You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.

Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.

In this episode, I'm walking you through the exact optimizations we made to a $2.4 million per year Google Ads account for a brand preparing to exit to a major U.S. conglomerate - and the profit leaks we found that were costing them six figures.

This wasn't about aggressive scaling. This was about proving operational excellence, eliminating waste, and showing incremental improvements that buyers pay premiums for during due diligence.

We found competitor campaigns with 200+ keywords stuffed into one ad group, a PMAX campaign bleeding $110,000 on a landing page that wasn't even in the setup, and budget scaling mistakes that sent $22,000 per week to YouTube with zero return.

It's not about spending more on Google Ads. It's not about letting the algorithm run wild.

It's about auditing what's actually happening, fixing the leaks, and documenting sustainable growth before you scale or exit.

This is a full account breakdown with real numbers and tactical fixes you can implement today.

👉 Book a FREE audit to scale your ecommerce store: https://calendly.com/budai-media/consultation-daniel?

💡 What You'll Learn:

The competitor campaign restructure that dropped CPC by 17.9% and increased quality scores from 3 to 7
How Final URL Expansion in PMAX secretly wasted six figures on the wrong landing pages
Why scaling PMAX budget too fast resets the algorithm and floods YouTube with wasted spend
The exact budget scaling rule Google reps recommend for accounts spending six figures monthly
Why controlling your video creative in PMAX matters for brand consistency and exit valuation
The channel performance report that shows exactly where Google is burning your budget

If you're running Google Ads at scale, preparing for an exit, or wondering why your PMAX campaigns aren't performing like they should, this episode reveals the hidden settings and mistakes costing you the most.

Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update! 🔔

Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/

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#317 Budai Media Specials: The $400K Health Ecommerce Google ads account