Shownotes:

Most people would agree that sustainability is a much-abused word. It has become a catch call phrase for individuals and businesses keen on asserting their ‘good for society/good for planet credentials’. As we hurtle towards 2030, the reality is that the private sector has a pivotal role to play in helping to meet the SDGs. Cynicism aside, behind the rhetoric and noise, there is serious effort by some businesses to integrate it into their business strategy.

A couple of weeks back, I spoke with Chris Argent, Head of Sustainability for AMEA at Syngenta (A leader in agricultural innovation) to understand the role of the private sector in global food security (SDG 2), on innovations that can catalyse change and help improve the lives and livelihoods of farmers (especially marginal farmers).

According to the World Economic Forum, ‘the global food security challenge is straightforward: by 2050 the world must feed two billion people more and the demand for food will be 56% greater than 2010.’ The sector also accounts for a whopping 30% of greenhouse gas emissions and 70% of freshwater withdrawals, so there is also the need for adoption of innovative practices to be more sustainable.

What is the private sector doing to address SDG 2? How are businesses transforming and innovating for sustainable development? Chris covered some of the issues during our conversation👇🏾👇🏾👇🏾

👉🏾 The link between purpose, profit and sustainability

👉🏾 How organisations can be authentic when speaking about purpose or sustainability

👉🏾 What it means to be a leader in agricultural innovation for Syngenta?

👉🏾 The impact of climate change on small and marginal farmers who make up majority of the world’s farmers and produce over 70-80% of the world’s food (UN FAO 2021)

👉🏾 The ‘Good Growth Plan’ (Indian context) a time bound target to reduce its carbon intensity by 50% by 2030 from a 2016 baseline

👉🏾 The Portfolio Sustainability Framework aimed at increasing transparency to external stakeholders

👉🏾 Changing food preferences and growing trend for sustainably grown food

We also spoke about sustainability narratives, reporting, communications and much more.

Global non-profit EAT, “Food is the single strongest lever to optimize human health and environmental sustainability on Earth”

To hear more, head to the podcast (Link in comments) 👇🏾👇🏾👇🏾

Episode Transcript:

Sudha: Good morning, Chris. It's wonderful to have you as a guest on The Elephant in the Room Podcast today. Thank you for being here.

Chris: Thanks very much Sudha for inviting me to join. Looking forward to the discussion.

Sudha: Brilliant. Let's start with a quick introduction. So, you've moved from politics to external affairs and then sustainability. How has the journey been?

Chris: That's a great question. Things have certainly evolved in terms of sustainability over that period. As you mentioned, I started my career in Australian politics working in various roles for about seven years before moving to the private sector. And certainly, in that early days of sustainability, it certainly wasn't high on corporate's agenda. But over that time it has very much come to the fore, which I think is great for the community, for business and also for the environment.

It really started with the development of the United Nations Sustainable Development Goals and it's certainly progressed from there.

Sudha: Yeah, absolutely. It sounds like a very interesting journey, and I'm sure there have been lots of learnings that you can now use in your current role.

So, I listened to a podcast where you spoke about purpose, profit and sustainability. This is something I'm very passionate about. my consultancy is called The Purpose Room. Both purpose and sustainability have become sort of buzzwords for organisations keen to show their commitment to a bigger, cause to a bigger purpose. So how can organisations show up, authentically when they speak about purpose or sustainability without somebody groaning on the sidelines?

Chris: Yeah, thanks for the question. I think authenticity is the key word that you just mentioned there Sudha. I think sustainability and sustainable operations throughout the business world and beyond are critically important to some of the key issues that we face as a community at the moment. And certainly, two that very important to Syngenta, which as I'm sure your listeners would know, is one of the biggest agribusiness companies in the world, where we sell seeds and crop protection products to farmers. And so, food security and climate change are two incredibly important big issues that the world faces, and that certainly not only impacts our industry, we believe that we can be part of a very complex solution to these issues and so authenticity is critical.

And I think we've all heard of many companies falling foul of accusations of greenwashing and certainly I think many companies perhaps were keen to demonstrate that they were doing something in the purpose space.

But I think critically, and this is fundamental to sustainability at Syngenta, it can't be separate from your business strategy. Sustainability needs to be part of the business strategy. If it's business and sustainability, I think it can be seen as an add on or an afterthought or even a cost rather than an investment.

And the private sector has a critical role to play in these big issues. And so that's where, I guess, where purpose meets profit, is to me the foundation of where the answer may lie. Private businesses are in service to their consumers and shareholders, but also increasingly consumers and shareholders expect the private sector to be in service of something bigger, and that's where the purpose comes in.

But if it's not profitable, if we can't find that sweet spot between purpose and profit, it becomes outside that that private sector space. And I think if we can find those areas where profit meets purpose in a meaningful way, that's how we can really drive the agenda forward and drive change. And I think it starts with being part of the business strategy, which is the approach that we take at Syngenta.

Sudha: Very well-articulated there and what is interesting that you're saying is it should not be an add on because so far it has been an add on for businesses. I think for decades it's been like yeah, you do some philanthropy and CSR and that's something that you're doing just a bit on the side. I think companies are definitely finding it difficult to, like you said, to make it an essential part of the business.

So, your boiler plate reads Syngenta Crop Protection is a leader in agricultural innovation. What does leader mean? Leadership has been redefined so many times in the past couple of years, I'd say. What are your aspirations as a leader for Syngenta? Is it size, scale, innovation or purpose?

Chris: Yeah, sitting on the fence, Sudha, I think it's part of all of those things and certainly going back to the point I made before about the importance of profitability in the broader scheme of the pursuit of purpose. So certainly, we seek to be a leader in the industry and I think that leaves us best placed to help farmers with the challenges of growing more food, with less impact on the environment.

I mean, that's a critical important challenge that I mentioned before. So, there's all that leadership in terms of how we listen to farmers. I mean, farmers being at the centre of everything we do, how do we understand the challenges that they're facing? And agriculture is tremendously diverse and if I think about the region that I'm responsible for Asia, Middle East and Africa, we have large scale industrial farming, and then we have a lot of smallholder farmers who trying to make a living and support themselves and their community with one hectare or less of, land to farm on.

There's lots of different challenges across that region. But I think finding a common way to understand what farmers are looking for in terms of solutions to their problem is one approach we take. So, there's that leadership. There's leadership in terms of innovation, which in terms of buzzword Sudha is another one that I would contend is thrown around a lot at the moment.

And innovation can mean a lot, it can mean technological innovation and certainly from our product development approach, that's a big part of what we mean by innovation. But it's also about innovative ways to deal with what is very complex in terms of food security and climate change, and the role that agriculture plays in that.

And so how can we be innovative in the solutions that we provide, not just from a product perspective, but also through partnerships with broader solutions for some of these issu...

118: SDG 2 and the role of the private sector in sustainable development: Chris Argent, Head of Sustainability & Corporate Affairs, AMEA, Syngenta

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