A Conversation with Alun Bedding

01:31 – Why trust is the foundation of everything You can’t influence, negotiate, or collaborate effectively without trust.

02:01 – If you can’t measure it, you can’t improve it Why trust needs to be treated like any other measurable concept.

03:29 – Trust across all relationships From leadership to cross-functional teams and clients.

04:29 – The cost of low trust Feeling unsafe, guarded, and unable to speak openly.

05:27 – Organizations say trust matters—but don’t measure it A critical gap in leadership practice.

06:25 – The clinical trial analogy Why unclear measurement leads to ineffective improvement.

07:25 – Start by removing trust-destroying behaviors Often the fastest way to improve trust.

08:19 – Trust as a lead measure How it predicts outcomes like engagement and retention.

10:16 – Evidence: why trust drives performance Lower stress, higher productivity, and better retention.

11:14 – The Leadership Trust Index A structured way to measure trust within organizations.

13:38 – How to implement trust surveys Best practices for response rates and anonymity.

16:04 – Action builds trust—not surveys alone Why leadership follow-through matters most.

18:21 – Trust is built through consistent delivery Doing what you say—every time.

20:41 – The 3 Cs of trust Character, care, and competence.

22:32 – Simple ways to build trust today Listen actively, show appreciation, and understand others.

24:00 – Bringing trust measurement into your organization From workshops to coaching and continuous improvement.

26:25 – Final takeaway Trust is measurable—and that makes it actionable.