← THE ED MYLETT SHOW
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- [00:00]
Ed Mylett
So hey guys, listen. We're all trying to get more productive and the question is, how do you find a way to get an edge? I'm a big believer that if you're getting mentoring or you're in an environment that causes growth, a growth based environment, that you're much more likely to grow and you're going to grow faster. And that's why I love Growth Day. Growth Day is an app that my friend Brendan Burchard has created that I'm a big fan of. Write this down. Growthday.com forward/ed. So if you want to be more productive, by the way, he's asked me, I post videos in there every single Monday that gets your day off to the right start. He's got about 5,000, $10,000 worth of courses that are in there that come with the app. Also, some of the top influencers in the world are all posting content in there on a regular basis, like having the avengers of personal development and business in one app. And I'm honored that he asked me to be a part of it as well and contribute on a weekly basis. And I do. So go over there and get signed up. You're going to get a free tuition, free voucher to go to an event with Brendan and myself and a bunch of other influencers as well. So you get a free event out of it also. So go to growthday.com forward/ed. That's growthday.com forward slash ed. Advantage Gold is giving away a free copy of Rogoff's book to anyone who schedules a one on one precious metals appointment. You'll discover why gold is becoming the number one hedge against a global currency ship and how to move your IRA or 401k into physical gold. Tax and penalty free. Get your free copy today while supplies last. Text WIN to 85545 that's WIN 85545 or go to advantagegold.com data and message rates. App performance may vary. You should always consult your financial and tax professional. This is the Ed Mylett Show. Hey everyone. Welcome to my weekend special. I hope you enjoy the show. Be sure to follow the Ed Mylett show on Apple and Spotify. Links are in the show notes. You'll never miss an episode. That way people think, well, why would anybody want to follow my social media? Because I'm not yet at a level of success that say, maybe you perceive that I've had. But what I will tell you is that people want to root for other human beings. And the more that you can begin to document your life, as opposed to just, you know, creating content, I think you'll find that you'll begin to build a following. And so what most people try to do is they try to be an influencer, if you will, by creating content. You know, posting these memes that are motivational or their own version of a video, like what I might do. And there's nothing wrong with doing that per se, but it's going to be very difficult to get a lot of following because when people are watching, they're going to be going, yeah, but why aren't you there yet? And it's not really the fastest way to build a following anyway. The fastest way to build a following is to document your life. You'd be surprised by how interesting you are. And the reason you're interesting to most people is because you may be more like them than you realize. So there's all kinds of people that have become very, very successful on social media by just documenting the journey. You're a young man, Kayla. Be able to get up and document. Hey. The struggles that you're having. Hey, it's been a really hard week for me. I've missed two or three sales. You know, I've kind of lost my mojo. Pray for me. You know, I'm update you after this next sales call. And people are like, hey, how'd the sales call go? Right? And they begin to follow your journey towards success. People that are, you know, that have lost a lot of weight, that have documented it on Instagram, people begin to root for you. They begin to want to see you successful. And Caleb, documenting that, you, you know, say, I just had a great visit with a client, and this is what's just taking place for me, or this is a difference I was able to be made. I feel so good about myself. Always wanted to help people. And so documenting more of what's going on. There's so much stuff on social media that's like, hey, here's my picture of me eating whatever. Here's me celebrating. Here's a filter there. Here's my tip on how to do this. All of that's great, but just documenting, hey, I just woke up in the morning. You got bedhead. I'm 20 minutes late. Any of you ever wake up 20 minutes late? It's not part of my routine. I got to get it going this morning.
- [03:49]
Josh Richards
I'm.
- [03:49]
Ed Mylett
I'll double my efforts later. Right? It's. That's w. I relate to that guy. How did you get over it? And you begin to teach through documentation more than Just teach through the lessons you have. You know, if you think about it, you're competing on social media with a lot of other people, right? And so if you're just posting what everybody else is posting, how do you distinguish yourself? The one distinguishing thing about all of you that are watching this is you is your life. There's one of you with your personality, your thought, your look, your struggle, your circumstances, your achievements, your failures. There's only one of those. And that's interesting to people. It's not just interesting to people who already know you, by the way. And so the other thing I would be thinking about too is can you create things that will be shared? Social media growth now is more and more. It's less really about likes and comments and it's more about shares. Are you creating content that people will share? And so that's why I believe documentation matters. Because if I'm a parent of a young entrepreneur, I stumble upon your struggle as an entrepreneur and your journey. I'll share it with my young entrepreneur children, if that makes sense. Right. And so. Or if I'm, you know, in the recruiting type business and you're struggling with getting recruiting going and I've got friends in those types of business, I can share that content. So be conscious of creating things that people would want to share and be conscious of documenting. And then the third thing is you have to be consistent. You know, most people will stop posting consistently when it's not getting engaged with. They just do if they don't see growth after a week or two or four or five weeks. You have to post every single day, Right. And if that's on Instagram, if that's your story, it's multiple posts a day doesn't need to be a lot. There's a nuance. If you've got a certain amount of followers, you're going to want to post a certain amount of times a day. You don't need to post 20 stories a day when you have 3,000 followers. What you're going to get is people clicking through your stories and you don't want click throughs on the algorithm because then they won't show your stories to people. So you want to have a selective amount of stories relative to your following. And I think you should be making a main post in your main feed every single day with something that you're at least staying in contact with people where you stay in their consciousness. And then the other thing I would say lastly is not all branding needs to be social media. Right? It's a highly Competitive place. Think about alternative ways other than just posting. Could you create a blog? Could you create an email newsletter? Could you create a vlog, YouTube where you're documenting. You know, I've had Josh Richards on my show from Sway House. I've actually had Bryce hall also from Sway House. These are young TikTok guys that are influencers with 20 million plus followers. They're just average ordinary young men documenting their life. And so guess who follows them? Millions of average ordinary young people watching their life happen. And so that's the formula now on social media is documenting a life. You could be Bryce hall and think what was. Why would any 22 year old want to follow me? I'm just like every other 22 year old. That's the point, right? That's the point. Seeing them have fun, seeing them overcome, seeing them do goofy things in that case is not only will do people follow because it's documented, it's shareable. And so be thinking about documenting and having shareable content and doing it consistently. That would be my formula for helping you grow your brand. On social. What can you Learn from an 18 year old? You're gonna find out today. I have a really remarkable young man to share with you guys today. Some of you for sure have heard of him. And if you have children under 20 years old, every single one of your children know who he is. Let me tell you why. First off, this guy is an entrepreneur at a very young age and a very successful one. But we're talking about someone with 30 million-plus followers on all social media platforms. Josh Richards, welcome to MAX out with the entire family here welcoming you to our community.
- [07:40]
Amy Purdy
Hey, thank you very much man. I'm happy to be on let's start out.
- [07:44]
Ed Mylett
I want to get into a little bit about you, but I read recently because you're unique brother. All the guys in Sway House and by the way, for my eyes, do you know what Sway House is? I'm going to take you all back. Picture the Real World except on social media. All of you that are in your 30s or 40s, ever watch the Real World on MTV. It's almost like a reality show of these young guys lives. You're unique because you gotta be the young 18 year old dude partying and all that stuff. I get all that. Yet there's really. And so is Bryce by the way. Really savvy, sharp businessman who's getting some of the best mentorship in the world. But recently, a while ago you stepped away and like why did you do that? You kind of got Away from it for a little bit. What was the reason for that?
- [08:23]
Amy Purdy
The party?
- [08:24]
Ed Mylett
Yeah.
- [08:25]
Amy Purdy
Yeah. I mean, I think what ended up happening is we wanted to show everyone, like, our true, authentic selves at the very beginning, because no one was doing that in social media. Everyone was putting up a character. And I was actually signed to a manager for two years that didn't let me post any of the content I wanted. He would monitor every single video, every single story, every single tweet that went out on my account. So when I finally was able to be authentic, we went all out. We were like. We were showing them every single thing we do. If that's partying, smoking, drinking, whatever it is. And then when we got that audience, we got those people that realized how authentic we were. We were like, how? How else can we show our true, authentic selves? Because if we just show one side of it, if we just show the parting, then we're not being authentic. So we're going against what we're trying to do. Right. We got to show them everything. And that's when the business came into play. And with that, as I started, like, growing my portfolio out in the entrepreneurial world, there were just. There are certain deals and certain, I guess, partnerships that were way more important than going to the next party or going out drinking that night. So it was just kind of like looking at what was more important for me personally, and it was the business stuff. So I've just been kind of, like, stepping back, letting myself focus on the entrepreneurial side and grow that out.
- [09:40]
Ed Mylett
You're really impressive, and you're obviously one of the top content creators in the world. So almost everyone who listens to my stuff wants to create content that people want to see. You obviously do it in your demo, but is there any advice you would give just in general, to people who are creating content that they want people to see? So it grows their brand, it grows their company, it could grow their income. Which overall content advice would you give?
- [10:07]
Amy Purdy
Yeah, I mean, one huge thing, and everyone says this, but no one seems to follow. It is like, consistency is key. Like, I've said that so many times to people, and they'll be like, yeah. And then they go and they post, you know, twice a day for two weeks, and then it doesn't work out, and they're like, I'm quitting. That's not the trick. That's not the trick. Like, I took two years where I was posting five videos a day on. On TikTok. It was musically at the time, but two years, five videos a day, plus live streaming for four hours every single night from 10pm until 2am straight. Four hours.
- [10:41]
Ed Mylett
Because.
- [10:42]
Amy Purdy
Because I knew the only way I was gonna be able to get ahead of the millions and millions of people that are doing social media was to just outwork them. So that's what I did. I went live all the time, I posted all the time. And then also it's. You gotta make stuff that's passionate. Like you gotta care about what you're creating. You can't just go and copy someone. Like, I can't just go look at Bryce's content and be like, all right, I'm gonna post the exact same thing on YouTube, the exact same style. Or, or else you're never gonna grow. People are just gonna look at you as the copycat kid.
- [11:14]
Ed Mylett
Yeah.
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Amy Purdy
And you need to build out your own identity. It's super important. But yeah, those, like building out your own identity and staying true to yourself and then consistency are like the two most important things.
- [11:24]
Ed Mylett
So beautiful. I wanna go down that road. Cause I did that too. Why didn't you? To the extent you did, which is why I don't have 30 million. I have 10 million. And you. You know, guys, one thing about it too. You look at these young guys in Sway House. If you don't know what it is, Google it, ask your kids, you'll know in about one minute. But one of the things I said to Bryce is I don't think people understand the amount of work. It looks like a party, it looks like you're having a blast. It is work to create content. But the thing you said in the content that I think most people don't appreciate is you really that identity thing, you're more revealing who you are, you're showing parts of your life. It's like, I think some people think on social media. Cause it's what I do a lot. Like, here's a tip, here's a key. I'm an influencer. You know that somehow if you're not bringing value all the time. But I think it's just like documenting your life. I mean, with all due respect to you, you know, I don't think an 18 year old's life who's carrying on in LA is any more or less interesting than a 40 year old mother who's trying to get her kids off to school and get to work every day, right?
- [12:22]
Amy Purdy
No, exactly. And there's just a whole different side of entertainment that comes with that. Right. Like I have a different life, so I can show the entertaining things in Mind. But like you said, a mother is going to have a total like different side of it. Like three kids. Let's say they had three kids. Like my mom has three kids. If she would have set up a video camera and filmed me and my siblings growing up, I'm sure she would have had a ton of followers because we were crazy. But also just like there's so much entertainment in people's daily lives that they.
- [12:48]
Ed Mylett
Don'T even realize that's exactly what I want, brother. If we do nothing on the show, it's those. I'm so glad you said it because one I believe consistency of posting, you know, the amount you did is more of an idea. But I'm bro, it's every day I put something out. But people value themselves. They think I'm not interested. Who the heck wants to know about me? What you're not getting is Josh and Bryce and these other guys are the ultimate example of what were average, ordinary, everyday teenagers.
