Michal Petros | Founder, Cultural Strategist

Spanning industries, continents and business objectives, the constant in my career has been cross-cultural communication. From my start as a nonprofit grant writer in Eswatini to building a creative practice alongside a corporate career in New York City, I enjoy connecting, creating and constructing fresh frameworks for understanding.

Studio Hiwet is named after my aunt, Hiwet, who raised me to understand the value of art, community, and civic engagement. Her early passing taught me something else—to create with intention, and to honor life by living it fully.

I’m a cultural strategist and documentary storyteller working across philanthropy, tech, and creative programming. I help organizations communicate across difference — whether that’s a company building trust with underserved communities, a brand entering new cultural contexts, or an institution documenting identity with nuance and care.

My background spans global engagement, communications strategy, and community storytelling. At Dropbox, I led global volunteer storytelling and international disaster relief communications while managing a network of 20+ employee ambassadors. At Blackstone, I developed engagement campaigns that broke participation records across global offices. Earlier in my career, I designed a $2M fundraising strategy in Eswatini and secured a $36K Japanese embassy grant supporting clinical operations at the country’s leading HIV/AIDS clinic.

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The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business

You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book; it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.

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