Podcast
The Elite Financial Advisor Podcast With Sten Morgan
Hosted by Sten Morgan · EN
A show for financial professionals who want to be challenged to achieve their true potential faster. You will gain practical knowledge that you can implement on Monday morning when you get into the office. You'll learn the true value of your advice and, if you want to, how to charge for that advice. Featuring Sten J. Morgan, CFP®, ChFC®, one of the nation's leading young Financial Advisors.
21episodes
Episodes
Newest firstAll episodes
233 Stop Overcomplicating Financial Planning (What Clients Actually Want) with H. Adam Holt
6d ago00:36:29Tap to summarizeIn this episode, Sten sits down with H. Adam Holt—founder of Asset-Map, former top-producing financial advisor, and industry innovator who has helped thousands of advisors simplify how they deliver financial advice. Adam shares his journey from struggling early in the business—making just $11,000 his first year—to building a billion-dollar practice and eventually creating Asset-Map, now used by over 7,500 advisors globally. This conversation unpacks the real inflection points that drove his success, including: Why most advisors overcomplicate financial planning The moment he realized clients didn’t want analysis—they wanted clarity How simplifying his process led to exponential growth The importance of mentorship, coaching, and community And how building systems and teams creates true scale If you’re trying to grow your practice, simplify your message, and deliver more value in less time, this episode will challenge how you think about planning, productivity, and what clients actually want.TakeawaysClients don’t want more analysis—they want clarity they can understand and useSimplicity scales; complexity slows down both you and your clientYou have to go through the “hard years” to build real skill and confidenceThe fastest way to grow is to focus on communication, not just strategyMentors, coaches, and community are force multipliers for long-term successThe Digital Toolbox for Elite Financial Advisorshttps://gobeelite.com/How To Charge LIVE!https://howtochargelive.com/
Transcribe →232 How To Level Up Client Experience with Efficient Financial Planning with Austin Harris
2w ago00:27:52Tap to summarizeIn this episode, Sten sits down with Austin Harris to talk about his path from personal training into financial advice, why Edward Jones appealed to him early in his career, and how his philosophy evolved from simply finding clients to serving them deeply. Austin shares how structure, mentorship, and hard work helped him build momentum early, especially when family pressure forced him to make the business work. The conversation also dives into one of the biggest themes in modern advice: how to communicate value more clearly. Austin reflects on attending How to Charge Live, how whiteboarding changed the way he explains planning, and why the real shift is not just charging for advice, but becoming the kind of advisor who can explain complex ideas simply, confidently, and memorably. It’s a great episode for advisors who want to level up their communication, client experience, and planning process within the framework they already have.TakeawaysA strong system and structure can be a huge advantage early in an advisor’s career. Getting technically stronger matters, but learning to communicate value clearly matters just as much. Financial planning is not just about charging a fee — it’s about creating a better experience for clients. Whiteboarding helps advisors simplify complex ideas and differentiate themselves immediately. Even if your firm has limits, you can still improve how you explain planning and how you serve clients today.The Digital Toolbox for Elite Financial Advisorshttps://gobeelite.com/
Transcribe →231 Why Advisory Firms Break as They Grow And How to Build the Right Team with Angie Herbers
3w ago00:45:37Tap to summarizeIn this episode, Sten sits down with Angie Herbers to talk about what really causes advisory firms to stall, break, or lose momentum as they grow. Angie shares how her unusual start in the industry led her into consulting, why communication skills matter more than most firms realize, and what separates firms that keep moving from firms that stay stuck in meetings and indecision. They also unpack some of the biggest hidden challenges in advisory businesses today: capacity, leadership bottlenecks, poor training models, over-reliance on support staff, and the fear that keeps founders from hiring advisors who might be just as smart—or smarter—than they are. This is a strong episode for advisors who want to build a business that scales without losing culture, client experience, or momentum.Angie Herbers: herbersandcompany.com TakeawaysCommunication skills should be trained first, not treated as a “natural gift.”Most firms hurt young advisors by hiding them in the back office instead of letting them observe client communication.Growth creates pressure, and that pressure reveals what will eventually break.The easiest hire is often support staff, but the most important hire is usually another advisor.The best leaders solve problems quickly instead of hiding inside endless meetings and planning cycles.
