Alan Stein (10:01)
Do I remember it? Yeah, I almost, Almost every single keynote that I've given in the last 10 years. I start with the Kobe story because it was such a fundamental experience for me. Ye and how it shifted my perspective. And what I'll do is I'll. I'll give you the abbreviated version of the Kobe story and then I'll tell you the part two, which I know we talked about last time, but it's one that I rarely tell. But it really glues everything together. So in 2007, Nike hired me to work the Kobe Bryant Skills Academy. Nike was starting a series of events where they wanted their flagship athletes to be able to have an impact on the top high school and college players. And I got a chance to watch one of Kobe's really early morning workouts. I mean, he was in the gym at 3:30 in the morning. I mean, keep in mind, for most NBA players in the off season, 3:30 in the morning is when you're coming home from the club, from something from the club or from the bar. Yeah. And that's when he's starting his day. And, and. But the most impressive was not just the wake up time and the start time, but it was his relentless obsession and commitment to the fundamentals. Like he was working on moves that, I kid you not, I had taught to middle school age players. Now he was doing it with an unparalleled level of intensity and just an incredible level of detail and precision and is. But it wasn't the stuff that he was doing that was remarkable. It was the way that he was doing it. And he always knew that working on mastery of the fundamentals was the foundation to which everything else was built. And when I asked him about it later at camp, that's when he said something that, I kid you not, still puts the hairs on my neck, makes them stand up and it changed my life forever. I said, kobe, you're the best player in the world. Why were you doing such basic drills this morning? And he smiled and he winked and he said, well, why do you think I'm the best player in the world? It's because I never get bored with the basics. And that line of I never get bored with the basics changed everything for me as a young coach. Honestly, I had the arrogance to think that there were things that were beneath me, things that I didn't need to do. And then here I meet someone who's world class at his craft, and if he can tell me that the reason he's world class is because of his attention to the basics, then who am I to ever skip them? So for me right now, in every area of my life that I aim for excellence, whether it's being a father, being a speaker, being a friend, being a business owner, I identify the four or five key fundamentals that will allow me to be excellent in that area, and I work relentlessly towards mastery of them. Now, with that, I can say with a huge smile, I'm not coming from a place of mastery on any of that stuff. But what I can say with an equally huge smile is I'm making progress and I'm moving in the right direction. And I can sit here with you right now and tell you I am a better man in every area of my life than I was the last time I saw you a couple years ago on your show. So I'm going in the right direction. I'm not there yet, and truthfully, I never will be, but I'm moving in the right direction. But the second half of that Kobe story, which I rarely tell, is the reason Kobe decided to get up so early in the morning, was he had already identified that his competition in the NBA, if he took the upper 10% of players in the NBA, that they were going to work out twice a day during the off season, the mediocre players in the NBA are going to work out once. The really dedicated ones work out twice. And Kobe said to himself, well, if I only do what everyone else is doing, how will I create any separations? How will I create, you know, improve above them? So he said, if they're going to work out twice a day, I have to work out three times a day. And he said the only other way I can fit that in is by getting up extra early. So in his mind, he said, when I'm coming home from workout number one, you're getting to the gym for your workout number one. I'm always one step ahead of you. But the part that I loved, he said, in one off season, that might not create much separation, but you start to stack years and in his case, played almost 20 years, you create separation that no one can ever catch. And the most important part, though, that I want to make sure your listeners and your viewers understand, I'm not saying that more is always better. In fact, more is rarely better. Better is better. So it's not just that Kobe did more work. It was also his attention to detail and the quality of the work that he put in. An hour for him is not the same as an hour for other players. It's kind of like at work, the average person works an eight hour workday but how much are they actually working? Studies show you're working like three hours out of eight because the other five is fluff.