speaker C]

And then it just says contact me to create the package of your dreams.

[Speaker B]

And then there's, you have to scroll down a long way before you can.

[Speaker C]

Find a way to contact that doula.

[Speaker B]

And it sounds crazy, but the harder it is, and by hard I mean scrolling, the harder it is for someone.

[Speaker C]

To contact you, the less chance they're going to actually contact you. So if you are asking on your website for people to contact you, make.

[Speaker B]

That word contact me a link to.

[Speaker C]

Your form, a link to your email.

[Speaker B]

A link to your phone number. Put your phone number there and put this, a contact me button very prominently throughout your website, wherever, on every single page.

[Speaker C]

Because the simpler it is, the more inquiries you are going to get.

[Speaker B]

Another thing I see a lot is.

[Speaker C]

People have this on their homepage, but then over on their packages or services page.

[Speaker B]

There's no easy way to contact you.

[Speaker C]

I want an easy way to contact you on each session of your website. And then when you do get someone to contact you, please respond to them.

[Speaker B]

Promptly and please respond to them personally. Again, if someone has contacted you, you want to like jump on that while they're into it.

[Speaker C]

You don't want 72 hours to go by before they hear from you. And yes, maybe you're at a 72.

[Speaker B]

Hour birth, but whenever possible, respond as quickly as you can.

[Speaker C]

And if you're, you know, if you're.

[Speaker B]

On your way out to a birthday, respond and say, hey, I got your.

[Speaker C]

Message, I'm really excited to talk to you, congratulations. I'm walking out the door to a.

[Speaker B]

Birth, but I'll be back. You know, I'll contact you when I'm done.

[Speaker C]

The other thing in your responses, and I do this too, you get so.

[Speaker B]

Excited about like, oh, I want you.

[Speaker C]

To hire me, I want you to learn about me. But spend a little time congratulating them, ask them how they're feeling, put the.

[Speaker B]

Focus on them, make them feel loved and welcomed and show that you are.

[Speaker C]

Really interested in them and their pregnancy.

[Speaker B]

And so then once you do, get.

[Speaker C]

Them on the phone for the interview, and this is something I always love.

[Speaker B]

To share on this podcast, Things I've learned the Hard way. That could have been a title for.

[Speaker C]

This podcast, things that the Doula Darcy.

[Speaker B]

Has learned the hard way. You know, as you're saying hi and on the phone and how you feeling, oh my gosh, this is so great. I always cut to, let me just.

[Speaker C]

First ask you what town you live in because I can't tell you how.

[Speaker B]

Many hour long consults and interviews I've.

[Speaker C]

Done only to find out that the.

[Speaker B]

Client lives three hours away from me and there's no way I can be their postpartum doula. So now, in all my experience, before I dive deep into the conversation with.

[Speaker C]

Them, I like to confirm that they are within my service area.

[Speaker B]

And you know, I like to work.

[Speaker C]

In early on to make sure they've been to my website and seen the cost of services.

[Speaker B]

This helps save me a lot of.

[Speaker C]

Time by not having to a discuss.

[Speaker B]

My prices on my calls, which, you know, especially in the beginning was really.

[Speaker C]

Awkward and hard for me to do.

[Speaker B]

Like now I have no problem with it.

[Speaker C]

But in the beginning I get it.

[Speaker B]

It, you know, it for me it.

[Speaker C]

Was just easier to list my prices on my website. So then that made these phone call conversations easier. But I also now like to make sure they've seen that so that again, I don't go into an hour long interview with them and find out that.

[Speaker B]

They were looking for a pro bono doula. So once we have that out of the way, then you can get into the interview.

[Speaker C]

And here is my, probably my biggest.

[Speaker B]

Tip is that these consults and interviews.

[Speaker C]

Are a chance for you to showcase to your potential client what it's like to be in the presence of a doula.

[Speaker B]

And I mean, that sounds a little funny, but I mean it. So I want you to set the.

