E1120: Your competitors may have 500 to 1,000 backlinks while your site has only a handful. That does not automatically mean you need hundreds of links to compete.

I break down a popular SEO subreddit discussion about how to build backlinks today. I review the strongest comments, explain which advice is useful, and show why relevance, real traffic, relationships, and search intent often matter more than the total number of links pointing to a site.

You'll learn: - Not doing any link building to get backlinks - The debate on PBNs - When buying backlinks can create risk - Why cold outreach and guest posting work, but require time and consistency - How businesses earn links through podcasts, niche publications, partnerships, sponsorships, and digital PR - Why a relevant link that sends real visitors can be more valuable than a high-metric link that gets no traffic - How to evaluate a website before asking for a backlink from it - Why you should check traffic history, ranking keywords, indexing, and sharp traffic declines - How original stock photos can attract natural backlinks with little or no outreach - How reverse image search can uncover websites using your images without attribution - Why brand mentions may still help Google understand your business, even when there is no link - How answering one journalist request per day can lead to strong editorial mentions and backlinks - Why industry events and business relationships can produce users, press, partnerships, and links at the same time - How hosting or appearing on podcasts can help you build relationships with people in your market - Why three highly relevant links may sometimes be more useful than hundreds of weak or unrelated links - How under-targeted, high-intent keywords can help a lower-authority site compete with larger websites

The main point is simple: do not measure your backlink strategy only by quantity.

A good backlink should make sense for the business. Ideally, it should appear on an indexed page, come from a relevant source, support your reputation, and send interested people to your site. Links created only to manipulate rankings are easier to identify as spam and less useful to a real business.

I also explain why link building should not be separated from marketing. Useful content, expert commentary, podcast appearances, earned media, partnerships, events, and sponsorships can all generate links while also building awareness and bringing potential customers to your website.

⭐️ The Reddit thread - https://www.reddit.com/r/SEO/comments/1v2qkjz/how_do_you_get_backlinks/ ⭐️ Ep 1092 - The Digital PR Playbook That Earns High-Authority Links (Most SEOs Never Learn) - https://www.youtube.com/watch?v=prWLsQNMHqo ⭐️ Ep 1116 - James Dooley Episode - https://youtu.be/EOkrLkKNDrY ⭐️ Ep 1111 - Why Red Bull Ranks for Everything: The SEO Power of Viral Marketing and Sponsorships - https://youtu.be/lmPBNIDwIks ⭐️ How to Get On Podcasts as a Guest in 2026: The Easy Way - https://edwardsturm.com/articles/get-on-podcasts-as-guest-2026/ ⭐️ How I Produce Guest Podcasts in 90 Minutes (That Help Me Rank in Google) - https://edwardsturm.com/articles/how-i-produce-guest-podcasts-in-90-minutes/ ⭐️ https://aipodcastmatcher.com/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Reddit Backlink Question 01:12 Four Link Methods 01:53 Guest Posts Deep Dive 02:28 PBNs And Buying Links 02:57 PR And Podcast Links 05:17 Evaluating Link Quality 07:23 Stock Photo Link Hack 09:07 Digital PR And Mentions 10:57 Earned Media Examples 12:20 Journalist Quotes Daily 13:07 Partnerships And Hosting 14:42 Relevance Beats Backlinks 16:27 Wrapping

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seo #linkbuilding #searchengineoptimization #backlinks