116.) The Knicks NBA Finals Game 3 Episode (6/9/2026)

Summary

The Ebro, Laura & Rosenberg Show

Episode 116: The Knicks NBA Finals Game 3 Episode

Date: June 9, 2026

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Episode Overview

This episode dives into the aftermath of the New York Knicks' Game 3 matchup in the NBA Finals, exploring what went wrong in the home loss at Madison Square Garden. Ebro Darden, Laura Stylez, and Peter Rosenberg combine basketball commentary with their signature humor and pop culture insight, touching on game analysis, celebrity and political appearances at the Garden, Knicks fandom in New York, and an extended conversation on media entrepreneurship with special guest Jasmine from The Jasmine Brand.

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Key Discussion Points & Insights

Knicks Game 3 Breakdown and Fan Reactions

• Reflections on the Game

  • The hosts open with palpable disappointment over the Knicks' Game 3 loss, focusing more on the atmosphere and intangibles than deep statistical breakdowns.
  • Quote (Rosenberg, 01:29): "We're not doing that... the numbers don't matter. We know what number matters. 45, 47. Y’all wouldn't mess with the mojo. And this is what you get."
  • Ebro and Rosenberg discuss how the crowd felt overconfident, as if victory was assured, leading to a lackadaisical vibe.

• Blame Game

  • Blame for the loss humorously pinned on Donald Trump ("he was there in person") and DJ Khaled (a Heat fan occupying precious seats).
  • Quote (Rosenberg, 01:47): "There's two people to blame... there's Donald J. Trump and DJ Khaled. These are the two people."

• Game Analysis

  • Brief stats: Knicks' depth praised; Spurs’ Wemby and Castle's strong performance noted. Free throw disparity and poor performances from players like Landry Shamet discussed.
  • Quote (Ebro, 04:22): "The Knicks have a 8-man rotation that does well for them... Cat put up. He made four shots."
  • Quote (Rosenberg, 05:05): "We got to stop crying about the free throws, don't we? It was 32, 24 or something. It wasn’t like a crazy disparity."

• Atmosphere in NYC

  • Hosts marvel at the unique, electric city-wide atmosphere despite the loss: streets filled, vintage Knicks gear selling out, massive gatherings at watch parties.
  • Quote (Rosenberg, 09:46): "I have not seen outside like this on a Monday ever... Lines of people... I've never seen anything like it."

Celebrity Row & The Politics of the Garden

• Donald Trump at the Game

  • Trump's attendance criticized: city lockdown for security, huge NYPD/Secret Service presence, and Trump appearing to fall asleep courtside.
  • Quote (Rosenberg, 19:49): "He shut down the whole city, made it absolutely insane, spent tons of money, got vociferously booed by the crowd and then promptly fell asleep."
  • Debate over Fox News’ coverage showing supposed cheers vs actual loud booing from fans (18:27).
  • Anger at the made-for-TV atmosphere with special lighting in Trump’s suite for optics (20:21).

• Other Celebrities

  • Commentary on DJ Khaled's presence (and slow engagement with the game), Ben Stiller, Timothée Chalamet, McEnroe, Larry David, Cardi B performing at halftime, Jay Z, Eminem, and the blurred lines of fandom among NYC celebrities.
  • Quote (Rosenberg, 32:00): "Cardi is just consistently hot as shit... Every time, like, she's still just Cardi B."

Knicks Fandom, Bandwagoning, and Urban Culture

• Diversity on the Knicks

  • Celebratory shoutouts to the team’s diversity (Puerto Rican, Dominican, Jamaican, Philly/Jersey natives) and the sense of community and representation in NYC fandom.

• Pop-Up Fandom and Chaos Outside

  • Discussion of “bandwagoners” and heightened outsized New York energy—culminating in street chaos and the arrival of “the jabronis” (people more interested in the scene than the team, 08:08).

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Political Crossfire: Trump vs. Stephen A. Smith

• Stephen A. Smith vs. Trump

  • Stephen A. Smith's public request for Trump to stay away from MSG is dissected, after which Trump retorts by calling him “low IQ” (an insult the hosts argue is racially coded and used repeatedly by Trump against Black journalists and public figures).
  • Quote (Rosenberg, 26:13): "What makes Stephen A. great... was that yesterday. I don't think a lot of people expected him to say, Trump, keep your ass away from MSG... That is a surprising take I don't think people were expecting to get from him."
  • Quote (Ebro, 26:22): "What they're saying behind your back, Stephen A—that you're low IQ?"

• Wider Political Commentary

  • Hosts draw a line between Trump’s rhetoric and patterns of racism and white supremacy, using his comments about various public figures as evidence.
  • Strong critique of American exceptionalism in light of foreign policy and ongoing global issues (46:31–48:54).

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Media, Virality, and Entrepreneurship

Special Guest: Jasmine (The Jasmine Brand)

• Origin & Growth

  • Jasmine details starting The Jasmine Brand as a side project, losing her 9-to-5 over “conflict of interest,” living off savings, and growing the site to an established, staff-run brand spanning 14+ years.
  • Emphasizes that she never intended to be an entrepreneur or have celebrity “friends”—objectivity and neutrality are key to her site.
  • Quote (Jasmine, 52:08): "I never wanted to be an entrepreneur... I liked my 9 to 5... It became a thing."
  • Explains monetization shift from site to prioritizing Instagram, plus expanding into other platforms.

• Maintaining Integrity

  • The Jasmine Brand refuses offers from political entities and others for “positive coverage” or pay-for-play access, emphasizing personal and editorial boundaries.
  • Candidly discusses not having close relationships with celebrities to avoid compromising coverage.

• Media Ecosystem & the Clip Economy

  • Honest conversation about how “messy” and “rage-bait” content drive engagement in digital media, but her brand prefers neutrality (even at the expense of viral growth).
  • Criticism that during the hosts’ Hot97 days, the station never pushed content to blogs—contrasted with the Breakfast Club’s aggressive digital outreach.

• Entrepreneurship Nuggets

  • Jasmine’s new book: How to Build a Business Without Quitting Your Job: The Side Hustler Schedule from Survival to Empire.
  • Key theme: Side hustling is viable, not everyone should quit their 9–5, and pursuing entrepreneurship means sacrifice and possible setbacks (eviction, burnout). Emphasizes time management, consistency, and willingness to outwork others.

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Notable Quotes & Memorable Moments

• On Knicks Loss:

  • "It felt like they believed the hype... The vibe yesterday was like everybody had already been like, oh, we know we got this."
    — Ebro, 03:28

• On Trump at MSG:

  • "He shut down the whole city… got vociferously booed… and then promptly fell asleep."
    — Rosenberg, 19:49

• On the Clip Economy:

  • "Rage bait wins. It does. And then you have clippers..."
    — Jasmine, 59:33

• On Entrepreneurship:

  • "I really always felt like no one could outwork me... I just figured it would work out, and if it didn't, I could go back and get a nine to five."
    — Jasmine, 73:02

• NYC Culture:

  • "I have not seen outside like this on a Monday ever... Lines of people... I've never anywhere seen anything like it."
    — Rosenberg, 09:46

• Cardi B at Halftime:

  • "She pops out kids like it's a part time job, okay? ... Every time, like, she's still just Cardi B."
    — Rosenberg, 32:00

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Timestamps for Key Segments

• Knicks Postgame Reaction & Blame Assignment: 01:15–06:54
• Citywide Knicks Fandom and Pop Culture: 09:10–13:00
• Trump at MSG, Security, & Booing: 13:13–23:01
• Stephen A. Smith vs Trump ("Low IQ" Remark): 25:04–28:09
• Music Rundown, Cardi B's Performance: 31:22–32:57
• Discussion of Celebrity/Fandom Politics: 41:12–44:40
• Special Guest Jasmine: Media, Virality, Side Hustle Advice: 50:16–74:07
• Entrepreneurship, Integrity, and "Clip Economy": 54:46–61:16
• Jasmine’s Book, Advice on Side Hustles: 69:14–72:25

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Episode Tone

Unfiltered, humorous, and rooted in New York realness; blends sports heartbreak with pop culture gossip and honest conversations on media, politics, and entrepreneurship.

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Summary Usefulness:
This summary encapsulates the cultural texture of NYC in Finals season, the tension between sports, politics, and pop culture, and delivers broader takeaways for media professionals and side hustlers—while keeping the hosts’ voices and camaraderie front and center.

Transcript

[A]

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[B]

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[A]

Pay.

[B]

Never.

[A]

Just don't call it a podcast. The E. Rosenberg show. Yeah. EO Laura and Rosenberg Squad back clicked up.

[D]

Yeah.

[A]

After. After a terrible game three. I mean, terrible in so many ways. I'm sure we'll discuss Rosenberg. And I'll probably go off the deep end on field goal percentages. Missed shots, foul calls. No.

[B]

So we're not doing that.

[A]

We're not.

[B]

No. Breaking it. Why? Why would. What's the point of doing that when we know what. What it was?

[A]

I don't know. I just thought. I thought it might happen.

[B]

No, the numbers don't matter. We know what number matters. 45, 47. Y' all wouldn't mess with the mojo. And this is what you get. There's two people to blame. If you look at the Internet right now, there's Donald J. Trump.

[A]

Okay.

[B]

And DJ Khaled. These are the two people.

[A]

Why Khaled?

[E]

Yeah.

[A]

Because he's a Heats fan. Why did you take that seat?

[B]

You threw the plural on that. Never seen that before. Heats fan. Heats fan. The reason he was getting the Heats yesterday, and I'm joking, but I did see people annoyed, is cause he was front row. And everyone's like, why? Why are you there?

[A]

I did have that thought.

[B]

And not only that, then he was on his cell phone a lot. So I think people would have even preferred. If you're gonna be there, at least be, like, dialed in.

[A]

Ben Stiller doesn't need his phone. You don't need your phone is what I'M hearing the people say, and my

[B]

guess is Joe brought him. Maybe Joe had to pay. Like, I think it's possible people paid last night at least some pretty big premium to go. So maybe it's a matter of which of your friends are willing to pay 20 grand to go tonight. And Khaled was like, I want to

[E]

go 20 grand more than that.

[B]

Yeah, but they're not buying them from second. I have to imagine if you're fat Joe, I'd be interested in asking.

[A]

I have no idea.

[B]

Wouldn't you imagine he's getting them, though? Those tickets that are literally in the front row, I think those are all controlled by the building. I don't think those are going. Very few of them, I think, are hitting secondary market. Second row.

[E]

Yeah, yeah, but that.

[B]

That row of TV people. Garden has to be controlling that.

[D]

Right, right, right.

[B]

No, no, but by the way, didn't even have room for Kylie last night. No room for Kylie.

[E]

Chalamet was by himself.

