Podcast
The eCom Show by Shan
Hosted by Shan Salam · ML
Welcome to The eCom Show, a Malayalam podcast where we explore everything related to e-commerce. Whether you're a budding entrepreneur or a seasoned business owner, our show delivers valuable insights, strategies, and real-world experiences from industry experts and successful entrepreneurs.
Each episode delves into topics like SEO, digital marketing, branding, team building, and the latest trends in e-commerce. Join us on this journey to scale your online business and achieve success in the competitive world of e-commerce.
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Episodes
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How Filli Café Became a Global Brand | Branding, Loyalty & Scaling a Café Business. | #86
Jan 301:04:36Tap to summarizeFrom a small tea outlet in Dubai to a globally loved café brand this episode dives deep into the inspiring journey of Filli Café.In this conversation, Ashraf, Head of Marketing at Filli Café, shares:His personal journey from early struggles to branding leadershipHow Filli Café built a strong emotional connection with customersBranding decisions that helped scale from a few outlets to global expansionThe role of consistency, premium positioning, and loyal customersNew-age marketing, digital presence, and the impact of AIThis episode is packed with real-world lessons for entrepreneurs, marketers, café owners, and anyone building a brand.☕ Watch till the end and get inspired.
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HOW TO BUILD A TECH STARTUP | How PlaySpots Expanded Globally | NEAREST Sports Community | #41
Feb 8, 202500:55:15Tap to summarize0 ദിവസം കൊണ്ട് ഓൺലൈൻ സ്റ്റോർ നിർമ്മിക്കാംJoin the WhatsApp group to know more: https://link.theecomshow.com/challenge-signup-----------------------------🎙️ Podcast EpisodeIn this episode, Shan A Salam hosts Shamnas Thattoor and Amjad Ali O N, Co-Founders of PlaySpots. They share their incredible journey of building and expanding a sports-tech startup from scratch to a global scale.Here's what you'll learn:How PlaySpots began and grew.Market expansion strategies, including entry into Dubai.The challenges faced during COVID-19 and how they overcame them.Insights into their paddle game initiative and venue partnerships.How they handled competition, investors, and acquisition offers.The importance of VC funding, debt funding, and fund utilization.What makes founder branding essential for startups.The current status of PlaySpots and how you can help them!🎯 Packed with actionable advice and lessons for every entrepreneur navigating the startup world.----------------------------⏱️ Timestamps00:00 - Introduction13:22 - TURF Trend in Kerala21:03 - From Turf to All Sports24:35 - All India Expansion26:27 - COVID -19 (Hard Time)31:46 - Internal Team Management33:03 - Acquisition Offers 38:30 - Expansion to Dubai41:23 - Funds, Investors and VCs44:48 - Pivot to SaaS46:32 - Total addressable market (TAM) & New Features49:25 - PlaySpots needs help!50:49 - Conclusion ----------------------------🎤 Guest InfoShamnas Thattoorhttps://www.linkedin.com/in/shamnas-thattoor/ https://www.instagram.com/shamnas.thattoor/ Amjad Ali O Nhttps://www.instagram.com/amjadalion/https://www.linkedin.com/in/amjadalion/ PlaySpotshttps://www.instagram.com/playspotsapp/https://www.linkedin.com/company/playspotsapp/ https://www.playspots.in/ 🔗 Useful Links- Join Our WhatsApp Community → https://link.theecomshow.com/joinmafia- Support Us → https://buymeacoffee.com/theecomshow- Special Offer for Shopify → Start at ₹20/$1 per month for 3 months! https://link.theecomshow.com/shopifystore- Our Shopify Apps → https://apps.shopify.com/partners/grow-your-revenue- Instagram → https://instagram.com/theecomshow- LinkedIn → https://linkedin.com/company/the-ecom-show- Follow Shan Salam → https://linkedin.com/in/shansalam | https://instagram.com/shansalam----------------------------🎥 More Videos to Watch→ How to Start an E-commerce Business | https://youtu.be/BJ2f8wSeccU → Kerala-Based Online Jewellery Brand | https://youtu.be/AlhBhQPtt00 → Performance Marketing That ACTUALLY Works | https://youtu.be/3neOgorlST0 ----------------------------💻 The TeamNaji Mehardad | Rashid M Avaran | Mohammed Nihal | Darin Mujeeb----------------------------⚠️ DisclaimerThe opinions and information shared in this podcast are for general information purposes only. While we do our best to provide accurate details, technology changes quickly, so we recommend you do your own research or consult with a professional for advice tailored to your needs. The eCom Show is not responsible for any actions taken based on the information provided in this video. Some links in the description may be affiliate links, which help support the channel at no extra cost to you.Thank you for your support!
