3. My Sharona

Summary

Podcast Summary: The Economics of Everyday Things

Episode 3: "My Sharona"
Host: Zachary Crockett (Freakonomics Network)
Date: January 8, 2026

---

Overview

This episode dives into the economics behind the enduring 1979 hit single "My Sharona" by The Knack. Host Zachary Crockett explores how one song, written in a single hour, has generated income for its creators for decades through a complex web of royalties, licensing deals, and re-discoveries—offering a rare look at the music industry’s financial machinery. Through interviews with band members, a music publishing expert, and Sharona herself, the episode tells the real story of how a single pop culture moment can deliver a lifetime of returns.

---

Key Discussion Points and Insights

---

1. The Origin Story: Teenage Crush to Pop Sensation

• Sharona Alperin (the real "Sharona") recounts her years in LA, working retail, and being courted by Doug Feiger, the band’s lead singer, while she was 16-17.

  • Sharona: “I brought some friends. They were honestly really good... Did I just hear a song with my name in it on the radio? Like, what just happened?” (01:19–02:34)

• Songwriting Magic:

  • Doug Feiger and Burton Averre wrote "My Sharona" in about an hour, inspired by late-70s LA’s music scene and 'air guitar in your bedroom' energy.
  • Averre: “Best hour ever.” (05:02)

---

2. The Economics of a Hit Single

• From Struggling Band to Major Deal:

  • The Knack signed a $100,000 advance with Capitol Records after a string of buzzworthy club shows with celebrity guest appearances (Springsteen, Petty, etc).
  • Averre: “13 points, which for a new band was unheard of.” (meaning the band got 13% of album sales, instead of the typical 10-12%) (07:58)

• Recoupment & Royalties:

  • Advance money goes to the band, but must be repaid through sales before they see royalties. The band spent just $17,500 recording, keeping much of the advance.
    Averre: “Most of what we did in the studio were one takes... we spent, and this isn’t an exaggeration, $17,500.” (06:09–06:43)
  • After recoupment, artists receive a percentage of sales (“points”); the song’s massive sales (2+ million in year one) meant substantial checks for members.

• The Power of Songwriting:

  • Performance and mechanical royalties flow to songwriters (Feiger and Averre), not the full band, resulting in additional, ongoing income from airplay and covers.

    Music industry expert Michael Kloster: “Being the songwriter is really key to your financial success and your longevity.” (09:23)

    Averre: “I remember the first check I got from the mechanicals, and it was about 90,000.” (09:51)

---

3. Covers, Parodies, and Legal Loopholes

• Weird Al’s "My Bologna":
  • My Sharona’s catchy riff inspired one of Weird Al Yankovic’s first big parodies; Feiger and Averre collect royalties from every parody play/sale.
• Sampling:

  • Run DMC sampled "My Sharona" in "It’s Tricky" (1987) without permission—a legal gray area then. The Knack later sued and settled.

    Zachary Crockett: “Now, samples usually are not a big money maker. For My Sharona, the serious bucks were yet to come.” (11:30)

---

4. The Long Tail: How One Song Keeps Paying

• Syndication and 'Reality Bites' Revival:

  • By the early '90s, new income slowed. But the song resurged thanks to its prominent use in the 1994 film "Reality Bites," resulting in a $60,000 synchronization (sync) fee to the songwriters.

    Averre: “We made a good chunk off of the sync rights. It was probably about 60,000 [from] Reality Bites.” (15:37)

  • This brought "My Sharona" back on the charts, generating a new wave of sales and licensing.

• Endless Licensing:

  • The song has appeared in dozens (an estimated 50+) of films, commercials, even pizza ads—each appearance brings in revenue.

    Kloster: “We’re constantly throughout the year licensing the song in all different types of situations and all over the world... a very large, substantial payday.” (16:26)

---

5. Streaming Era Economics

• New Revenue Streams:

  • With Spotify and Apple Music, streaming royalties replaced much of the old revenue from physical sales. Per-play rates are tiny but add up at scale.

    Kloster: “When you look at your statements and you actually see the per song micro penny rate, you’re like, oh my lord. On an individual line basis, it’s very minuscule, but... volume… adds up.” (17:14)

---

6. The Lasting Payoff—and a Bittersweet Legacy

• The Songwriter’s Life:

  • Burton Averre reveals he still earns $100k–$300k/year from that one golden hour in 1979.