[A]

Chalamet had to go Dolo.

[B]

Timothee Chamalay was. Was Dolo.

[A]

Yeah. Oh, she's in Turks. All right. Thanks, Griff. She's busy.

[B]

Oh, I get it.

[A]

You know what I mean?

[B]

Anyways, it sucks. It sucked. It felt like they believed the hype. The feeling yesterday was like everybody had already, like, been like, oh, we know we got this. Not the team. I know what I felt, but the vibe.

[A]

I felt like people were there for a moment. That is historic. Excited to see it, wanted to be there for it. And. And. And congratulations.

[B]

You play. Hit yourself with the button. Hit yourself with the button.

[A]

Okay, I'm hitting myself. Congratulations, cuz.

[B]

You sat here on this selfsame ELR show.

[A]

Yeah.

[F]

And.

[B]

And you. And. And other people did this too. Alan Han almost did this, too. You sort of downplayed San Antonio. You were like, they don't really have that much. They're not as deep. And I was like, they're not.

[A]

I just wimy showed up last night.

[B]

But they. They. But it's not just wemby. Like, champagne's good. Like, they have. Castle's really good.

[D]

What was the final score?

[B]

But very. It was close. Like 4 6. No, no, no.

[A]

I. The Knicks have a 8N man rotation that does well for them. Like last night, you had Clarkson show up. You had people show up. Because Cat. See, I knew we were going to get into the numbers. I'm glad you brought that up, Cat. Cat put up. He made four shots.

[B]

But that hap. That's. That's part the depth of the Knicks is. Sometimes they need that depth because the guys you think are going to play just don't play.

[A]

But. And that's a great quality to have. Some teams don't have it. Which is why I think the spurs lost the first two games is because Wemby didn't show up.

[B]

They.

[A]

Castle didn't show up. It's a rap. It's a rap. Ski last night, Wimy shows up, Castle shows up. It's a different game. Oh, Also, they shot 24 free throws in. In the second half to the Knicks 8. But that's a whole different discussion.

[B]

But the free throw disparity was much closer this game than the last game. We got to stop crying about the free throws, don't we? It was 32, 24 or something. It wasn't like a crazy disparity.

[A]

No, just the second half was crazy.

[B]

I know second half was. Was more so.

[A]

But Cat see, I know we get into the numbers. Congratulations, you play.

[B]

Cat took 10 shots. Not what you want. Bridges took five shots. OG was. OG does what he does.

[A]

OG did his thing. I think. What Chamette made one shot.

[B]

Landry Shammit had. It was one for eight.

[A]

Can't do that.

[B]

Is Landry Shamit a Jew? He's giving. He's giving Jew energy. To me, half Jewish. I don't know. It's kind of Shammit Schnozola. The name Shamit sounds kind of like Hebrew.

[A]

You stereotyping super crazy. That's racist crazy.

[B]

I'm Jewish. I'll do what the hell I want. God damn it. Can't tell me what to do. Got a big old schnoz. That's. I thought, well, no, he looks like. He looks like he could be mixed race. I'm not sure what he is.

[A]

I think he's mixed his mind. He's a single mom. Household mom was like, you know, hustling and grinding. He had to stay with, like. I saw. I've been watching these. I forget the man. She does a great job. Some journalists on Instagram who does a great job covering the. The story. The real life story behind the athletic story.

[E]

Oh, that's cool.

[A]

Which is super warm and fuzzy.

[E]

I want to see that.

[B]

Well, the Knicks have so many great little stories like that, you know, you cannot downplay. I saw Bobbito celebrating online. You know, Bobbito checked out of the NBA years ago. The man is obsessed with basketball, but not really the NBA, of course, though he was once broadcaster for the Knicks. A lot of cool stuff with him. Anyways, he was celebrating with Good reason that this Knicks team has a Puerto Rican and a Dominican. Yeah, I mean, it's a crazy. Which is kind of more crazy. And a Jamaican. Yeah, well, that's crazy.

[A]

Well, and Mikhail's from Philly, but Brunson's from New Brunswick. Cats from Jersey. Also Alvarez is from Alvarado. Alvarado, excuse me, is from. Is Queens or Brooklyn.

[B]

He's the Puerto Rican from Brooklyn.

[A]

Champagne. He's from Queensland.

[B]

Hey, ain't nobody worried about it.

[E]

I believe there's some women, they used

[A]

to play against these.

[B]

Nobody's shacking for champagne.

[E]

Somebody's half Mexicano, too.

[B]

Well, that doesn't go as well with my New York story, but it's still nice to get some good Latino diversity.

[E]

Thank you.

[B]

We love that.

[E]

Thank you.

[B]

But, yeah, just another cool story. Unfortunately, the cool story last night was not the Knicks winning. And also.

[A]

Oh, wait, say it again.

[B]

Congratulations, Trump. We'll get to the. I know you have some Trump images. I'm sure we'll get to those. But then also the combo of that plus, it was the first time I saw in the news this morning. I was watching the news. I saw the fights out at all the places, the extra people show. It's not just DJ Khaled. Last night was the night because remember, it's been two weeks since there was a home game for the Knicks. It's been two weeks and this thing's gotten bigger and bigger and now it's the Finals. So last night was the night, with respect to Khaled, that the Jabronis came out. And that's true at Bryant park and all the other watch parties, the A holes who just want to mess things up and don't care about the Knicks. Last night was their night to now come.

[A]

When you say they don't care about the Knicks, they just, they're just there

[B]

to be in some shit. Because if you were, if you really cared, you were already at these things. And are you really there to fight and act stupid or are you locked in on the game?

[A]

Well, you are if you're one of the kids who just like to run around New York City bugging out, which has been a thing for whether the Knicks are winning or losing.

[B]

That's my point.

[A]

But I'm saying New York just do stuff.

[B]

But last night was the night where

[A]

it was officially, I'm a jump on a car. We're going to, we're going to snatch a. A Spurs fan's jersey off their back. We're gonna.

[B]

Yeah, all those things. I was in The Les. Yesterday I was with Rick. We had a great time. Shouts to dawn and Molly and Nike had a little. A little watch party situation.

[A]

Oh, sounds vip. It was a name drop. VIP and drippy.

[B]

It was. It was chill. But the. I haven't. I'm not an les guy. I'll be honest. Not a big les guy. I'm old and washed. Not for me. But I can enjoy it in brief moments until the smell of BO and seeing dudes piss gets old for me and I go, where's the Upper west side again? But the outsideness yesterday.

[A]

You're so bougie.

[B]

No, I'm so bougie. I hate seeing. I hate seeing men's dick when I'm walking down the street.

[A]

I mean, welcome to New York City. What are you doing? You're living in the wrong place.

[B]

I know. I'm bougie.

[A]

What are you talking about?

[B]

I'm bougie. I don't like to see a man's crumb.

[A]

No, you're going to see. You're going to see scrotum and butthole on the Upper west side. On Broadway. You definitely seen it, bro.

[E]

Anywhere, bro.

[B]

Not on my Broadway.

[E]

You'll run into it.

[B]

Maybe an occasional screw. Anyways. No, it was dope. But my point was, I was just throwing that into make you guys make fun of me. But the. I have not seen outside like this on a Monday ever.

[D]

Ever.

[B]

Ever since I've been here.

[A]

Well, it's not a normal.

[B]

It was in Ebro, but. Ebro. We weren't near the Garden, right?

[A]

No, but the whole city.

[B]

It's every corner.

[A]

Yes.

[B]

Lines of people with. I've never anywhere seen anything like it.

[E]

Yeah.

[B]

To your point yesterday, which I quoted on the Don Juan Rosenberg.

[A]

Thanks for the quote. Did I get a. Of course you did.

[B]

Because I'm not a piece of. I'm not a piece of garbage. I. I steal things.

[A]

I do.

[B]

Oh, I know.

[A]

Don't expect a shout out, but.

[B]

No, I just. I was outside. I'm like, man, you really do factor in the New Yorkness of it. It's unbelievable.

[A]

Every.

[B]

Just the amount of young people. The band, we were talking about the bandwagon yesterday for vintage Knicks clothing.

[E]

Oh, man, it was crazy. Even I was in Puerto Rico. And even in Puerto Rico, they were ransacking anything that they could find.

[B]

Anything. You got a Hubert Davis blue jersey. I'm rocking it. They want every single item possible.

[A]

Yo, it's fine. Now you guys are pointing to Trump showing up as. As one of the reasons why things have gone awry to the sleepover. Yeah, yeah. I want to go to clip 13.

[B]

Sleepover.

[A]

I want to go to clip 13 real quick. Do you have that, Razan?

[E]

Let's see. Let's see where you're gonna kick this out with.

[A]

13 comes after 12.

[B]

No. Why do we do this every day?

[A]

Oh, yeah, that's why. I want to show that.

[B]

Don't forget your Ron drops over there.

[E]

All right, let's see.

[A]

I think. I think it was this. I think it was all of a sudden, AOC Doing henna. Nick's henna. That's really what threw things into a tailspin.

[B]

We love you, AOC we love you. That was. No, no Nick's henna.

[A]

Well, no, no, yo, Real talk. Look at it.

[F]

Look.

[B]

No, no, no.

[D]

Yo, you know, that lasts a couple

[E]

weeks, so she's gonna be with that Jo.

[A]

Here's the thing, okay? No, this is what happens. You guys, the reason I brought that up was because the bandwagon. When you talk about bandwagon, because it is taking over the city in a great way. We love it. I love to see people who never pay attention to sports pay attention to sports. Hell, I haven't even.

[B]

Shawnee culture theory.

[A]

I haven't even gone to, like, a watch party because my woman claims to want to watch the game even though she went to sleep last night at half.

[B]

Nah, bro. Not halftime.

[A]

Half time.

[B]

She's out. Tell her she's out. She's not involved in the conversation.

[A]

So I'm like, yo, I'mma stay at home. My lady wants to watch. Issa's over her first Knick, you know what I'm saying?

[B]

Dialed in.

[A]

Yeah, Issa was dialed in until she got tired after the third. So everybody staying home, not going to watch.

[B]

You could have come to the junk.

[A]

I could have went out if y' all not staying up to watch the game. So I'm up 11:30. Dolo.

[E]

Oh, my God.

[A]

Standing in the middle of the living room in my draws by himself. By myself.

[B]

N. That's not.

[E]

He's like, yeah, guy.

[D]

Hey.

[A]

I'm like, oh, this sucks.

[B]

No, that experience. That is not what you want.

[A]

Oh, yeah. So, yeah, I didn't go anywhere, cuz I'm thinking, you know what? Let me be the good dad. Issa's first time. You know, Jazz wants to watch. Is.

[B]

Is Issa with you? I'm guessing that's the only game this week she didn't want. Boothy. Wednesday. She with you? Saturday.