Transcribe →China Sourcing Secrets: How to Get High-Quality Products for Your Brand | #40
Feb 1, 202501:20:39Tap to summarize🎙️ Podcast Episode In this episode of The eCm Show, we sit down with Amjad Ali Khan, a cybersecurity officer in Qatar and a serial entrepreneur managing multiple businesses, including Ente Startup, Ente Finance, Doha Connect, and Scorio Lights. 🎤 Guest Info Guest Name →Amjad Ali Khan | Entrepreneur 🔗 Social Links: https://www.instagram.com/amjadtalks https://youtube.com/@amjadtalks https://www.instagram.com/ente_startup https://www.instagram.com/ente_finance https://www.instagram.com/doha_connect https://scorio.in/ ---------------------------- 🔗 Useful Links - Join Our WhatsApp Community → https://link.theecomshow.com/joinmafia - Support Us → https://buymeacoffee.com/theecomshow - Special Offer for Shopify → Start at ₹20/$1 per month for 3 months! https://link.theecomshow.com/shopifystore - Our Shopify Apps → https://apps.shopify.com/partners/grow-your-revenue - Instagram → https://instagram.com/theecomshow - LinkedIn → https://linkedin.com/company/the-ecom-show - Follow Shan Salam → https://linkedin.com/in/shansalam | https://instagram.com/shansalam Amjad shares his insights on finding reliable manufacturers, sourcing high-quality products from China, and overcoming challenges in dropshipping and logistics.
Transcribe →ENGLISH CAFE's In-House Creators Team: Building a Brand Through Content | #39
Feb 1, 202501:11:50Tap to summarizeCHECK OUT ZOKO HERE: https://link.theecomshow.com/zoko-ep39 Zoko is a Y-Combinator funded company that helps businesses manage their WhatsApp communications easily! Message the team on WhatsApp here: https://link.theecomshow.com/zokowhatsapp-ep39 Don't forget to mention you were referred from The eCom Show for special considerations! 📍 HiLITE Business Park, Calicut ---------------------------- 🎙️ Podcast Episode In this episode of The eCom Show, Shan A Salam dives deep with Shibil Mohammed, the Co-Founder and CEO of English Cafe, to explore the journey behind their success. We get to know how English Cafe went from a Kerala-based initiative to expanding across Tamil Nadu and Sri Lanka, their unique in-house creators team, and how they turned creators into influencers. ---------------------------- ⏱️ Timestamps 0:00 - Introduction 04:21 - Promotion on YouTube 14:37 - Co-Founders of English Cafe 21:53 - Vineeth Sreenivasan as Ambassador 25:30 - In-House Creators Team 30:17 - Founder Face & Reel Shoots 38:56 - Culture of the Team 47:27 - How to Build an Adipoli Content Team 53:06 - Hiring Process 54:47 - "Sir Culture” 57:37 - Funding from Family & Friends 59:38 - Students of English Cafe 1:00:22 - Founder Branding 1:02:09 - How to Manage Everything 1:04:16 - Future of English Cafe and Conclusion ---------------------------- 🎤 Guest Info Guest Name → Shibil Mohammed 🔗 Links: https://www.linkedin.com/in/shibilmohammedck/ https://www.instagram.com/shibil_mohammed_/ English Cafe : https://link.theecomshow.com/englishcafe 🔗 Useful Links - Join Our WhatsApp Community → https://link.theecomshow.com/joinmafia - Support Us → https://buymeacoffee.com/theecomshow - Special Offer for Shopify → Start at ₹20/$1 per month for 3 months! https://link.theecomshow.com/shopifystore - Our Shopify Apps → https://apps.shopify.com/partners/grow-your-revenue - Instagram → https://instagram.com/theecomshow - LinkedIn → https://linkedin.com/company/the-ecom-show - Follow Shan Salam → https://linkedin.com/in/shansalam | https://instagram.com/shansalam ---------------------------- 🎥 More Videos to Watch → https://youtu.be/3neOgorlST0 → https://youtu.be/BfCxs4BE7Vc → https://youtu.be/9urxKEwSccM ---------------------------- 💻 The Team Naji Mehardad | Rashid M Avaran | Mohammed Nihal | Darin Mujeeb ---------------------------- ⚠️ Disclaimer The opinions and information shared in this podcast are for general information purposes only. While we do our best to provide accurate details, technology changes quickly, so we recommend you do your own research or consult with a professional for advice tailored to your needs. The eCom Show is not responsible for any actions taken based on the information provided in this video. Some links in the description may be affiliate links, which help support the channel at no extra cost to you. Thank you for your support!