- [13:18]
Amy Purdy
Yeah, most normal kids just like I was playing sports, I was going to school dances. I was like just everyday kids, small town, no one knew me at all. Didn't come from a rich family, like nothing like that. And I just picked up my like I think it was probably an iPhone 5 or 4 at the time and just started creating videos in my room. Didn't need lighting, didn't need like it's just a phone and yourself and you can become whatever you want to be. Really.
- [13:47]
Ed Mylett
Yeah. And are you better at it now? Like are you better on or did you suck on camera in the beginning? Like give people some insight or were you already pretty good at this from get.
- [13:57]
Amy Purdy
I was a pretty outgoing kid. Just luckily like I was, you know, a class clown. I would always like stand up in class, make comments. So it was kind of just. I found a different way to be that class clown. It was just on social media. Right. But I definitely was not even close to as good as I like at the start to now. Every single day when I was going live, I was getting better and better. I was finding different strategies to like entertain my followers. Because at the start people would be like, this live is boring. I don't want to watch it anymore. So I had to find new ways to spice it up. All the time I was playing different games. I was like engaging them with liking the video. If they would double tap it, I would play. Like if every 10k likes I would go and react to my fans videos or I would guess them on the live stream. It was, it was just thinking of creative Ways to keep it entertaining.
- [14:42]
Ed Mylett
Yeah, I want everyone to get this. So you got to start to document your life. And what you think isn't interesting isn't for people the first time. But if I see you with your kids three times, four times, five times, I post my little Pomeranians all the time. My dogs, right? Everybody's got dogs, but I post them consistently and people start like, I wonder what these. My dogs don't do anything cuter than your dogs. But I post them consistently and they become something of an addiction. When people start watching you, all of a sudden you've got more followers. Guys, just picture this way. You take Josh 20 million on TikTok, 30 million overall, okay? He has more than 99.9% of the top recording artists in the world. Actors, actresses, and way more than most athletes, give or take five people on the planet, okay? And in my case, I've got, you know, several million people as well. And my first post got 8 likes. And I just kept posting regularly until people caught on. Let me ask you a question about young people. So if I'm an entrepreneur, I'm either a young entrepreneur or I'm a business that I want to market to them, or I want to recruit young business people, I want to sell to young people. What do young people want? Educate us in my audience. And by the way, there's tons of 18 and 20 year olds listening to this right now. Two and 16 year olds. Yeah, but what do young people want on social and what do young people want in terms of their ambitions in their career? What's important to 16 to 30 year olds right now?
- [16:06]
Amy Purdy
I mean, for me, I always looked at like the workspace and I was like, I want to do something more than just the normal, right? Like, and I think that's for a lot of Gen Z kids now is because there's so much opportunity out there. No one just wants to be the regular guy that goes to college, has like works a 9 to 5 office space, has like the same old, same old. That tradition that everyone's done since like college has been a thing, right? So I think that for me personally, it was like, how can I make sure I just find something more exciting or find something. And it was like creating content, but it's really just anything that is different now. People want to be different.
- [16:50]
Ed Mylett
Do you think that young people, like, from a business standpoint? Here's what I'm interviewed Damon John recently from Shark Tank, right? And he had this really. He's got this sock company that's blown up where they, you know, they buy a sock and give some away to the homeless. Do you feel like, correct me if I'm wrong, I think this generation wants to also be involved in businesses that have a purpose and a cause.
- [17:11]
Amy Purdy
Maybe it needs to be more than just the business. Right? Like Dog for Dog, the company that you brought up with Snoop Dogg. It's not just like a better dog food company or healthier kibble. It's every single time you go and buy a bag, a bag gets donated to a shelter. Like, the euthanization in the United States is ridiculous. I'm pretty sure the last time I looked it up, it was like, 700,000 dogs are killed a year in shelters. And it's like, for someone like me who has a husky and then also my family had a dog when I was growing up, like, that, that hurts me, right? So then what I do is, like, there's something more, right. I'm passionate about it. I love it. I can give back. But then also, I'm creating a business. I'm using that entrepreneurial mind. I have to help, you know?
- [17:56]
Ed Mylett
Yeah. What do you think of. I think that's big, guys. I think it's big. And you're hearing it from really arguably one to five guys on the planet who deals in this demo. But what about overall? Like, I just watched something on Netflix last night, the Social Dilemma. On Netflix. It's a documentary.
- [18:14]
Amy Purdy
I don't think I've seen it yet.
- [18:15]
Ed Mylett
It's pretty interesting, man. About, really? You fit it perfectly about how algorithm works and people keep feeding on top of one another. But what about overall social media addiction? Have you gone through any of that? Like, I mean, because you're huge. So do you think it's a. Do you think it crosses over if someone have children or even for themselves right now? Have you seen it cross over to be, like, an unhealthy thing? Or do you think all of it's all good? It's all a net positive?
- [18:42]
Amy Purdy
I mean, I think that, like, I think my brother spends too much time on social media, for example, Right. And, like, as a kid when I grew up, my parents limited my screen time. It was like, you came home from school, you gotta watch one TV show, and then you were outside. Like, my parents kicked me out of the house. They were like, go, go, have fun. Play outside. Be a kid. Right? And I think that's super important for especially this generation because how, like, how easy it is to always just be on their phone. They can always just pull it out of their pocket. And check it. So it's a lot harder for parents also to monitor it nowadays. It's just gotta be something that you look at.
- [19:17]
Ed Mylett
Pardon me, what are you on?
- [19:20]
Amy Purdy
Not like, honestly, I only go on my phone for posting, doing podcasts, like when I'm tweeting. And then I get off because I spend so much time on it doing work. It's like it's become something that I don't even like doing for my spare time anymore, besides maybe watching Netflix or playing video games with my friends. But there's always like some feeling of being around people when I'm on social media, so it kind of adds to the friend value as well.
- [19:46]
Ed Mylett
Yeah, I want to remind everybody that I'm Talking to an 18 year old right now. So I just want you to listen to the amount of poise, articulation, intellect experience that this young man has. And by the way, when you go to TikTok and look at his content, you're gonna go, that's not the same guy, because he's revealed. But when we listen to your podcast, I do see that guy. So you know, all of you, because I'll be honest with you, TikTok started. I blew it. I'm like, I don't get it, man. I'm not a dancer. Like, you know, and now I'm seeing more and more entrepreneurs and business people finally get viral on that platform. I'm curious as someone who's on the leading edge on the planet in social media. So you've got Instagram, you've got Facebook, you've got Twitter, you've got YouTube, you've got TikTok, you've got Parlor, you've got all these things.
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Amy Purdy
Yeah.
- [20:35]
Ed Mylett
Give us a glimpse as to what you see over the next five years. Like, what are your insights about where social is going?
- [20:42]
Amy Purdy
Well, the what we saw with TikTok was like quick form content, which we hadn't seen since vine, like in that video format. Like everyone went from vine and then YouTube blew up with the longer form, like 15 minute videos, 20 minute vlogs. It almost felt like you were watching TV, but about your favorite person every single time. Right. And then as David came in, David Dobrik, and introduced these Like 4 minute vlogs, people started getting more and more used to this quick action, like always climaxing the vlogs, just best content you can get for 4 minutes and 20 seconds. And then when TikTok came out, you get 15 second videos, they're even shorter. So what I think is going to happen is that there's going to be these short video platforms for probably the next three years and then it's going to boom again in the like five to ten minute videos. Yeah, I think that kids are going to love the short, like their short attention span. That's how Gen Z is right now. Like, they just want to watch a video and then go to the next. Go to the next, Go to the next. I think that TikTok in videos like that are going to move to more like 60 to like 3 minute videos at least. I think there's going to be room for that soon.
- [21:54]
Ed Mylett
Very good, man. Because you guys know that I said this earlier, but he's a founder in Talent X is like a TikTok management company is one of the things that Josh is involved with. So for me, I want to ask you. I want to stay on social because everyone listening to this is on social. So let's just stay on that topic for a minute. So I'm fascinated to hear that you think it's going to go the other way, which sort of favors me a little bit because I'm saying anything or do anything in 15 seconds. But I'm also become a pretty big believer of not relying on one platform because you got it.
- [22:23]
Amy Purdy
You got to spread across platforms.
- [22:25]
Ed Mylett
Okay, elaborate on that. What do you mean?
- [22:27]
Amy Purdy
Like, you can't hold yourself to one social media platform at all? That's like the worst decision I think any content creator can make. And that's what. When I first started social media and I was looking at what I wanted to do, I was like 13 years old and I wanted to be a YouTuber. I remember I was like, I want to go make vlogs. But I also saw how hard it was to grow an audience on YouTube. When you just start on YouTube, you need something else to push it. So I was like, all right, how can I push my YouTube when I don't have any social medias to push it? Like, where am I gonna start? Then I saw Musical Ly and I was like, look, this app is this anomaly where you can grow quite quickly on compared to all these other social media platforms. Let me start on Musical Ly just so that I can push my YouTube, which is actually what I wanted to do the whole time. So it was like I was never just focusing on one platform ever. I was always branching out. And then when I grew my musically, I was like, all right, I need an Instagram, because what happens if. What happens if that disappears one day? What happens if musically or TikTok, we saw TikTok almost got banned. Imagine you were just, like, you were just a tiktoker. What would happen to you?
- [23:33]
Ed Mylett
Yeah, I think of. So Amanda Cerny is a friend of mine. She's been on my show. She was huge on vine. And then, like, one day it was gone.
- [23:40]
Amy Purdy
Yep.
- [23:41]
Ed Mylett
And so I want everyone to hear this too, is like. And you may stick better on one platform than the other. Like, try YouTube. Try making some content there. Try putting stuff right. Yeah.
- [23:51]
Amy Purdy
And I wasn't even good at YouTube at the start. Like, I remember being so, like, nervous or almost like, unsure of what to say when I was staring at the YouTube camera and filming because it was so different than a live stream. Like, it was a completely different thing. So don't, like, go on YouTube, anyone that's listening right now and then be like, oh, this is too awkward. I'm too awkward. It probably took me three and a half months to finally get comfortable behind the YouTube camera. And I had already done social media at that point for three years.
- [24:17]
Ed Mylett
Hmm. This is very interesting to me, you guys. Like, you would think that it's different in his age to grow your brand and your business, and it's not. It's the same principles. It's just he's better at it than everybody else. And it's just. It's just. It's a fact. So I really appreciate you saying that. Now, let me ask you. I'm loving this, bro. I'm pulling everything out of you I can. Let's talk a little bit about entrepreneurship, but inside, that you're conscious of. See, I think people should, if they don't get on camera, like, write a blog, have something relevant, create an email list, something. Don't you agree? Like, find some way to expand your reach. People do business with people they know. Nowadays.
- [24:57]
Amy Purdy
People used to say, go ahead. Like, since I've been in la, I found so many times I will get brand deals or I will get a business deal just because I went to a dinner with someone. Like, I went to a dinner with that person. We become, like, friends, or we're on a good level. And then they're like, oh, wait, that Josh kid, I remember him. He would be perfect for this. Let me call him up and boom, there's a $50,000 brand deal. Or, oh, look, I'm on a jet to Dominican Republic to meet Vin Diesel. Right? Like, those things have happened to me just because of networking and knowing the right people. So, like, when people say social media is important, or like, you're saying even an Email list, a list, a blog, whatever. It is so important to do that networking, to keep moving up and up in that entrepreneurial world.
- [25:46]
Ed Mylett
Yeah. Because you're one. This is the truth. You're one relationship, one contact, one person seeing your video, one person reading your blog, one person away from completely changing your life. Even you and I are here because I had dinner with Bryce. Michael's. There he goes.
- [26:02]
Amy Purdy
Josh.
- [26:03]
Ed Mylett
And now we're doing something together, right, which will expand you into a couple million new people in my market. I'm going to meet a couple million people in your market and we're networking. If you go, well, I only got 80 followers. I've got 300 followers. You're one away. You're one way.
