John Jantz (2:51)

Well, I'm thinking mice in my Youth there was. You had Tom and Jerry and you had Mighty Mouse.

Lynn Smith (2:57)

And you know, exactly all the Disney.

John Jantz (2:59)

They'Ve got a long history, of course, Mickey Mouse. How can we forget?

Lynn Smith (3:02)

Of course.

John Jantz (3:02)

So a long history of being in children's or at least in. In cartoons. So you mentioned, of course, the book struggle that you had. Just keep going. But how'd you land on that as really the central message for. I'm sure that became as an afterthought, you know, in the struggle you had with the book, but you went into it with that central message. How and why'd you land on that?

Lynn Smith (3:24)

It came from the three words that were sent to me when I was in a really dark place in my life. It was in my early 30s and I had a friend from college that just texted me those three words. Just keep going. It wasn't, you're going to be okay. It wasn't things are going to work out, which is our go to when people are having a hard time and you're like, no, I'm not going to be okay. Things are not going to work out. But the three words of just keep going was exactly what I needed to hear. And so I did. And then I continued to have great times and not so great times, just like we all do in life. And that phrase got me through a lot. And so I wanted to bring that concept to young minds because it's certainly what I do when I'm working with executives. I show them how to overcome their fears so that they can just keep going. And I thought, well, why am I doing this with 47 year olds or 57 year olds or 67? Why, why am I not doing this with 7 year olds so that we don't have to get into the boardroom and be so paralyzed by those fears that we have.

John Jantz (4:24)

Yeah. So, I mean, the lessons in this book, yes, you've written this for a young audience, but the lessons in this really do. I mean, I. A lot of my listeners are entrepreneurs and, you know, resilience is probably one of the core characteristics of a successful entrepreneur. Do you feel like you limit the message a little bit? Because some of looks at that cover and says, oh, well, that's not for me.

Lynn Smith (4:47)

Well, I think that it's for. Is there somebody that is an entrepreneur with no children that's going to buy the book? No, probably not. Unless they read children's books for themselves. It's for the entrepreneur that has their little one that they want to be able to instill this message that they've so Brilliantly embraced because you can't survive as an entrepreneur without it. And so I think myself As a recovering W2, what I like to call myself, and now an entrepreneur that I hope my children will become because I think it's the greatest path in, in your career that you can have. And it does take a certain mindset. And there's a reason why in life there are two types of people. There are ones that need to be sort of told what to do and those that can take on the risk and, and the responsibility of not only doing, but also telling their team how to execute their vision. So can we raise those many entrepreneurs? I think we can.

John Jantz (5:49)

So I've written seven books myself. I think my longest book topped out at slightly over a hundred thousand words. Was it hard writing a book that doesn't have that many words?

Lynn Smith (6:01)

Great question. Because I'm in the process of writing a nonfiction Spoiler alert. There will be a version of a just keep going for grown grown ups. This the challenge wasn't the amount of words. It was the way that you distill down a very complex topic like resilience, courage, bravery and took years for me to accomplish so. Everyone talks about their nonfiction books, which you being an author, you know this very well. It can take up to two years to write a book, the time that it takes to write a thousand words. But it took just as long to write 40 pages because there were so many different iterations. And it helped me grow as a writer. I'm used to writing four minute television segments where I hook em and I give em twists and turns and then I button it up and I can't write like that. So I grew as a writer through that process. And what we landed on, I'm confident helps children understand in not a you be resilient kind of a way, but it takes them on the journey where they realize that they can just keep going through their fears and they can get to their destinations.

John Jantz (7:06)

I'm curious. You know, children's books, the illustrations quite often tell a great deal of the story. How was that having such an important collaborator really, you know, not just to mention the beautiful art, but that it helped tell the story.

Lynn Smith (7:20)

Oh, and Lauren Gallagher, who is the illustrator who I didn't choose because the publisher chooses it. And I could not be happier because to your point, what she did with the illustrations was she brought to light the emotion. So when mouse is feeling overwhelmed, you see this cloud around him with jagged edges and it slowly dissipates over time. And the whimsical Idea of breathing in and out, and his ears up, when he breathes in, look like he's about to float away. And when they're down, it looks like they actually move. I mean, only an artist can do that. And what I did, you know, because I've been asked the question, was it hard to let go of your story and hand it over to somebody else to bring it to life? I tr. What I learned throughout my career is you find the best of the best and then you trust them because they're the expert. And maybe you learned that you didn't find the best of the best and then you move on to the next thing and you lose a little bit of money. We know as entrepreneurs, how many vendors did we hire? And we just, it's like, okay, there's another 10 grand out the window. This was, it truly was the best and best out there. And I just trusted her expertise.

John Jantz (8:26)

So there are a lot of very adult themes in this book. Reframing adversity, for example, a lot of, you know, a lot of adults really have trouble with that. How do you bring that something that's that complex and, and make it, you know, not. I hate the term dumb it down because that's not what you're doing. You're.

Lynn Smith (8:46)

No, it's drill it down to that audience.