Transcribe →COMPLETE GUIDANCE on Business Registration | Legal Aspects for Startups | Trademark & GST | #38
Jan 19, 202501:08:11Tap to summarize10 ദിവസം കൊണ്ട് ഓൺലൈൻ സ്റ്റോർ നിർമ്മിക്കാം Join WhatsApp group to know more: https://link.theecomshow.com/challenge-signup 📍 HiLITE Business Park, Calicut ---------------------------- 🎙️ Podcast Episode In this insightful episode, Shan A Salam hosts Manu Francis, founder of GHC Growth Lab, as they dive deep into the essentials of starting a business the right way. Whether you're building a D2C brand, a startup, or planning to scale, this episode covers: - How to legally start a business. - The importance of trademark registration and naming your brand. - Choosing between a Company, Partnership, or LLP. - Differences between a business and a startup. - Startup funding and the role of external investments. - Effective fund utilization strategies. - Importance of founder branding for business growth. - Insights into Kerala government funding, other grants, and setting up a Dubai company. - Navigating the cap table, debt funding, and public listing. ---------------------------- ⏱️ Timestamps 00:00 - Introduction 02:57 - How to Start a Business Legally 03:57 - GST 05:07 - Starting Without GST 07:26 - Trademark and Legal Name 13:07 - Bank Loans 15:45 - D2C Brand/Startup Perspective 18:33 - Startup Ecosystem 19:13 - Difference Between a Business and a Startup 22:43 - Startup Funding 26:02 - External Investment 33:10 - Fund Utilization 35:21 - Importance of Founder Branding 41:27 - Kerala Government Funding 45:17 - Dubai Company 46:49 - Cap Table 49:17 - Wealth Creation 54:01 - D2C Startup Journey & Public Listing 1:00:31 - Mafia Questions 1:03:44 - Debt Funding and Conclusion ---------------------------- 🎤 Guest Info Guest Name → CS Manu Francis 🔗 Links: https://linkedin.com/in/cs-manu-francis-19277030 https://www.instagram.com/cs_manufrancis/ https://topmate.io/manu_francis https://ghcgrowthlab.com/ ---------------------------- 🔗 Useful Links - Join Our WhatsApp Community → https://link.theecomshow.com/joinmafia - Support Us → https://buymeacoffee.com/theecomshow - Create a Shopify Store → https://shopify.pxf.io/theecomshow - Our Shopify Apps → https://apps.shopify.com/partners/grow-your-revenue - Instagram → https://instagram.com/theecomshow - LinkedIn → https://linkedin.com/company/the-ecom-show - Follow Shan Salam → https://linkedin.com/in/shansalam | https://instagram.com/shansalam ---------------------------- 🎥 More Videos to Watch → https://youtu.be/3neOgorlST0 → https://youtu.be/BfCxs4BE7Vc → https://youtu.be/9urxKEwSccM ---------------------------- 💻 The Team Naji Mehardad | Rashid M Avaran | Mohammed Nihal | Darin Mujeeb
Transcribe →HOW THIS STARTUP FROM KERALA WENT GLOBAL 🚀 | The Biotech Story That Changed The World | #37
Jan 11, 202501:04:56Tap to summarizeContact Haris&Co : https://link.theecomshow.com/harisandco-ep37 Join Our WhatsApp Community Link: https://link.theecomshow.com/joinmafia ---------------------------- 🎙️ Podcast Episode In this episode of The eCom Show, we sit down with Najeeb Bin Haneef, the visionary Founder and CEO of Zaara Biotech, to discuss: How Sahrdaya College played a key role in supporting Zaara Biotech’s journey Securing a special recommendation from the CEO of a German company 🌍 The vision of Kerala Startup Mission and why we need more young entrepreneurs The potential of biotechnology and taking products to the international market Insights on giving back to society, inspired by the words of Dr. APJ Abdul Kalam Why Dubai is becoming the global capital for startups Learn how Zaara Biotech is transforming biotechnology and leading the way for Kerala startups to go global. 