[A]

Saturday, yes.

[B]

Wednesday. Will she get to be with her grandfather?

[A]

Yes. Wait, no. I think her grandfather might be back in Charlotte. I gotta check.

[B]

Got it. So. So. But she. She's expected to hold it down. You explain the life lesson this morning to her?

[A]

No, I let this. I didn't.

[E]

She's like, dad, it's 11:30 past my bedtime.

[B]

Kids are still kids, bro.

[E]

I know.

[A]

She's 11. Like, what am I.

[B]

11 year old's gonna. 11 year old sometime. You into this? What are we doing? But anyways, that was the vibe for a lot of people last night. It felt like. It's just.

[A]

Yeah.

[B]

Look at Trump. You have the pictures.

[A]

Let's see, do we have. We got.

[B]

You have the. Sleepy.

[A]

Sleepy. I just want to paint the picture here. So my office is at. Across from the Garden. So yesterday when I left this studio to go to the office, I had to walk because everything's already shut down. Okay. At noon. Police.

[B]

You left your car here?

[A]

I left my car here. I walked all the way over there. They already had 29th street shut down from 6th Avenue over to 8th.

[B]

Like 35th up to.

[A]

Yeah, 34th or 35th. The. Then they told us, you won't even be able to walk in the area.

[B]

Yeah.

[A]

After 4:00'. Clock.

[B]

And they were kind of full of shit. But that is what they said. Pardon my.

[A]

I didn't test it. I was like, let me figure this out. I gotta. I did my Apple radio show and was like, I had to get out of here. The. The crosstown blocks, empty, completely blocked. They had put up an entire gate within hours. I don't know if you guys saw that gate that went around the Garden. It was like a nine foot gate that they put up in hours.

[E]

I didn't see that. I thought it was regular barricades.

[A]

9am, 10am Employees of the Garden were lined up for hours to go to work hours. All right. If you had tickets to the game, people started lining up at around 1:32 o' clock to get in.

[B]

Hit the button.

[A]

Congratulations, you played yourself.

[B]

I don't think that was a worthwhile way to. For people to spend their time. I don't think it was. I mean, because from what I can tell, once they actually started letting people in, people started to get in. Yes, but like the lines leading up to it were just madness because people didn't know.

[A]

Nobody knew. All you knew was the area shut down.

[B]

What do I do? I get it. No, you're right. I get the fear of, like, what do I do?

[E]

I mean, you paid thousands for those tickets. I'm getting in.

[A]

People Traveled around. From around the world to come to the game.

[B]

No, I get it.

[A]

And then you have people who are like, yo, this is. I. I spent my savings. I want to get in and buy merch, too. What's the. What's the after the game going to feel like?

[B]

Right, right.

[A]

Because some people show up early to games anyway to, like, walk around, buy merch.

[B]

You know, do the things.

[A]

Do the things.

[B]

I get it.

[A]

Do the things. So you did all of that. All right.

[B]

Why'd you do all that?

[A]

No, Dolan, Trump, you guys had all of that done so that Trump could get in there and fall the. Excuse me. Fall asleep.

[D]

Excuse me.

[E]

Look at that. The sleepover.

[A]

There's other chairs. Dolan, why are you sitting so close?

[B]

Oh, God.

[E]

Ruined the entire fan experience for this news.

[A]

And by the way, this is fan video. This is not being shown on the screen. So the noise you hear in the background is the excitement of the game. They're showing no emotion.

[E]

Yo, Fox News is like, look at how they're celebrating him. Look at him.

[B]

I guess. I guess Dolan's watching a monitor. Or maybe they're in the top row of the. Of the floor, like the. In a seat. And they're looking. And Dolan's at least looking down. Dolan's not sleeping, right? Cause it looks like they were almost napping together.

[A]

He looks frustrated about something, like he's into the game.

[E]

But Trump was out.

[B]

No, Trump was. Well, that's what he does every day now. Every. They called him Sleepy Joe. I beg you to find as many videos of Joe Biden as you possibly can where it looks like he might have. Might have been sleeping. Then I want you to do the same thing with Trump. What, is there 10 times more with Trump?

[A]

Well, then there's multiple of him sharding himself.

[B]

Well, bro, I don't. We don't know.

[A]

I'm telling y', all, man. It happens so much now that it can't be fake. It can't be fake.

[B]

I don't know that the sharding ones are real, bro.

[E]

Yeah, I'm not.

[A]

I don't know that they're not.

[B]

I don't mean either, but the sleepy ones. I know. This is my problem with people like you. Can we focus on what we know is real? The man's really falling asleep every day. You need to go step further that he's shitting his pants, but I'm just saying he's definitely sleeping one way or the other.

[E]

Am I bugging? Did I see a video of somebody Roasting Marco Rubio, telling him that Trump keeps falling asleep. And he was like, what? No. And he showed up and he's like,

[A]

getting them to tell the truth is a whole other. Getting them to even act like they're going to admit what's going on is crazy is a whole other.

[B]

Well, no. Rubio's sitting there trying to play. He's got to play his position to hope that he's next in line.

[A]

Here is Audio game three. Now, I did see, I did see video, AI video online of people trying to act like they cheered Trump using the TV video. This is fan video. This is. I think it's number 23. Let's go to that one. Somebody in a cheap seat.

[B]

That's. That's a good one. That's a good. Yeah. Cheaper, by the way.

[A]

Relatively cheap.

[B]

That's a, That's a good one. Because, you guys know, we've talked about this. My frustration is every time there's a big event, liberal Twitter goes, Trump mercilessly booed. And then I watch it, I'm like, this isn't merciless. It's like it's half and half. I couldn't find one angle where last night wasn't bad. Everyone, it seemed like it was a loud booing.

[E]

Did you saw when Fox News was like, look at him cheer. Usa, usa.

[B]

No, I didn't see that.

[A]

That overdubbed people.

[B]

I saw yesterday, I saw something that did not happen. I saw people on threads, right wingers on threads posting videos from a Trump rally and saying it was the game. Here's Trump coming in. Congratulations. Everyone's like, where's the Knicks? Why is no one here wearing Knicks gear? No, it was, it was. He was really badly booed. He shut down the city and made things crazy. Spent millions, I'm sure, on security and all the measures.

[A]

People literally said there was like 75% of NYPD was involved in some way around MSG.

[B]

And I'm sure.

[A]

And the, and the.

[B]

It probably would have already been up, what, 30% because of just the watch parties. But the other insane number, and that doesn't include the Secret Service.

[A]

That's right.

[B]

And all that. So he, he, they shut down the whole city, made it absolutely insane, spent tons of money, got vociferously booed by the crowd and then promptly fell asleep.

[A]

Well, and I'm gonna tell. And so all of that, congratulations, you played yourself. All of that was. I, maybe I anticipated that annoyance. What really sent me, though, to be honest, what really sent me, and I don't know why clip 29. Look up here.

[B]

29.

[A]

Yeah, 29. Let me see.

[B]

Oh, my God, we got our things.

[A]

Look, they lit.

[B]

They.

[A]

He was lit for television to be. And that's the Post putting that one up. Did you see the tele. Like, they had lights in his. In the suite for him to look good on television.

[B]

I. I don't. I'm confused by that. Yeah, I've never seen that.

[A]

I've never seen that either. That. That actually. So I was like, wow, so you guys were ri. Not only did you invite him, but you had to make it for tv. He couldn't just show up. Because we've seen presidents at games before. They were. They're not lit for television and they don't pose and the whole salute. And he only did that as soon as the camera went on. It wasn't like he said, oh, by the way, you're a draft dodger.

[B]

That's.

[A]

You're not.

[E]

It doesn't matter.

[B]

No. How can military people not be enraged by that?

[A]

That some are. Many are.

[B]

Many are not enough.

[A]

Well, remember, these are people who are, you know, committed to. They're not gonna. You're not gonna see people with that level of discipline shout to all the veterans out there.

[B]

Right.

[A]

Just be in public disparaging, you know, superior. That's just not a part of it.

[B]

Well, no. And now he also has the superiors who he's put in power, of course, sick offense to him.

[A]

Right. So you're just not gonna. And even, like, even people who aren't currently serving, it's just not in their DNA to be. To want to be that way.

[E]

I've seen some brave enough to speak out, but. Yeah, not a lot.

[B]

No. I'm not saying there's not millions. There's millions.

[A]

Yeah.

[B]

I'm just saying when you look around

[A]

now, you wish it was louder, I think.

[B]

I wish it was. I wish it was louder that people weren't so offended by someone who has not served. I don't know of anyone in his family that serves.

[A]

They were more offended. And we saw them being offended.

[B]

Sorry. Yes. I wish. I want. I wish I saw the overt offense.

[A]

Yeah.

[B]

You know, because there's. It's to Then do the salute to.

[D]

I know.

[B]

Also, did they ever. I went to the bathroom when I heard booze again. They showed him one more time.

[A]

I didn't see it on television one more time, so.

[B]

Because I heard booze from the bar. So. Made me think. I think they did show them one more time. But I'm just curious, like I really feel like if they'd shown him at a normal time and he would have like yelled, let's go Knicks or something.

[A]

Actually, no. You know, that boo was. That was them introducing the Spurs?

[B]

No, it was later than that.

[A]

You sure?

[B]

Did anybody else see another Trump shot or No?

[A]

I didn't see another Trump shot.

[B]

Maybe not, but yeah, I felt like if they showed him at the right time and he was wearing the Knicks hat or if he yelled, let's go Knicks, it may have not been as bad, but when you just get that fake salute during the anthem.

[E]

Well, in his mind, he still thinks everyone's celebrating him. So, you know what I mean?

[B]

You think he really.

[A]

He has to know. Let me see here.

[B]

He knows.

[A]

In this Trump on Stephen A. Smith clip, there was a clip of him talking about the audience response. Do we not have that today?

[C]

This is the beat of 250 and we're celebrating Black Music Month, a celebration of the legacy, creativity and global influence of black music. Today we celebrate Big Mama Thornton, a powerhouse whose voice helped shape blues, rhythm and blues and rock n roll. Before rock became a global sound, its roots lived in black music traditions born from struggle, survival and spirit. Big Mama Thornton stood at the center of that evolution. In 1952, she recorded the original Hound Dog, years before Elvis Presley made it famous. Her version was raw, fearless, commanding and full of attitude. Big Mama Thornton didn't just sing the blues, she lived them. Her influence can still be heard through generations of artists, from Little Richard and Tina Turner to Prince and Lenny Kravitz. Today, during Black Music Month, we honor one of music's true pioneers and architects of American music music.

[D]

Black Music Month. Amplified Voices is sponsored by aarp.

[A]

That's the Stephen A. Clip. You don't understand. You can't hear myself.