[Speaker C]

Energy and the tone of your call.

[Speaker B]

I want you to be calm and, and confident and compassionate.

[Speaker C]

Your energy during this conversation is going to, it really reflects the support that you're going to ultimately provide to them.

[Speaker B]

And this is a chance for you to let them feel what it's like to be supported by a doula.

[Speaker C]

So let them do all the talking. Listen more than you talk.

[Speaker B]

I'm going to say that a lot on this episode.

[Speaker C]

Listen more than you talk. So ask them open ended questions and show genuine interest in their responses. And this is going to, from the get go, build a strong connection with them that shows them that you really.

[Speaker B]

Value their needs and their concerns. Another thing I do is then I kind of say, all right, so I don't know, you know, sometimes I'm like.

[Speaker C]

Oh, I know Tammy referred you to me.

[Speaker B]

I don't know what she told you.

[Speaker C]

Or how much you know about what.

[Speaker B]

A postpartum doula does or what a doula does.

[Speaker C]

Do you want me to just dive right into my spiel or do you.

[Speaker B]

Want feel like you know what to expect and you want to just hit.

[Speaker C]

Me with your questions?

[Speaker B]

So based on their answer, we move forward.

[Speaker C]

But it's really important to provide a.

[Speaker B]

Clear and relatable explanation of what you.

[Speaker C]

Provide as a doula. I like to use specific examples to.

[Speaker B]

Make it more tangible to them. You know, the textbook definition in my.

[Speaker C]

Case of a postpartum doula is that postpartum doulas provide physical, educational and emotional support.

[Speaker B]

But that's, you know, what the heck.

[Speaker C]

Does that even mean?

[Speaker B]

So on my interviews, I like to say that, you know, I show up when things are really hard and I.

[Speaker C]

Make sure you're eating healthy food and.

[Speaker B]

Drinking plenty of water and can take.

[Speaker C]

Care of the baby so that you.

[Speaker B]

Can go take a shower and take a nap. And then people are like, oh my.

[Speaker C]

God, that sounds amazing.

[Speaker B]

So once you've highlighted your services clearly.

[Speaker C]

Then I love to ask and write this down. If you're not driving, I love to ask what their main concerns are for.

[Speaker B]

Their birth or postpartum period and say, what is it that made you reach out to me?

[Speaker C]

Don't say me yet. What is it that made you reach out to hire a doula?

[Speaker B]

What is it that made you interested in hiring a doula?

[Speaker C]

And this helps you understand their priorities and then ultimately you can tailor the.

[Speaker B]

Support that you provide them accordingly.

[Speaker C]

So. Right. So pay real close attention to their answer. When you ask, what kind of support do you anticipate needing? Write it down, pay attention to the answer. And then when you get around to.

[Speaker B]

Supporting them, I always go like, I mean, this is a line on my.

[Speaker C]

Intake form and when I'm getting ready to finally go serve them a few months from now, after they've hired me, I go double check that line to make sure that when I show up.

[Speaker B]

As their doula, I am fulfilling that.

[Speaker C]

Need because that is going to help.

[Speaker B]

The whole thing, just be better, the.

[Speaker C]

Whole experience for you and for them. It's also going to help them be satisfied with your services. And this clear communication in the beginning.

[Speaker B]

Leads to them having a higher client.

[Speaker C]

Service satisfaction rate, which is going to translate into better reviews for you, which is going to translate into more people hiring you down the road. But also, quite simply, it's going to.

[Speaker B]

Translate into you giving them what they need.

[Speaker C]

And I can't tell you how many times I have been surprised by this answer. So I personally became a postpartum doula because I was exhausted and depleted and.

[Speaker B]

And just wrecked during my own postpartum time.

[Speaker C]

And I just needed to sleep.

[Speaker B]

I just, I had had a C.

[Speaker C]

Section and an infection. I just needed rest and sleep. That's all I thought about.

[Speaker B]

That's all I wanted. That's all I craved. And when I, you know, when my, after my babies were born. So it always, you know, you could.