John Jantz (8:48)

Understand? Yeah. So how do you take something that is really hard for, you know, full adults, grown adults, to understand and make it something that a seven year old, as you mentioned, understands.

Lynn Smith (8:59)

Throughout the book, Mouse starts in a forest and he's trying to get home. And he encounters a animal along the way through each challenge he faces. So in some cases it's. Sometimes Mouse has big feelings and that makes him scared. And a friend will come along and say, have you tried taking a deep breath in and taking a deep breath out? Ah, that helps. I'll just keep going. And he gets to his next scene, which is sometimes Mouse is frustrated because someone won't share. Have you tried jumping up and down? Oh, that helps. And just keep going. And throughout each vignette, there are different physical techniques that are very simple that kids understand. So when I, when my kids read it, they're the best test market, right? And that's what I did before the manuscript ever was finalized. I was like, does my 6 year old like this? And you know, they were reading it and then they get off the couch and they'd start jumping up and down or they know this because I put it in the book. Because this is what we do. When I say take a Deep breath in. And they're like, take a deep breath out. And so it is not you are overcoming adversity, which is what we would say to an adult. It is leading them to the water, through these magical scenes. And then at the end, he gets to his house and he realizes that putting one foot in front of the other, taking deep breaths, helped him to get to where he wants to be. And the ultimate okay, we nailed it on the messaging was my now 6 year old, who's my youngest. My 6 year old at the time who is now 9, is my oldest. That was my test market when I was writing this. But my 6 year old now said to me at the start of school, he said, mom, can we bring your book into the class? And I said, well, why? And he's like, well, George just started at our school and he doesn't know anyone and I think he's scared. And I was like, yeah, okay, they get it. They get it because that's the situation that they can relate to. And I said to him, you're being a deer, you know, because the deer is one of the friends in the book. And so it's like, can we teach them how to be the other animal that might help the mouse out there? Because I think there's a mouse in all of us.

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John Jantz (11:15)

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John Jantz (11:54)

Yeah, so. So speaking of that, while this is not purely autobiographical, I'm wondering how much you've had some reinventions in your career. I'm wondering how much of this you feel like is autobiographical.

Lynn Smith (12:08)

Yeah, and I don't even know that word reinvention, because that almost makes it sound like there's a restart to it. I would say more of a development of where I went with my career. So I was a news anchor for 15 years. Felt the news business was no longer how I could serve. And so I wanted to reverse engineer what helped me to feel like I'm talking to you. When you're sitting in your living room and like, oh, I know her, I like her. I want. I want to spend time with her. How do I teach that to executives that are struggling with the boardroom or the presentation that they're giving? And so when I made that transition, were there just keep going moments? Of course, I was starting from scratch as an entrepreneur. I mean, John, I didn't even know how to do an Excel worksheet. You know, I was. I read Glass for a living. I didn't know how to do any of these things. I didn't even know what the term scale meant. Like, what does it mean? To scale was an actual Google search. And what I had to do along the way was just keep going, you'll fail. I have bad business partnerships, bad decisions, bad people that came through. All of it's happened. It's going to happen again. We know this to be the case. What do we do when it happens? We just keep going again.

John Jantz (13:25)

I find, I find myself keep going back to adults on this because it's so relevant. But, you know, how much do you think self awareness plays a role in being able to just keep going? You know, it's rather than like, the world's against me. I'm a failure. I'm this, you know, how much of it is. No, this was supposed to happen. You know, for example, I think the.

Lynn Smith (13:46)

Reason that you keep going back to the adult piece is because we as adults, the things that we're struggling with are often rooted in childhood. So when I'm working with executives and I uncover for them the reality that what they're struggling with, which is their communication, is not actually their problem. Their problem is their fear. Am I going to say the wrong thing? Are people going to like this? Do I sound smart? That's what we fix first. And then I teach them the tactical. And whenever I'm digging through the fear piece, I always ask the question, where do you think that comes from? And inevitably, and we're talking hundreds of executives that we've tested this with, and These are Fortune 500 CEOs in many cases, always goes back to childhood. Well, you know, I was a latchkey kid and I had to sort of figure out things on my own or, you know, I had a very critical mother or whatever it was, it somewhere rooted back in childhood. And so much of this book I wrote for the parent reading it to their child as much as I wrote for the child.

John Jantz (14:52)

So as you've mentioned, you're a parent. And then obviously, I'm sure There could be a lot of teachers that. That see your book. How do you think adults then can model that just keep going kind of mindset in their own lives for those who might be paying attention? Yeah, I do recall they hear every word you say and see everything you do, whether you know it or not.