🌱 ---------------------------- ⏱️ Timestamps 0:00 - Introduction 05:13 - College Project & Company 08:32 - Purpose of Zaara Biotech 10:58 - Zaara Biotech’s Start from the Sahrdaya Campus 23:28 - First Sale 24:46 - Big Break & Finding the Market 27:41 - Challenges in Biotechnology 35:16 - Kerala Startup Mission 39:24 - Cookies & Social Empowerment 42:58 - International Clients & Events 54:02 - Timeline of Zaara Biotech 58:49 - Giving Back to Society & Conclusion ---------------------------- 🎤 Guest Info Guest Name → Najeeb Bin Haneef Founder and CEO at Zaara Biotech (https://zaarabiotech.com/) 🔗 Social Links: https://www.instagram.com/iam_najeeib/ https://www.linkedin.com/in/najeeb-haneef/ ---------------------------- 🔗 Useful Links - Join Our WhatsApp Community → https://link.theecomshow.com/joinmafia - Support Us → https://buymeacoffee.com/theecomshow - Create a Shopify Store → https://shopify.pxf.io/ecomshow - Our Shopify Apps → https://apps.shopify.com/partners/grow-your-revenue - Instagram → https://instagram.com/theecomshow - LinkedIn → https://linkedin.com/company/the-ecom-show - Follow Shan Salam → https://linkedin.com/in/shansalam | https://instagram.com/shansalam ---------------------------- 🎥 More Videos to Watch → Performance Marketing | https://youtu.be/3neOgorlST0 → HOUSEWIFE MAKES MONEY From Home 😮 | https://youtu.be/BfCxs4BE7Vc → Quick Commerce | https://youtu.be/9urxKEwSccM ---------------------------- 💻 The Team Naji Mehardad | Rashid M Avaran | Mohammed Nihal | Darin Mujeeb
Transcribe →Marketing WITHOUT Celebrities | Performance Marketing That ACTUALLY Works | #36
Jan 4, 202501:11:21Tap to summarize🎧 Sponsored by Zoko Check out Zoko here: https://link.theecomshow.com/getzoko Zoko is a Y-Combinator funded company that helps businesses manage their WhatsApp communications easily! Schedule a Demo: https://link.theecomshow.com/zokodemo For more information, contact them here: https://link.theecomshow.com/contactzoko Don't forget to mention you were referred from The eCom Show for special considerations! ---------------------------- 🎙️ Podcast Episode In this episode of The eCom Show, host Shan A Salam talks with Muhammed Abdul Kalam, a marketing expert with over 12 years of experience in digital marketing. Muhammed shares practical tips on tackling ad blockers, creating successful campaigns, and building brand awareness. He also discusses real-world examples from brands like Ajmal, Coca-Cola, and ID Fresh, explaining how offline marketing can work even without celebrity endorsements. What you'll learn: ✔️ How to handle ad blockers and improve ads ✔️ The mindset of a great performance marketer ✔️ Simple ways to measure billboard and hoarding results ✔️ Case studies of impactful marketing campaigns ---------------------------- ⏱️ Timestamps 00:00 - Introduction & Online peeps 08:57 - First Job 11:30 - Job at Eduport & Community 18:53 - What is Performance Marketing 25:47 - Adblock & How to solve the issue 36:43 - Preparation of ads 41:11 - Winning Campaign 45:58 - Brand Awareness 51:38 - Ads without Celebrity 59:48 - Examples of Brand without Celebrity & Winning ads 01:05:23 - I.D Fresh 01:07:45 - Creative Mindset of Performance Marketer 01:09:32 -How to Measure Hoarding/ BillBoard 01:17:51 - Conclusion & Advice to Entrepreneurs ---------------------------- 🎤 Guest Info Guest Name → Muhammed Abdul Kalam (Head of Marketing School - Haris&Co Academy ) 🔗 Social Links: https://in.linkedin.com/in/mynameiskalam https://www.instagram.com/mynameiskalam ---------------------------- 🔗 Useful Links - Join Our WhatsApp Community → https://link.theecomshow.com/jointhemafia - Support Us → https://buymeacoffee.com/theecomshow - Create a Shopify Store → https://shopify.pxf.io/ecomshow - Our Shopify Apps → https://apps.shopify.com/partners/grow-your-revenue - Instagram → https://instagram.com/theecomshow - LinkedIn → https://linkedin.com/company/the-ecom-show - Follow Shan Salam → https://linkedin.com/in/shansalam | https://instagram.com/shansalam ---------------------------- 🎥 More Videos to Watch → HOUSEWIFE MAKES MONEY From Home | https://www.youtube.com/watch?v=BfCxs4BE7Vc → Story of RF Abayas | https://youtu.be/bnQREpXVf88 → Calicut Halwa Online | https://youtu.be/JIa_7PDkuiM ---------------------------- 💻 The Team Naji Mehardad | Rashid M Avaran | Nihal Muhammed | Darin Mujeeb #PerformanceMarketing #TheEcomShow #DigitalMarketing
Transcribe →The Simple Idea That Changed Catalogs Forever | A Game-Changer in GCC Markets | #35
Dec 28, 202400:47:19Tap to summarize🎧 Sponsored by Zoko Check out Zoko here: https://link.theecomshow.com/getzoko Zoko is a Y-Combinator funded company that helps businesses manage their WhatsApp communications easily! Schedule a Demo: https://link.theecomshow.com/zokodemo For more information, contact them here: https://link.theecomshow.com/contactzoko Don't forget to mention you were referred from The eCom Show for special considerations! Location: VETTATHS Calicut (https://link.theecomshow.com/vettaths) 🎙️ Podcast Episode Discover the incredible journey of Haneef Abdurahiman, Co-founder of D4D, in this episode of The eCom Show. As a young engineering graduate in Kerala, Haneef realized early on that working under someone wasn’t for him. Revolutionizing catalogue marketing during the hypermarket boom in the MENA region, his story is one of resilience, innovation, and entrepreneurship In this episode, Haneef shares fresh and valuable insights for businesses. 🎤 Guest Info Guest Name → Haneef Abdurahiman 🔗 Social Links: https://www.linkedin.com/in/pkhaneef | https://www.instagram.com/haneef_d4d/ 🔗 Useful Links - Join Our WhatsApp Community → https://link.theecomshow.com/joinmafia - Support Us → https://buymeacoffee.com/theecomshow - Create a Shopify Store → https://shopify.pxf.io/ecomshow - Our Shopify Apps → https://apps.shopify.com/partners/grow-your-revenue - Instagram → https://instagram.com/theecomshow - LinkedIn → https://linkedin.com/company/the-ecom-show - Follow Shan Salam → https://linkedin.com/in/shansalam | https://instagram.com/shansalam ---------------------------- 🎥 More Videos to Watch → How to Start an E-commerce Business | https://youtu.be/BJ2f8wSeccU → Kerala-Based Online Jewellery Brand | https://youtu.be/AlhBhQPtt00?si=To-aqkdY9FfmN7Wz ---------------------------- 💻 The Team Naji Mehardad | Rashid M Avaran | Nihal Muhammed | Darin Mujeeb
Transcribe →US v/s India: The Hard Truth No One Tells You | Podcast with Mani Karthik of BackToIndia.com | #34
Dec 21, 202401:13:03Tap to summarize10 ദിവസം കൊണ്ട് ഓൺലൈൻ സ്റ്റോർ നിർമ്മിക്കാംWhatsApp: https://link.theecomshow.com/challenge-signup --------------------------- 🎙️ Podcast Episode In this episode, we sit down with Mani Karthik, an entrepreneur who returned to India after a successful stint in Silicon Valley. He shares his unique perspective on why India doesn’t need to compete with the Valley and how it’s carving its own path in the global tech scene. Don’t miss this eye-opening conversation! Keywords: Silicon Valley vs Indian startups, Mani Karthik podcast episode, returning to India from Silicon Valley, Indian innovation vs Silicon Valley innovation, how Indian startups differ from Silicon Valley, challenges for Indian tech ecosystem, Indian startup success stories, frugal innovation examples in India, tech debate India vs USA, NRI returning to India entrepreneurial journey ---------------------------- ⏱️ Timestamps00:00 - Introduction and Early Days16:25 - Startup Marketing in the U.S.22:07 - The Feeling of Coming Back Home30:21 - Building a Community Back in India37:07 - Community Activities46:38 - Plans After Returning 55:06 - "What Will People Think?" 