    Averre: “I still make a very good living off of that one song. I do not have the wolf at the door. Probably never will.” (17:54)

• Sharona’s Perspective:

  • Sharona Alperin, now a real estate agent, reflects on being immortalized in the context of a possessive pop song ("My" Sharona) written about her as a teenager:
  • Sharona: “Come on... is there a more obsessive or possessive word in the English language?... It was time for me to be my Sharona.” (18:50)
  • She now embraces the legacy, running her business at myshirona.com.

---

Notable Quotes & Memorable Moments

• On the Creative Process:
  Averre: “Most of what we did in the studio were one takes... Best hour ever.” (05:09)

• On Royalties and Income:
  Averre: “I remember the first check I got from the mechanicals, and it was about 90,000.” (09:51)
  Averre: “I still make a very good living off of that one song.” (17:54)

• Sharona on Ownership and Legacy:
  Sharona: “It's like, dude, no, I'm not yours. It was time for me to be my Sharona.” (18:59)

• Music Publishing Wisdom:
  Kloster: “Being the songwriter is really key to your financial success and your longevity.” (09:23) Kloster: “We're constantly throughout the year licensing the song in all different types of situations and all over the world.” (16:26)

---

Timeline of Segments & Key Timestamps

• 01:19–02:42: Sharona Alperin describes her origin story and the surprise of hearing the song.
• 03:24–05:09: Burton Averre and Zach Crockett walk through the birth of "My Sharona" and band’s early days.
• 06:09–08:11: Economics of record advances, how the band managed money, and deal structure.
• 09:23–10:32: Songwriting royalties explained and importance for long-term income.
• 10:32–11:45: Weird Al parody and sampling controversies (Run DMC).
• 13:47–14:59: The song’s dwindling revenue in the '90s and rebirth with "Reality Bites."
• 15:18–17:29: Synchronization, endless licensing, streaming era payments.
• 17:54–18:59: Averre and Sharona reflect on money, legacy, and their lives now.

---

Conclusion

This episode tells the fascinating economics behind an instantly recognizable song—how its creation, business deals, copyright splits, and endless re-discoveries add up to a case study in the music industry’s unique pathways to financial longevity. While band members and songwriters enjoy long-tail earnings, the muse at the heart of the song deals with the complications of fame, identity, and artistic possession.

---

For more:

• myshirona.com – Sharona Alperin’s website.

(Summary compiled by Podcast Summarizer, preserving original tone and attributions as found in the transcript.)

Transcript

[T-Mobile Announcer]

Everyone deserves to be connected. That's why T Mobile and US Cellular are joining forces. Switch to T Mobile and save up to 20% versus Verizon by getting built in benefits they leave out. Check the math@t mobile.com switch and now T mobile is in US cellular stores.

[Music Industry Expert]

Savings versus Comparable Verizon plans plus the.

[Zachary Crockett (Narrator)]

Cost of optional benefits. Plan features and taxes and fees vary. Savings with three plus lines include third line free via monthly bill credits.

[T-Mobile Announcer]

Credit stop if you cancel any lines.

[Zachary Crockett (Narrator)]

Qualifying credit required.

[Geico Advertiser]

We've all been there. You hold on to a coupon hoping to cash it in at the store, but then you forget about it and suddenly you've got a mountain of useless expired coupons.

[Music Industry Expert]

Do you think this one's still good?

[Marie Callender's / Walmart Advertiser]

Free milk.

[Geico Advertiser]

Oh, mate, that expired in 1993.

[Marie Callender's / Walmart Advertiser]

Dang it.

[Geico Advertiser]

Fortunately, there are better ways to save money. Like by switching to Geico, you could save about 900 on car insurance without ever touching a coupon.

[Music Industry Expert]

Ooh, how about this one? Half off floppy disks.

[Geico Advertiser]

Now you should try a bit of spring cleaning.

[Marie Callender's / Walmart Advertiser]

It feels good to save big.

[Zachary Crockett (Narrator)]

It feels good to Geico. I recently talked to a woman whose name I have heard hundreds of times at the grocery store karaoke bars in my car. But before the world knew her name, she was just a typical teenager in the late 1970s living it up in Los Angeles.