- [26:16]
Amy Purdy
It's, it's crazy how quick it happens. Like I remember like yesterday having my first video on Musical Ly hit a thousand likes. Like my first ever video. And then it seems like just two days after that I was signed to my first manager. And then a week after that it seemed like I was on a tour. Like, it happened so quick and it's really just because of like the people you need to know.
- [26:38]
Ed Mylett
Yeah, I totally agree with you. And so everyone, get out there, talk to more people, do it your way. Some of your podcast BFFs with Portnoy. What are you doing there? What is that all about?
- [26:48]
Amy Purdy
So I've been looking at my social media content and I've found that personally, I knew where I wanted my identity to go, but I wasn't taking the right steps yet. I'd done some of the stuff. Branching out into YouTube was a great idea and it was adding depth to my personality because you can't really see a lot off a 15 second dance video. Like you said, people listening to this podcast will go watch my TikToks and not even think I'm the same person just because it's so different. Right. But I've been trying to get touch into the male demographic as well because I'm so strong on the female demographic and want to step into the sports world. I grew up like an athlete. I played sports my entire life. So that's why that was such a good move to go on that Barstool podcast with Dave. And Dave is huge in the guy demographic. He has a little bit of the college fan base, which is older as well. And it has a lot to do with sports, which I love. So it was just this perfect crossover because I feel like Barstool also sometimes has trouble reaching the Gen Z, which I reach very well. And also on the female demographic, they don't reach Gen Z very well. So I think it was just a perfect crossover where we both were touching into each other's demographics.
- [27:59]
Ed Mylett
Yeah, you are a product of mentors too, brother. So it's. You can't have the amount of wisdom and insight you have without seeking out mentorship. And I was struck even with Bryce by, you know, we went to dinner with a couple other guys and how much he listened closely and then also told me who else he has sort of working with him. Talk in general, Josh, about the importance of finding mentors and coaches for everybody. Listening to this?
- [28:29]
Amy Purdy
Yeah, I mean, there's been, I can probably think of like 5, 6, 7 very important mentors in my life since I've moved out to la. But just to know that you have the ability to send a text to someone that's been through what you're going through or to get advice, have a different set of eyes, a fresh pair of eyes. Look something over if that's, you know, a deck for an investment, if that's what your next play is going to be in a business situation or whatever it is. Like, it's just a comfortable feeling. Like I'm able to shoot off these texts to billionaires or people that are very wealthy and have done what I'm trying to do and they give me advice or they'll hop on a 15 minute call with me and just go through what I'm. I need to vent out.
- [29:12]
Ed Mylett
You know, what you do, though, that people don't get. First off, you should all be seeking a mentor. But when you are one like me, let me tell you, what you watch do, they do what you ask them to do and then they. Nothing's more frustrating than someone asking you for your time, asking you for some counsel. Like today, today's a mentor call for your social media for you moving into the younger demo. And we're telling you things you should be doing. Get on more than one platform, post more consistently, document your life, tell a story. Right? We're talking about those things you need to do. Build your identity and your brand. Are you going to do these things? They actually work. So for you, some of entrepreneurship, you get approached with a bazillion deals and he said it's like the Van Winkles from Facebook, Ashton Kutcher, different people. How do you determine that this is a business I want to invest in? Because you put money and stuff or just partnering with somebody. How do you make that determination?
- [30:07]
Amy Purdy
Sometimes it depends on like the product, like how passionate I can get behind the product, but a lot of the times it has to do with the founders. Like, when I see a good founder or I believe in a founder very strongly and I know they are a good one, they're gonna make it work. Great founders always find a way to flip their product, change it if it doesn't work. Like, they find a way to succeed and make you have an exit. Right. So a lot of the times it's looking at those founders that are involved.
- [30:37]
Ed Mylett
Do you work on yourself at all or are you too young? Like, if you started kind of reading, are you just kind of mirroring what these mentors give you? Are you. How do you grow your own identity? How do you do that when the whole world's telling you you're amazing, you're 18, 30 million people, you can't walk out of the front door. He's back in this town outside of Toronto that he's in right now. I can't even imagine when you go outside there, how do you. The reason. The question is this is. Let me tell you what I mean by ask it. A lot of people listening to this have had some success, and I think they grew to get to that success level. Here's what I watch with humans. They get to a certain point that maybe exceeds where they thought they'd ever get themselves. You got it? So what do you think about that?
- [31:21]
Amy Purdy
So for me, like, I'm. I'm analytically tracking. I'm very analytical person. My dad's a calculus teacher, so I was just like. I remember being like 3, 4, 4 years old, and my dad had the timetable out like the 12 by 12, going through it with me, making me memorize every single time. Stable, like. So I've always just been a person that's driven by numbers. So what do is I'm tracking my numbers all the time. If that's like in growth, if that's like how many likes I'm getting proposed, how many comments, the, like, how many people I'm converting a day from my TikTok to my Instagram. And when I'm tracking that stuff, I'm making sure it's never going down. Like, that's what keeps me driven to just go up, up and up. The only thing I have to say about that is, like, you just need to make sure you don't lose yourself in the content and trying to always beat the old content by going crazier and crazier. Because I think that that is a road we went down. Like Sway when we started getting in A lot of trouble in the media. There was a point when we were just always trying to outdo ourselves and that got us in trouble. But we kept going and we kept pushing ourselves forward so in the end we made it work. But you just can't get comfortable if that's putting yourself even in uncomfortable situations like starting YouTube or going on a brand new podcast or like just add depth to your portfolio so then you're never comfortable.
- [32:42]
Ed Mylett
You guys were listening to an 18 year old. I mean, so just what you know. I coach large groups of entrepreneurs. I have something called RT Syndicate where I coach entrepreneurs. One of the things I'm psycho about is tracking metrics and data. I cannot get over how many people that are either entrepreneurs or even in like fitness. So they say they want to get fit. They don't track their calorie intake, they don't track their water intake. They're not specific in the reps. Right. You know this.
- [33:05]
Amy Purdy
Yes, I know. I'm tracking my calories right now. I'm trying to get every day, I'm trying to get like 300, 3500 calories right now.
- [33:11]
Ed Mylett
Yeah. And I'm trying to not eat 3,500 because I'm more than double your age. Right. But same exact thing. You're trying to gain weight. But like how are you going to get super fit if you're not tracking it, if you're not measuring your body fat? As an entrepreneur, I meet so many entrepreneurs, they don't know their data, They've got no idea how many contacts are, how many leads, what's in the pipeline, what their revenues, what their. And like it's brilliant to hear that on social, which is your main business. You're a psycho about the metrics and the data. It's awesome.
- [33:38]
Amy Purdy
Dude. I've been someone that's been so focused on like the customer since day one. Like how I blew up on social media was not a natural way kind of to blow up. I would say I feel like I cheated the system and I don't think people are gonna be happy to hear this, but what I pretty much did is I had musical ly, right. I knew this platform, it was easy to grow on, but it was going down in relevancy. So I hired my sister on a 15% commission based salary when I was 14 years old and, and I was going live on the platform. Cause I found out you can make money on the platform. The other thing I found out was when I went to the leaderboards on the Livestream app, they actually Showed you a list of the top 250 highest donators. So the people that donated the most money in a live stream. So while I was live, every single day, I would get my sister to go through all those 250 people, tap on their profile, follow them on my account. She'd be logged into my account. She'd follow them like 7 of their posts and then unfollow them and swipe off and she went through the entire list. So I was going directly to the consumer, the highest paying customer, because I was, I knew that I saw the list. So I didn't need to have the most followers on the app. I had I think 80,000 followers. But I was the highest paid live streamer on the app compared to people that had 7 million, 10 million followers. Because I was going right to the customer. And then also had my sister going to the biggest musically like creators going to their comment section because those were the most engaged followers. Obviously they liked the video and commented. And then she would go to all the positive comments, the people that loved on that person and follow them and like their posts, unfollow them and then they would follow me as well. So then I was gaining. We did two. We would do until we did it, until I would gain 250 followers every day. And then I would make sure that I was gaining, I was making minimum $500 a day too. So we would go live and she would be going through and following that until I made 500 and then 250 followers every single day minimum. And then that grew up to 500. That grew up to a thousand. That it just kept going. Okay.
- [35:43]
Ed Mylett
All time on the show. One of my favorite things ever, ever freakin said. First off, it's incredibly vulnerable and honest. Yeah.
- [35:50]
Amy Purdy
People are gonna be like, Josh is a fake social media thing now. Because I think we're a little past.
- [35:55]
Ed Mylett
You having to worry about that. Like, but everybody stay on this. Okay, a couple things to unpack there. Number one, a dude with 30 million was literally going back and liking seven a day. Getting like, that's how you grow. How many of you are doing that? So my social media teams watching us do this right now, they are going crazy because when we started, I'm like, listen, after I make my post every day, I want you to go to Tony Robbins and Gary Vee and Tom Bilyeu and Grant Cardone. I want you liking this. Many of their posts. I want you commenting on these. They're like, that's not going to get us anything. I'm like, absolutely, yes, it is. And so we would micromanage it so much. And still with my team, I'm like, we need to reply to this many comments. We need to like this much other stuff. I'm a psycho about it. Now, you listening to this? Those of you listening, do you do that stuff with competitors, with peers, with people? Do you comment and, like, in different people's communities, are you there consistently? This is how you grow something when it's not just your content. Second thing I just want to say is how many of you. You can't get Josh because he's one of the most famous dudes in the world, but how many of you have a person that thinks like Josh in your life? So for me, when I started, it was my son, Max. He'd do the likes. He edited my podcast. He sort of helped me with content. You got to have someone in this. It's probably your kids, guys who's like, hey, go over there, right? But, like, you got to have someone. You were that person, both the creator and the person doing it, right? It was you.
- [37:19]
Amy Purdy
Yeah, I mean, I was luckily able to do both, but my sister was a huge help as well. Like, being able to, like, hire someone and just be like, all right. She knew as well she was making money every time she was going through the follow list, so she loved to do it too. Like, it helped me a ton. And then it's like, it didn't just stop there. I made sure. Like, like you said, on Instagram, I would comment on, like, Shawn Mendes photos or Justin Bieber photo, and I would make. Try to get, like, a lot of likes on my comment. I would try to comment something relatable or funny under their post, and then I would gain followers from that as well, like, on my Instagram. And the crazy thing is, is, like, a lot of people would, if they ever saw you doing that or caught you doing that, right? They would be like, you're a scammy social media kid. You're like, that's not how you can grow. No one can grow that way. They would call you out on it. They would try to expose you, whatever. I never got caught because I was good at it. And look at where it brought me. Like, now I'm all the way up and I'm at the top. Like, it took a lot of work, and it was, like, actual work. It wasn't just, like, hoping a video would blow up. I was, like, entrepreneurially finding a way to get famous on social media because I knew I could do it. I just knew it would take work, brother.
- [38:31]
Ed Mylett
Awesome. Freaking awesome. Like, and by the way, it does work, and it may not blow you up to 30 million followers, but it might blow you up by 6,000. It might blow you up, right?
- [38:41]
Amy Purdy
Yeah. And then 6,000 turns into eight, right? Because then you start. Like, the craziest part about it all is, is, like, once you start getting that traction, like, once you start building that fan base, it just starts growing on its own, too. So there's obviously a point where I stopped doing that all. Like, after probably two. Two years of doing it. Like, I didn't have to go and like, all those posts anymore. I didn't have to go and follow and unfollow people. I didn't have to go into that donation part and, like, do that to make money. Like, I. I could do it on my own now and I would get pushed on the app, naturally, because I was already one of the big creators. Like, you just got to do it for a long enough time, work hard enough so that it starts growing on its own.
- [39:18]
Ed Mylett
Yeah. And the principle of it is, brother, is to do things other people aren't willing to do, so.