[B]

You have a headset?

[A]

No, but there. There was audio of Trump talking to the cameras. You have a microphone too or something? There was audio of Trump talking to the cameras where he was like, nah, you know, it was mostly. It was mostly cheers. Like, he even admitted, the reason I wanted to play is because he even. Oh, you have it. It was, I think, mostly cheers. It was loud and it was very enthusiastic. Mr. President, ESPN commentator Stephen A. Smith, who was talking about running for president,

[B]

said he would blame you if the

[A]

Knicks lost the game.

[D]

How do you respond to that?

[A]

I think he's in. Nice guy.

[B]

But you need a certain aptitude to run for president.

[A]

You need a high iq.

[B]

I'm not sure that Stephen has that. I don't think he does Actually, well, there goes that pleasant relationship. Now. What's now? Now, Stephen. The question for Stephen A. Does he respond to that?

[A]

To him. Not him being low iq?

[B]

How does he not respond? He has to respond. Right. Very curious now. And again, I'm going to give Stephen a credit. I don't want to get into a whole Stephen A conversation with Ebro. We've seen how those go before. But I will say this. What makes Stephen a great at his job, love him or hate him, what makes him the best at what he specifically does, which is trigger feelings around sports and things, was that yesterday. I don't think a lot of people expected him to say, trump, keep your ass away from the. From msg. And he went pretty ham on. You don't need to be there. Don't be there. That is a surprising take I don't think people were expecting to get from him. Probably not Trump either. So it'll be interesting to see what Trump said.

[A]

He's a nice guy. He just said, you're dumb. So.

[B]

But. But by the way, in all fairness, Trump says that about all black people,

[A]

so I'm glad you brought that up. I wasn't gonna. I wasn't gonna point to it, but I was wondering in my brain if he only says that about black people and women or specifically black people, anybody.

[B]

Not only. It's not exclusive, but it is the number one thing he sorts to when he criticizes people of color.

[A]

Well, here's what they think about you, Stephen A. Smith. Is that what they're saying behind your back, Stephen A. That you're low iq?

[E]

Well, now he knows.

[B]

I'm just saying. I'm not talking.

[A]

Or is that just Trump?

[B]

I'm not talking specifically about Stephen A. Anymore at this point, but I know whenever Trump, Trump has an issue with someone, very low iq, individual is always where he seems to go. So we've seen it a million times. Ilhan Omar, you know, Don Lemon. We could go chapter and verse. Basically every famous black person that he gets into a thing with.

[E]

Right. Or any reporter that challenges women.

[B]

Yeah. Kristen Walker on Meet the Press this week. That's racist.

[A]

Yeah. It's tied to white supremacy and racism in this case, country.

[B]

You said you don't say.

[E]

You don't say.

[A]

Talking about black people's intellect level or lack thereof. Calling us stupid. So, yeah, it'd be interesting to see if Stephen A. Smith has anything to say about that. But, yeah, you know, I. I guess people were surprised that Stephen A. Had that t. I wasn't surprised because as a Knicks fan Stephen A. I would think that most Knicks fans are like, why are you taking away from the game? I think he would have said that about any president.

[B]

Well, especially one that creates this much. We're not going to act as if.

[A]

I guess I want to just close that off as saying. Some people may have been surprised, but for me, it wasn't a hot take. It was kind of like a. This is a distraction at an important time take.

[B]

Yeah. I don't think it's him going.

[A]

Him going at Trump.

[B]

No, but that. But that's also.

[A]

Now would be the times if Stephen A. Had some gall to go at Trump. He called you stupid. He said, you're not smart enough to be president.

[B]

It is interesting, though, that that's where he went, though, was the running for president thing.

[A]

Well, they asked. They said. They said, Stephen A. Smith said you should have stayed. He has. He's a president. Who said he may run for president. They set the question with that.

[E]

Yeah, yeah, yeah, yeah.

[B]

They have to say that. Can they say he's, hey, the most famous sports guy in America, Stephen A. Smith said. Because that is what Stephen A. Is. Hey, when did we get these in? They look fantastic.

[A]

I was wondering how long it would take people to notice.

[E]

Oh, I noticed them right away. Look good.

[A]

Was today the first day I walked in you?

[B]

I ordered them. What was it, two, three, six months ago? Six months ago.

[A]

I walked in and literally put them on all the mics in front of everyone. No one noticed.

[E]

Oh, I noticed.

[A]

No one noticed. Nobody said anything. I was really waiting to see if Ron Baskine would notice because he's running cameras and you should be noticing things that are in the shot.

[F]

I did.

[B]

Yo, why you gotta go at me every day, bro? I did. Might be a drop. He was like, I did. I did.

[A]

Well, I was wondering if they would even look good. I didn't even look great. They look better than I was actually expecting. What I was expecting was someone to be like, why didn't you tell us you were putting them on so we could fix the shot, make sure it look good. Or we don't like the elr, we want the Ebro Laura Rosenberg ones.

[B]

Oh, wait, there's more.

[A]

Yeah, we have options.

[E]

I think this looks good because if you do the other one, it might be like that. Yeah, well, actually, it does look good.

[B]

I would be curious about that.

[A]

Here.

[B]

See, it's in a little baseball card case.

[A]

That's how they sent them.

[B]

This is so Instagram ordered, but yeah, it came out great. Because now I'm curious.

[A]

How else would they.

[E]

At first I was like, oh, they're just magnets.

[A]

Yeah.

[B]

Now listen, they may have taken a year to come, but that's really cool. I would say that.

[A]

Don't take the rubber thing off. Okay.

[B]

I will say the ELR because they've got diversified. The letters are bigger, and our bug is already the evil.

[D]

Right, right, right.

[E]

I like it.

[A]

Wants to try it anyway, regardless.

[B]

Let's see. Because letters are smaller. Can't see it.

[E]

Yeah. Cool.

[B]

Can't see it.

[E]

Yeah, I like that. They're magnets. They're cool.

[B]

Well done, Ebro. Look at you.

[A]

Hey, can I have the baseball car case?

[F]

Go back with it.

[A]

Keep them nice.

[B]

Put your King Griffey Jr. In here. These look cool. And also, I find that a lot of times people's little mic things are super distracting. I like that. Ours are just black and white. Sometimes I'm like, yo, bro, all I can see is whatever brand.

[A]

The big fanatics, it sounds like, hey, what you're doing, we did a good job on ours and everyone else's sucks. Right?

[B]

Thank you, bro.

[A]

Just leave it at that. Laura, you're working on the rundown. You ready for action?

[D]

Yeah, we can.

[A]

Let's get to it.

[D]

Let's do it.

[A]

Headlines heavy, but we still caught up. 844 ELR. ELR 3. If you want to get online and talk Nicks, talk frustrations, talk whatever lines are available.

[B]

And we. And we have to give away tickets today, don't we? We do have some World cup opening concert June 12th.

[E]

How fun.

[B]

With Nas and Eric the Architect and many more.

[A]

Shout out to Eric the Architect.

[B]

Yeah, our guy.

[E]

So when do you want to give those out? Later on.

[A]

You all right now? You can do them later on.

[B]

Whatever you want.

[A]

Whatever you want. Eight, four, four, elr. ELR three. You know what I'm saying? We got freedom up here.

[E]

All right, all right, all right. So right now, we've been talking about the Knicks, but yesterday was a surprise to everyone. Ms. Cardi B hit the hit that he performed at the game. I was surprised when I saw her, and I. I. Here's a clip. I wish I could have found something

[B]

a little better, but there wasn't a lot of it.

[A]

They didn't show it on television.

[E]

Hey, hey, hey.

[B]

God. Good Lord, is all I'd like to say.

[A]

What are you lording? Oh about?

[B]

She's so hot. I mean, can we just take a look? Cardi looks incredible.

[D]

Brodega baddie.

[B]

Like, she's just Cardi I mean, listen, you know, Cardi gets a lot of love in my, in my house. Natalie is a huge Cardi B girl. So I think I'm okay to say Cardi is just consistently hot as shit. I mean, come on. She pops out kids like it's a part time job, okay? And then just the. Every time, like, she's still just Cardi B.

[A]

Now she's Cardi B. Yeah, yeah, yeah.

[B]

Good Lord.

[E]

Yeah, yeah, yeah. But she looked great.

[B]

She looked fantastic.

[E]

I thought that was pretty fun. And also, I don't know if you guys saw this, but Double XL reported that Jay Z and Eminem will reunite. They were like on the new Rakim, Corrupt and Massacilla Collab album.

[A]

Congratulations, you played yourself.

[E]

So I think it's not necessarily reuniting. I think it's more of a little skit that's happening on the album. And our boy Static Selective pretty much blew it all up. And he was like, wait a second, this is not a reunion. We're not Getting Renegade Part 2. And according to him, he says it's probably just going to be a montage of clips of old interviews of them.

[A]

Laura makes it sound so nice. The way I read Static select, his comment on that IG post was like, basically y' all fall for anything, you dumb MFers. Wait, this is a straight troll that,

[B]

that I have to say Ebro is correct. That is the absolute tone of status.

[A]

She was like, well, he was like, you know, I don't really think this

[B]

is like, no, Static was like. Static's like, nah, I know what's going on in this album, and it's not that. I mean, I thought it was very cool. I was like, wow.

[A]

I mean, look, they definitely trolled. Click baited. You know, I'll go hustle, whatever you want to call the whole situation to get Laura to cover it and to get some Instagram likes. So now people know about which album.

[E]

The Rakim Corrupt and Master Kill album that's gonna drop in August.

[B]

There you go.

[A]

And what is that through?

[E]

I'm not sure. I'm not sure. But it does feature Snoop Dogg, Raekwon, Ghostface, Daz Dylan, Drink krs.

[B]

So there are a lot of great features on it.

[A]

Lots of them.

[B]

Just not Eminem, Jay Z.

[A]

Well, they're on there. Just not rapping.

[B]

No, that used to be a thing. You guys remember the 90s, the big featuring. And then you would just be a sample of someone. But that's not a feature. That was the thing for a while.

[E]

Feature Jay.

[B]

It was beyond like, future Adjacent.

[A]

And. And I hope they didn't play themselves, you know, using those two names, because if they oversell it, then those artists may have an issue with it.

[B]

Well, I don't think they did it. I think. I think it seems like the outlet did it. I don't know, Whatever.

[A]

The Instagram. Yeah, but it wasn't the people putting the music out that framed it.

[B]

Not that I know. I don't think so.

[E]

I think as soon as people saw Jane Eminem, they're like, oh, my God. Wait, hold up.

[B]

Or someone heard about it or whatever.

[E]

Yeah, yeah, yeah.

[A]

All right.