01:03:15 - Content Creation01:05:39 - Profession of Mani Karthik 01:08:44 - Why Ecom Mafia (Community)01:12:16 - Conclusion ---------------------------- 🎤 Guest InfoGuest Name → Mani Karthik | Growth Marketing Consultant & Mentor to Startups🔗 Social Links:https://www.youtube.com/c/ManiKarthikhttps://www.instagram.com/manikarthik/https://www.linkedin.com/in/manikarthik/https://manikarthik.com/blog/https://x.com/manikarthik Back to India - https://backtoindia.com/---------------------------- 🔗 Useful Links- Join Our WhatsApp Community → https://link.theecomshow.com/joinmafia- Support Us → https://buymeacoffee.com/theecomshow- Create a Shopify Store → https://shopify.pxf.io/ecomshow- Our Shopify Apps → https://apps.shopify.com/partners/grow-your-revenue- Instagram → https://instagram.com/theecomshow- LinkedIn → https://linkedin.com/company/the-ecom-show- Follow Shan Salam → https://linkedin.com/in/shansalam | https://instagram.com/shansalam ---------------------------- 🎥 More Videos to Watch→ HOUSEWIFE MAKES MONEY From Home | https://www.youtube.com/watch?v=BfCxs4BE7Vc→ Story of RF Abayas | https://youtu.be/bnQREpXVf88 → Calicut Halwa Online | https://youtu.be/JIa_7PDkuiM ---------------------------- 💻 The TeamNaji Mehardad | Rashid M Avaran | Mohammed Nihal | Darin Mujeeb
Transcribe →Podcast with Eduport Founder Ajas | EdTech in Kerala | Online Tution Centre #33
Dec 14, 202400:58:17Tap to summarize---------------------------- 🎙️ Podcast EpisodeIn this episode of The Ecom Show, Ajas from Eduport reveals how he transformed education during the pandemic, scaling from zero to millions with innovative digital learning strategies.Key Insights:COVID-19 Startup SuccessDigital Learning BreakthroughOvercoming Educational ChallengesEntrepreneurial Transformation💡 A must-watch for entrepreneurs, educators, and Aspirants!---------------------------- ⏱️ Timestamps0:00 - Introduction08:04 - The First Batch12:51 - EdTech24:39 - Eduport30:21 - "Why34:08 - The Lack of Mentors40:25 - Where Should I Start?44:30 - Sales & Money51:36 - The Purpose of Business57:57 - Target for Next Year and Conclusion---------------------------- 🎤 Guest InfoGuest Name → Ajas Mohammed Jansher | Founder of Eduport🔗 Social Links:https://www.linkedin.com/in/ajas-mohammed-jansher-30885061/ https://www.instagram.com/ajas.eduport/ https://in.linkedin.com/company/eduport-india ---------------------------- 🔗 Useful Links- Join Our WhatsApp Community → https://link.theecomshow.com/joinmafia- Support Us → https://buymeacoffee.com/theecomshow- Create a Shopify Store → https://shopify.pxf.io/ecomshow- Our Shopify Apps → https://apps.shopify.com/partners/grow-your-revenue- Instagram → https://instagram.com/theecomshow- LinkedIn → https://linkedin.com/company/the-ecom-show- Follow Shan Salam → https://linkedin.com/in/shansalam | https://instagram.com/shansalam ---------------------------- 🎥 More Videos to Watch→ HOUSEWIFE MAKES MONEY From Home | https://www.youtube.com/watch?v=BfCxs4BE7Vc→ Story of RF Abayas | https://youtu.be/bnQREpXVf88 → Calicut Halwa Online | https://youtu.be/JIa_7PDkuiM ---------------------------- 💻 The TeamNaji Mehardad | Rashid M Avaran | Mohammed Nihal | Darin Mujeeb |
Transcribe →