[Sharona Alperin]

It was a pretty carefree life in those days. We would just, you know, go to someone's house and rock out. The Cars, the Pretenders, Blondie. Oh yeah, all those songs that you would just air guitar in your bedroom. I was a 16, 17 year old person. I was working in a clothing store and this guy said, hey, I'm playing at Sir Studios. Do you want to come check me out? And so I went. I brought some friends. They were honestly really good. And then he asked to take me to lunch and he told me, I am absolutely madly in love with you. We're gonna be together one day. And I was like, what, are you kidding me? You're many, many years older than me and I'm just not available. He ended up really pursuing me. I didn't go with him for that first year while he was kind of being my groupie. That's when he's writing these songs. Every club, the Starwood, the Troubadour, the Whiskey. Three shows a night, sold out. Cut to, I'm driving back to my work and I'm just like, did I just hear a song with my name in it on the radio? Like, what just happened?

[Zachary Crockett (Narrator)]

From the Freakonomics? Radio network. This is the economics of everyday things. I'm Zachary Crockett. Today My Sharona. It's the story of how one hit single can pay off for decades. On August 25, 1979, my Showrona seized the number one spot on the Billboard Hot 100. It stayed there for a full six weeks becoming the biggest hit of the year. In an era of disco dominance, My Sharona Stole stood out. The song was written by singer guitarist Doug Figar who died in 2010. And this guy.

[Burton Averre]

My name is Burton Aver. I was the lead guitarist and co writer in a group, the Knack.

[Zachary Crockett (Narrator)]

The Knack was a rock quartet that formed in LA in 1978.

[Burton Averre]

When our band first started, I was living in my parents house in the Valley. We weren't making any money at that point.

[Zachary Crockett (Narrator)]

But the band soon gained a cult following for their high energy shows at clubs in West Hollywood. And it wasn't long before Feiger planted the seed for a song that would change their lives.

[Burton Averre]

My Shawn was one of the first songs that Doug and I wrote together. When we started playing the Troubadour, Doug was always saying we should have a song that's like the end of the set that makes them want us to play an encore. I was a huge fan of Elvis Costello's and the drum breakdown and Pump it Up was like so just feral and exciting. I picked up a guitar and I started playing the riff that we know as the Mysharona riff. And I thought this is, this is pretty good. I like this. So we went back to Doug's apartment and Sharona was this young woman and Doug took a shine to her. He just off the top of his head came up with the kind of stuttering the M M M I sherona. He was channeling Roger Daltrey and my generation.

[Zachary Crockett (Narrator)]

I'm trying to cause a big sensation.

[Burton Averre]

And we cranked it out. You know, I'd say maybe an hour. Best hour ever.

[Zachary Crockett (Narrator)]

In economic terms, that one hour of songwriting was one of the two most productive hours of Burton Avers life. We'll hear about the other in a minute. The band at this point was only earning a few hundred dollars per gig, but they were building Buzz.

[Burton Averre]

It was 100% word of mouth. We were kind of a local sensation in that sense. We had a string of really big names getting up and jamming with us because we played really well for a band.

[Zachary Crockett (Narrator)]

We're talking Stephen Stills, Eddie Money, Tom.

[Burton Averre]

Petty and then Springsteen got up and jammed with us and the record companies that were there the next morning. Our manager is fielding calls from all of them, talking potential record deals.

[Zachary Crockett (Narrator)]

They signed with Capitol Records for an advance of around $100,000, which was pretty sizable at the time. But a record advance isn't pure profit. There are strings attached.

[Burton Averre]

The label gives you advance money so that you could record the album and then your first sales, all the money goes back to them until you've paid back the advance. Right. So in an era where people were spending like $400,000 to make their albums, we spent, and this isn't an exaggeration, $17,500.

[Zachary Crockett (Narrator)]

That thrifty approach led to the other most productive hour of Burton Averre's life.

[Burton Averre]

Most of what we did in the studio were one takes. One takes, and then we rerecord the singing.

[Zachary Crockett (Narrator)]

You hear a lot of big name bands, you know, spending hours and hours and hours in the studio just carefully crafting one song. That was not the case here.

[Burton Averre]

No.

[Zachary Crockett (Narrator)]

So after recording My Sharona and the 11 other songs that went on to their 1979 debut album, get the Knack, the band was left with more than $82,000 from the advance. The trade off with an advance is that once you take the record company's money, the recordings become their property, not yours.