[E]

But that's really it. That's the rundown. Everything else was Nick. Celebration galore.

[B]

Well, until it wasn't celebration. It's gonna be very tense in there tomorrow.

[A]

So what do we do now? My mayor's Muslim. My bagel's Jewish. Trump's a dick. Nixon 6.

[B]

What was it? Say it again. It was my. My. My mayor is Muslim. My bagel's Jewish.

[A]

Jewish. Trump's a dick.

[B]

Nixon 6. I think that's a good update. Well, because it.

[A]

Cause it can't be my Christian Dior. Nixon 4.

[B]

And it can't be something alive. Nixon 5. No, that's not happening. Well, no, it could.

[A]

5 could happen.

[B]

5 could have still happened.

[A]

5 cabin.

[B]

That would be.

[A]

I just want to say Trump's a dick. Nick's.

[B]

No, I like what you did. I'm impressed by it.

[A]

You're supportive of that?

[B]

I, I, I. I'm getting some hate tweets from people who say I talked yesterday into existence because I predicted Wemby's having his best game, and I think you got to watch.

[A]

Oh, so they want to blame you now?

[B]

Yeah, I also bet more than usual.

[A]

Wait a minute.

[B]

I up my bet.

[A]

Timeout. I. We got to tell the full thing. Rosenberg's been betting on the Knicks and the play playoffs. The same exact amount.

[B]

Yeah. Yeah.

[A]

And you told us sitting here that you would be doing the same exact thing.

[B]

Yep.

[A]

And you got greedy.

[B]

And last minute, I was like, you know what? What am I doing? Let me support. This team's giving away free money. All they do is cover 500. How about a thousand?

[A]

Oh, my God. Congratulations. You play. I'm really disappointed. I'm more upset about that than I am about TR and him setting up lights.

[B]

You think it's more me? Do you think I'm more to believe?

[A]

I'm just more disappointed.

[B]

I thought it was. I was trying to hype the Knicks fans up by being like, you know what? F. 500. I see that 500. Here's.

[A]

So you're going for a cheap pop is what you.

[B]

Correct, Correct. Sorry, but I'm already back.

[A]

I bet.

[B]

I bet 500 on A for tomorrow.

[E]

Okay?

[B]

So keep in mind this is all money that's just in the account. If I was actually losing.

[A]

I don't care about that. I care about the. I care about the energy you're putting into the universe.

[D]

Verse.

[B]

I. I thought I was putting positive energy into the universe. And then as it happened, as things fell apart, I loved where the Knicks were at halftime, bro. Up seven.

[A]

Oh, it was great.

[B]

They took the first punch from the spurs. Spurs were shooting 60 some percent from the floor. Knicks came back, responded lead at the halftime. I think Charles Barkley said it's over.

[A]

Oh, yeah.

[E]

Yo, Ebro, that. That Jamie box clip that you was that. Oh, that was yours.

[B]

We put it in there. No.

[E]

That was so fun.

[A]

Jamie Fox doing Ernie.

[B]

Shaq, and it's such a simple impression, but it's so good.

[F]

13 of 16 here in the Garden. I'm here. They're there. We're all here. Shaq is here. Charles is here. Kenny's here. What do you think, Shaq? I don't know what the you said, but we're here here in the Garden. They're going off. It's great here in the Garden right now, here at the New York Knicks. Everyone's here. Ben Stiller's here. Timothy Chalamet's there. Spike Lee's there. Everyone is here in the Garden. We're here. They're there. We're gonna be here. We'll be here all night. They'll be there all night. What do you think, Charles? Charles, weigh in. Earning, earning, earning, earning. Earnings. Let me say this. Earn. Let me say that. Shaq. Shaq. Let me say Shaq, what do you think? We're here. They're there. We are here. We'll be right back.

[A]

Kia.

[F]

Right here in the Garden.

[D]

And you're so funny.

[A]

Jamie Fox, legend.

[B]

What makes him such a great impressionist is that he takes one thing, obviously, and then just exaggerates it, because Ernie does always say, we're here, they're there. He says, but, Laura, it's throwaway. You don't think about the fact that he says, we're here, but he does do that. And the. Chuck, you want to see the whole thing again? Run it back. All right.

[F]

13 of 16 here in the Garden. I'm here. They're there. We're all here. Shaq is here. Charles is Here. Kenny's here. What do you think, Shaq? I don't know what the fuck he said, but we're here. Here at the Garden. They're going off. It's great care of the Garden right now. Here at the New York Knicks. Everyone's here. Bed still is here. Timothy Chalamet's there. Spike Lee's there.

[A]

Everyone is here.

[F]

We're gonna be here. We'll be here all night. They'll be there all night. What do you think, Charles? Charles. William. Earning. Earning. Earning. Earning. Earning. Let me. Let me say this. Earn. Let me say this. Shaq. Shaq. Let me say Shaq. What do you think? We're here. They're there.

[A]

We are here.

[F]

We'll be right back. Kia. Right here.

[B]

No, he just says Kia.

[D]

No. Yo, Yo. I looked at it. I was like, he's crossing.

[A]

No, Vanessa, he does that for Shaq. He's been doing that for a while. Nah, the. Ernie. The. The Barclays. Great. Yo, shout out to Jamie Fl. Yeah, I saw. I was outside over in Hudson Yards yesterday for a split second for a meeting. I saw Draymond Green yesterday outside.

[B]

So I'm outside.

[A]

Yeah, I think maybe he was coming back from a workout. He's walking back into the hotel.

[B]

Felt like.

[A]

It feels like.

[B]

You went to the Equinox Hotel for a meeting.

[A]

Yeah, yeah, yeah, Right. Yeah, right there.

[B]

Okay.

[A]

No, but there's a Starbucks there. We're here. They're there. And. Yeah, but anyway, he was super nice and. And definitely shouted out the show and all that, so. Shout out to Draymond Green.

[B]

He shouted out the show.

[A]

Yeah. He was like, yo, I see you guys are doing, man. Looks really good.

[B]

Let me see. Can I see. Can I see the sound thing for a second?

[A]

Hero.

[B]

I was told this is worth playing, too.

[A]

Okay, okay, hang on a second.

[B]

This is Charles at halftime, okay? See if this works. I don't want to get.

[A]

We're here, they're there.

[B]

Let's see if this works. Nick's up seven, looking for a three nothing lead. We've been competing with Cardi B here.

[A]

We lost.

[F]

Hey, I don't know, Bill. That might be Cardi D's.

[B]

That is. That is. That is Charles Barkley on national television.

[A]

Cardi D's.

[B]

He is referring to breast size, folks. That's right. That is the chuckster being the chuckster. I wish you got to see halftime. That's the thing about basketball, halftime. It's always just an arena thing. Except for the All Star Game, basically.

[A]

Yeah, I don't. And I Don't even know how far in advance. They hadn't pre promoted Cardi B longer than that day.

[D]

No.

[E]

Yeah, it popped out.

[A]

Oh, and it leaked.

[B]

How about this? I. I'm making a call here. I believe Cardi did that because she just wanted to go to the game.

[A]

I believe. I'm with you on that 100.

[B]

And think about how intense that game is. Cardi B is in. Would you guys agree Cardi B at this point is an A list celebrity? Yeah, she's somewhere on the A list, I would say. Which is funny because she's feuded with people who now maybe C minus. But Cardi played the game and she still had the seats under the basket, like in the corner. Don't get me wrong. Great seats. But relative to a normal night where Cardi would be in some of the best seats in the house, she performed and still had the under the basket joints.

[E]

Yeah, it was her.

[A]

We talking about all that. They showed all these celebs. I mean, the McEnrose, the Stillers, the Larry David. Larry David, Tracy Morgan, of course. I don't even think they showed Khaled on national television. Was. I was watching the whole night. They showed him. But did they say DJ Khed? No. He wasn't a part of, like, Celebrity Row.

[B]

What's that? Joe?

[A]

Fat Joe? I don't.

[F]

I.

[A]

On my feed on abc, I didn't see it. I don't. I didn't see Jay Z. Wow.

[E]

I only saw.

[A]

I saw them. I saw him. But it wasn't like, Jay Z's here, Khed's here, Fat Joe's here. None of that. It was McEnroe, Stiller, Spike is the old school.

[B]

All old school. Chalamet was. Because he's been there every game. Yeah, you're right.

[A]

But that's, you know, it is interesting.

[B]

Hove didn't get it, though.

[A]

There was a little bit of hate

[B]

for Hove coming to from just the jumping back to the Knicks now.

[A]

Oh, maybe that's why I didn't show.

[B]

Well, it's not. I mean, ESPN shouldn't care. Disney shouldn't care about who Jay Z's team affiliation is. But I just saw Knicks fans being like, wait a second. I went up to Fab last night and I was like, it's all right, bro. I know you're really a Nets fan. And he was like, well, I didn't know you were an Internet troll now.

[A]

Oh, great response.

[B]

I said, that's Ebro. No, I didn't say it.

[A]

I didn't say that.

[B]

I said we didn't mean to. It just. We fell into this.

[E]

We have tickets to give away.

[B]

You want to do it.

[A]

But why didn't he qualify you as Internet? I think because of your comment to him or because of something else you did.

[B]

No, I assumed he meant just because our stuff is now moving around and seeming more like we're in the Internet trolley world is my guess. And then we talked.

[A]

I took it as he was just responding to your comment, your trolling.

[B]

Well, I was joking. I know. My joke that I'm making is very inside baseball to myself, which is that, yo, if you go to a Nets

[A]

game, all you hear is Fab.

[B]

All you hear is Brooklyn. Brooklyn. Every single possession. And then I'm watching Fab lose his mind over the Knicks last night. You know, and Fab grew up as a Knicks fan. Yeah. Who would normally in a normal Knicks situation be in really good seats at the Garden. But again, not last night.

[A]

But also, look, I think people like Brooklyn who are from Brooklyn, Right. They like it.

[B]

No. Yeah. No, they like.

[A]

And they want them to be. And they would love them to be competitive.

[B]

Sure.

[A]

Be fun, be great. People love the New York Knickerbockers.

[B]

They really do. They really do.

[A]

And they love Madison Square Garden marketing works. They got more time in. Just what it is, guys. Yeah, it's just what it is.

[B]

The Nets fan base that exists is really in northern Jersey. I'm not saying you don't have your pockets of Nets fans in Brooklyn, but

[A]

there's a. I think there's. I think there's a nice pocket of like 9 year old kids to like

[B]

14 in Brooklyn because that's where they go to games.

[A]

That's where they go to games. The team moved there when they were kids. That's. They're trying, they're going, they're trying to build a fan base.

[B]

But adults 45 years old,

[A]

we got a giveaway. 8, 4. 4 ELR. ELR. 3. Laura Styles. How you want to do it?