Lynn Smith (15:12)

Oh, and, gosh, I could be so hard on myself for that reality because I'm learning how much that's true and how many times I have screwed up. And I am not a parenting expert, but I do host a parenting podcast. So I've talked to a lot of parenting experts, and they helped me to change the way that I present to my children. And I say, well, they say, and I'm believing if I'm doing it 70% of the time, then we're good. They'll forget the other 30. But what I have done is I've welcomed them into my failures. So I shared with them throughout the book process. You know what? Someone rejected the book again. Ugh, I'm disappointed. But you know what I'm going to do? I'm going to do something that, you know, they said that maybe this could be worked on. So I'm going to go and do you want to help me? Like, I brought them into the process so they could see me pushing through rejection and perceived failure. And then things like, I've had my son when he was nervous about a game. What if I don't win? Right? Instead of, you know, get out there, you know, win, right? That's what we teach our kids. Get first place. And then you are on the sidelines, and these parents are going crazy. And what does that teach our kids? Like, oh, my gosh, wait. The stakes are really high. My mom and dad are on the sidelines. Like, they're screaming at me to just do better. And instead, it's like, you know, I was. Because this did happen to me when I was in middle school. I got cut from every single team. And instead of sulking, I went to camps during the summer, and I tried practicing every single second that I could. And the next year, I made the team. And so I share that with them of, like, if you don't, what are you going to do about it? Are you going to stop? Or are you going to keep going and practice and get better? Because that's entrepreneurship, right? You get knocked down and you don't get pushed out.

Duct Tape Marketing Host (17:06)

So have you.

John Jantz (17:07)

I'm sure in your, you know, consulting, you've developed some frameworks and some tools, and, you know, there are some things that you Mentioned in this book, you know, breathing, you know, asking for help, shaking it off. Do you envision some worksheets or things that could be used in the class or used by families?

Lynn Smith (17:24)

Yeah, we actually have an educator and a parent guide that we have on the website for the book. And we did that because we wanted this to be the starting point. We wanted this to spark greater conversations with your children. So in the guide, it's definition of brave. What is the definition of courage? What does it mean to fail? And then question prompts like, have you ever felt like you failed at something? What did that feel like? And what does it mean to be brave? And how can you be a friend to somebody that might be struggling? And then at the end of the guide, it's a worry journal. And this was from another parenting expert that shared with me the importance of writing kids feelings down. And I started it with my boys. And now my son will say, mom, can you go get my worry journal? So we put that at the end so that they have a place where they can write down the feelings, the big feelings that we address at the beginning of the book. Mouse sometimes has big feelings. And I use that word specifically because I have a big feeling kid. So I have a big feeling, big reaction kid. And sometimes we're big feeling adults. Right. We react bigger than maybe we need to because of our emotion. And so, yes, in my frameworks, what we work through are beating the brain bully, which is our inner critic, and having the Goldilocks effect of preparation so that we walk into communications with the right messaging. All of those things are the big concepts we just want to teach our kids. What does it mean to be brave? What does it mean to have courage?

John Jantz (19:00)

So you mentioned already that you're working on a book that uses the same. Really? To use in your consulting. Right. The same message. But do you ever envision a series of books? Maybe it'll depend on how well this sells. Right. Do you ever envision a series of books that. That, you know, you have a whole group of emotional lessons that you could probably tackle?

Lynn Smith (19:20)

Well, from your mouth to the skies? Yes, of course. That's the dream for every author. That your message resonates and that it develops and it continues. And that's what I would love to be able to do with this book. I, you know, as you say you've written, you said eight books, Is that right?

John Jantz (19:38)

Seven.

Lynn Smith (19:39)

Seven. Yeah. And when you're an author and you just feel like your content evolves and you want to share your frameworks and your IP with as many people as possible, because that's how you make an impact, Right? Especially as a business owner.

John Jantz (19:52)

So, all right, the hardest question. I saved the hardest question for last. Maybe, maybe it's not the hardest question. Was there a time in your life, career or not career related, that you had to just keep going?

Lynn Smith (20:05)

Gosh, I could give you hundreds of examples. Right. I'll give you a great story for TV news. So I was a producer of the Today show and they approached me when I had appeared in one of the segments and they said, have you ever thought about doing on air? Well, the skills of being great on camera are not natural for most people. And that was true for me. So they sent me to Hartford, Connecticut to cut my teeth, get a reel. And then they sent me to Philadelphia for a little boot camp. And local. And so it was my first day on the job. I was supposed to be a consumer reporter because clearly I could write great pieces. I was at the Today show, but they needed me to be on tape so that they could train me to be great on camera. And the first day on the job, I was sent to a breaking news stabbing at a school. And I had never reported breaking news. I was a disaster. I bumbled through it. I said the wrong name. I said the wrong weapon. This is why people say that you should cut your teeth in a small market. We could have a whole nother podcast in my disagreement with that statement, that being said, it was humiliating. It was on live television. It wasn't the last time something embarrassing on TV happened. But I continuously choose throughout my career and in my life to just keep going and not have those failures stop me from what I want to accomplish. And I hope that this book inspires your children to do the same.

John Jantz (21:32)

Well, again, Lynn, I appreciate you stopping by the Duct Tape Marketing podcast. Is there someplace you'd invite people to find out more about you, your work, and obviously, just keep going.

Lynn Smith (21:41)

John, it was great to be with you. My work with executives is LynnSmith.com where you can learn all about what we do. And then the book is just keep going book.com it is out on September 30, but available for pre sale wherever you love to buy your books.

John Jantz (21:57)

Awesome. Again, well, congratulations and I appreciate you stopping by. Maybe we'll run into you one of these days out there on the road.