- [39:23]
Amy Purdy
Exactly.
- [39:23]
Ed Mylett
This is why it's one of my favorite things all time said on the show. I've had tons of social media people. I have the biggest dude I've ever had on, because here's actually what I did. And so a lot of you post stuff, but do you work your social media? Are you entrepreneurial on your. Are you creative? Go to similar pages and, like, some comments, engage with people. What if it was 11, some of you? What if it was 11 new followers a month? That's a big deal in a lot of cases. So good, bro. So good.
- [39:50]
Amy Purdy
Let me ask you, and I'll let you in on one more thing. People aren't gonna like this. People aren't gonna like this. But. So I first started and I did social media. Like, I created my account and I did it for about two months during the summer. And then I got bullied in high school, and I was used to being like, the popular kid. I played sports. So I was like, what the fuck is going on right now? Why are people of me like, calling me, like, like, slurs, all that? And then I quit. So I quit for like two, three months. My account went completely dead inactive. And then my one friend was like, yo, Josh, like, why would you quit? Why would you stop doing social media like you were. You were doing good? Why would you let, like, these stupid high school kids, like, get in your Head, right? And I was like, no way. You have a great point.
- [40:31]
Ed Mylett
Like that's.
- [40:32]
Amy Purdy
It's dumb. So I went onto the app and I swear it was meant to be. It was like the craziest thing ever. But this was my first investment, I would say, of my life. I saw this guy's account. He had 70,000 followers and he was quitting. He was quitting social media and his account was active. He was getting 10,000 likes a video, and my account had 20,000 followers and was probably getting like 2,000 likes, right? And then it went inactive, so it was down to like a thousand. I DM the kid and I was like, hey, can I buy your account? And then the guy was like, oh, I don't know. Like, people don't really do that on social media. I was like, dude, don't worry about it. Like, let me just buy it. I'll switch the username over whatever. He was like, all right, give me like $600. And this was me like being 414, sorry. And I was like, holy cow, $600. All right. This is like, it's a lot of money. So I sent him the 600 bucks, but that $600 turned into my 30 million follower account that's on TikTok today. So that was probably the best investment I've ever made. Like, like the multiple on that investment was crazy.
- [41:30]
Ed Mylett
Talk about rate of return on 600 bucks.
- [41:33]
Amy Purdy
Yeah, I know.
- [41:34]
Ed Mylett
Get entrepreneurial about your social, right? Just do it. So good. All right, last question. Man, I enjoyed today, brother.
- [41:42]
Amy Purdy
Like, yeah, it's great combo, man. I gotta come on this podcast all the time.
- [41:45]
Ed Mylett
I would love to have you on all the time and they would love to have you on here all the time. Because guys, listen, you're talking about a young man who's involved in like tons of different businesses and different sectors, different segments. He's an actor, he's a writer, he's a musician. He's got a music with a hundred million downloads on one song. Like it starts with having his 14 year old sister start liking stuff. This is what I want everybody to get. You may not get to 30 million. What if you get to 30,000 or 300,000? Work your social media, work your brand. It's not just about the content. But I got to tell you, when I told family members you were coming on, and so this happened with Bryce too, brother, I got to tell you the amount of influence you have on young people striking, like the responsibility that comes with it. So I'm talking about my nieces and nephews. And bro, I've had some of the most famous people in the world on. I say, I got Josh coming on. They're like, what? You know, like. And it's a demo that buys. It's a demo also, though, that right now it's kind of a vulnerable demo, man. There's a lot of people that feel alone, Their suicide rates are up. There's pressure because there are such successful dudes like you to be successful very young. And if you're 23 and you're not, you're past your prime, you know, there's all of that stuff. So I just want to give you the floor. I want the parents to hear this. And if they have children play this part, at least of the show. What would you just say to kids? Like, overall advice? I give you a microphone, which you have every day. But now it's not a 15 second video. Just young people. Here's some of my counsel to you as a dude. You all kind of look to.
- [43:24]
Amy Purdy
Well, the first thing is like something that you said there that, like, I feel very, very responsible for is like, with power comes responsibility. That's something my dad said to me day in and day out, every single day as a kid, because he always felt that I was gonna be something more than just a regular kid. So I have that tattooed on my arm. Like, I live by that. And just the one thing I want to say to everyone out there is, you gotta stop comparing yourselves to the people on social media all the time, because that is the highlight of people's life. Like, that's what I think people are missing. Like, you post on social media. Like, no one posts on social media now when they look bad, which kind of sucks. Like, I remember Instagram used to be the most casual thing ever. Like, I would post a picture of my smoothie that I just made, right? Like, it didn't need to be this, like, over edited, all that. But like, everyone tries to compare themselves to these models on Instagram. Or guys might try to compare themselves to the Sway boys on Instagram. Whatever. You got to stop doing that because obviously we don't post like the worst photo of ourselves. It's just. It's strange. I think it's. I get why people do it. They just got to get over that. The same thing. Why I love TikTok though, is because it's created this notion where you don't need the quality, you don't need the lighting, you don't need the, like the camera, which is awesome. So that's why Yeah, I just love being able to post on there, too.
- [44:45]
Ed Mylett
Very good advice, brother. Comparison is a formula. Did a whole podcast on it for adults and young people. Comparison to people's highlights, comparison to the best one minute of their day, comparison of their best lighting, comparison to your former you even compared to a year ago or you at a different moment in your life. It's a thief of bliss. It's a thief of joy. And I could not agree with you more. And I do think it's more pronounced with younger people, but I think it's an epidemic with all people is comparison. This show is sponsored by BetterHelp, and I'm really glad that it is. I'm gonna tell you why people ask me all the time, what do all the guests on your show have in common? And it's not all of them, but most of them. They've been to therapy or they're in therapy. And I've had athletes on business, people, thought leaders, musicians, actors, you name it, across the board. Most of the people I know that are happy and successful have been to therapy. Whether you've got something really traumatic you need to work through, maybe you're just not clear and focused right now and you want to talk through some stuff, maybe something's bugging you. What I love about BetterHelp, it's affordable. And if you don't click with your therapist, you can switch to another one right away. They got 30,000 licensed therapists with an App Store rating of 4.9 out of 5 from over 1.7 million reviews. It's clear it's helping a lot of people. As the largest online therapy provider in the world, BetterHelp can provide access to mental health professionals with a diverse variety of expertise. Our listeners get 10% off their first month@betterhelp.com ed show. That's betterhelp.com edshow so hey guys, you may notice I've been standing a lot more during the podcast, and one of the reasons that I'm doing that, thank God, is uplift desks. I've got one right here with me right now. You know, your daily work routine can really make you fatigued, and that's because you're sitting the whole time. With an uplift desk, you can stand more often. Also, you're going to bring better energy to the work you have when you're standing rather than sitting all the time. And I didn't realize how much sitting all day was hurting my back and just dragging my energy down, dragging me down physically and mentally. So great work starts With a great workplace, your workday does not have to make you feel all worn out. Just go to upliftdesk.com ed and use our code ED to get your free accessories, free same day shipping, free returns, and an industry leading 15 year warranty that covers your entire desk plus an extra discount off your entire order. That's upliftdesk.com that's up. L, I f t d E-S-K.com ed for this exclusive offer. It's only available through our link. Very short intermission here, folks. I'm glad you're enjoying the show so far. Be sure to follow the Ed Mylett show on Apple and Spotify. Links are in the show notes. Here's an excerpt I did with our next guest. My guest today is an educator, a photographer, a blogger. She's the host of the unbelievably popular Gold Digger podcast. She's a mother and a wife. But even beyond that, my favorite thing, she's a self proclaimed Mac and cheese lover. You didn't know? I knew.
- [47:45]
Jenna Kutcher
Yeah.
- [47:45]
Ed Mylett
So this is Jenna Kutcher, everybody. Thanks for being here.
- [47:48]
Jenna Kutcher
Thank you. I'm so excited.
- [47:50]
Ed Mylett
I am too. Getting into business for you started out with like, you buy a camera on Craigslist or something, right? Is that how all of this starts?
- [47:58]
Jenna Kutcher
Every bit of it.
- [47:59]
Ed Mylett
Take us through that a little bit.
- [48:00]
Jenna Kutcher
So I went to school for business and I kind of, I had this idea of success. So to me, success was a business suit, high heels, corner office.
- [48:10]
Ed Mylett
Yeah.
- [48:11]
Jenna Kutcher
And I used to tell people, gosh, someday I'm gonna have this corner office and my husband's not gonna work and I'll come home and I'll kick off my high heels and I'll have dinner ready. Which is so weird because it's not really like a common female vision. And so I get into corporate world and I hated it. And I was so disappointed that I hated it because where I'm from, you get a salary and benefits. Like you've made it. Like that is making it. And I felt disappointed where I was like, I thought it would be be better than this. And I think that follows you through everything. But at the time, I was planning my wedding with my college sweetheart Drew, who's my husband. And I have always just loved pictures. Like, pictures to me is just like, just brings you right back and says, like, I'm gonna buy this $300 camera and I'm gonna take pictures while we plan our wedding. And long story short, I just was passionate again. And I feel like the corporate world sucked. So much from me. And it wasn't a bad company or a bad. It was just not for me. I didn't like climbing a ladder that I didn't want to climb. I didn't want people telling me what the next level was if I didn't want it. And I think I saw people glorifying, busy, and that was it. And so it all started from a camera.
- [49:30]
Ed Mylett
Amazing. And I went into, like, wedding photography and all that. One thing I notice about your Instagram page, everybody, you should check out. What is your Instagram, by the way?
- [49:37]
Jenna Kutcher
It's Jenna Kutcher.
- [49:38]
Ed Mylett
Okay. It's easy. You should check it out. Because for men and women, particularly women, it's beautifully done.
- [49:43]
Jenna Kutcher
Thank you.
- [49:43]
Ed Mylett
It looks beautiful when you look at it. Is that conscious on your part?
- [49:48]
Jenna Kutcher
Oh, so conscious.
- [49:49]
Ed Mylett
From what sense?
- [49:51]
Jenna Kutcher
So branding, to me has always been just so fascinating. I mean, I analyze logos and typefaces and colors and, like, if I could, if I had any other job, like, even I was walking in your house, and I'm like, that arched window.
- [50:05]
Ed Mylett
Yeah, you do.
- [50:06]
Jenna Kutcher
You probably walk by that a million times a day and never pay attention to it. And I pay attention to all of that. And so being a photographer, the, like, editorial side of things, to me is so important. And I want to draw people in because it's pretty, but I want them to stay because I'm talking about something. So for me, I'm analyzing all these little details. I was like, I want to give Ed feedback on his brand.
- [50:28]
Ed Mylett
You should.
- [50:29]
Jenna Kutcher
Because to me, you can attract and repel, and a lot of times we just do things because that's how we've always done them. But for me, everything is intentional.
- [50:39]
Ed Mylett
What would you give me feedback on?
- [50:40]
Jenna Kutcher
Oh, you want to know?
- [50:41]
Ed Mylett
Why not? Let's let everybody hear it. I want to hear it.
- [50:43]
Jenna Kutcher
So when I look up Ed Mylett online and I understand that it's part of the vision and the messaging is you're selling a lifestyle.
- [50:51]
Ed Mylett
Lifestyle.
- [50:51]
Jenna Kutcher
But you know what's so different is, like, you should be selling your heart.
- [50:55]
Ed Mylett
Thank you.
- [50:56]
Jenna Kutcher
And the way that you show up, the reason why you have the following you do, the listeners you do, is because of your heart. And so I think it gets lost in the lifestyle. And for so many people, if I watch a demo reel and there's your jet in this home and all that, I can't relate. Yeah, I still can't relate to this day. I mean, we live in this little suburb, suburbia place, in a. In a home that we're so blessed to Own. But. But a lot of people that follow you, they just want to make another thousand dollars.
