AI is spreading fast. Measurable productivity gains are not. This week: why ROI is elusive, why “context” becomes the competitive edge, how PIPs and RTO are being read as pressure tactics, and how the student pipeline is already shifting.

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📌 Sources & Links:

AI productivity

• https://www.theregister.com/2026/02/18/ai_productivity_survey/

Context advantage

• https://hbr.org/2026/02/when-every-company-can-use-the-same-ai-models-context-becomes-a-competitive-advantage

PIPs, RTO, and pushouts

• https://theindependent.sg/hr-product-manager-reveals-companies-use-ai-pips-and-rto-policy-as-an-excuse-to-push-out-employees/

Student pipeline shift

• https://techcrunch.com/2026/02/15/the-great-computer-science-exodus-and-where-students-are-going-instead/

Automation claims

• https://www.tomshardware.com/tech-industry/artificial-intelligence/microsofts-ai-boss-says-ai-can-replace-every-white-collar-job-in-18-months-were-going-to-have-a-human-level-performance-on-most-if-not-all-professional-tasks

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#EmployerBranding #HR #AI #FutureOfWork #Hiring #TalentStrategy #RTO #PerformanceManagement

Productivity Promises, Performance Pressure. | PAPER CUT