[E]

I say we do. Calling number six.

[D]

Seven.

[B]

Seven. I do call her. Seven.

[E]

Sure. Look, this is shout out to Massipia for hooking this up. This is tickets to see Nas with guests Eric, the architect Aria Vega, jules and more June 12 at the Billie Jean King center and Flushing Meadows Park, Queens. Tickets are on sale right now, but we are hooking you up with a pair. Call it number seven.

[A]

Wait, run that back. What is it again?

[E]

It's in celebration of the World Cup. You know, they're doing a lot of fun stuff, so mass appeal is Putting together this show at the Billie Jean King Theater. It was a concert and Flushing Meadows Park. Yes, It's Nas, Eric, the architect, Aria, Vega, Jules and more.

[A]

That's fire. So fire and mass appeal. Our boy Al Lindstrom always coming through with the love for mass appeal. And since we have and we're talking music, I have a song that we get to play today. It's clip number 17. Ron Baskey.

[B]

This is your new song.

[A]

Yeah, that's why.

[B]

America. The American flag is. Baby, you know what time it is when you see that flag?

[A]

America, bitch.

[B]

Founded on genocide, built on slavery. The only country that's ever dropped a nuclear bomb on human beings. The pretend good guys. 1 million dead Iraqis can't be wrong. We got our townspeople building F35, killing six year old girls all across the world for maximum profit to line the pockets of our yacht owners.

[A]

America, bitch.

[B]

We deserve whatever we get. The American flag is win flag.

[C]

This is a beat of 250. And we're celebrating Black Music Month. A celebration of the legacy, creativity and global influence of black music. Today we honor Frankie Knuckles, the legendary godfather of house music. Frankie Knuckles helped transform black rhythm into a worldwide movement. At Chicago's iconic Warehouse Club during the late 1970s and early 1980s, Frankie blended disco, soul, gospel, R and B and electronic sounds into something entirely new. That song became Humphrey house music. Joyful, spiritual, emotional and free. House music was created by black, Latino and LGBTQ communities who turned the dance floor into a space for expression, connection and liberation. What began in Chicago quickly traveled around the world, influencing club culture, pop music, dance music, and what we know as edm. Frankie Knuckles was more than a dj. He was a visionary who changed music forever. During Black Music Month, we proudly celebrate celebrate his groundbreaking sound, influence and lasting cultural legacy around the globe.

[D]

Today, Black Music Month, Amplified Voices is sponsored by aarp.

[A]

Yeah, that's the tune now.

[B]

A million dead Iraqis can't be wrong.

[E]

Wow.

[B]

That's. That's America, bro.

[E]

That just hits your algo like bam.

[A]

Yeah, I threw it in there. I was like, oh, this is my new fire tune. As we get ready for.

[F]

Well, not.

[A]

And I appreciate it. You lie.

[B]

Fourth.

[E]

All right, all right, all right.

[B]

And, and that's. And I appreciate that because, you know, we live in a country these days where a lot of people are super, super outspoken as they should be about the genocide in Gaza, but also get very high and mighty about every Israeli, every person. And I'm like, wow. For people who live in a country who invented this genocide thing you're really acting like you're from. You're acting like you're from Costa Rica and everyone. It's just parrots and little cute monkeys and no military.

[A]

You act like you're Swiss. Huh?

[B]

Yeah. You're Swiss. You're from America. We do this.

[A]

Yeah.

[B]

So let's not act like we're better

[A]

than any other than thou. All that.

[B]

Oh, yeah. How dare you? If you're from Israel, you have to be bad. Well, you hope you don't apply that to America, because we've been doing this.

[A]

Yeah.

[B]

For a long time.

[A]

Super duper facts. Did we get a winner yet?

[F]

Griff?

[A]

Want to shout them out or we want to bring them on? Edwin.

[E]

Nice.

[A]

Let me know what Edwin's ready.

[E]

All right, Edwin.

[A]

Let's talk to Edwin. Going to what running back again is Nas, Eric, the architect at the Billie Jean King center over in Flushing Meadows. Yeah.

[E]

Going down June 12th. Shout out to Mass Appeal. Aria Vega manifest and more.

[B]

That's Friday to you and me.

[E]

Love that.

[A]

What's his name? One more time. Edwin. Edwin, what's happening?

[B]

Hi.

[A]

Good morning. Oh, my God, I'm so excited to be here every day.

[D]

Thank you.

[A]

Thanks for supporting the program. Where are you calling us from? Honestly? I'm calling from Jersey, from Bergen County. Oh, shout out to Bergen county over there. What part of Jersey? Bergen County.

[B]

Garfield area.

[A]

Garfield. Shout out to you, man. Enjoy these tickets courtesy of Mass Appeal and Nas and the whole family over there. Okay, bro. Thank you so much. Love you guys. Love, man. Thank you for the program. Thank you so much, Edwin. Yo. Give it up. We have a special guest today on the program. Give it up for Jasmine of the Jasmine Brain. You do?

[D]

Yes. That is brilliant.

[A]

Oh, thank you.

[B]

Oh, you mean as opposed to podcasts, which are like nine hours?

[D]

Yes. Yes. This is because we have. I don't mean to take over. We have such short attention spans. I feel like an hour is perfect.

[A]

Thank you.

[D]

I feel like that's going to be the new wave, too.

[E]

Well, I'm happy because people complain. They're trying to tell us more and more and more. And I'm like, an hour.

[A]

We'll see you tomorrow, my moors. We'll see tomorrow.

[D]

Yeah, but that. But that's makes everyone tune in at a certain time. You're in and you're out. It makes it more to me. It makes it more impactful.

[A]

Well, first of all, I'm Ebro. Nice to meet you. I don't think we've ever met before.

[D]

I've never met any of you. All.

[B]

No, never met you before.

[E]

Pleasure. Nice to meet you.

[D]

To meet you.

[A]

And that's Rosenberg.

[D]

Hi. And you're from the D.C. area?

[B]

That is correct.

[D]

Okay.

[B]

What about you?

[D]

You're from the. Well, I. I am a DC transplant.

[B]

From.

[D]

From. I was born in Omaha, Nebraska.

[B]

Omah, Nebraska. And then where'd you end up in

[D]

the D.C. area in D.C. like, Northeast.

[B]

In Northeast. And you're there now?

[D]

There. My mom is there. My brother's there.

[B]

Oh, everybody transplanted to these?

[D]

Yeah, everybody. I went to Morgan State University in Baltimore, and I was in LA like, eight years too, but my family, everyone is in dc, so I'm a transplant.

[A]

I, I. When I first started seeing the Jasmine brand in my algorithm, I assumed it was somebody named Jasmine.

[F]

Yeah.

[A]

But I, I. But I had never seen you or seen you out and about before, so when they said, hey, Jasmine of the Jasmine brand, I was like, she supports our content.

[D]

I do.

[A]

They've posted our content before. We do bring them up.

[D]

Yeah, yeah, yeah. Well, it's super exciting to be here. I'm surprised that I have never met any of you all. I came in, my business partner. I admire. We call on the site. I came in around the time when it was like, Nicole bitchy.

[A]

Yeah.

[D]

Like, the tail end of that is when people were naming the sites after themselves. And I didn't know it was gonna become a thing, otherwise I would have named it something else. But, yeah. Yeah, that's how long.

[A]

I mean, you didn't know it was

[B]

gonna become such a thing?

[D]

No, I didn't know it was for fun. I never wanted to be an entrepreneur. I never wanted to. I liked my 9 to 5. I didn't want it to be a business. I didn't want to have employees. I didn't. It became a thing. But, no, I thought it was just gonna be, like, something cool to do.

[B]

How big of a thing has it become? And I'm sure this is in the book and all kinds of things there, but I'm curious, how big a thing is it?

[D]

It's a really big. I mean, I've. We've been in business almost like 14, 15 years. We have a staff. We, you know, we have employees, we pay our taxes, we have lawyers.

[A]

You live off of.

[B]

This is your whole life.

[D]

Yeah, yeah. I've been a. I've worked just for myself, for the Jasmine brand, probably at least 10 years. Yeah, we've had employees, by the way. But the thing is, we're so low that we don't. It's not like we shout it from the rooftops or like, I feel like we always are kind of like the underdog and so low about it that people don't really know. Like, oh, we're still around and we. Not that we don't. We're still around, but how, how successful we've been and how well we've done

[A]

and how great you've done at monetization and handling your business.

[D]

Absolutely. Because that's the only way you can survive in this or any business for that matter, is you have to make money.

[B]

I just find it interesting to hear you say that you sort of fell into the entrepreneurship by happenstance because so much of the people who are louder about it, it's a lot of screaming about life. You gotta be your own boss. Do you own your own business? You wanna work for someone? What kind of loser are you? Whereas you look at a few people all like, we were happy having a job working for people. I'm good, taking a check, I don't need to do. And it's funny that you were happy with your life, but it just turned into it.

[D]

It turned into. I would. At the time when I started the site, I was in D.C. and everyone used to go to party at the park. I used to break all the stories. Whenever there were fights, all the celebs would, you know. So it was. It's not like a big city for celebrity news. But I did really well, just me. And then the site took off and my job found out about it. I was a marketing director. And then they felt like it was a conflict of interest and they basically like gave me ultimatum. And so I didn't really have a choice because I felt like if I'm on bet any on anyone, I'm gonna be my better myself. And I always, I've always been terrified of like missing a window of opportunity. I feel like I could always go back. I have a nine to five. I was marketing. I always do marketing. And so yeah, I had no business plan because I didn't know what a business plan was. I had no. I took like my money out of my 401k. I just didn't have a plan. And then I met my business partner like around year three, who's the money guy? And he was asking me basic questions like, you know, do you have a business plan? Or like, how much money you bringing in and what are you charging for ads? And I remember my first ad but was from Kenny Burns and he was like, hey, I'm doing some Grey Goose stuff. Like, what are you charging?

[A]

Shout out to Kenny Burns. Always taking care of people.

[D]

Always. And I remember. I remember not knowing what to charge, and I. I just added up all my bills and I was like, this is the rate. And so, yeah, that's how I didn't. Little I knew about business. So.

[E]

All right, so you have a book coming out. It's called how to Build a Business Without Quitting youg the Side Hustler Schedule From Survival to an Empire. Available now.

[B]

That is a great theme for a book. That's so cool.

[D]

Everyone wants to be an entrepreneur, and I think there's this misconception that you have to quit your job. Everybody can't do that, especially in this economy.

[A]

Hang on, everyone.

[D]

Okay.

[A]

We need to make sure that whatever business you start is not a conflict of interest. I mean, to your current job. Right. If you're trying to keep.

[D]

If you're trying to keep it.

[E]

Yes.

[D]

But. But here's the thing.