[Music Industry Expert]

I mean, mid to late 70s, the traditional deal would be that the record company would own the master and they would provide a percentage of the sales to the artist. They would call them points.

[Zachary Crockett (Narrator)]

That's Michael Kloster, head of the music publisher Reach Music. He represents both Aver and the estate of Doug Feiger.

[Music Industry Expert]

You know, if you had 10 points, 12 points, 14 points, the record company would be making the majority.

[Burton Averre]

90%, 85% our band got because we were in demand. 13 points, which was for a new band. It was unheard of.

[Zachary Crockett (Narrator)]

That's 13% of every physical copy sold. And the album get The Knack sold 2 million copies in the first year alone. At first, the NAC didn't get to collect their artist royalties. Those went straight to Capitol to pay back that $100,000 advance. Once that debt was paid, though, the band started receiving checks. And that was very nice for all four members of the Burton Avert and Doug Feiger, along with bassist Prescott Niles and drummer Bruce Gehry. Meanwhile, My Sharona was all over the radio, and that meant performance royalties.

[Music Industry Expert]

That's a huge revenue stream, especially back in the day. If you had a big radio hit, you would generate significant performance income.

[Zachary Crockett (Narrator)]

Performance royalties get paid when recording is played in public, say over the radio at a roller rink or in a store. But that money didn't go to the knack. It went to Doug Feiger and Burton Averre, the two band members who had written the song back in Feiger's apartment. They owned the copyright to My Sharona as a composition. The tune, the lyrics, the rhythm, the chords.

[Music Industry Expert]

Being the songwriter is really key to your financial success and your longevity. It kicks off numerous amounts of other royalty streams that really have nothing to do with the record company and that the record company would not be recouping against.

[Zachary Crockett (Narrator)]

As the songwriters Aver and Figar also got an extra share of the record sales accorded to copyright holders. That's called mechanical royalties.

[Burton Averre]

I remember the first check I got from the mechanicals, and it was about 90,000.

[Zachary Crockett (Narrator)]

Remember, performance royalties and mechanical royalties are attached to the song as a composition, not the recording. This was Feigar and Avert getting paid for that first golden hour writing the song in Figar's apartment, not the second golden hour when they were cranking out the record in the studio with Prescott Niles and Bruce Garry. All of this was just the beginning. Later that year, a college student in San Luis Obispo, California, had the idea to record a parody of My Sharona. Ooh, my little hungry one, hungry one.

[Walmart Wellness Event Promoter]

Open up a package of my bologna.

[Zachary Crockett (Narrator)]

He sent it in to the disc jockey Dr. Demento, who played novelty songs on his nationally syndicated radio show. That is how the world first met Weird Al Yankovic. My Bellona was released as a single and on Yankovic's first album. And because My Bologna was adapted from Aver and Figar's song, they collected royalties whenever the parody version was played or sold. That wasn't always the case when. When other musicians made use of my Sharona in 1987, Run DMC used a sample from the knack's own recording of the song. It's tricky to rock around. To rock around, that's right. All time is tricky. At that point, the law around using samples was a bit unclear. Run DMC never got permission from the Knack to use the recording, so the rock band didn't get paid. When it's Tricky made the charts. 19 years later, the NAC filed suit for copyright infringement, and the parties came to an undisclosed settlement. Now, samples usually are not a big money maker. For My Sharona, the serious bucks were yet to come. That's after this break. The Economics of Everyday Things is sponsored by crowdstreet. You're the kind of person who reads the fine print, who likes to make your own calls, who's built a life, not to mention a career by thinking independently. So why shouldn't you invest that way too? Crowdstreet is built for self directed investors who want direct access to private market opportunities like private equity, private credit and real estate. Vetted offerings, transparent data and clear diligence summaries help you make confident, informed choices. Because independence doesn't stop at your desk, or your business or your weekend projects, it should extend to your investments too. Invest the way you live independently. Learn [e-mail].

[Marie Callender's / Walmart Advertiser]

For delicious meals you could go out to eat or you could just make a Marie Callender's Meal. Marie Callender's classic chicken Parmigiano bowl is so good. It has marinara sauce that's made from scratch and creamy mozzarella cheese over pasta. It's delicious with no artificial flavors, colors or preservatives and 30 grams of protein. You can find it in the frozen aisle. Marie Callender's what Having It All Tastes like Honey do not make plans Saturday, January 24th, okay?