Transcribe →230 How Great Advisors Grow: Values, Pressure, and Building a Career That Lasts with Terri Kallsen
4w ago00:33:37Tap to summarizeIn this episode, Sten sits down with Terri Kallsen, CFP to talk about the seasons of a career, the role values play in long-term success, and how advisors can grow by combining technical skill with human connection. Terri shares how her path moved from analytics and problem-solving into financial planning, leadership, and coaching — and why every season of her career prepared her for the next.They also unpack what true financial planning really is, why communication matters so much in helping clients take action, and how fear, pressure, and risk can actually shape stronger leaders when handled the right way. This episode is both practical and encouraging for advisors who want to grow their business, serve people well, and build a meaningful career over time.TakeawaysA great career is built in seasons, and each season prepares you for the next one.True financial planning is much bigger than just investments or insurance.The best advisors combine problem-solving, communication, and empathy.Fear and pressure do not always mean something is wrong — they can be signals to prepare and perform.Advisors have a rare opportunity to create abundance while deeply serving others.https://www.businesswire.com/news/home/20260106590469/en/Terri-Kallsen-CFP-Begins-Board-Chair-Role-at-CFP-BoardRise Growth Partners website: https://risegrowth.com/The Digital Toolbox for Elite Financial Advisorshttps://gobeelite.com/
Transcribe →229 Why Advisors Should Stop Competing on Investments and Start Winning with Tax Planning with Ed Slott
Apr 1700:34:28Tap to summarizeIn this episode, Sten sits down with Ed Slott, CPA and CEO, to unpack why advanced retirement tax planning is one of the clearest ways for advisors to differentiate themselves, add real value, and attract bigger clients. Ed shares how he moved beyond commodity tax prep work, found his edge in IRA distribution rules, and built a career by going deep where others stayed general.Together, they discuss why investment management alone is increasingly commoditized, why confidence comes from competence, and how advisors can start having more valuable conversations right away by understanding things like beneficiary forms, Roth conversion timing, and NUA opportunities. This episode is a call for advisors to stop relying on generic value propositions and start becoming the specialist clients can’t replace.Ed Slott's Websitehttps://irahelp.com/TakeawaysTax preparation is history; tax planning creates future value.Advisors stand out faster when they specialize in what others avoid.Competence creates confidence, and confidence changes every client conversation.Small overlooked details like beneficiary forms can uncover massive planning opportunities.The advisors who understand IRA and retirement tax rules will attract bigger, stickier clients.The Digital Toolbox for Elite Financial Advisorshttps://gobeelite.com/
Transcribe →228 Build a Process, Not a Pipeline: How Great Advisors Grow Without Selling with Justin Louis
Apr 1000:31:40Tap to summarizeIn this episode, Justin Louis shares his journey from a career-changing outsider to a partner at a $1B+ firm — and how rejecting the traditional “salesperson” identity helped him build a more sustainable and authentic advisory career.Justin breaks down how early advisors can avoid the trap of chasing activity and instead focus on building a repeatable growth process, defining their ideal client, and creating a people-first experience that drives long-term relationships.Sten and Justin explore the tension between hustle vs clarity, why most advisors struggle in the early years, and how intentional design — not randomness — leads to real growth.Takeaways1. You Don’t Have to Be a SalespersonThe industry pushes a sales identityBut advising is consultative, not transactional2. Process > Hustle (Especially Early)Random activity creates burnoutA defined process creates consistent growth3. Define Your Ideal Client EarlyIf you don’t define it → you take whoever shows upThat leads to misalignment and slower growth4. People First = Long-Term GrowthRelationships drive retention and referralsAssets follow trust — not the other way around5. Career Design > Career DriftYou don’t “end up” eliteYou intentionally build toward ithttps://gobeelite.com/
Transcribe →227 The Next Level Requires a New You: Best of Michael Kitces and Sten Morgan
Apr 300:25:03Tap to summarizeIn this special replay, we’re bringing together some of the most impactful moments from Sten Morgan’s conversations with Michael Kitces — a true “best of” around growth, leadership, and what it really takes to scale.Every advisory business eventually hits a ceiling—and it’s rarely a marketing problem, a team problem, or a strategy problem. It’s a leadership problem.In this episode, Sten and Michael unpack the hidden reality of growth: what works early on—working harder, adding clients, scaling yourself—eventually stops working. And when it does, most advisors don’t recognize the real issue.Through real stories and hard-earned lessons, they walk through capacity walls, rebuilding teams, pausing growth to fix infrastructure, and redefining success from “more production” to “a business that thrives without you.”Because the next level doesn’t require better tactics.It requires a new version of you. TakeawaysEvery business hits a ceiling — and it’s usually the founderWhat got you here won’t get you thereYou can only scale yourself for so longGrowth requires letting go and changing how you leadReal success is a business that doesn’t depend on youhttps://gobeelite.com/
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226 Stop Selling Products and Get Paid for Advice by Positioning Yourself Better with Jeffrey Levine
Mar 2700:35:52Tap to summarizeIn this conversation, Jeff shares his journey from considering a career in medicine to finding his passion in financial advisory. He discusses the importance of viewing oneself as a professional, the value of time and expertise, and the significance of building strong client relationships. Jeff emphasizes the need for specificity in targeting audiences and the power of effective communication in the financial advisory space. He encourages new advisors to embrace their professional identity and to focus on serving their clients with genuine care and expertise.TakeawaysJeff transitioned from a potential medical career to financial advisory.He emphasizes the importance of finding a career you love.Viewing oneself as a professional is crucial for success.Time is the most valuable asset an advisor has.Serving a specific audience leads to better client relationships.Generic approaches in financial advisory are less effective.Building a strong value proposition is essential for new advisors.Continuous learning and specialization are key to success.Effective communication can inspire clients to take action.Advisors should focus on long-term relationships with clients.