[B]

It feels like that resonates with you.

[F]

Yeah.

[A]

Well. And also, she just brought it up.

[D]

There we are. Oh, yeah. But I mean, it was a blessing. It's all these things are blessings in disguise. But, yeah, I think that, you know, it's like being a boss and. And entrepreneurs like a buzzword, and that's cool. But everyone can't do it full time. And so I kind of lay out, like, what my journey was, how you can do. Try to do two things. And people always ask me, should I quit my job? I can't tell you if you should quit your job, but if you are thinking about that, here are some things that you should think about. This is what. And if you have a family, it's a completely different ball game. I didn't have any kids at the time. I have one child now, but so I could, like, figure it out where everyone can't do that. So.

[E]

Yeah. Yeah.

[D]

I feel like this is good.

[B]

How long was the journey from once you decided, hey, I'm going in, I'm gonna leave my job and really get after this?

[D]

Yeah.

[B]

How long was it till you were, like, living pretty good and comfortable and could kind of breathe a little bit and say, okay, the money comes in every month.

[E]

I'm good, and I can hire an employee to help me.

[D]

Yeah, yeah, yeah, yeah. So, okay. I feel like year two or year. Year two or something. I got evicted. I had to move back in with my mom, car, repo, all that kind of stuff. Year two, three, four, five, maybe round five is when that makes sense. Thing got things got comfortable. We saw hiring staff and then 6 and 7. It just kept going up, up, up, up. And so I think the biggest challenge as any entrepreneur or any people like that are successful is to live below your means. Still operate like you're broke. So I think, I think that year, maybe round six is when it start like, okay, you know, it's. But even before that I had like, maybe like two employees, but not like full time. Right, right, right. So, yeah.

[A]

Is most of what you. You're doing now operating through Instagram or have you been able to diversify revenue streams and where are you in that process?

[D]

So it's initially was the site because when we started it was no, I think there was Twitter, there was no Instagram. But now most of our money is. Is from Instagram is the priority. And then the site. We do some things on Facebook, we do some things on Tik Tok. And now that I'm doing more stuff on camera and people are reaching out for me to do stuff with.

[A]

Yeah, I was, I was. I. This is the first time I'm meeting you. I don't. And I'm. I love it. I love it because I think we are living in a time where, you know, especially with entertainment news and gospel and all these things, there's these brands and they're posting stuff that is controversial or divisive or whatever.

[D]

Yeah.

[A]

And I think in the comments you're starting to see people wanting to know, like, yo, who's running in this site?

[D]

Yeah, yeah.

[A]

Like, who are these people?

[D]

Yeah.

[A]

And so I love that you're stepping out front, but I also feel like the Jasmine brand, you guys have. Have done a good job being, I'll use the word fair. I don't see you guys in a lot of dust ups with artists. Talk about managing that well.

[D]

We have always tried to remain. This is a messy business.

[A]

Yeah, super.

[D]

It's super messy. It's really hard to stay clean in a super messy business. Meyer and I have made a contract conscious decision. Let's try, let's try in this messy business to try to be objective and neutral. I've always made a conscious decision not to have celebrity friends so that I could like, not worry about whether we report on something or not. And we really have good editors who are like, let the comments decide how they want to run this, like how they want to, you know, be messy. But like, let's just try to give a neutral kind of point of view and kind of. And obviously we could do. Would have been way bigger if we had went the messy route. It's just not that's just not kind of who we are.

[A]

And the algorithm rewards messy, doesn't it?

[D]

Well, it rewards engagement. Okay, So I wouldn't call it. It rewards messy. But, you know, like, it. Even if you post something, you all know this. If you post something positive, it doesn't get as many comments. And that's just so Rewards messy. It does, because normal people don't leave comments like, you know, like people that are normal.

[A]

Well, let's. Let's refrain that or reframe that. Let's say, say. Let's say. What's the word?

[B]

Healthy people.

[D]

No, because that's worse. But the thing is, I. The thing is, okay, typically, if you

[A]

see something, we love you. Abnormal commenters.

[D]

Yeah. But it's just like, you know, people like to argue and stuff like that. I think a lot of us, we would argue in our text messages and stuff. We'll say one thing on a comment, but we like, you know, the people. You know, there are different type of people that like to go back and forth online and it, It's. It pays well, so I can't get mad at him. But. But, I mean, rage bait wins.

[E]

It does.

[D]

And then you. And then you have, like, Clippers.

[A]

Yeah.

[D]

Who.

[B]

You know, we love the clippers.

[A]

The clip economy.

[D]

But it's, It's. It's a gift and a curse, I feel like, for a lot of shows and a lot of talent, but it's helpful in creating conversations and stuff like that. It is misleading a lot.

[E]

We know.

[B]

It really is the gift and the curse.

[E]

Right.

[B]

Because the right clip gets clipped. You're like, ooh, nice.

[E]

Yeah.

[B]

And then another one comes up and

[A]

I'm like, I didn't say that. But that isn't right, what the conversation was.

[D]

But it's the nature of what you do. Like, it comes with it. So if you, if you want to continue to grow, that's part of kind of dealing with that. Otherwise, you just stay home and do nothing.

[A]

Well, yeah, if you want to be in this game, it. It requires a backbone, for sure, and a, you know, a strong stomach.

[D]

Absolutely.

[A]

Now, you don't have any personal issues with any artists you said you stay away from?

[D]

Well, they have, they have issues with us, I'm sure, but I don't have any. Yeah. I don't run with celebrities. I don't do text. Like, I don't. You know, that's not my. That's just not my bag. It's just been.

[A]

What about in the political landscape? I'm hearing some of you guys have been reached out to. From you know, with different financial opportunities to. To slant your takes.

[D]

We have. It's just. That's just not. Again, that's just not our bag. It's just because once you. You start doing certain. If it's a neutral opportunity, it's usually not with politics. So it makes it really tricky for us and thankfully we're okay financially that, you know, we could walk away. Ah, we're good like this. This is not. This doesn't serve and also be transparent about it. Like this is an ad buy such and such like you have. You know, you can do things like that. But it's kind of. It's those opportunities. It's just. It's getting trickier I think I.

[A]

And. And even more specifically, some of the blogs were getting like offered access to the. The current White House.

[D]

Absolutely.

[A]

To be in the press room.

[D]

Absolute.

[A]

Then being asked to cover things so that they could have that access.

[D]

Yeah. Yeah.

[A]

Did you guys take any of those opportunities?

[D]

No.

[A]

No.

[D]

And it's. No. It's no slight to, you know, everybody. Yeah. Everyone moves and operates and they can thrive a certain way. But no, we have not taken any of those opportunities. But we did go to the White House when Biden was in. We went to Juneteenth and stuff like that. That's stuff we were going to have access to anyway. But it hasn't been like for positive coverage. You can get invite. You know and we. I don't. I'm not a Trump girly. So I, I did. I would be like you wouldn't been doing that. Yeah.

[A]

I can't even for the money.

[D]

No, no.

[B]

Like why are you doing this? You know she's not doing that.

[A]

Well because I feel. I feel.

[D]

But. But we're. Okay.

[A]

Well no but hang on. In the clip. Economy.

[B]

Yeah.

[A]

Somebody's gonna clip this up because these are conversations taking place about these very influential blogs and. And Instagram.

[B]

I don't even know who exactly we're talking about. There's someone specific.

[A]

It's happening with a lot of. Of different people.

[D]

Yeah. Yeah.

[A]

It's not just one.

[D]

And there have been like. Like stories about media outlets being paid and.

[A]

And specifically black.

[D]

Yeah.

[A]

Blog gossip outlets got it. Showing up doing quid pro quo for politics and money.

[B]

And you're talking selling out is what it sounds like to me.

[D]

For pay. I don't.

[A]

Well, that is what.

[B]

Selling out. Isn't this the definition of it?

[A]

I think so. I mean depending on what your political need money. Yeah.

[B]

But if you're. But we have an agenda that's bad for your people. Will you sell it anyway?

[A]

Because here's that bad for your people line. Some people don't. Not all black people are alive.

[B]

I for sure we, we've seen this. I'm just trying to figure out who we're talking about.

[D]

Not. Not the Jasmine.

[B]

That's not the Jasmine. That's exactly correct.

[A]

And well, so when you started posting, it feels like more recent and I'd love to hear your. Your take on this because we were working for a radio station for yeah. Over a decade.

[D]

Yep.

[A]

We didn't get a lot of support from blogs. When you, when you're at Hot 97,

[D]

I would like to tell you why.

[A]

Why And I. And that's why I'm asking because I would love to hear. As soon as we started this, we started getting a lot more support from different outlets and it was very interesting to me because the conversations that we have here are the same conversations we were having there. Now we had our challenges with how they used to clip up our content and what they would make available on YouTube, which is, is a different conversation and why we ended up. We were coming down this path anyway, but we wanted, we were going to stay there and do this at the same time.

[D]

Okay.

[A]

But we'd love to hear.

[D]

I always. What the biggest issue I found with your morning show when you were there is that you all never sent any content out to us or, or I don't think any outlets like that. I mean when I first started, every single morning the Breakfast Club will be sending a us clips, sending us quotes, sending us anything like just it was

[A]

just they were working it. They were doing the work non stop.

[D]

DM's email and it has not stopped. So it's like I would have to tell my correspondent like hey, go see what they're like because otherwise how would I know it was just easy access. And I don't know why it's so much better now. But I think it's like, I think what started was like, oh my gosh, they're gone now that. Oh, oh, let's see what they're doing. Oh they actually like now we like now it's something we want to follow. But I feel like you all were not supported.

[E]

No, we were not.

[A]

No, you could say, say we weren't. And that was, it was an issue that we had with the company.

[D]

We wouldn't. You could have somebody you joined, we would never freaking know. Yeah, no one would send it out. And if you make anything easy for someone, we're gonna cover it. People DM us, send us tips, text, like non stop. We never got that from y'.

[C]

All.

[D]

And I just thought that was a strange, strangest thing. And people like, people never. I'm like, they don't say this like, you know.

[B]

Yeah, I'm sorry, but no, no, no, that's, that's, that's very important.

[D]

That's what I thought the issue was just as a media outlet, I don't know the ends and I'm not.

[A]

No, no, no. That might have, it might have been that. But once again, we were not involved in those decisions. Right. Like, I'm not. You know, when I, when I was managing the station, it was a different time in the digital landscape.

[D]

Right.

[A]

When we were more focused on the morning show. I had an expectation, me personally, that they had people that. That's what y' all supposed to be doing.

[D]

No, it would.

[F]

It.

[D]

The talent will be sending it to us like just like non stop. And then, and then like some of the. But it definitely was the talent or like their PAs or whatever you call it. Yeah. Like they, they would just be producers

[A]

of the show, etc.