[Walmart Wellness Event Promoter]

Why? What's happening?

[Marie Callender's / Walmart Advertiser]

The Walmart Wellness Event. Flu shots, health screenings, free samples from those brands you like.

[Walmart Wellness Event Promoter]

All that at Walmart.

[Marie Callender's / Walmart Advertiser]

We can just walk right in, no appointment needed. Who knew we could cover our health and wellness needs at Walmart?

[Walmart Wellness Event Promoter]

Check the calendar. Saturday, January 24th Walmart wellness event.

[Marie Callender's / Walmart Advertiser]

You knew?

[Zachary Crockett (Narrator)]

I knew.

[Walmart Wellness Event Promoter]

Check in on your health at the same place you already shop. Visit Walmart Saturday, January 24th for our semi annual wellness event Flu Shot. Subject to availability and applicable state law. Age restrictions apply. Free samples while supplies last.

[Zachary Crockett (Narrator)]

By the early 90s, the revenue streams from My Sharona had seriously decreased for Burton Aver.

[Burton Averre]

I mean, Doug and I were getting by. We weren't like on the street or anything, but we weren't making significant money.

[Zachary Crockett (Narrator)]

The Knack had put out follow up albums in 1980 and 1981, and these sold a few hundred thousand copies apiece. Decent, but nowhere near the success of get the Knack. Shortly after that, the members started to squabble and the band split up. They later reunited for a fourth album which was a critical and commercial flop. It seemed that the knack had run its course. And yet, as Michael Kloster points out.

[Music Industry Expert]

You know, anything that hit number one from a certain time period will be used and rediscovered.

[Zachary Crockett (Narrator)]

For My Sharona that happened in 1994, Emeon is naive spelled backwards. Can you turn this up, please?

[Walmart Wellness Event Promoter]

Please? You won't be sorry.

[Zachary Crockett (Narrator)]

Thank you.

[Music Industry Expert]

Reality Bites that was a really big use of My Sharona.

[Zachary Crockett (Narrator)]

Reality Bites was a comedy directed by Ben Stiller about the romantic and creative struggles of 20 something Gen Xers. It grossed more than $20 million. And some of that went back to aver and figure in the form of something called synchronization royalties.

[Music Industry Expert]

Synchronization income, which is the licensing of music in a film or TV show or an advertisement or a video game. That's a huge revenue stream for the songwriter. There's no barriers except for the free market to tell you what you can charge for your song.

[Burton Averre]

We made a good chunk off of the sync rights. It was probably about 60,000 reality bytes.

[Zachary Crockett (Narrator)]

Put the original recording of My Sharona back on Billboard's Hot 100 chart again 15 years after its release.

[Burton Averre]

What happens is that the people who were into it originally are at a different stage of life. They re experience the song. And then what also happens is new.

[Zachary Crockett (Narrator)]

Fans, new fans, new sales and even more synchronization deals. Do you have a rough estimate on how many films and commercials and advertisements My Sharona has been used in over the years?

[Burton Averre]

It could be 50.

[Zachary Crockett (Narrator)]

Put it on a pizza.

[Burton Averre]

Yum.

[Zachary Crockett (Narrator)]

A nacho jump.

[Marie Callender's / Walmart Advertiser]

Put it on anything for Pepperona.

[Music Industry Expert]

We're constantly throughout the year licensing the song in all different types of situations and all over the world. So you never know when you're gonna get a great email in your inbox. How they wanna use your song in a very large, substantial way, which equals a very large substantial payday.

[Zachary Crockett (Narrator)]

The 21st century has introduced one more income source from Mysharona. Streaming royalties paid by platforms like Spotify and Apple Music. When users play the song, the record label negotiates a rate for the recording and then gives the band a cut. And the publisher collects a mechanical royalty and a performance royalty, both of which go to the songwriters. Those rates are a lot lower than what a band makes on physical record sales.

[Music Industry Expert]

When you look at your statements and you actually see the per song micro penny rate, you're like, oh my lord. On an individual line basis, it's very minuscule, but we're talking about such volume that it really adds up.

