In this episode of The Dr. Will Show, host Dr. Will interviews Brooke McKinney, an instructional designer and founder of The Engaging Teacher. They discuss the concept of the Unique Value Proposition (UVP) in education, exploring Brooke's journey into teaching, her innovative approaches to student engagement, and the challenges educators face. Brooke shares gems on designing lessons that foster real understanding and community in the classroom, as well as the importance of making thinking visible. The conversation also touches on misconceptions about engagement and instructional design, and how educators can define and integrate their UVP into their teaching practices.