- [51:25]
Ed Mylett
Yeah.
- [51:26]
Jenna Kutcher
They just want 10 hours back with their children. And so a lot of times when you level up and I'm feeling this right now, I'm feeling this in my life is like you feel this, this need for importance and more and, and showing these things. I mean, I'm wearing like Target today. You know, I'm like, oh, gosh, like, is Ed's wife gonna have designer? Which she doesn't. But you feel this like, next thing. And what I've realized, and I think what the secret is, and we'll talk about this, I'm sure, is that we need to paint the possibility that our people can understand.
- [51:57]
Ed Mylett
Wow.
- [51:58]
Jenna Kutcher
You know, and so we're painting the possibility that our peers get. They're there. And so sometimes it's like we have to go backwards. And I really felt that I lot when I went from six figures to seven figures.
- [52:10]
Ed Mylett
So you're. By the way, I want to first thank you for that. You're the second person I told you I'm maybe going to be with an agent now. And identical feedback. She goes, I was surprised when I met you. You're like, nothing like your brand. And I went, well, then that's a problem with my brand. So I think probably I had an initial brand in the beginning, and then I've made all this content and I just sort of assume everybody, everybody knows that's who I am and I've not sort of altered the Jet House muscle thing. So thank you for that. And that is really critical because you've done that. This woman's become a self made millionaire. But I would say self made because I've met Drew. He's obviously a huge part of this. He's right upstairs with Christiana now and Connolly right now, who you call Coco. Right. Your baby. There's so much I want to get into about you. I think you're remarkable because. And I pride myself on this too. Where you're unique is the breadth of your content. Jenna's content goes everywhere, from how to start a business for $5,000 to how to make your Instagram page go right. To mother stuff to lifestyle. I mean, it's amazing. And it's so good. Like your content is so good. So I want to give the gift to people today of a little bit of it. So you go from zero to a million dollars a year plus in income and all this stuff. How'd you do this? I mean, that's a broad question. But how did you become you? Most people listening to this would like to grow their following and influence somehow. How'd you do it? And what would you tell them to start with in doing it?
- [53:40]
Jenna Kutcher
So my first thing is, is if you have a follower, you have influence. So I hate the term influencer. When anyone uses it, I'm like, we are all influencers. My gosh. If you're waiting to start your message till you have 10,000 followers, your message should be started now. Somebody the other day scrolled all the way back to the beginning of my feed. Yeah, it is hilarious. But I've never deleted a thing because I want people to see the transformation, but I also want them to see that eight years ago, I was talking about the same things I'm talking about today. How this all happened is because. And I think that you can relate to this is I. I put it all out there. I mean, I talk about cellulite, I talk about wrinkles. I mean, I talk about this stuff because we're all thinking it. And I think it started as a coping mechanism because I was afraid that people would call me out for it. So if I say it first, it doesn't hurt as bad.
- [54:38]
Ed Mylett
Wow.
- [54:39]
Jenna Kutcher
If I say, look it, I think, see my cellulite there? I see those extra pounds. You can't say that and hurt me. But what it's become is a true celebration. Like, I feel better today in my skin, in my business, in my body, in my life, because now I own it and, like, it's me. I trust that. But I think over the years, I've just shared it all.
- [55:07]
Ed Mylett
Was this intentional? Because you have this ability to monetize on your. In your business, and I don't feel like you're monetizing. So I know this is sort of an inside baseball type thing here, but is that intentional of you? Did you start out, I'm on Instagram, I'm going to profit from this. Or it started out in this mode and then just sort of over time turned into a business that you're running.
- [55:26]
Jenna Kutcher
So I heard two years ago that the average millionaire has seven revenue streams and I made eight. Every piece of my world is so intentional, but I never approached things because of that. What I think my gift is is that if I care about something enough to sell it to someone, I'm gonna tell it like I would tell a friend. The way that I write, the way that I share emails, the way that I pitch anything to is who really needs this? How do I communicate that? Because I'm doing A disservice if I'm not actually getting through. You know, I'll jump on Instagram live and put on my makeup and talk to people about something I'm selling. But it's because I care. Like, if this is for you, I don't want you to miss this. I genuinely care about that.
- [56:19]
Ed Mylett
Today is heavy duty note taking because I have a Google and an expert sitting here with me today. 300 million plus views of his content. And if you want to learn flat out, let's just call it what it is, if you want to get more customers, if you want to learn how to create the right content and how to get that content to people, I have the best dude on planet Earth sitting to my right here. So, Billie Jean, thank you.
- [56:44]
Billie Jean
Hey, thank you. Thank you very much for having me.
- [56:46]
Ed Mylett
It's long overdue. The reason that I want you here today is that I did some of these things by mistake. And then when I hear you illustrate them, I go, oh, I do that. Some of them I make the mistake of. That's why I'm not more successful. But like, for example, it's by no mistake that a lot of my videos have a Pacific Ocean behind it. And so I've had these unique environments, right? I try to do something entertaining. I'm certainly trying to do something educate. But I love what you said about imperfections. Everyone watches, like, look, I'm broke or I don't look the right way, or I'm in the fitness space, but I'm not yet super fit, or I'm an entrepreneur, but I'm not yet super wealthy. And they think these imperfections are a hindrance to them posting or a hindrance to them gathering a following. You would say what to them?
- [57:29]
Billie Jean
It's the entire story. It's the entire reason. Like you don't watch, you don't watch Game of Thrones to see a successful king be a king for much longer and have like everything when people love to see the trials and the tribulations. And so like for example, the example we gave earlier when we were talking about it is just imagine if here's a quote that I think sums it up. I'm looking forward to the memories of right now. So I just think that all of you are along your journeys. Some of you watching this will create billion dollar companies and you will get someone in a decade from now that will ask you how the did you do that? And when you can say, as opposed to telling you, I'm going to demonstrate and just show you, everything changes. When they get to see the story, the other characters and cast that were involved, that's your family and friends, your competitors, the times you fell, etc. That's when you stop building a following and you start building a brand. That's when people get obsessed with you and they become raving and they watch everything that they do is because they saw the hardship. You guys ever seen a TV show and the first five second five seasons were fire, but the freaking last two were absolutely horrible. But you watched it anyway. You were too deep into the story. You had to see how it ended. It was boring, it wasn't good. There was new writers and everything went bad. But I just got to see what happens now. Yes, stick around.
- [59:01]
Ed Mylett
Brilliant, brilliant, brilliant. And the other thing is this. My crew will tell you this. Everybody, by the way, my crew. To go back to Billie Jean's earlier point, I just want to illustrate this. All these guys that work for me started to work for free. They're willing to prove themselves. Not enough of you in the entrepreneurial space, as he said earlier, are willing to go out and prove yourself and work for nothing in the beginning to demonstrate how great you are.
- [59:20]
Billie Jean
And you want to hear us what's so weird about that? Because you only see this in entrepreneurship. If all of us are going to be doctors, say we decide to be like open heart surgeons. We understand that it's going to take four years of undergrad, another four years of, like, you know, of grad school. We know it's going to be another four years after that of residency.
- [59:42]
Ed Mylett
We know to do that, we're going.
- [59:44]
Billie Jean
To have to Invest and borrow $300,000. We know we're gonna have to eat top ramen and crash with people that we don't want to live with for all of that time. And we understand that. Yeah, only in entrepreneurship, we're like, yo, I'm gonna buy this one course for 200 bucks and I'm gonna be rich in six weeks.
- [60:00]
Ed Mylett
So true.
- [60:01]
Billie Jean
Where did the patience go?
- [60:02]
Ed Mylett
So true.
- [60:03]
Billie Jean
Like, why do we think we can skip the steps of success in entrepreneurship?
- [60:07]
Ed Mylett
It's weird, but no one, no one says it like that. No one compares it to another career that you might be successful in. And that's 100% true, by the way. The other part of it that's even more crazy is the people who are entrepreneurs who aren't even willing to invest the capital to learn these things, and then they think they're gonna become successful.
- [60:23]
Billie Jean
It's extreme.
- [60:24]
Ed Mylett
If you're not investing in programs, you're not investing in advertising. You're not investing in podcasts like this. Like, you're crazy to think you're gonna be successful.
- [60:30]
Billie Jean
You know why? It's because all the content that we see as entrepreneurs is destination. Meaning when you watch your episode of Shark Tank, all you see is the pitch. And then two seasons later, you'll see the update of how they made a million bucks. Therefore, you believe that's what the truth is. And as we come up to this next five, ten years of content, we're going to see more journey, and those expectations will change and people will get educated on what it really takes to be an entrepreneur.
- [60:53]
Ed Mylett
Like what you said earlier about documenting your journey is brilliant. And it's like, it's my great regret that I sort of built most of my career during a time where I didn't document it because there wasn't such a form. And now my content that's the most engaged with you guys is when I'm documenting, it's the vlogs I do when I go speak at different events. And so people love the documentation journey. I find myself watching people's content. You guys, this is me who aren't even successful yet.
- [61:17]
Billie Jean
Yeah.
- [61:18]
Ed Mylett
But it's just, I'm fab. And I love documentaries on Netflix. Like, the number one thing I want you, I love watching, I love reality tv, I love documentaries, I love sports. They're all the same exact thing because they're documenting the journey so you don't have to be on the other side. The other thing I just want to acknowledge, and I'm asking a question because this is just like, this is like some of my favorite stuff we've ever covered on the show, is that your imperfections work. So you know one thing about the show, everybody, and then Billie Jean's going to talk about this. I don't shoot the same video 10 times. And so when I shoot a video that you see almost every single time, unless I completely screw up, it's one take. They know me around here for doing one take. Because I'd rather post something with a slight imperfection because I think it engages the audience better. Because I want the imperfections. I want the real thoughts, I want the interruptions, I want the hesitations. Because it's those real things that on your content, it doesn't have to be the perfect picture with your FaceTime edit and every filter and every word right in your post, you speak to that, especially even captions and everything.
- [62:15]
Billie Jean
Big time. Agree. And let's just simplify it all. When People are watching your content. Well, actually, let's take a step back before that. Yeah, entrepreneurs that are watching this, if your customer believes you 100%, they would buy all of your stuff. Accept that truth with me. So, for example, if you're a coach that helps people get X, Y and Z result, if they actually believe that you were the person to get them there, they would give you money every single time. If there was a business coach and I believed I would triple my income as a result of working with them, I would give them money every single time because that's the logical thing to do. So when you're creating your content, when people are stalking you, all we're looking for is one question. Can we trust you? Or are you shady as truth so we actually care about Even when our, like, you got kids or something like that, or you're on Tinder or all that stuff. When you're stalking someone and you're going back years back to see their pictures and what they do, you just want to know, can I actually trust them? Are they not a serial killer? So the imperfections are what make people. People trust you.
- [63:15]
Ed Mylett
Oh, my gosh.
- [63:15]
Billie Jean
When someone is so dialed in and they're buttoned up, the first thing you say is, oh, something's off about that.
- [63:21]
Ed Mylett
I don't know.
- [63:21]
Billie Jean
Just everything, every word was perfect. They seem so rehearsed and they so polished. Something's off. I can't trust them. Even take our president. But if you like him or not, listen to me. He was the most imperfect candidate that you could ever imagine. He said inappropriate things like that, like whatever. There was a piece of him that everybody related to which is like, damn, it's not perfect.
- [63:43]
Ed Mylett
Okay, let's stay on that just for a second, because I want to, I want to agree with what you just said about something. And by the way, zero politics here. I have a theory about voting for President because I think when you look at that, it'll actually tell you how your whole business life should work too. I have two theories. One is the more imperfect person, that's the more real person. What I call vulnerability, I talk about vulnerability typically wins. And secondly, the higher energy person, so.
- [64:06]
Billie Jean
So I mean that. You just, you just nailed the second thing.