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225 Conscious Capitalism, AI, and the Advisor Advantage — Omani Carson on What’s Next
Mar 2000:38:24Tap to summarizeIn this conversation, Omani Carson and Sten Morgan zoom out from the usual “advisor growth” talk and into the deeper forces shaping the future: accelerating change, widening inequality, and a shift toward conscious capitalism—profit that also aligns with people, community, and the planet. Omani argues this is still an incredible time to be a financial advisor, but only for those who invest in clean data, AI-enabled systems, and premium human relationship skills. The episode closes with a personal thread: how Omani moved from fear/scarcity to love/abundance through inner work and why that internal shift can unlock both deeper relationships and greater professional impact.TakeawaysHard work isn’t the full story anymore. Omani challenges the “work hard and you’ll be fine” narrative, pointing to real-world affordability and system strain as a wake-up call.Conscious capitalism isn’t anti-profit—it’s long-term alignment. He frames it as aligning profit with internal stakeholders, external partners, community, and nature—often producing more value over time.The biggest opportunity is meaningful system change. Healthcare, food systems, climate instability—he sees these as urgent “polycrisis” pressures that demand innovation and responsibility.It’s still one of the best times to be a financial advisor. Despite disruption, Omani believes advice and trust-based relationships won’t be “AI’d away” like many other roles.AI won’t replace advisors—but advisors who don’t use AI will be replaced. He shares the neurosurgeon line: AI won’t replace the surgeon, but it will replace surgeons who don’t use it.Clean data is the gateway to the future. Many firms want AI benefits without doing the foundational work—Omani emphasizes data infrastructure as the competitive advantage.Expect industry consolidation. He compares wealth management to banking: concentration increases as technology accelerates scale, efficiency, and standardization.The advisor skill stack is shifting toward communication and trust. As tools commoditize knowledge and execution, differentiation becomes: cadence, clarity, presence, and making people feel safe and guided.Stop being a “library”—be a “librarian.” Omani’s evolution: don’t carry every answer; build a great team, find answers fast, and confidently give clients 1–2 clear options.Personal work expands professional capacity. Omani describes replacing fear/scarcity with love/abundance as a turning point—reducing friction, deepening relationships, and increasing “magnetic” alignment with clients and partners.The Digital Toolbox for Elite Financial Advisors:https://gobeelite.com/How to Charge LIVE!:https://eadvisornetwork.com/how-to-charge-live-master/
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224 Retention Isn’t Performance, It’s Trust: Build Relationships, Use AI, and Scale Your Advisor Capacity with Michelle Lynch
Mar 1300:32:47Tap to summarizeIn this podcast episode, Sten Morgan interviews Michelle Lynch, a seasoned professional at Raymond James, who shares her journey from marketing to leadership in the financial advisory space. They discuss the importance of building relationships with clients, the core skills necessary for successful advisors, and the evolving landscape of financial planning. Michelle emphasizes the need for advisors to be adaptable, leverage technology like AI, and create personal connections to foster trust and retention. The conversation also touches on overcoming limiting beliefs in leadership and the significance of vulnerability in client relationships.TakeawaysMichelle's background in marketing helped her transition into leadership roles.Building relationships with clients is crucial for success in financial advisory.Advisors need to have a growth mindset and be proactive in their networking.Financial planning should be a holistic approach, addressing all aspects of a client's life.AI can be leveraged to save time and enhance client interactions.Vulnerability can strengthen client relationships and trust.Advisors should focus on personal connections to differentiate themselves.Training programs should adapt to the changing landscape of financial advisory.The importance of understanding the next generation of clients and their needs.Advisors must be nimble and informed to navigate market changes.https://gobeelite.com/
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