E1074: Blogging is not dead. Bad blogging is.

I break down how people are still making money from blogs in 2026, why so many "SEO is dead" takes are coming from people who never won with SEO in the first place, and what works now if you want to build a niche site that gets traffic and makes money.

I start with a Reddit post from someone who ignored the usual advice that blogging is dead, kept going, and eventually started earning from an affiliate site. From there, I go into the bigger picture of what separates blogs that fail from blogs that keep growing.

A lot of sites were hit hard by Google's helpful content update. Some deserved it. Some had thin content, obvious keyword patterns, weak branding, poor user signals, and unnatural backlink profiles. But some sites came back stronger by building more like real brands. I talk about HouseFresh as an example of a site that was crushed by the update, then rebuilt its Google traffic far beyond where it was before.

I also cover why AdSense is usually a weak way to monetize a blog, why affiliate SEO can be much better, and why creating your own product for your niche can be even stronger than affiliate income.

Topics covered: - Why blogging still works when you treat it seriously - Why many "SEO is dead" takes are not worth listening to - How long it can take to make money from a new affiliate blog - Affiliate income vs. Google AdSense - Why niche selection matters for SEO - Examples of niches that can work for affiliate SEO - What happened to many blogs after Google's helpful content update - Why HouseFresh recovered after losing almost all of its Google traffic - How brand mentions, branded searches, and natural backlinks help - Why templated content and repeated keyword patterns are risky - How to build topical authority in a tight niche - Why search intent matters more than word count - How internal links from ranking pages can help other pages rank - Why you should avoid relying only on "best X for Y" listicles - What non-commodity content is and why Google wants more of it - How to use People Also Ask questions for top-of-funnel SEO - Why affiliate blogs should eventually think about their own products - How high-intent SEO landing pages can turn searchers into customers - Why long-term consistency matters more than chasing shortcuts

The main idea is simple: a blog can still work, but it has to be useful, focused, and built with patience.

You need to pick a tight niche, answer real search intent, create pages people trust, build authority naturally, and eventually move beyond just publishing informational posts.

⭐️ The Reddit Post - https://www.reddit.com/r/Blogging/comments/1txebhp/i_started_making_money_blogging_when_i_stopped/ ⭐️ Pieter Levels' take on AdSense - https://x.com/levelsio/status/2035912856445624668 ⭐️ People Also Asked trick breakdown - https://edwardsturm.com/articles/people-also-ask-seo-traffic-authority-sales/ ⭐️ Ep 832 - From 1,000 to 200,000 Clicks: The INSANE SEO Comeback of HouseFresh.com - https://www.youtube.com/watch?v=QewNJ2AgQxM ⭐️ Ep 989 - Google's Helpful Content Update DESTROYED the Internet (What Actually Happened) - https://www.youtube.com/watch?v=3YLUFjYrIEA ⭐️ Ep 1028 - Google's New SEO Reality: Why 'Non-Commodity' Content Is Taking Over - https://www.youtube.com/watch?v=3L6aNSpm59U ⭐️ Ep 1050 - The Death of Clicks? Rand Fishkin on Brand, AI & the Future of Marketing - https://www.youtube.com/watch?v=f7fZyN1nn-U

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Blogging Isn't Dead 00:39 Calling Out SEO Doom 01:53 Helpful Content Update Fallout 02:47 HouseFresh SEO Comeback 03:52 Affiliate Blogging Basics 05:55 Niches That Still Win 06:19 Top of Funnel SEO Playbook 08:04 Non-Commodity Content 08:34 Links, Mentions, Brands 09:24 People Also Ask Pages 10:34 Build Your Own Product 11:50 Diversify and Dominate 13:38 Over and Out

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#blogging #searchengineoptimization #blogseo #nicheblogs