- [64:10]
Ed Mylett
It's a fact. Because if you go back to those of you that are political, you know, historian types, go all the way back to Kennedy, Nixon, and pair the two candidates against each other and ask yourself which one was higher energy? Higher energy, Kennedy or Nixon? Kennedy. You can go all the way through, all the way Through Jimmy Carter, Ronald Reagan. Reagan, Mondale. Right. Go all through all of it. Bill Clinton and whoever they were, George Bush's dad. Right. You can go through all of it. George W. Bush. How George. Because he got to run against, no offense, but he ran against Al Gore and John Kerry. Slightly higher energy than those guys. Barack Obama, John McCain, higher energy guy. Right. Barack Obama, Mitt Romney, higher energy. Right. And quite frankly, Hillary Clinton, Donald Trump. Higher energy wins, and the more real person wins in every single election.
- [64:55]
Billie Jean
I started seeing TV commercials for Facebook, like, three or four, four years ago, and they were advertising this one thing. It was called Facebook Live, which a lot of people familiar with. Now, you click a button, now you're live broadcasting. So what Trump's administration did is every single city that he was campaigning in, they went Facebook Live.
- [65:14]
Ed Mylett
Really?
- [65:15]
Billie Jean
Hillary wasn't. And this is. This is huge. Like, if you look at the difference of reaching more people, people like, statistically. So what would happen is, let's say Hillary's at a rally, she's reaching, you know, 10,000 people in the room. Donald's same place or different place, 10,000 people in a room. He's Facebook Live.
- [65:28]
Ed Mylett
Wow.
- [65:29]
Billie Jean
That 10,000 turned into 3 million.
- [65:30]
Ed Mylett
Wow.
- [65:31]
Billie Jean
She lost by default. There was. There was no. She was outreaching people. He was outreaching me with so many ways. People don't realize that the difference was Facebook Live. I don't care what any historian says. Everything from a marketing standpoint, if you look, the difference was Facebook Live. It reached more people.
- [65:43]
Ed Mylett
Wow, that's brilliant. And by the way, you can go back, even though this stuff, you can.
- [65:46]
Billie Jean
Look at us, you can go to his page, go look at them.
- [65:48]
Ed Mylett
And obviously, a lot of, you know, the Barack Obama. When Barack Obama was people, people did not know who he was when he was just running on the Democratic side, it was his utilization of social media that got him to go right past Hillary Clinton when he ended up winning the nomination, then ultimately the presidency, too. The point is, how does this transfer to you? Energy matters and creating content. Energy is influence. And obviously, utilizing these different forums and also imperfections are a value to you, not a negative.
- [66:17]
Billie Jean
And I'll throw a third one.
- [66:18]
Ed Mylett
Okay?
- [66:18]
Billie Jean
Trends and timing. Okay, so, for example, like. Like you said, Barack, he came on just when social media got going. Trump, he leveraged Facebook Live right when it first got going. Right now, you guys, that same thing, that shift, that paradigm shift is happening with video. The people who own video, the people who realize video is not going anywhere, and that in three to five to maybe Seven years, every single company will have a videographer in house, just like they do a salesperson, the person who owns that the fastest, and go all in on it. You will crush your competition.
- [66:51]
Ed Mylett
Oh boy, that's huge. Listen, that's real. Everybody. Did you hear that? The faster you just accept that truth, you're ahead of the curve. You have to be documenting the journey you got to have in a videographer. Hey guys, when's the last time you knew you needed to go to the doctor but you pushed it off? You made an excuse? I'm gonna tell you a specific one. With me, for about a year I've had this thing kind of growing on my earlobe and I kept putting it off and putting it off because we had moved and I didn't know what my new doctor was. And then Zocdoc started sponsoring my show and I'm like, now that's a killer idea. And so I use Zoc Doc to find the guy who ended up doing the treatment on my ear and removing this thing that was there that turned out to be pre cancer. Zoc Doc is a free app and a website where you can search and compare high quality in network doctors and click instantly to book an appointment. We're talking about booking in network appointments with more than 100,000 doctors across every specialty from mental health to dental health, primary care, urgent care and more. So stop putting off doctor appointments and go to Zocdoc.com mylet to find and instantly book a top rated doctor today. That's Z O c d o c.com mylet zocdoc.com mylet so we all know it's an interesting time to be in business. With all the changes you get, tariffs, tax stuffs, changing cash flow, it can be up and down. If your business can't adapt in real time, you're going to be in big trouble. But I can tell you who can help you adapt. And it's helped me Adapt is NetSuite. NetSuite is the number one cloud ERP software that brings accounting, financial management, inventory, HR into one suite, one screen, one place you look at, it's really great. And you don't have to have all these other programs running up and down, trying to compare stuff. It's all in one place. Real time forecasting. You're peering into the future literally. With actionable data and with AI embedded throughout, you can automate a lot of everyday tasks. Letting your team go to work on growing NetSuite helps you with what's stuck, what's costing you and how you can pivot now faster. So, hey, if your revenues are in the seven figures, download the free ebook Navigating Global Trade. Three insights for leaders@netsuite.com MyLet that's netsuite.com MyLet Very short intermission here, folks. I'm glad you're enjoying the show so far. Be sure to follow the Ed Mylett show on Apple and Spotify. Links are in the show notes. You'll never miss an episode that way. Bethany Frankel, good to finally have you here.
- [69:20]
Josh Richards
Thank you so much for having me.
- [69:22]
Ed Mylett
What about someone listening to this and so they're not on the Real Housewives, but now social media is an individual's reality show if they choose it to be. And for me, I was a successful entrepreneur way before social media. But I feel like business lately is no longer who you know, but it's more who knows you. A lot of it is who knows you. And for me, unbelievable of opportunities have come my way because I decided to get you use the word attention and intention in the book. But I've intentionally paid my attention to expanding my call it, my notoriety, my expansion of people hearing about me. It makes all my businesses operate much easier.
- [70:05]
Josh Richards
Yeah, but via why? Because a publicist are all social media and are you spending money on it?
- [70:10]
Ed Mylett
Yeah, my, my, my Instagram's got, you know, I've got two and a half million followers on Instagram. I've got 10 million total. My podcast is the top five podcast. But I in seven years ago, I literally had no accounts. I didn't.
- [70:23]
Josh Richards
Wow, that's crazy. And so you spent, did you spend a lot of money on that or not as much?
- [70:28]
Ed Mylett
None. Like I had. My son was my guy. But what I did is I made, I think there's a few ways to get big on social ones to be entertaining and another way is to be valuable. And I knew a lot. So I was valuable in the beginning. I gave great content for free stuff that other people charged for. Right. But my point, this isn't about me necessarily. But my point, I think what I'm asking you is. And this is, you know, you're one of the most. Let's take the last 10 years. You're one of the more iconic brands of a female entrepreneur slash entertainment person. I don't even know what that means, but you know what I mean.
- [71:06]
Bethany Frankel
No, I do.
- [71:07]
Josh Richards
I know because I get. Because there aren't that many women in business that are also humorous and entertaining that are, you know, you could be entertaining while also being intelligent about Business. And I'm finding because of all the offers I get for TV shows and different opportunities in the business space, aren't that many women to go to?
- [71:25]
Ed Mylett
Yeah. And by the way, opportunities keep coming your way, even if you haven't been successful at every single one of them. You had a talk show you've talked publicly about. I didn't like doing it. It didn't work. Bam. Now you got another show. You got a bestselling book.
- [71:36]
Amy Purdy
You.
- [71:37]
Ed Mylett
And I have to believe I know you are because you went to L. A and then you were. You were on Saved by the Bell. Like you were, you know, working on that show. Are you intentional about Bethany Inc. Her notoriety, her brand? And would you say to a young woman right now who's listening goes, I'm going to have. I'm like the two ladies that were on your show with Kevin. I'm going to create a cookie business, a baking business. Would part of your advice be go build your brand also?
- [72:06]
Josh Richards
I just don't think that way because. And I. Yes, and you have thought that way. And it doesn't mean there's a right or wrong. I go from the inside out, not the outside in. So the way you just described it is like, build your brand. That's very big. I come the way I came up. There was no word brand. There was no word entrepreneur. I wasn't an entrepreneur. I, you know, liked. I liked healthy food. So I went to school for food and healing and became a natural food chef. I liked Pashmina's. Sorry. I found a Pashmina. I liked it and saw a hole in the market, so I ended up selling them. You know, hundreds of thousands of. I go from the inside out. But that's not that it's right. I sit on Instagram by accident, looking at Blush and then say, oh, wait, there. The people are listening. I drink a drink, talk about it, and then hear, wait. The people are like. I feel the connection. It's like two people. You're rubbing two sticks together unintentionally, like, whoa, that. That was something. So for me, I realize what's resonating and what's true to me. They have to. They have to align. So if I'm talking about what's going on with my medical health and saying, I'm so sick of people preaching about non or vaccine or everything being political, or if I decide to say a rant on Balenciaga, that's part of my brand in that I'm a person who's known to be truthful, like me or hate me. So that translates into the beauty. It means you're being truthful about products, and it translates into on television with Kevin o' Leary and people's businesses. So my brand ultimately is truth and just straight up, no chaser. But I didn't decide to make that. It's just what's authentically inside me. And then I decide, decide that we have to protect the realm and align with that. So, no, I'm not doing that opportunity, and I'm not talking about that, because it doesn't align with who I am, and it's who I am and then who. I've also mandated with everybody around me that we have to stay to be. Don't, don't stray. And if you're going to stray, you're mentioning this is an outlier. And sometimes I don't even know it's an outlier. I grew up at the racetrack, and I posted something about giraffe kings, and I was, like, trolled. And I thought, wait a second. People spend money on plastic surgery and whatever, but they can't on gambling? Like, my audience doesn't want to see that. So I'll either not do that again because I don't want, because I understand their perspective, or I say, this is my. This is where the rubber meets the road between us.
- [74:27]
Ed Mylett
Why do you do all this, Bethany? You interest me so much because I read how you grew up, and then I'm like, so did she become an entrepreneur because she just wanted to be, like, independent and free? Because you didn't start as an entrepreneur. You started out with, like, with jobs.
- [74:43]
Josh Richards
But, like, no, I didn't want to be an entrepreneur. I didn't know there was such a thing to be an entrepreneur. I totally overshot the mark. I. That's what I'm saying. Like, I don't have any plans. Ironically, I wanted to cook on television. I wanted to be on the Food Network. And the head of the Food Network at the time said to me, it will never happen. So then the housewives showed up, and I was, you know, baking cookies and doing all my stuff, and. And I didn't want to do it at first. And then I thought, it's not that easy to get on television, and I could promote being a natural food chef. I wanted to be some sort of an entertainer, but be myself. I had no idea that I would be an entrepreneur. Not even close. But if I look back, I thought about all the jobs I had and all the money I made, you know, not a lot of money. I just mean the different things that I did, from selling pashminas to doing events. So if you look back, it sounds entrepreneurial, but I never wanted to be an entrepreneur.
- [75:35]
Ed Mylett
Don't be humble. What's your special? What is. What is. Don't be humble. What is. What is your thing? What is. What is your special? Is it your grind? Is it your personality? Is it your intensity? Is it your.
- [75:47]
Josh Richards
I miss nothing. I miss nothing. You can't. I miss not. I don't. I don't. I don't. I don't miss. I don't like. I don't forget. I don't. I'm on it. I'm juggling 7,000 things in my head. I've kept capturing them all. I don't stop thinking, which is not fun for me. I mean, I make sleep a discipline, and I do it, and I do relax and I do vacation, but my brain, it's very hard for me to take it down, and that's the discipline that I have to have. Like, Kevin loves being, like, running around, doing this, doing that. Be here, be that, traveling more. That's not good for me. I would be good at that, but that's not good for me. So I value the taking it down a notch. But, yeah, I'm not. It's like, I'd be great. Gordon Gekko. Money never sleeps. I don't want to be that, and I don't want that life. But, like, you know, if money never sleeps, then I'm in. You know, then I'm in the right business.