[Speaker C]

Knock me over with a feather every.

[Speaker B]

Time I've gone into a new mom's.

[Speaker C]

House and say, hey, you know, want me to hold the baby so you can go lay down?

[Speaker B]

And they're like, I'm good, I'm okay today. I feel okay today. Like, I just, I can never believe it. But so I became a postpartum doula and because I wanted to help moms get sleep.

[Speaker C]

And so it's always so interesting to me when I ask this question on my interviews. You know, what kind of support do they anticipate needing? And sometimes their main concern is they don't want their mother in law around after the baby's born, or they need to make sure they take their epilepsy.

[Speaker B]

Meds or they have a dog that.

[Speaker C]

They'Re worried about and they want to make sure there's another adult there that's.

[Speaker B]

Just watching everything so that things are safe.

[Speaker C]

Or they have a history of anxiety and depression and they're just wanting to.

[Speaker B]

You know, set themselves up for success and have someone there that's kind of monitoring everything and helping them out.

[Speaker C]

So again, when you ask this question.

[Speaker B]

You learn a lot about a, what they're going to need and then how you can make your support line up.

[Speaker C]

And be the most help to them.

[Speaker B]

And this all applies to birth as well. You know, you want to know if their main concern is their fear of childbirth.

[Speaker C]

You want to know if their main concern is pain. You want to know if their main concern is that mother in law that.

[Speaker B]

They don't want in the room because.

[Speaker C]

That can really help you with the information that you provide to them, the childbirth ed that you teach to them.

[Speaker B]

In the prenatals and so much more. Another really important question, and again, I.

[Speaker C]

Have added this to my intake form and I want all of you to start doing this. If you're not doing this now, is ask anyone whether they hire you or not, ask them how they heard about you. This information is so valuable for tracking.

[Speaker B]

Which parts of your marketing strategy are working and what maybe isn't, and also.

[Speaker C]

To keep track of who in the.

[Speaker B]

Community is referring you to people.

[Speaker C]

So always, always, always ask clients how they heard about you.

[Speaker B]

And then follow up.

[Speaker C]

Send a handwritten thank you note to.

[Speaker B]

Anybody who gives you a word of mouth referral.

[Speaker C]

Whether they're a past client, whether it's an ob, whether it's a chiropractor, send them a little note. I like to tuck in a little.

[Speaker B]

Gift card to our local coffee shop.

[Speaker C]

And this really helps maintain and grow.

[Speaker B]

These valuable referral relationships.

[Speaker C]

I had one year.

[Speaker B]

You know, I, I'm a nerd.

[Speaker C]

I keep a spreadsheet of my referral sources because I like to, you know, this comes from my advertising days.

[Speaker B]

You know, we, we need evidence, right?

[Speaker C]

We needed to know what strategies that.

[Speaker B]

We were doing were working. So we would always track as much as we could in the corporate advertising world.

[Speaker C]

But this is really important as a doula too.

[Speaker B]

So again, I have a spreadsheet where I track, you know, if someone's saying Instagram or Google or, you know, certain people.

[Speaker C]

And so I had one year and I always, at the end of the year, look back at my spreadsheet and.

[Speaker B]

Kind of really analyze the year.

[Speaker C]

I had one year that a certain.

[Speaker B]

Birth doula was, had just sent me so many clients and some were really big contracts. So I called her up and I.

[Speaker C]

Was like, hey, we're going out to lunch.

[Speaker B]

You were my biggest referral source this year. And we had a great time and.

[Speaker C]

That was really fun.

[Speaker B]

But also, you want to know is, you know now.

[Speaker C]

And it's also been interesting over 14 years. When I first started, those first couple.

[Speaker B]

Years, all my clients found me from word of mouth. You know, they were like, oh, my.

[Speaker C]

Friend told me about you. This other, you know, your, this other client told me about you or my chiropractor.

[Speaker B]

And now several years in, like, word of mouth referrals are still a really big way that I get clients.