[Zachary Crockett (Narrator)]

Before he died from cancer in 2010, Doug Feiger called My Sharona the Golden Albatross. Burt Navarre, for his part, is still composing new tunes, mostly in musical theater. But if he'd never lifted a finger beyond that hit song, he'd still be getting paid. I know you don't want to say the exact amount of the checks, but are we talking like mortgage payment money, car payment money?

[Burton Averre]

Well, let me put it this way. It's easily over 100,000 a year and less than I say 300,000. I still make a very good living off of that one song. I do not have the wolf at the door. Probably never will.

[Zachary Crockett (Narrator)]

So a man who co wrote Wolf one hit song 43 years ago still makes six figures off of it to this day. None of that money is flowing to Sharona Alperin. Today she's a real estate agent in Los Angeles. She has some ambivalent feelings about the hit record that was written about her. A record, I should say, that presents a 17 year old girl as the object of an older man's lust.

[Sharona Alperin]

I mean, come on Mai, let's think about it. Is there a more obsessive or possessive word in the English language?

[Zachary Crockett (Narrator)]

Mai.

[Sharona Alperin]

It's like, dude, no, I'm not yours. It was time for me to be my Sharona.

[Zachary Crockett (Narrator)]

And where should people go if they want to find your business online?

[Sharona Alperin]

Oh, thank you for asking. They can go to myshirona.com.

[Zachary Crockett (Narrator)]

Come a little Closer. For the Economics of Everyday Things, I'm Zachary Crockett. This episode was produced by Sarah Lilly and mixed by Jeremy Johnston, with help from Greg Rippon, Jasmine Klinger and Emma Terrell. If we wanted to play My Sharona on this podcast, how much would that set us back?

[Music Industry Expert]

We would enter into a free market negotiation and I would try to extract as much as I can from you. No, no, we're all good.

[Zachary Crockett (Narrator)]

The freakonomics radio network the hidden side of everything.

[Walmart Wellness Event Promoter]

Stitcher. I used to love the little things. My son's laughter, the smell of rain. But then depression happened and while my antidepressant helped, I still didn't feel like I used to. So my doctor recommended adding Rexulti.

[T-Mobile Announcer]

Rexpiprazole Rexulti could provide a boost when added to an antidepressant. Rexulti was proven to significantly reduce depression symptoms more than an antidepressant alone. Elderly people with dementia related psychosis have increased risk of death or stroke. Antidepressants may increase suicidal thoughts and actions and worsen depression in children and young adults. Call your healthcare provider right away to report new or sudden changes in mood, behavior, thoughts or feelings or if you develop suicidal thoughts or actions. Report fever, stiff muscles and confusion which can be life threatening or uncontrolled muscle movements which may be permanent. High blood sugar can lead to coma or death. Weight gain and clinic Increased cholesterol, unusual urges, dizziness on standing falls, seizures, trouble swallowing or sleepiness may occur. Learn about these and other side [e-mail] tap ad for PI here's to the little things. Could a boost help you build on your progress? Ask your doctor about adding Rexulti.

[Marie Callender's / Walmart Advertiser]

ADP knows Anything can change the world of work. Like what if a blocked shipping port caused a worldwide coffee shortage? Suddenly, businesses are scrambling to manage an increasingly drowsy workforce. Productivity slips 20% just due to the extended time it takes to conduct a job interview while yawning. Anything can change the world of work. From HR to payroll. ADP helps businesses take on the next anything. ADP always designing for people. Honey, do not make plans. Saturday, January 24 okay.

[Walmart Wellness Event Promoter]

Why? What's happening?

[Marie Callender's / Walmart Advertiser]

The Walmart Wellness Event. Flu shots, health screenings, free samples from those brands you like.

[Walmart Wellness Event Promoter]

All that at Walmart.

[Marie Callender's / Walmart Advertiser]

We can just walk right in, no appointment needed. Who knew we could cover our health and wellness needs at Walmart?

[Walmart Wellness Event Promoter]

Check the calendar.

[Zachary Crockett (Narrator)]

Saturday, January 24th Walmart wellness event.

[Marie Callender's / Walmart Advertiser]

You knew?

[Zachary Crockett (Narrator)]

I knew.

[Walmart Wellness Event Promoter]

Check in on your health at the same place you already shop. Visit Walmart Saturday, January 24th for our semi annual wellness event Flu Shot. Subject to availability and applicable state law. Age restrictions apply. Free samples while supplies Last year.