- [76:40]
Ed Mylett
Are you happy?
- [76:44]
Josh Richards
Yeah, I'm really. I think peace is happiness, and I'm very at peace right now. Yes, I am happy.
- [76:48]
Ed Mylett
So it's been. I asked this to anyone ever said.
- [76:51]
Josh Richards
To you, no, I'm not happy when you've asked that question.
- [76:53]
Ed Mylett
They've hesitated. Yeah, they've hesitated. And I've had some people. I mean, even if you ask me that, it would depend on the week you asked me. And I have a blessed life. I've, you know, I've got beautiful children. I've been married to a girl I went to high school with. I've got hundreds of millions of dollars. My health is great. I should be happy every day, but I'm not. And I get asked often if it was worth it. Like, you know, I. I wasn't in clubs. I didn't travel a lot. I. I sacrificed a lot of things to probably even my health to some extent. I'm not saying you have to do those things to win. In fact, I now know you don't have to, but I've had a lot of light nights. I didn't sleep just like you. I've had a lot of waking up with stress. I've had a lot of that. And I. I'm curious with you. I'm thrilled to hear that you're happy. That's wonderful.
- [77:43]
Josh Richards
Well, I. It's the discipline I talked about. I have had higher highs and lower lows, but I don't even like the higher highs because it's just. It's activation. And I'm. I'm. I can sometimes be bored in my life because of the discipline of it and because I'm a very much, ironically, an introvert. I don't like to go out of my. I don't like to leave my house. I really don't, unless I have to be somewhere. I don't just, like, go out to lunch or just, like, walk around dressed up in the day. It's just not who I am. So for me, happiness is that balance and that peace and that. Not the. The drastic highs and the lows, which I'm used to from growing up in a very crazy household and life. So that is the whole thing I was saying, with the discipline about the sleep and the peace and the health and the. You know, I'm. Yeah, of course. Let's go there. Let's go on that trip. It sounds great. Let's book that trip. And then you get there, and then you've done three trips and you're exhausted in your strip. I'm trying to avoid that.
- [78:41]
Ed Mylett
Yeah.
- [78:41]
Josh Richards
Overall, in my whole life, the roller.
- [78:44]
Ed Mylett
Coaster, do you have a ton of confidence? And if you do, how'd you build it?
- [78:50]
Josh Richards
I do have a ton of confidence.
- [78:52]
Ed Mylett
Yeah.
- [78:52]
Josh Richards
I see that arrogance. They're not the same. I'm not arrogant. I'm confident. And I don't know. It's upsetting. And it's such a waste for people to not be because it's based on something inside of their head, their psyche, their emotions. And it's. It's. I know, because I have noise about different things, but not about confidence. Like, about, am I good enough? Can I get that? I just, like, plow through everything. Just, like, walk into it. Oh, I didn't, you know, walk through the liquor business when it was back then, all about men. Like, walk through. Didn't even know it was all about men. Didn't realize it was run by men. Marketed to men. No idea. Boom. Podcast space. Never listen to a podcast in my life to this day. Walk in, put the microphone on I think, you know, I'll be decent at this Boom three podcast. I just walk through if you stop. If you think when you stop and you hesitate, that's a lack of confidence, and that will get you stuck. What's going to happen? You know, I say to my daughter, she wanted to meet friends this summer, and, you know, she doesn't go to camp. And there was a girl on the beach, and I was frustrated that she wouldn't walk up to her. And I said, listen, let's just play this thing out. Because she said, I want to go to the beach and meet a friend. I said, you walk up. She says, you're disgusting. I never want to see you again. I don't want you to ever come up to me. I hope I never run into you again. She says that. What Ha. You didn't know her. You lost nothing. You never see her again. You don't know who. Like, there's nothing. You don't walk up, you know, but what happens if she wants to be your best friend and she's the best friend for the rest of your life? You know, you didn't walk up to her. Nothing's. Definitely. Nothing's going to happen if you just sit and don't walk up to her.
- [80:29]
Ed Mylett
See, I love that you have this thing. I want you to talk about this for a minute because we're not gonna have a lot of time left. But I just think you're so. I don't think you realize how profound some of the things are that you think and do. Like, you're like, yeah, of course I do, but that's not normal. That's why we're talking to each other. Right? And I don't think that. I love when people that have great things about them kind of aren't aware of it. And I think most times when you're really great at something, you're like, it's no big deal because it's something you already own. But you do have that. And you say some brilliant things in your book. Like, I just want to acknowledge you because, like, you know, famous person. I'll crank out this book. No, that's a good book.
- [81:11]
Josh Richards
Thank you.
- [81:12]
Ed Mylett
And there's one little nuance in the book that I'll say it my way, but then I want you to say it your way, which will be better, which is that, like, I'm a preparation freak. Like, I know a lot about you, right? I worked hard to get ready for.
- [81:22]
Josh Richards
This thing today, which I appreciate. Which I, by the way, I had a very famous person recently interview and didn't know, like the basic, like the most recent basic thing, like, literally was probably like, oh, how's it doing the housewives?
- [81:34]
Ed Mylett
Like, hello, where have you been? Yeah, yeah, no, I know. I know what you mean. When I get interviewed, I feel like the highest form of respect is that they, they've prepared, even if they're not.
- [81:45]
Josh Richards
A very good interviewer, they made a mistake. But it's sometimes they like, I'll sometimes prepare and I'll say, oh, you have a sister named Joanne. Or like somehow was printed wrong in the article. They at least know that you've done.
- [81:54]
Ed Mylett
The research, you've done the digging. Yet at the same time, I think people take that to an extreme because then they use lack of preparedness to take lack of action. And in the book you're kind of like, hey, trust the process a little bit. But also like, I don't. There's been almost nothing I've ever done that I won at. I was completely prepared for, but I've been willing to step into it the unknown and kind of have that internal confidence of, I'll figure it out when I get there. I'll figure it out when I get there. The businesses I built, podcasting, for example, literally when I set my social media up, I told my son to set me up. I swear to you on anything I said, you need to get me one of these instafaces, insta face accounts. I literally even know what they were.
- [82:40]
Josh Richards
There isn't.
- [82:42]
Ed Mylett
I didn't even know what I was talking about.
- [82:43]
Josh Richards
So.
- [82:44]
Ed Mylett
But just I'm like, I'm willing to kind of get in, get me in the room.
- [82:48]
Josh Richards
Well, no, you know, something's going on that happened to me with Tick Tock before. Those two girls that have all the followers, Charlie d' Amelio and the other one.
- [82:54]
Ed Mylett
Yeah.
- [82:55]
Josh Richards
I was saying to my social media person, I, I like I would be good on Tick Tock. I think that would be good. And she said, it's for 8 to 13 year olds, don't bother. And I always regretted not pushing that because it was a gut thing. Yeah, I, you know, and, and Gary Vee is the one who told me at that time that was going to be the whole thing. I didn't even know what he's talking about. And you know, that's a lesson too, to not be like, oh, who cares? I don't know what that is. You gotta investigate.
- [83:20]
Ed Mylett
But you don't need to be completely prepared. You're saying in your business life, like, have you known Every. When you got into the liquor business and you didn't know everything, did you even know where the buyer was going to come from? Did you have any idea where you're gonna do?
- [83:31]
Josh Richards
I didn't know what. No, no, no. I literally was walking my dog from my studio apartment. I had this lawyer that was, like, literally not. He was a lawyer, but I don't know what kind. He probably was a veterinarian on the side, too. He was a very inexpensive lawyer. That's all I could afford. And I was doing this deal with this guy. Now my deals are so complicated. The deal with the guy was like, one day an agent wrote it up, and a lawyer looked at it, and he said to me, we have to talk. Do you want this to be licensing or equity?
- [83:57]
Ed Mylett
Yeah.
- [83:58]
Josh Richards
I said, what? I don't know what that means. What do those two things mean? He said, licensing is you get them start getting now. Equity is. You know, you have more risk, but it's your thing. I said, wait, so that's like more skin in the game? He said, yes. I said, okay, this is my ace in the hole, this idea. I want that one. I want that thing. I didn't. But I've always been good at concepts. So he explained to me what the two things were. So I'm like, okay, now I understand the concept. So lawyer man, do it that way. And the same thing happened when I was negotiating with Beam Global. I. The biggest thing, smartest thing, the biggest thing I ever did in business was to say, wait a minute. You want to buy Skinny Girl? But you're a liquor company, and Skinny Girl could be everything. It could be lip gloss, it could be jeans, it could be sunglasses, it could be popcorn, it could be dressing. It could be all these things. So they said, no, we're paying all this money. We want to own the brand. I said, why? Like, because Grey Goose never did jeans or any of this other stuff. It's just a name owned by a liquor company, and all they can do with it is liquor. So I said, why would. You don't need the other stuff. You'll have to tr. You'll have to trust me as a partner that I'm not going to exploit these other categories and ruin your brand. But I'll have to trust you as a partner that you're not going to ruin the brand and destroy what I want to build. So that was a concept. So I didn't have to know anything to know that it was just, like, an idea in my head. So then you go and you Know, listen to all the experts and crowdsource information, and then you sign the dotted line and you make the decision. Never knew anything about anything. I do.
- [85:24]
Ed Mylett
Wow, that blows my mind. And it makes it more impressive to me. Nothing.
- [85:29]
Josh Richards
Not a book, not a podcast, not a TV show, not in anything. Not. And I'm like. And I do tons of deals and I have amazing ideas and I'm running circles around people, but nothing. Knew nothing about any of this stuff. Didn't pay attention in college.
- [85:40]
Ed Mylett
So do you? Me either. By the way, how has that changed your perspective on successful people? So for me, I. This is really powerful. I actually hope this becomes one of the clips, what I'm about to ask you, because I'm really interested in your. Your feedback on this. I really thought, by the way, there are brilliant people in the world. No question about it. There are.
- [86:01]
Josh Richards
There are people literally brilliant. We. I am not one of them.
- [86:04]
Ed Mylett
Nor am I. And by the way, you're making me feel better.
- [86:07]
Josh Richards
You know, I'm just kidding. I could see that about you.
- [86:10]
Ed Mylett
It only takes about four minutes and you figure it out. But what has surprised me overall is neither are most of the people. In other words, most people that I've met that are successful on the surface impressed me less. Yet as I got to know them, I was more impressed because they won with just average abilities and skills. And so take someone in that's. I'm picturing, like a young woman or man. Listen to this. Right now, they're 25. They're 30 years old. That's still young to me. And they're like, I'm intimidated. And I think this is a huge factor. I'm intimidated to get into that room to make a deal. I'm intimidated. Afraid to start a business, even have a conversation. I don't know anything either. These people are smart. I have found Mark's an exception. I think Mark actually is a brilliant Cuban. You mentioned Cuban.
- [87:03]
Josh Richards
Kevin, by the way, is very smart.
- [87:05]
Ed Mylett
He's a very smart guy. But I think in a different way, Barbara's been on my show as well. And I mean this. I. Barbara's one being. She's a very smart woman. But I. I don't. I don't even think Barbara would tell you that she's got it.
- [87:19]
Amy Purdy
She's.
- [87:19]
Ed Mylett
She's not. She didn't win because of intellect. Right. She. She won because of hard work and timing.
- [87:26]
Josh Richards
It's all different. Yeah. No, I'll tell you something. Mark is extremely smart, but also very well read. Like he. He does a lot of research. He knows what the hell he's talking about. I gotta tell you, Kevin's re. I was walking in thinking the way that you think about Kevin, that he's smart, he's successful. Kevin's really. I'm shocked by how smart he is. He's really smart in the right way.
- [87:48]
Ed Mylett
Is he smart or is he experienced after 30 or 40 years of being a business?
