Podcast
The eCom Show
Hosted by Shan Salam · ML
Welcome to The eCom Show, a Malayalam podcast where we explore everything related to e-commerce. Whether you're a budding entrepreneur or a seasoned business owner, our show delivers valuable insights, strategies, and real-world experiences from industry experts and successful entrepreneurs.
Each episode delves into topics like SEO, digital marketing, branding, team building, and the latest trends in e-commerce. Join us on this journey to scale your online business and achieve success in the competitive world of e-commerce.
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31episodes
Episodes
Newest firstAll episodes
60% Sales From Social Media | Silvan Musthafa on Why Content is Your Best Salesman | #105
1w ago01:16:00Tap to summarize🎙️ Podcast EpisodeA boy who sold chickpeas to earn pocket money. A young man who cried on a Dubai construction site. A businessman whose partner disappeared with everything. All the same person.Mustafa of Silvan Business Group joins The eCom Show.In this episode:- From nothing to 25 showrooms - the real journey- How he built a personal brand on YouTube and Instagram- How the Asarva brand was born- The day he stepped back and his team outperformed him- Baby Vita - a D2C brand built by accident- India's first VR tile showroom- His goal: free nutrition for 1 million children by 2030
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How Cremberie Beat Big Dairy Brands with Zero Funding | #104
2w ago01:07:57Tap to summarizeA Kerala yogurt brand supplied the Ambani pre-wedding in Jamnagar. That brand is Crumbery - and almost nobody saw it coming.Nahas started out selling tissue paper in Qatar for his family business. At 23, he came back home, spent 6 months learning yogurt production at Mannuthy Dairy College, and launched a zero-preservative yogurt brand with savings, a small loan, and 3-4 people.No revenue for 3 years. No external funding. Just the product.Today, Crumbery crosses ₹15 Cr annually and is on every major modern trade and quick commerce platform in Kerala.In this episode:→ Why he left the Gulf job and came back→ The Mannuthy Dairy College apprenticeship→ First 100 pieces at LuLu - sold out in 3 hours→ 18 months of follow-ups to crack Reliance→ The Ambani supply - what actually happened→ Quick commerce strategy on Swiggy Instamart, Blinkit & more→ How he thinks about marketing spend
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WE GROW OUR FURNITURE BUSINESS USING ONLY INSTAGRAM REELS | #102
3w ago00:48:24Tap to summarizeAseem's family has been in the furniture business for 45 years. Traditional shop, offline sales, no digital presence.He took one locked factory shed, a phone, and started posting reels.18 months later - ₹70 lakhs a month, 15 staff, and a Kerala-wide furniture marketplace called Furnish Shop.This is what second-generation thinking looks like.
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Starting a Clothing Brand is Easy… Making Money is Hard (But We Cracked It) | #102
May 200:43:35Tap to summarize🎙️ Podcast EpisodeWhat happens when three school friends borrow money, fly to Delhi with almost nothing, and come back with a suitcase full of second-hand clothes?They built Old Town - one of Kerala's most aesthetic thrift and surplus stores.In this episode we go deep with the co-founders of oldl Town on:→ What thrift and surplus actually means→ How they went from WhatsApp groups to a physical store→ The 3 months with zero sales - and what kept them going→ One reel that took them from 6K to 25K+ followers in a week→ Why North India customers started taking trains to visit them→ What's next: website launch, drops strategy, and scaleIf you're building a brand in Kerala or thinking about e-commerce - this is worth your time.
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At 23, ₹1 Crore Turnover – Selling Power Tools Online | #101
Apr 2500:58:37Tap to summarize🎙️ Podcast EpisodeAt 23, a guy who didn’t even have ₹40 for petrol - today competes with Stanley Black & Decker on Amazon and runs a multi-crore business.Fawas from Kozhikode is the founder of BuyBox. His journey is about scaling a business by selling power tools - angle grinders, pressure washers, cordless impact wrenches - on Amazon.Starting from organizing PUBG tournaments, working as a salesperson in a shop, sourcing products from Coimbatore market, and living in a rented room in Chennai - he eventually reached ₹60 lakh sales in a single month.
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Why The eCom Show? | Our Wins, Fails, Stories, Journey | #100th Special
Apr 1800:40:24Tap to summarizeWe’ve officially reached our 100th episode.This milestone episode is different no guest, just us reflecting on the journey so far.After 99 episodes, we’ve learned a lot:What worked (our wins)What didn’t (our failures)How we scaled and expandedWe also talk about:• Why we started this podcast• How we turned it into a revenue-generating platformThis episode is an honest breakdown of our journey the good, the bad, and everything in between.Grateful for everyone who has been part of this journey.
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India’s First Person to Sell a Car LIVE on YouTube | Anfal From Safari Cars | EP - 99 PART 02
Apr 1100:39:07Tap to summarizeAnfal started Safari Cars with zero outside investment just trust, strategy, and a willingness to try what nobody else would. In this episode, he shares how he became the first person in India to sell a used car live on YouTube, why he believes “Trust and Value” is the only real business model, and what most new entrepreneurs get wrong before they even begin.We talk about live commerce, building systems as you scale, the All India solo road trip that changed how he thinks, and why perfection is the enemy of starting.Whether you’re building a brand, scaling a business, or just figuring out where to begin this one’s for you.
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₹0 Investment, No Partner, No Loan Built Safari Cars from Scratch | Anfal Safari | #99 Part 01
Apr 400:53:52Tap to summarize🎙️ Podcast EpisodeCan you sell a used car online via live stream? Anfal did what no one else thought of 3 cars sold in a single live.Safari Cars founder Anfal shares his 10+ year journey from a small village in Malappuram to Kochi. Used car business, social media growth, live commerce all in this episode.👇 What's inside:- Police station at 19, loan fraud - the first lesson he never forgot- Facebook, TikTok, YouTube - he was on every platform before anyone else- How he sold cars on YouTube Live for the first time in India- How to grow a business with zero outside funding
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The Biggest Mistake Founders Make When Signing a Term Sheet | Corporate Lawyer Explains | #98
Mar 2801:10:38Tap to summarizeIn this episode, we’re joined by Ijaz, a Corporate Transactions Lawyer and Associate at a top-tier law firm in India. We dive into the world of venture capital funding, private equity deals, term sheets, shareholders’ agreements, and due diligence — all through the lens of a corporate lawyer’s journey and real-world experience
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VC Funding, Maggi Ban, ₹30Cr Debt - How Kapoo Survived When Every Founder Would Have Quit | #97
Mar 2301:31:29Tap to summarizeJust making a food product and packaging it won't make it a business that lasts forever - it needs a system. This episode is about the hard work and struggle behind building a chips business.
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