[Speaker C]

But now I would say 75 to 80% of the people say that they.

[Speaker B]

Found me and my doula agency on Google.

[Speaker C]

So that shows me that my SEO, my search engine optimization that I am.

[Speaker B]

Doing is working and that it is worth every penny. And I don't even really put any pennies toward it. The pennies I've spent learning about SEO are worth every. Are worth everyone.

[Speaker C]

And the time and effort that I put into making sure that my website ranks high.

[Speaker B]

And because of that, I don't do a lot of social media posting for my doula agency because I have such good SEO, I don't have to rely on that. But if you are, and I highly suggest that you are posting on social media, you know, you want to know, is it, are people seeing, hearing about.

[Speaker C]

You in the mom Facebook groups? Is it your Instagram, Is it your TikTok? Is it your website?

[Speaker B]

What you know, what is it? And if, let's just say I'm making this up, but let's just say after a year no one has said they found you because of TikTok.

[Speaker C]

Maybe you can let that one go.

[Speaker B]

And double down on if people are saying that it was Instagram or Google, you know, double down on the efforts.

[Speaker C]

That are working and let some of.

[Speaker B]

The ones go that aren't working. Here's an example of something that wasn't working. Another thing I did when I was first starting out was I hung posters and rack cards everywhere in my town. Every coffee shop, every health food store, the yoga studios, anywhere that there was a community billboard.

[Speaker C]

I hung my rack card anywhere that let me put a little stack of rack cards.

[Speaker B]

I put a little stack of rack cards and in on my spreadsheets of.

[Speaker C]

Where people heard about me.

[Speaker B]

No one ever said, well, for a very long time, no one ever said that they saw my rack card somewhere.

[Speaker C]

I'm not saying this is a total.

[Speaker B]

Waste of time because that is, it.

[Speaker C]

Is some good branding.

[Speaker B]

If people are finding your website, they're seeing you on Instagram, people in the community are talking about you and you know, as they're getting coffee, they see your logo over on the community billboard. I mean, that does help.

[Speaker C]

But there was one day I'll never forget. It was five years into my doula business and I asked someone on an interview how they had heard of him, of me.

[Speaker B]

And she said, oh, I, I saw.

[Speaker C]

Your rock card at the Herbal Path.

[Speaker B]

Which is our local health food store.

[Speaker C]

Here in Dover, New Hampshire. Shout out to the Herbal Path.

[Speaker B]

And I thought that is to myself.

[Speaker C]

I didn't say anything to her, but.

[Speaker B]

I knew I had hung that rock cart up there five years ago. It was probably covered in dust and it took five years for that thing to work. So over time I did let that.

[Speaker C]

Strategy go of hanging flyers all over town. All right, so then you want to.

[Speaker B]

Be, you know, having a conversation with these potential clients. You don't want to show up and just blast them. You know, you might be really excited about what you have to offer and how you can help and proving all your expertise and experience and certifications. But you really want to, as I.

[Speaker C]

Said before, let them do most of the talking.

[Speaker B]

Let them experience what it's like to be heard. You know, think about their life. You know what it's like when you have a pregnant belly and you're walking around and everybody just starts running over.

[Speaker C]

To you and telling you their horrible experience experiences or their wonderful experiences or just their experiences or they go to the OB and they have four minutes in that office where the OB's like, you got to do this and you got to pee in this cup and do this and that and that.

[Speaker B]

Any questions? Okay, great, see you later, see you in a week.

[Speaker C]

You know, sit down, ask them open ended questions, listen to their answers and let them experience what it is like to have a doula holding space for them. Also let them experience what it is.

[Speaker B]

Like to have a doula who is calm and confident. And because that it subconsciously they are.

[Speaker C]

Going to realize like the energy you bring to the interview is the energy that you are going to bring to their birthday. That's the energy you are going to bring to their home when they have a three day old baby.

[Speaker B]

So I mean you want it to be your true personality, but you want.