[D]

They would. And they would hit up our correspondence because, you know, we always put whoever writes the story, they'll hit them up like, hey. And it just, we would be in.

[A]

Because that's good and that's great. Digital marketing.

[D]

Yep. And they will be like, hey, we about to, to post this now. Can you, you know. Or like, we'll give this to y'.

[E]

All.

[D]

It was all that kind of stuff going on.

[B]

Yeah. They're just doing the work.

[D]

Yeah, yeah.

[B]

No, listen, we, we knew that part that we never had a team that was doing that level of work. That wasn't the infrastructure that was ever built there.

[D]

Because it didn't start. I mean, because digital wasn't so big when you guys started either. Like, it wasn't, you know.

[B]

No, but we quickly, like it's. It's a long story, but we, we kind of started video first well before the Breakfast Club. Didn't do it well, they jumped in. Did it? It better.

[D]

I do remember you all doing video first.

[B]

We did, yeah.

[A]

It was just been like 03 04.

[D]

Oh, wow.

[B]

But that was, that was like sporadic.

[A]

It was. We didn't have. I, I started a YouTube, the, the Hot 97 YouTube in 0304 with a hand, with one camera and this girl shout out to Amina, wherever you are in the world. And a couple other people that was just kind of like, yo, we're gonna show interviews. We're gonna do all these things that.

[B]

This is a smack fest.

[A]

Smack fest. All these, you know, crazy shit in the studio. All this stuff that could, you know, just show people. Show people what's actually happening in the studio. But yeah, when you don't have investment as things grow and a corporation doesn't want to prioritize those things, you know, and then they're going to prioritize with your own money.

[B]

And then like, oh, 70708. When I started there, we did start doing more video, but again, it didn't have the organization. We were just getting. We siphon. I were doing clips and Angie was doing clips and we would like put stuff up. Yeah, but it just didn't have the. And to the Breakfast Club's credit and I hearts credit. When they started, they went full digital.

[A]

It's a real digital business.

[D]

When they first started, I don't even remember listening. Oh, and the red. I was waiting for the clips to see what they talked about.

[B]

Oh, yeah. Well, I always talk about now. Now that I'm. Now that we have this show. I listen to radio in the morning on my way here, and one of the things I find interesting that we discuss is when I hear their show, it sounds like a digital show that is now placed on the radio. It doesn't even feel like a radio show.

[D]

Yeah, well, I think.

[B]

But which I find interesting.

[A]

Well, I think I heart is. That's their business.

[B]

Well, they changed the name literally to the worst name in the history of business. But I heart media is literally.

[A]

I heart because I love.

[B]

It's just a nod to the way the app look. People were talking on the. On the Internet at that time. So, like, it really. They did embrace it. You got to give them credit. Went really well.

[D]

And I don't know what the strategy is here, but I feel like you all should be doing more of making sure your stuff is pushed out.

[B]

Is actually pushed out. Not just getting clipped, but actually an email that goes out every day.

[D]

No, clip it up. Let them clip it up because. Go ahead.

[B]

No, no, I'm sorry. I was gonna ask because people are clipping. But you're saying we should also be sending.

[D]

Yes.

[B]

Right.

[D]

Don't be above sending. Having someone send your own stuff out every day. Yeah. And even if you feel like there's

[A]

people here who get paid to do that.

[D]

Yeah, yeah, yeah. But we don't get them. That's what I'm just saying. I'm. I don't want to call it.

[B]

Why are you doing that? No, he's being a dick. They don't exactly. We haven't actually tasked people with doing that.

[D]

I don't want to start anything too late.

[A]

We always start up here. That's how I go.

[B]

God darn it.

[A]

So, Jasmine, back to your book.

[E]

I know because I'm looking at it. Era look, this also includes, it says here, a 90 minute side hustle blueprint. So you're literally giving people, like, game. Okay. It says, hold on. Assemble real life schedules and a revenue first framework built from over a decade of running an independent media company. So it's like you're giving people free game.

[D]

Yeah, yeah. Because you need to know how to do this. And like, what's the point of doing a book or doing an ebook if you're not gonna teach someone something? And I feel like I get so many questions and DMS about I want to do this, I want to do this on the side. And I just wanted to be transparent about what I think you can do. Because I started when I had a 9 to 5. I would get up at the crack of dawn at 6 in the morning. I would do some stories, I would go to work. Then I go across the street to Starbucks. I would do some stories and I would do it repetitive. I had to put myself on a schedule. I burnt out really fast. But I feel like people want to have this side hustle. They want to, you know, pursue their dreams. You can do it on the side and this is how to do it. It's not like some secret. We all can do it. It's just really about time and consistency.

[A]

The time and the schedule part. Right. Because I, I know a lot of people in my life that are entrepreneurs.

[D]

Yes.

[A]

And being an entrepreneur, you don't get to just leave your work. Right. Like when you're working at nine to five, job at nine, get a five, give them a check.

[E]

Yep.

[A]

Thank you for coming up. When you're an entrepreneur.

[D]

Yeah.

[A]

Whenever the business is happening, I have to be available and ready. That might include Saturdays and Sundays. Tough to take plan vacations.

[D]

Yeah.

[A]

These other things. Talk a little bit about that work life balance that you probably you didn't have when you first started and where it's at for you today.

[D]

Well, I don't, I don't really believe in like work life balance. I feel like, you know, you can. I don't feel like I don't know if you can have it all. I feel like you can put your time into certain things and certain projects and then you can try to like, do the best you can. But there's just like no perfect balance in terms of like being an entrepreneur and being a mom. It's something that I struggle with and I battle with. You know, I have a, I have a 4 year old, so it's fairly new to me and I have a lot of help. But also because I built this business or we built this business, now I have more flexibility and I have more freedom so that I can do whatever I want to do. But it required for me initially, like a lot of sacrifice with my time, my money. I didn't have a relationship because I didn't. My focus was all on my business. So I feel like it requires a lot of sacrifice. And if that's not for you, that's fine. Maybe entrepreneur entrepreneurship is not for you. And it's nothing wrong with.

[A]

Well, I think that's where I was trying to get you to. Right. Because everyone romanticizes entrepreneurship because there's a level of freedom in your brain. You're like, yo, I don't have to work for someone. I can dictate my own schedule. I can do X. And then they get into it. All of those things are true.

[D]

But, well, you know, you're all. Even when you're entrepreneur, you always work up someone.

[B]

That's. That's the thing. Because you still need the money.

[D]

Yeah. So you always are answering to someone.

[A]

You're answering to your customer. You know what I love answering to the bank you took a loan from. You're answering to an advertisement.

[B]

And you know what? You know, for everyone, you know who loves to put down working for someone. You know what's great about working for someone? When you get six weeks vacation and you're like, I'm gonna not work and get paid anyway. That's like not that bad a thing.

[D]

It's not. And the thing about doing something on your own is it's really up. Like you can, obviously you have flexibility, but it's up to you whether you succeed or not. You have no one else to blame. Correct. So it's all the. It's just a lot of pressure. And if you aren't built for that, it's fine. Like, it is nothing. Like, this game is not for everyone.

[A]

So, you know, we're gonna wrap soon. Shout to everybody in the super chat and everybody subscribing and hyping and get the book. What's the book called? One more time please.

[E]

How to build a business without quitting your job. The side Hustler schedule. From Survival to Empire.

[A]

So on that note of Knowing whether entrepreneurship is for you. The honesty part. Right. Like, I worked. I was. I had to move back in with mom and dad. I had to. You know, I got evicted. Talk about your experience. Deciding that I'm sticking this out and I believe in me. And what really drove that, you know,

[D]

I really always felt like no one could outwork me. I know it's weird. I always felt like whatever I'm doing, no one could do it better. I think it's just kind of part of my. My makeup. My dad is an entrepreneur, but I still never wanted to be entrepreneur. And I just had. With anything in my life, I really just had laser focus, and it just. I just figured it would work out, and if it didn't, I could go back and get a nine to five. It was just. Just really locking in, not comparing myself to anyone else. I knew it was about time and consistency, and then having the right partner, that really kind of helped me continue to. To grow. So.

[A]

So, yeah, you were. You were. You believed in yourself.

[D]

Yeah. I mean, because who else was gonna, you know? Right, right, right.

[A]

But you could have went back to the 9 to 5 or got another

[D]

one, but that's boring. And like I said earlier in the conversation, I've always been terrified about missing my window of opportunity. You just don't know when it's gonna come back and if it'll come back. I know everybody's like, if it's for you, it's. I don't know about that. So I. I thought this was my window, and let me just go and see.

[A]

There it is. Jasmine of the Jasmine.

[E]

Grab the book.

[A]

Thank you.

[E]

Where is it available?

[D]

On the Jasmine brand? On our Instagram, on the site, all the social media and stuff like that.

[E]

Nice.

[A]

Any big super chats today you want to shout out before we rap?

[B]

Oh, let's see. I don't know. I mean, I don't know.

[A]

Yo, Jazz. People throwing, like, $50 at. It's crazy.

[E]

Crazy.

[B]

Well, there's no 50s today, but we've seen crazy numbers.

[A]

No, this is just on YouTube. They just. Yeah, we.

[B]

We're not live. Let's see. Eric Motion. Shout out to him. Doctor said everything Trump touches dies. Spurs and six.

[A]

Damn.

[B]

Oh, Rosenberg's fault. Jinxed it.

[D]

Damn.

[B]

No Knicks colors in the studio, but there are spurs colors. Lmao. Damn. Just.

[A]

The whole.

[B]

The whole thing is first color, if we're being honest about it. No. Is it wrong to shame Trump for exercising his humiliation kink at the expense of the Knicks chances of winning Wemby's in six. Damn.

[A]

Sounds like some spurs fan.

[D]

You said it would be jinxed if Trump came. You said that yesterday.

[B]

I did say that. And yeah, here we are. Can y' all talk about the corporate power reset in Hawaii? And do y' all think he hip hop slash rap is in a good place? Slash, what can make it better? I don't know nothing. I don't know anything. Corporate power reset in Hawaii.

[A]

We need to do some, I'm guessing

[B]

related to fires, perhaps, and then things afterwards, I don't know.

[A]

Well, or like all of the billionaires buying up land and all of that, probably.

[B]

And Bella X Babe just came through and threw us some money, so appreciate it.

[D]

Thank you.

[A]

Shout out to all y' all tuned in. Like, subscribe, share, hype, do all the things and we'll see you tomorrow. Jasmine, thank you for coming through.

[D]

Thank you for having me.

[B]

I'll be back.

[D]

I'll invite myself back.

[A]

No, you're coming back anytime. Anytime.

[D]

All right, thanks, guys.

[A]

Just don't call it a podcast.