- [87:51]
Josh Richards
Yes, but I think Mark's a little of that. But. Yes, it's a different story. But. Yeah, but, but the way that someone's mind. Listen, Kevin's no spring chicken. He's there. It's not the same as Shark Tank. This show is us in there, 10 hours, brains fried, and him just. Yeah, it's being on. It's not just experience. It's being on and quick. Kevin is like that. Mark is like that. I am like that. I can't say I don't. I can't name five other people like that.
- [88:19]
Ed Mylett
Okay. But I do. And I think what you just said is really important. I think one of the six. I've never said this out loud in my life. I think one of the successful traits in people is their ability at some point to process information, to make decisions more quickly.
- [88:31]
Josh Richards
Exactly. Decisiveness.
- [88:32]
Ed Mylett
Decisiveness. Do you agree with that?
- [88:34]
Josh Richards
100. That's nice. I. I will be in the. I'm. I only sweat the small stuff about like a purse or spaghetti or what are we eating or what are we doing? Where are we going? What's the hotel like? That is. That's muck, but in, like, real two seconds.
- [88:50]
Ed Mylett
Me too. I feel like this. That's. I, I actually think, take an NFL quarterback. Like, what makes them better. Their ability to process information faster and call a shot.
- [88:59]
Josh Richards
Because they're playing chess and checkers at the same exact.
- [89:01]
Ed Mylett
And I think that's business. I actually think that's life. Like. And I also. Tell me if you agree with this. I'm okay if I didn't even make the right decision, because I'm just going to execute my plan, whatever it is, even if it's a flawed plan, so aggressively.
- [89:13]
Josh Richards
By the way. Yes. That's what you said earlier that I forgot to respond to, is that when you're failing and when you, you know, winning, when things are hard, when you're at your low, that's when you learn everything. Because that's when it's like you've got that car and you got a loose horse or whatever the analogy is. And you have got to, like, hold the steering over not too tight. Because you're going to blow it all up. And not too loose where you're walking away. You gotta steer. Like that's how a person like deals with a cancellation crisis. Like, how do you deal with that? Like, and you will learn so much. And if you treat it like a gift, which it is, then that's where all the gold is. That's where all the gems of a successful person are. In that time when it's like the rubber meeting the road, that's when you will learn everything. So people have to pay more attention to that stuff. Sometimes I don't want it to happen, but when, that's when I get awake and like lit and like strategic and really combat mode.
- [90:07]
Ed Mylett
Very good. What have you. What, what surprised you about doing the show with these entrepreneurs? Is there a common line? I mean the one I watched, they were three different episodes, very different businesses. But is there.
- [90:19]
Josh Richards
You wouldn't live for the show. There are some, there are people, 100 something million dollar businesses that are like not knowing what to do. And also when we first sat down, I mean, I didn't know what they should do. Like you gotta get granular and think about it and pull the taffy. And then it came clear every time. For some reason we never, we never weren't totally resolved and didn't give a great verdict. I think it'll be interesting to hear what the people say on the other side. I think in most cases they'll be thrilled. Unlike Shark Tank, which is a different show where they're like pissed they didn't get an investment or something. I think they'll mostly be happy. What have I learned? That it's case law. That the more you know all business is case law. You do something one time, it works. You have that in your tool chest. Oh, you do something part of that that failed or was just not the best. That's part of your tool chest. Now take yourself onto the next one. Case law, remember that happened and the other thing happened. Let's do that this way. So the more deals you're making to your point about Kevin, the more interactions you're having with different types of people people, the more business negotiations and weird tentacles and little deal points that come up that are so weird in contracts that you deal with. It's case law. So you keep taking that with you. And that's how you become older and wiser. That's why there's the college debate. And that's why I think if you're not going to get a master's or you Know your MBA or be a doctor. I'm not. I'm not pro college for the. For the debt and all of it. I'm really not.
- [91:45]
Ed Mylett
I've moved there. It's funny you say that, because I've moved there lately and both my kids are in college right now and they know that I feel. So I'm glad they're there. They're both flourishing, but more, it also could be purgatory.
- [91:56]
Josh Richards
Sometimes you might not think your kids are ready or you want a place to put them. You're not ready to jam them right into life.
- [92:00]
Ed Mylett
Yeah, but. But more and more, I'm with you. Walk out of there with a couple hundred grand of debt or just get into business and start something or get a job and learn something that you could start a business on. I have a remarkable soul to share with you, all of you today. And I've been following this woman's journey for a long time. We were just talking. We have so many mutual friends. She's really the all time, I think, most decorated adaptive snowboarder of all time. She's an unbelievable speaker. Oprah Winfrey calls her basically the most inspirational person on the planet. She's toured with Oprah Winfrey. And, oh, by the way, when she was 19 years old, she lost both of her legs from below her knees. And so there's a lot to talk about. Oh, should have won Dancing with the Stars with my boy Derek Hough. That was a robbery, but she was runner up there. So. Amy Purdy, welcome to the show today. Thanks for being here.
- [92:48]
Bethany Frankel
Thank you so much.
- [92:49]
Ed Mylett
Ed, you're so remarkable because you've built this really amazing entrepreneur side of your life also, and you've built a brand. I feel like maybe one of the keys to your brand is just your authenticity and vulnerability. But is there anything you would give advice on to who? Maybe an aspiring entrepreneur or an entrepreneur who's like, I want to be better at building my brand, but I just feel like a lot of people just think I don't really have anything. I didn't lose my legs before, you know, below the knee. So who really wants to pay attention to me? Obviously, we want to pay attention to you because your story's so compelling. My story is not that compelling. And they discount themselves. What would you say about building brands as an entrepreneur?
- [93:27]
Bethany Frankel
I mean, I think, you know, the more you know yourself, the more you'll be able to build your brand where other people believe in it. Right. So you do have to know your story. And I believe we all have Stories, you know, it doesn't have to be a story like mine. I mean, we all have things we've learned along the way, like, what is it that makes you you, and what is it that makes you want to put this brand or this product into the world? So the more you know that story, I think for me, I connect with people who are authentic, authentically share their journey and their story and their passion. You know, it's very easy to share something outside of yourself, and I have to check myself at times, too. You know, I can sell something outside of myself, but it doesn't always sell. Right? But you're so much better at not selling, but at sharing your journey, bringing people into your life. And I think that that's when your product or your brand shines, really. So I think storytelling is key. I mean, these days with social media, you know, there's everybody selling something, right? But the ones who really sell you on it are the ones who can relate, who can. Who can say, this is why this is so helpful, and this is what it's done for my life, and I can show you that, you know, and so I just think it's important to know the story, your story, you know, and believe that your story is valid. Believe me, I didn't even think mine was. I mean, everything I've gone through, I would think, why am I being asked to stand on stage and talk to, you know, Fortune 500 companies? Clearly they're successful. Clearly they know what they're doing. Why are they asking me? I don't know anything more than they do. But what it comes down to is knowing my truth, right? Knowing. Knowing what's helped me, and that's what's actually built my career, is just knowing my, you know, my perspective matters. And. And your perspective matters. And so I think we have to kind of dig into ourselves a little, a little bit, not try to sell something outside of ourselves, but have it authentically come from our experiences. And that's what people relate to. Like, people do relate to vulnerability. You know, we don't relate to success. Not everybody's going to stand on a podium and have medals around their neck or, you know, be massively success. Successful like you are, Ed. So I feel like what we do relate to is. But how like. But how do you get there? Right? And that's what we all want to know. And. And so when it comes to your own brand and business, it has a story, and you just have to figure out what that story is and be willing to actually go there to connect on that vulnerable level so that you can really help people. I mean, I'd imagine that's what every entrepreneur wants, is to make an impact. And so it has to be authentic to you.
- [96:14]
Ed Mylett
Yeah. Huge takeaway is storytelling, guys. That's a gold nugget. That's just massive. Is that just beginning to at least be intentional? Telling a story. A story about your life, your product, the journey, the difference you could make. Maybe it's not even you. Maybe it's a story of what your product or service did for another person. But you're so right about that that the best people that build brands, by the way, even my best friends, what many of them, you know, people always say, well, you friends with all these comics and communities, they're just great storytellers.
- [96:43]
Bethany Frankel
They are.
- [96:43]
Ed Mylett
I just love to be around people who can tell a story. Right. And the more you're intentional about that all the time, that's the world we currently live in. That's why reality TV works so well right now. That's why social media works. The best politicians are the best storytellers. It's just like. And you tell a story now. Finishing question here, by the way. Follow Amy on everything. Okay, so just. You guys already get this, so. And by the way, when we do this, it's Amy Purdy Gurl, but it's P U R D Y for those of you that might not know, a girl is also has the G in it. Okay, so go everywhere and get her stuff. I don't only fully endorse her. I'm telling you to go do this. Okay. And we also have millions of people praying for you. But this idea of these stories is the last thing I wanted to finish with. Like, this just flowed really well. But we tell ourselves stories about our past and sometimes we repeat these stories. And I think one of the most detrimental things you could do if you're trying to make a change in your life right now is in any way comparing where you currently are. Comparison is terrible comparing to other people. But one thing we do to really harm ourselves is we sometimes compare ourselves to what we used to have or we used to be. So even a relationship you're currently in, if it's in the 10th year, comparing it to the 6th month isn't fair. To the 10th year, it's not as new and as exciting. And comparing it then isn't fair comparing yourself. And so I picture this beautiful soul that you are. And you said that both times with the new situation, the other one, but particularly the first time where you Lost below the knee, you looking down and your feet are gone. And immediately, instead of looking at what was there before and comparing, you began to look at the next story and visualize the next story. That's so profound. What advice would you give or counsel to someone who's saying, all right, things were better before for me in any way, shape, or form, Right? I'm better before, and I am my. Let's right. Ed's right. I am sort of beating myself up and comparing to another place or time, what would you say? How do I get out of this? How do I create a change? Because I do keep looking at. Maybe it was a little bit better before. What would you say in conclusion?
- [98:52]
Bethany Frankel
I mean, so first of all, you know, be gentle on yourself, because I think we all feel that way. There's. Especially when something drastically happens. You're like, yesterday I was here, and today I'm here. Like, how did this happen? It was so much better yesterday. Um, but I also think that, you know, we have to embrace the moment. That is. That is the key to life, right? Be in the moment. What's happening right now? Yesterday was like an era. What an amazing era that was, right? I did this and this, and things were great. Now I'm in this era. And so you're not losing anything. You know, you lived it. I didn't lose. You know, yeah, maybe I lost my legs, but it's like, you know, I didn't lose who I was. I lived a certain life. And now I'm stepping into this new era, and there's. And we're going to have these new parts of ourselves and new stories and new complete realities as we move forward. So it is very important to be in the moment. And one thing that really helped me when I lost my legs and when I was laying in that hospital bed and saw myself snowboarding, I had this feeling, and I asked myself this question. If my life was a book and I was the author, how would I want my story to go? And the reason I asked that question is I thought, you know, I am not a victim to this. It's not like, okay, I lost my legs, lost my kidneys, my life is over. No, I refuse that. I refuse that. So if I had control over what my life would look like, what would that be? And allow yourself to daydream. Literally, allow yourself to go there. Don't shut it down. We shut ourselves down so quick, before you even get started, right? We go, oh, I can't visualize myself doing great things because I don't even know how I'm going to get there. Forget the how. Right? Just allow yourself to ask that question. Like if. If your whole life was a book, you were the author, how would you want the rest of the story to go? And for me, I saw myself walking gracefully helping other people. I saw myself snowboarding. I didn't know how I was going to do any of this. I even saw myself speaking before I knew there was even, you know, a speaking circuit. But I felt it. I saw, I was like, I wanted to tell people everything's going to be okay. Like no matter what circumstances you're facing, it will all make sense in the end. So just go on the journey. But you also have, you know, your co creator of it too is so like know that you can control to a degree where you go from here and allow yourself to visualize that and feel it and believe it and you'll be surprised where you you go. I know I have been.
- [101:26]
Ed Mylett
This is the Eden Milan Show.