[Speaker C]

It to be your doula personality.

[Speaker B]

And whether you're bubbly and energetic or calm and quiet, either one is fine.

[Speaker C]

Be your true self.

[Speaker B]

But confidence has to come through because.

[Speaker C]

I believe that is a huge piece of getting hired as a birth doula.

[Speaker B]

Or a postpartum doula. People want that conf.

[Speaker C]

People want that confidence. Whether the reason they're hiring you is.

[Speaker B]

They'Re afraid of pain or they're afraid of their mother in law or they want to make sure they're taking their.

[Speaker C]

Epilepsy medicine or they have a history of anxiety. Either way, whatever their reason for hiring.

[Speaker B]

A doula, I believe confidence in you.

[Speaker C]

As the doula checks all those boxes. So it doesn't help you if you show up to an interview and you're.

[Speaker B]

Like, well.

[Speaker C]

You know, if they ask what's your rate?

[Speaker B]

And you say well I mean, what do you think?

[Speaker C]

What is what would feel good to you?

[Speaker B]

Or I, you know, I charge this, but if you wanted to, if you.

[Speaker C]

Need me to do this now, it'll go so much better if you say.

[Speaker B]

Oh, my rate, my rate is $45 an hour, whether it's daytime or overnight.

[Speaker C]

When you confidently answer their questions. Here's another example.

[Speaker B]

If you're a brand new doula and.

[Speaker C]

They say, oh, how many births have you attended? Or how long have you been doing this?

[Speaker B]

Oh, well, not that long. I just, you know, I've only been to one birth versus if you say, oh, I completed my training in April and I basically have been a doula my whole life. I've, you know, I'm always the friend that everyone calls to come help when they have a new baby. Or I've been, you know, I'm always the friend that everyone calls to go to their birth.

[Speaker C]

I have been around birth for years.

[Speaker B]

I'm not saying lie, but I'm just.

[Speaker C]

Saying if you've only been to one birth as a doula, that's fine. That's great.

[Speaker B]

We all start somewhere.

[Speaker C]

It's also really great to convey that you have been obsessed with birth for years, that you have read every single book and listened to every single podcast.

[Speaker B]

And you know way more than them. So whatever your answer is to how long you've been been doing this, answer it confidently.

[Speaker C]

Answer every question that they have confidently.

[Speaker B]

And that goes a really long way.

[Speaker C]

In terms of them hiring you. So the main thing is you show up to these doula interviews in your.

[Speaker B]

Doula headspace, in your doula energy, in your doula mindset, like doula them through the interview. This is your chance to let them experience what it is like to have.

[Speaker C]

A doula holding space for them and to be in the presence of a doula.

[Speaker B]

And it's they are going to subconsciously.

[Speaker C]

Get that and leave with like, oh, this thinking of, hey, I felt great with that doula.

[Speaker B]

She made me feel really cared for.

[Speaker C]

Respected, listened to, held. Let's hire her.

[Speaker B]

So I hope that you got some.

[Speaker C]

Really good tips out of this episode. This is such a common question I.

[Speaker B]

Hear of what to ask on these doula client interviews and I hope that.

[Speaker C]

These tips help you hack your interviews so that you get hired more. I'd love to hear what you think. Go share your takeaways in the Doula Marketing group on Facebook, my free Facebook group, or shoot me a DM if.

[Speaker B]

You have any questions on Instagram and we will see you next week.

[Darcy]

Thank you for tuning in to the Doula Darcy podcast. I hope you found this episode valuable and I'd love for you to join me on the next one. Let's keep the conversation going. Shoot me a DM on Instagram thedula Darcy or join my free Facebook community, the Doula Marketing Group, where we dive deeper into growing your doula business. If you enjoyed the episode, please take.

[Speaker C]

A moment to rate and review the.

[Darcy]

Podcast on your favorite platform. Your feedback will help more doulas discover the show, which in turn helps more families find the doula support that they need. And I believe that that is how we save the.